Project Report on Brand loyalty and It's effect

PROJECT REPORT ON

“A STUDY OF BRAND LOYALTY AND IT’S EFFECT ON BUYING BEHAVIOUR IN CASE OF SELECTED COSMETICS PRODUCTS IN THE SURENDRANAGAR  CITY.”

Submitt! T" VBT’# I$#titut O% C"mm&' C.U. S()( U$i*&#it+ ,)!(-)$ ,)!(-)$ Cit+ F"& T( D& O%  M)#t& "% '"mm&' /M.C"m0 Submit B+ S)$t) J . M)1-)$) U$!& T( Gui!)$' "%  M&. S)$!i2 R. D"!i+) A##i#t)$t P&"%##"&3 /VBT’# I$#titut O% C"mm&' 0 C.U.S()( U$i*&#it+3 ,)!(-)$ ,)!(-)$ Cit+

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A##i#t)$t P&"%##"& VBT’# I$#titut "% C"mm&' C.U.S()( U$i*&#it+ ,)!(-)$ Cit+

CERTIFICATE This is to certify that the research report titled “A STUDY OF BRAND LOYALTY AND IT’S EFFECT ON BUYING BEHAVIOUR IN CASE OF SELECTED COSMETICS PRODUCTS IN THE STATE OF GUJARAT.” submitted by M)1-)$) S)$t) J. to C.U.Shah University for the award of M)#t& "% C"mm&' is a bonafide research work carried out by her under my supervision and guidance. It is a standard piece of original research work which embraces a fresh approach towards analysis, and interpretation of fact that prove the candidate’s capacity for critical eamination and sound !udgment over the problem studied by him. She has devoted himself to the conduct of this research work under my guidance and supervision as per the stipulated norms of C.U.Shah University and this work has not been submitted for the award of any degree to any other University.

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Mi##. S)$t) J. M)1-)$)  M.C"m R#)&'( S'("4)& VBT’# I$#titut "% C"mm&' C.U.S()( U$i*&#it+

DECLARATION I hereby declare that the dissertation titled. “A STUDY OF BRAND LOYALTY AND IT’S EFFECT ON BUYING BEHAVIOUR IN CASE OF SELECTED COSMETICS PRODUCTS IN THE STATE OF GUJARAT.”  submitted for the award on "aster of Commerce in #$T’s Institute of commerce %epartment of C.U.Shah University, Surendranagar is a record of research work done by me under the supervision and guidance of M&. S)$!i2 R. D"!i+), &ssistant 'rofessor of #$T’s Institute of Commerce , C.U.Shah University, Surendranagar and no part of me dissertation has been submitted for any other  degree or diploma prior to this data.

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AC:NO,LEDGEMENT

(irst of all I am highly thankful to M&. D.M.S()(3 H)! "% VBT’# i$#titut "%  '"mm&' 3C.U.S()( U$i*&#it+ Su&$!&)$))& 3 who permitted and gave an opportunity to me for ".Com research work under his department. Secondly, I epress my deep sense of  gratitude to my research guide M&. S)$!i2 D"!i+) A##i#t)$' P&"%##"& "% VBT’# i$#titut "% '"mm&' 3 C.U.S()( U$i*&#it+ 3 for his able guidance and constant encouragement without this the research work could not have been completed. I am highly impressed by his timely involvement in guidance and feedback comments. )is image of a thorough gentleman, source of motivation and constant co*operation will be there in my mind forever. The !ourney of this year with him for guidance would be remembered throughout my life. (urther, I am indebted to all faculty and staff members of  the %epartment of commerce for their timely support and cooperation time to time whenever I approached them relating to may research study. Thirdly, I epress my deepest heartfelt sense of gratitude to my beloved parents for  their inspiration, support and guidance without these I could not be here on this stage of my life. "y parents have always supported me in every step of life. "y brothers and sisters helped a lot for preparation of thesis and provided morale support and fighting spirit to accept the research challenges. I am also thankful to my friends and colleagues who helped a lot directly or indirectly during my research study. %ue to all blessing, support, guidance, motivation and help finally I could complete my work for submission of thesis. (inally, I am highly indebted to &lmighty who kept me in good condition of health and mind and enabled me to go for the research study without any type of disturbance for two years.

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PART 59 BRAND LOYALTY. 8.A& +"u %)mi4i)& -it( t( -"&! B&)$! L"+)4t+ ‖ /Ti'1 )$+ "$0 /es.

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?.:i$!4+ ti'1 t( &4*)$t "2ti"$ b+ !t&mi$i$ +"u& 4*4 "% )&m$t &)&!i$ )'( "% t( M)$i$# "% B&)$! L"+)4t+9 ) I# said to eist for a consumer when he repetitively 'urchases a single brand. b I# defined in terms of the percentage of total purchases devoted to the single most fre9uently purchased brand. @.H)* +"u 2u&'()#! )$+ b&)$!# "% #1i$')& 2&"!u't# 4i1 m"i#tu&i %)'i)4 m)#1#3 U$!&+ '&)m#3 t'. 4)t4+ /P4)# ti'10 /es.

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.Out "% t( 4i#t "% t( %"44"-i$ ')t"&i# "% b&)$!# "% S1i$ C)& P&"!u't#3 ,(i'( "$# )& t("# t()t +"u 2u&'()# u# '"$#i#t$t4+ &2)t!4+ P4)# ti'1 t( b&)$! %"& *&+ ')t"&+ "% 2&"!u't +"u u#. / i.. i% +"u u# "$ 2&"!u't "% ) b&)$! )# %)' m)#1  )$! )$"t(& "% t( #)m "& )$"t(& b&)$! )# m"i#tu&i& )$! ()&! )# '4)$#& +"u -i44 ()* t" ti'1 t(& '44# i$ t"t)4.0

POND‟S

LA:ME

VASELINE

FAIR LOVELY

AM,AY

NIVE

AEMAMI

A$+ Ot(& P4)# S2'i%+

PART <9 FACTORS CAUSING BRAND LOYALTY AND BRAND S,ITCHING IN CASE OF S:IN CARE PRODUCTS 76.actor!s Causing!determining Brand Loyalty 7 B&)$! N)m I &2)t!4+ 2u&'()# t( #)m b&)$! "% #1i$ ')& 2&"!u't b')u#9 JaKThe $rand is well reputed and the prestigious brand Image as well its popularity induce me to buy it repeatedly.

JbK It reflects my own personality. 5.P&"!u't u)4it+ JaKThe brand offers good 9uality of products. JbKThe products of the brand match my skin type. JcKThe products do not contain harmful chemicals. <.P&i' JaK The brand provides good value for money. JbKThe increased price of the brand is due to superior 9uality so I do not mind paying a higher   price for it. JcKThe brand offers re9uired discounts at regular intervals 77. &)#"$# %"& '()$i$ t( b&)$! "% +"u& #1i$')& 2&"!u't#3 b+ ti'1i$ t( &4*)$t "2ti"$ %"& each %)'t"& ')u#i$ B&)$! S-it'(i$. JaK'rice %iscounts offered by other brandBs. JbK%esire to try %ifferent $rands. JcK+ecommendations of (riends, relatives and others who are using other brands.

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THAN: YOU

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