T H NK J U
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T H NK THE CONTEXT
T H NK | THE AUDIENCE’S PARADIGM SHIFT YouTube channels channel s such as Equals Three, Breaking NYC, Breaking LA, Your Favorite Martian Highway on my plate
Into The Wormhole
Big Fat Indian Wedding
T H NK | A DAY IN TH THE E LIF IFE E OF A TV REMOTE
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T H NK | TARGET AUDIENCE Demographics
SEC-A | SEC-B
Geographic
Urban
Semi Urban – Hindi dubbed
Psychographics
Innovative & Creative Eager to learn Want more from their television television experience experience than just entertainment entertainment Consider time watching infotainment an investment in themselves
Audience
Primary | 13 – 25 Years
Secondary | 31 – 45 Years
THIN THINK K THUS THUS CREA CREATE TES S A NEW NEW CO COMM MMON ON GROU GROUND ND OF INTE INTELL LLEC ECTU TUAL AL VALUE ALUES S FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF...
T H NK HOW W THE TV SHO ABOUT | CONCEPT NOTE | PILOT | PRODUCTION PRODUCTION VALUE
T H NK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY, WE ENDEAVOR ENDEAVOR TO EMPOWER AND DEVELOP DEVELOP THROUGH INNOVA INNOVATION. TION. WE WISH TO CREATE CREATE A PLATFORM PLATFORM THAT THAT WILL LET EVERYONE EVERYONE BE CREATIVE CREATIVE AND INSPIRE THEM TO TO COME UP WITH SOLUTIONS SOLUTIONS FOR EVERYDAY EVERYDAY PROBLEMS
IN SIMPLE W ORDS ORDS, L ETS ETS UN-COMPLICATE T HINGS HINGS
ABOUT ABOU T TH THE E SHOW
HOW W T H NK | ABOUT THE SHO It all started with the invention of fire through rubbing two stones. You You may say it was an invention but the fineprint is that it was a Jugaad indeed. indeed. Today we have 100 ways of making fire but rubbing two stones still remains the that changed history Jugaad that Seeing things from a di# erent erent perspective
Its about finding innovative solutions that are sustainable in the longer run.So the show aims to capture that emotion of wanting to create create something new in an innovative manner.
T H NK | AN OVERVIEW About
An interactive interactive reality show aimed aimed at showcasing the power of innovation, and how it can transform lives for the better
Style
Game/Reality Show | Infotainment/Documentary style
Theme
Problems are are solved by the invited set of participants by forming two teams under the leadership of their respective captains.
Language
Primary – Hindi Secondary - English
Duration
Each episode – 48 minutes Each task – 2 episodes (Friday and Saturday 10 PM to 11 PM)
Number of episodes
16 episodes per season 8 weeks
T H NK | THE HOSTS Veer Das
Energetic | Humorous | Youth Youth Icon
Archana V $aya
Fun | Energetic | Sporty | Outgoing
T H NK CONCEPT NOTE
T H NK | INTRODUCTION
T H NK | TEAMWORK Budget allocation
Planning and idea generation - Provided guidance by experts if needed Drafting and preparation Provided required resources by us | Expert opinions taken after drafting a solution Sponsored sheds for tools and resources
T H NK |
EXECUTION
The teams implement implement their ideas
Results measured based on problem characteristics
T H NK | EXPERT OPINIONS
A one on one competition between between the two teams to determine which Jugaad is better Experts discussing approach adopted adopted by the teams and their ideas
T H NK |
CONCLUSION
Prize given away to the winning team A mini documentary showing how the solution can make the lives of the t he people better Both the ideas are uploaded on the internet for public opinion and tweaks that can be used in other places
T H NK THE TEASER
T H NK THE BUSINESS MEDIA | REVENU E MODEL | P ROMO OMOTIONS TIONS
MEDIA
T H NK |
MEDIA | TV CHANNEL The most credible channel channel with similar programming during primetime NGC is the #1 Infotainment channel in India and has the highest digital reach Current programming tone supports innovation and creativity Launch Show- 10 PM Friday & Saturday Re Run – Twice a week – 6 PM
T H NK | MEDIA | DIGITAL CHANNEL Is the #1 AV viewership platform digitally Viewers looks for innovative content Launch: 2 Weeks after Channel Launch
REVENUE MODEL
T H NK | Details
COSTING
INR
INR
Details
INR 30,000
Vir Das + Archana V $aya 150,000 x 8 shoots
1,200,000
Teams Teams and Captains 180,000 x 8 shoots
1,440,000
2,000,000 (50 x 3000) + (50 x 2000) x 8 shoots
DOP 4 + 1 50,000 x 8
400,000
Director 50,000 x 8
400,000
AD x 10,000 x 2 x 8 shoots
160,000
Sound Engineer + Assistant 20,000 20,000 x 8
160,000
Writer x 10,000 10,000 x 8
80,000
Stylist x 20,000 x 8
160,000
Music x 15,000 x 8
120,000
Production Manager
160,000
INR
T H NK |
COSTING Details
INR
Editor + FCP x 5 days x 7,000 x 8 edits
270,000
80,000
Animation 10,000 x 8
80,000
Lights x 35,000 (AVG.) x 8
280,000
Packaging/ Packaging/ VFX 10,000 x 8
80,000
Audio 10,000 x 8
80,000
Camera Equipment 30,000 x 8
240,000
Misc. (Genset, Bags, Make Up, Attendants, Vanity Vanity etc.) 100,000 x 8
800,000
Details
INR
Primary Camera (PMW 305 +200) x 4 x 10,000 x 8
320,000
Secondary Camera x 5 x 2,000 x 8
INR
INR
T H NK |
PROMOTION COSTING
Details
INR
TVC Production Production Cost
1,000,000
Activation x INR INR 50,000 x 5 cities x 2 Promotions
500,000
Merchandise and Freebie Manufacturing (5,000 units)
200,000
Digital + Social Media Retainer 50,000 x 12
600,000
Ad Agency Retainer 50,000 x 12
600,000
Misc.
