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Different Types of Research Design
Introduction: Business research is an important for decision making for hundreds of organizations across the world. Through there are many definitions of resear research ch design design there there is no defini definitio tion n that that cover covers s all activi activitie ties s and aspects of research design. Research is a systematic enquiry aimed at providing providing informatio information n that will solve managerial managerial problems. problems. Business research is defined as systematic enquiry that provides information to guid guide e busi busine ness ss in deci decisi sion on maki making ng.. It is rela relati tive vely ly new new conc concep ept, t, comp compar ared ed to rese resear arch ch on varie aried d area areas s su such ch as soci social al sc scie ienc nces es resear research. ch. Unlike Unlike the latter latter,, which which are suppor supported ted financ financial ially ly by the sta state,
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THE MEANING OF BUSINESS RESEARCH DESIGN: Business research can be defined as the plan and structure of enquiry, form formul ulat ated ed in orde orderr to obta obtain in answ answer ers s to rese resear arch ch ques questi tion ons s on busines business s aspect aspects. s. The resea research rch design design outlin outlines es the actual actual resea research rch problem on hand and the process for solving it. A good research design will clearly describe the techniques to be used for selecting samples, collecting data, managing costs and other aspects that are essential for conducting business research
Types of Research Design: It is an very important to select an appropriate ap propriate and specific research design before an y research is begun. There are several research design approaches, which can be classified as
1. Exploratory research 2. Descriptive research 3. Casual research We will discuss each of these methods.
Exploratory Research: It includes techniques like secondary data analysis, experience surveys, focus groups and two stage designs. It is an initial research which analysis the data and investigates the possibility of obtaining as much relationship as possible between different variables without knowing their end objective. This means that a general study will be conducted without having any specific end objective except to establish as many relationships as possible between the variables of a study.
Example: Study of the problem to have an insight. Exploratory research can be conducted using both qualitative and quantitative techniques. Qualitative techniques are mostly used for conducting exploratory research. Some examples are in-depth interviews, projective techniques, elite interviewing and document analysis. A combination of these techniques gives rise to important exploratory techniques that are secondary data analysis, experience surveys and focus groups.
Secondary Data Analysis: The initial process of exploratory research is to look for availability of secondary data. .secondary data is that which is already available as a research carried out by others. The researcher can use that data as a strong basis for furthering research.
Experimental Research: It is design to assess the effects of particular variables on a phenomena by keeping the other variables constant. The factor which is influenced by other factor is called is called a dependent variables
and the other factors which influenced it are known as independent variables.
Example: Agricultural productivity i.e. Crop yield per hectare is a depend ent variable and the factors such as soil fertility, irrigation, quality of seed, manuaring and agricultural practice which influences the yield are independent variables.
Descriptive Research: A descriptive research is carried out with specific objective. This research rise to describe the characteristics of the responding in relation to a particular product.
Example: Consider T.V as a product the degree of use of T.V varies with respective to age, sex, income level and a profession of responded as well as place, time, and use.
Casual Research: The basic aim of casual research is to identify the cause and effect relationship between variables. It is therefore essential for researchers to have a through knowledge of the subject area of research.