Customer loyalty often termed as brand loyalty is a way by which businesses run. Keeping the customer happy should be of the main concern for a business. Indian consumers are known for their loyalty. Retaining the consumer in is more profitable then
Barista Coffee SkillsDescrição completa
Descrição completa
barista guidlineFull description
this project report is written by Rizwan Bashir. i was a friendly co-writer in this report
cofee shop, barista lavazzaDescrição completa
A Study of Brand Loyalty and It’s Effect on Buying Behaviour in Case of Selected Cosmetics ProductsFull description
Descrição completa
quaetionaire and objectives for brand perception
Analisis de ventas y de marketing en la sucursal al sur de guayaquil, en una estación de combustible.Descripción completa
all about coffee and milk teaFull description
RESEARCH PAPER ON CONSUMERS PERCEPTION AND BRAND LOYALTY REGARDING “BARISTA COFFEE’’
RESEARCH METHODOLOGY Primary objectives for conducting research are as follows: The present study revolves around the following broad objectives:
To assess the consumer’s satisfaction level towards the products and services of Barista Coffee
To analyze the brand loyalty of consumers for Barista Coffee , New Delhi
To suggest key measures to increase the level of customer satisfaction in Barista Coffee , New Delhi
METHODS AND TOOLS USED FOR CONDUCTING RESEARCH METHODOLOGY: For the purpose of this study, I prepared a research tools, i.e. questionnaire, to find out the relevant primary data pertaining to the functioning and working of Barista Coffee with reference to the consumer perception and their brand brand loyalty The data was collected based on information provided by:
The management of the organization.
Customers visiting Barista and Barista Coffee outlets.
RESEARCH DESIGN Type of Research: - Descriptive research
Descriptive research includes Surveys and fact-finding enquiries of different kinds.
The main characteristic of this method is that the
researcher has no control over the variables; he can only report what has happened or what is happening.
RESEARCH INSTRUMENTS Selected instrument for Data Collection for Survey is Questionnaire.
QUESTIONNAIRE DESIGN / FORMULATION Formulating an appropriate questionnaire containing the relevant number of questions. The questionnaire would help guide the interviewer to give the interview or talk a proper direction. The questionnaire will act as a guide to the interviewer to collect all the useful information and input from the customer so that better feedback of the customer and information about brand awareness can be collected. Questionnaire: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate. Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate.
TYPES OF QUESTION INCLUDED: DICHOTOMOUS QUESTIONS Which has only two answers “Yes” or “No”.
MULTIPLE CHOICE QUESTION Where respondent is offered more than two choices.
IMPORTANCE SCALE A scale that rates the importance of some attribute.
RATING SCALE A scale that rates some attribute from “highly satisfied ” to “highly unsatisfied “ and “very inefficient” to “very efficient”
SAMPLE DESIGN Who is to be surveyed? The marketing researcher must define the target population that will be sampled. Sample size: 30 Sample Unit: people visiting Barista outlet
TIME FRAME:15 days
SAMPLING TECHNIQUE: - Sampling is done on basis of
Random
sampling. Because in this survey I had choose among the sample in different age group, different gender and different profession
TOOLS USED FOR ANALYSIS:
Pie chart
Bar diagram
Text and statements
DATA COLLECTED USING QUESTIONNAIRE
QUESTIONNAIRE
1. What do you normally prefer to drink as a sweet item?