300,000
INR
T H NK |
REVENUE STREAMS
Details
INR
INR
50 x INR 10,000 ((Avg. premium cost)
500,000 x 16 episodes
8,000,000
50 x INR 1000 (Avg. re-run cost)
50,000 x 32 episodes
1,600,000
Title x 1
3,000,000
Associate x 2
2,000,000
5,000,000 Applicable as per cost cost
250,000 x 16 episodes
4,000,000
25,000 x 16 episodes
400,000 1,000,000 Applicable as per demand
T H NK |
PROFITABILITY
PAID MERCHANDISE SAMPLE
PAID MERCHANDISE SAMPLE
PAID MERCHANDISE SAMPLE
PROMOTIONS
#shoutoutloud W HAT T HE HAT T HE HELL ! | A 360 DEGREE CAMPAIGN
Shoutoutloud will be a campaign to engage the TG on all touch points. It will be intended at creating an ecosystem of content and conversation around our show to create a buzz on the right media vehicles. We all see a wide array of wrong doings and issues that concern us but we often refrain from f rom voicing our opinion about them. We tend to keep them in our sub-conscious and keep on brooding over them internally. Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out your feelings. The issues can be something as small as your maid not coming on time to something as big as hating the fact that your tax money is going into the pockets of corrupt politicians. What this would do is create a positive vibe around the campaign and in the subconsciousness of the masses being a part of the campaign or the ones who just watched it.
#thinkchange | BE T HE HE CHANGE! | A 360 DEGREE C AMPAIGN AMPAIGN
Think Change will be a 360 degree campaign that will run parallel to the “Shoutoutloud” campaign. It will revolve around thinking about solutions of the issues of the common man.
It’s about being change you want to see and “Think Change” will be aimed squarely at that.
The campaign will act as a platform for initiating movements and campaigns by the people themsleves directed towards a change. The underlying catalyst behind the campaign is the fact that many small things put t ogether can bring a change. Everything else will follow suite. So we’d be following up with the issues that we get to hear about in the “Shoutoutloud” campaign and work towards bringing about a change for greater good.
T H NK | PROMOTION | PAIAIDD Television Commercials • 30/10 sec TVC • Moments from the show are advertised in 10/5 second cuts on NGC
Freebies • Stationary • T Shirts • Key Chains
Activation/Events • The Think Change Campaign • Offline events where the designs of the show find their way into actual world and their functionality is explored • Shout Out Loud Campaign • We’d be setting up our “Shoutoutloud” zones at places with high foot falls in Tier 1 and 2 cities. • People will be encouraged to come out on the speaker and shout out their problems.
FREEBIES | STATIONARY SAMPLE
FREEBIES | KEY KEYCHAIN CHAIN SAMPLE
FREEBIES | STATIONARY SAMPLE
FREEBIES | STATIONARY SAMPLE
FREEBIES | T-SHIRT SAMPLE
AC A CTI TIV VATI TION ON | CU CUE E CAR ARDS DS
T H NK | PROMOTION | DIGITAL
Website
Social Media
SEO
YouT Y ouTube ube
Blogs & Collaboratio Collaboration n
Facebook
Mobile Game Application
Twitter T witter Photo/Video Sharing
T H NK |
PROMOTION | PUBLICITY
Press Conference
Events
Media coverage
Activation support
• We will get coverage from usage of our products
Engagement
Freeebies
Virality
Social Media
Events | Activation
TVC
Engagement | Buzz
TV Show
Word of mouth
YouT YouTube ube Channel
Merchandise | Freebies
Viewership | Reach
Credibility Building Search | Content
Publicity
Website
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