DENNY’S: A GRAND SLAM SUCCESS STORY Submitted To:
Dr. Nazmul Amin Course: MBA 509 Section: 01
Submitted By:
• • • •
Md. Injamul Ahmed Nargis Sultana Raia A!ter Md. Adullah
ID# 1630942 ID# 1630942 ID# 1631013 ID# 1631014
Date " Sumissi"n$ %th N"&emer' 2016
INDEPENDENT UNIVERSITY UNIVERSIT Y, BAN!ADES"
Letter of Transmittal #t$ No%e&'er, (01) Dr* N+&u- A&in M+.u&/+r Sc$oo- o Business In/een/ent Uni%ersit2, B+n3-+/es$
Subject: Submission of report for MBA 509
De+r Sir, It is our -e+sure -e+sure to su'&it su'&it our reort reort on Denn24s: A r+n/ S-+& Success Stor2* 6e +re su'&ittin3 t$is reort +s + +rt o our course re7uire&ents* 6e $+%e $+%e /one our -e%e- 'est to con/uct t$is reort in + roession+- &+nner* 6e 6e $+%e o--o8e/ +-- t$e criteri+ +n/ 3ui/e-ine t$+t 2ou ro%i/e/ us to re+re t$is reort* "o8e%er, 8e +re sure t$+t t$is reort cou-/ $+%e 'een + &ore suerior one* 6e +re $oeu- t$+t t$is $+s o'%ious-2 'een + 3re+t source o -e+rnin3 or us to con/uct si&i-+r "u&+n Resource stu/ies in uture* 6e +reci+te 2our in/ +/%ice, cooer+tion, +tience +n/ su33estions re3+r/in3 t$is reort, 8$ic$ 8i-- /einite-2 $e- us to o--o8 +s + 3ui/e-ine in uture en/e+%ors*
Sincere-2 Yours,
M/* In.+&u In.+&u-- A$&e/ A$&e/ N+r3is N+r3is Su-t+n Su-t+n++ ID ; 1)<09=( ID ; 1)<09(= Sc$oo- o Business Sc$oo- o Business
R+'i+ R+'i+ Ater Ater ID ; 1)<101< Sc$oo- o Business
M/* A'/uA'/u--+$ -+$ ID ; 1)<101= Sc$oo- o Business
Ac!no"le#$ement Ac!no"le#$ement Firstly, we would like to thank Almighty Allah for giving us the opportunity and ability to prepare this case study’s question and answer successfully. With Allah’s Allah’s shower of blessing, we have completed this report with all the necessary information. First and foremost, we would like to express our sincere gratitude to our course instructor r. !a"mul Amin, #chool of $usiness, %ndependent &niversity $angladesh for for his his cons consta tant nt guid guidan ance ce,, advi advice ce and and enco encour urag agem emen entt as well well as pass passio ion n in motivating the completion of our report. We would also like to thanks to ourselves. Without our team work we might not have completed this report. Finally, we would like to give our #incere thanks to our beloved family members for offering consistent support in many ways and will always be remembered and deeply appreciated to us.
%&ecuti'e Summar(
Table of )ontent
*ntro#uction enny’s 'orporation (enny’s) is one of America’s largest franchised full*service restaurant chains based on the number of restaurants. enny’s, through its wholly* owne owned d subs subsid idia iary ry,, enny enny’s ’s,, %nc. %nc.,, owns owns and and oper operat ates es the the enn enny’ y’s s bran brand. d. At ecember +, -/, the enny’s brand consisted of ,0 franchised, licensed and company operated restaurants around the world with combined sales of 1-.0 billion, including ,/22 restaurants in the &nited #tates and international locations. As of ece ecemb mber er +, +, -/ -/,, ,/3 ,/34 4 of our our rest restau aura rant nts s were were fran franch chis ised ed or licen license sed, d, representing 25 of the total restaurants, and 43 were company operated. enny’s is known as America6s iner, or in the case of our international locations, 7the local dine diner. r.88 9pen 9pen -3:0 -3:0 in most most loca locati tion ons, s, we prov provid ide e our our gues guests ts qual quality ity food food that that emphasi"es everyday value and new products through our compelling limited time only offerings, delivered in a warm, friendly 7come as you are8 atmosphere. enny6s has been serving guests for over 4 years and is best known for its breakfast fare, which is available around the clock. ;he 9riginal
visi visitt our our rest restau aura rant nts. s. %n -/ -/,, +45 +45 of an aver averag age e week week of sale sales s at comp compan any y restaurants occurred between Friday late night and #unday lunch. enny’s is a full*service pancake house:coffee shop:fast casual family restaurant chain. %t operates over ,0 restaurants in the &nited #tates (including >uerto ?ico and
)ompan( +istor( enny6s was founded by Carold $utler and ?ichard De"ak opened anny6s onuts in Hakewood, 'alifornia in 'alifornia in 2/+. %n 2//, after De"ak6s departure from the then*4*store chain, $utler changed the concept a year later in 2/4, shifting it from a donut shop to a coffee shop with store IJ. anny6s onuts was renamed anny6s 'offee #hops
and changed its operation to -3 hours. %n 2/2, to avoid confusion with Hos Angeles restaurant chain 'offee an6s, $utler changed the name from anny6s 'offee #hops to enny6s 'offee #hops. ;wo years later, in 24, enny6s 'offee #hops was simply renamed enny6s. ;he business continued to expand, and by 2J, there were over , restaurants in all / &# states. states. ;he company absorbed many of the old #ambo6s restauran restaurants, ts, and used their mid*century mid*century design in some of their future restaurants. %n 200, enny6s introduced the still*popular
%n 223, enny6s began renovating its stores, with a lighter color schemeK select locations locations also began serving $askin*?obbins $askin*?obbins ice ice cream for a short time. Couston, ;exas,, was the test market for the chain*wide renovation ;exas
,ro#ucts an# Ser'ices
