DHL External Analysis

DHL External Analysis

Company Overview 

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1. Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?


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Porter’s Five Forces Model Risk of Entry by Potential Competitors

aining Power of Suppliers

Intensity of Rivalry among established firms

Bargaining Power of Buye

Porter’s Five Forces Model Risk of Entry by Potential Competitors

aining Power of Suppliers

Intensity of Rivalry among established firms

Bargaining Power of Buye

Threat of Substitutes

Risk of Entry by Potential Competitors Low due to:

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High cost of entry High existing brand loyalty amongst consumers High absolute cost advantage

Risk of Entry by Potential Competitors Low due to:

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High cost of entry High existing brand loyalty amongst consumers

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High absolute cost advantage

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Customer switching cost

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Government Regulations

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Rivalry among established companies High due to:

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Similar industry competitive structure

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High industry demand

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High cost conditions

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High exit barrier

Rivalry among established companies High due to:

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Similar industry competitive structure

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High industry demand

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High cost conditions

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High exit barrier

Th re a t o f Su b s t it u t e Products 

eeds

Th re a t o f Su b s t it u t e Products 

eeds

Threat of Substitute Products Low due to:

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High barriers to entry

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Lesser new entrants

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Lesser substitutes

Threat of Substitute Products Low due to:

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High barriers to entry

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Lesser new entrants

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Lesser substitutes

Bargaining Power of Buyers Refers to the ability of buyers to bargain down prices charged by companies in the industry or to raise the cost of companies in the industry by demanding better product quality and service.

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Bargaining Power of Buyers Refers to the ability of buyers to bargain down prices charged by companies in the industry or to raise the cost of companies in the industry by demanding better product quality and service.

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Bargaining Power of Buyers High due to:

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High dependence in consumers Switching cost is low in this industry, however for DHL, the company has high brand loyalty due to good and consistent services in delivery.

Bargaining Power of Buyers High due to:

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High dependence in consumers Switching cost is low in this industry, however for DHL, the company has high brand loyalty due to good and consistent services in delivery.

Bargaining Power of Suppliers Refers to the ability of suppliers to raise input prices, or to raise cost of the industry in other ways, for example, by providing poor-quality inputs or poor service.

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Bargaining Power of Suppliers Refers to the ability of suppliers to raise input prices, or to raise cost of the industry in other ways, for example, by providing poor-quality inputs or poor service.

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Bargaining Power of Examples of Suppliers DHL suppliers:

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- Planes and Transportation: - Powerful - Low number of substitutes due to low number of suppliers

- Packaging and Labeling: - Less Powerful

Bargaining Power of Examples of Suppliers DHL suppliers:

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- Planes and Transportation: - Powerful - Low number of substitutes due to low number of suppliers

- Packaging and Labeling: - Less Powerful - High number of substitutes due to high number of suppliers

Nature of Competition •

Intense competition •

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Competitors have similar business nature to one another DHL strives to serve consumers better in order to maintain their position as one of the leading logistic company in the industry

Nature of Competition •

Intense competition •

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Competitors have similar business nature to one another DHL strives to serve consumers better in order to maintain their position as one of the leading logistic company in the industry

SWOT

SWOT

Source: DHL Company Profile (2009). Retrieved from www.datamonitor.com

2. Are any changes taking place in the macroenvironment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these changes,

2. Are any changes taking place in the macroenvironment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these changes, and how might they affect the industry?

Changes in the MacroEnvironment •

Technological Forces (Positive) Changes: Incorporate technology in the operating systems •

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Effect: Safely delivering goods in a fast manner


Technological Forces (Positive) Changes: Incorporate technology in the operating systems •

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Effect: Safely delivering goods in a fast manner

Changes in the MacroEnvironment Social Forces (Positive)

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Changes: GO GREEN! Effect: New delivery methods to satisfy current consumer trends

Source: Top 50 Supplier Chain Partners (2010). http://www.inboundlogistics.com/digital/top50green_digital2010.pdf


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Changes: GO GREEN! Effect: New delivery methods to satisfy current consumer trends

Source: Top 50 Supplier Chain Partners (2010). http://www.inboundlogistics.com/digital/top50green_digital2010.pdf


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Changes: Increase trend of online shopping

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Effect:


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Changes: Increase trend of online shopping

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Changes in the MacroEnvironme nt •

Political and Legal Forces

Source:

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Effect: Creates business opportunities for logistic companies

Changes in the MacroEnvironme nt •

Political and Legal Forces 

Source: DHL website. http://www.dhlusa.com/resources/Prohibit ed_Restricted_Commoditie s.pdf


Global Forces (economic) •

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Changes: Rise in fuel prices Effect: High operating cost Changes: Unpredictable natural disaster Effect: Disruption of transportation and communication


Global Forces (economic) •

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Changes: Rise in fuel prices Effect: High operating cost Changes: Unpredictable natural disaster Effect: Disruption of transportation and communication

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3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups?

3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups?

Strategic Groups Strategic Groups are groups of companies that follow a business model similar to other companies within their strategic group – but are different from that of other companies in other strategic groups. 

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Strategic Groups Strategic Groups are groups of companies that follow a business model similar to other companies within their strategic group – but are different from that of other companies in other strategic groups. 

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