El cafe tiene su origen en africa y asia, su utilización se utiliza hacia el año 1.000 A.C, por losegipcios etíopes.Descripción completa
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Italcaffè S.p.A. is an Italian coffee-roasting company whose factory and head office are located near La Spezia, Italy.
El cafe tiene su origen en africa y asia, su utilización se utiliza hacia el año 1.000 A.C, por losegipcios etíopes.
El cafe tiene su origen en africa y asia, su utilización se utiliza hacia el año 1.000 A.C, por losegipcios etíopes.Full description
Barista Coffee SkillsDescrição completa
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When I began in the coffee business fourteen years ago, I read every book I could find about coffee. After reading all of those books, however, I felt as if I hadn't learned much about how t…Descripción completa
mungkin berguna buat pencinta kopi
When I began in the coffee business fourteen years ago, I read every book I could find about coffee. After reading all of those books, however, I felt as if I hadn't learned much about how t…Deskripsi lengkap
Curso EdukDescrição completa
When I began in the coffee business fourteen years ago, I read every book I could find about coffee. After reading all of those books, however, I felt as if I hadn't learned much about how t…Descripción completa
BARISTA
By: Karan Kumar Vaib aibha havv Go Goyal yal Harsh Rasiwasia Deepika Dee pika Si Singhal nghal Isha Is ha Ra Rani ni Gayat Ga yatri ri Dha Dhawan wan
Evolution of a Coffee Café
began around 1000 A.D. by Arab traders
First called as ‘qahwa’ (translation: ‘that which prevents sleep’ )
In 1475 world’s first coffee shop opens in Constantinople.
The first coffee house opens in Italy in 1654.
In first commercial espresso machine is 1905 manufactured in Italy.
Contd.
In 1980s Coffee is now the world’s most popular beverage.
In 2000s re-immerge as retail coffee café chains.
Barista- Corporate Profile
Established in 1999.
Aim of identifying growth opportunities in the coffee business.
‘Experiential lifestyle brand’
Exists in over 22 cities, 206 outlets, including 17 in the overseas market.
Barista Coffee was brought up by Lavazza company in 2007
Marked its presence in Sri Lanka and Dubai too
Marketing Mix
Product
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Coffee & Tea (Flavours)
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Refreshing Alternatives (Smoothies)
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Eatables (Sandwiches/ Desserts)
Quality Sources
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Quality Check every 14 Days. incorporates TQM – At Delhi headquarters
•
Merchandising
Marketing Mix
Pricing
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‘Skim Pricing Policy’
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•
High COGS because of Import duties Prices are the lowest they have ever been.
Process
•
Self- service
Marketing Mix •
•
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Positioning Brand Image- brand for anyone who loves coffee Products, People, Place Physical Evidence - Logo, Colors, Images, Décor and Architecture, Literature
Marketing Mix Promotions Sponsorships Collaborations Sales Promotion Distribution Distribution of outlets Location Selecting a city Distribution of Stock •
