Descripción: Reports seem to be mixed about the state of the economy but as we talk to you, there appears to be a wealth of success, opportunity, growth and desire for more. The need for more knowledge and supp...
This report examines the main influences on customer loyalty CL in a study framework where CL is the dependent variable and customer satisfaction CS , perceived price, quality of service SQ and trust are independent variables. The study also tests th
This study is to show how the customer satisfaction and loyalty in online and offline environment differs or remains the same. In this context we will be answering the following questions that are increasingly important to managers in service departm
Customer loyalty is viewed as the strength of the relationship between an individual's relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situationa...
this project report is written by Rizwan Bashir. i was a friendly co-writer in this report
The purpose of this study is to provide a brief overview of existing loyalty models. The focus is on key factors and prospects that can help academics and marketing professionals increase customer loyalty. A literature review was used to provide a fu
A Study of Brand Loyalty and It’s Effect on Buying Behaviour in Case of Selected Cosmetics ProductsFull description
Loyalty Award-MC 6Full description
Customer loyalty often termed as brand loyalty is a way by which businesses run. Keeping the customer happy should be of the main concern for a business. Indian consumers are known for their loyalty. Retaining the consumer in is more profitable then
CONSUMERS PERCEPTION AND BRAND LOYALTY REGARDING “BARISTA COFFEE’’Full description
Brand Loyalty Questionnaire 1. Personal Details: Name: Age: a. 20-30 b.30-40 c.40-50 d. Above 50 years Sex: a. Male b. Female Address: Phone Number: Email id: 2. How long have you been using SBI’s services? a. 1 year b.1-3 year’s c. More than 3 years 3. What banking services have you been using from SBI? a. Personal Personal b.Business b.Business c.Personal c.Personal & Business Business 4. Type of Services (Please tick the services that you have been using with the bank) SBI Term Deposits SBI Recurring Deposits SBI Housing Loan SBI Personal Loan SBI Car Loan Loan Against Shares and Debentures SBI Educational Loan Life Insurance Mutual Fund Investment Others (Please Specify) 5. Frequency of transactions (times/month): a.1-5 times b.5-10 times c.More th than 10 10 times 6. Based on your own own experience, how would you rate rate your satisfaction with with the banking services of SBI? a. Very Very Dis Dissat satis isfi fied ed b. Diss Dissat atis isfi fied ed c. Fair d. Sat Satisfi isfied ed e. Very Very Sati Satisf sfie ied d 7. Why do you choose SBI? Rate the following following customer values values according to your experience with SBI. (1 = Strongly Disagree, 5 = Strongly Agree) Service Variety 1 2 3 4 5 Convenience 1 2 3 4 5 Price 1 2 3 4 5 Quality 1 2 3 4 5 Internet Services 1 2 3 4 5 Feel 1 2 3 4 5 • • • • • •
Trust 1 2 3 4 5 Reputation 1 2 3 4 5 Reward Programs 1 2 3 4 5 Switching Cost 1 2 3 4 5 8. Reasons for Dissatisfaction (Please tick the factor that causes dissatisfaction): Wait too long Too few branches Too few ATMs Others 9. Do you have an emotional attachment with SBI? a. Yes b. No 10. Do you prefer to maintain long term relationship with SBI? a. Yes b. No 11. Will you remain committed to SBI even though price increases and popularity declines? a. Yes b. No 12. By offering rewards for you to engage with the brand regularly, would this help you develop a closer relationship and increase your brand loyalty with SBI? a. Yes b. No 13. What will you do if the SBI’s banking services are unavailable at your nearest branch due to some reason? a. Look for services from other bank b. Look for services from the same bank but at other branch c. Delay till the services is available at your nearest branch till next time 12. Would you recommend your brand to your friends and family? a. Yes b. No 13. Do you expect to purchase other additional services like e-tax, e-file, security services etc from the bank? a. Yes b. No
