Submitted by: Courtney Grace Nicholas Griggs-Drane Thomas Pelkey
Contact info: 722 Commonwealth Ave Boston, MA 02215 (804) 370-5207
[email protected]
WGAE #913456
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October 16, 2014
Sandy Varo Jarrell Senior VP of Production & Development - West Coast TLC 10100 Santa Monica Boulevard, Suite 1500 Los Angeles, CA 90067
Dear Ms. Varo Jarrell: Just a few days ago, a video documenting a man’s 17-month-long planning planning of his elaborate marriage proposal went viral online. This video is the latest in a long history of hit Internet videos depicting spectacular, over-the-top proposals. On YouTube, engagement videos of proposals involving flash mobs, hot air balloons, sports games, country singers, Disneyland parades, etc. have achieved upwards of 30 million views. Put a Ring on It is is a reality program that builds upon this proven Internet success. In the show, a team of experts (event planners, jewelers, travel specialists, even pyrotechnicians) help a proposer pop the question to his or her partner in the most magical, memorable way. Put a Ring on It makes makes dreams come true for loving couples by living out the fantasies about that special moment that so many of us imagine.
Thank you for your consideration. We will follow up with a call in the next few weeks. Sincerely, Courtney Grace
[email protected] Nicholas Griggs-Drane
[email protected] Thomas Pelkey
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FACT SHEET Put a Ring on It WHAT: Jay Hobbs leads a team of fellow engagement experts experts in helping a proposer pop the question in the most perfect way. With their expertise in travel, entertainment, event planning, dress, jewelry, etc. the Put a Ring on It team team turns the simple but special act of proposing marriage into the most spectacular of occasions. It’s Extreme Makeover: Home Edition for loving couples. The show will follow the arrangement arrangement and execution of elaborate marriage proposals and the dramatic mishaps that occur in trying to fulfill plans perfectly. Whether it is ensuring 100 fireworks shoot off correctly or convincing a nervous proposer not to get cold feet, the Put a Ring on It team team makes sure that special moment is everything you wish it to be and more. WHY: As made evident by the consistent popularity of engagement engagement videos online, elaborate marriage proposals have become a cultural phenomenon. The videos have been mainstays of YouTube for the past few years, reaching an upwards of 30 million hits but routinely achieving several million. As social media has expanded, so have the sharing of these videos. TLC has proven that television audiences have a voracious appetite for wedding related programming. programming. An entire subgenre of reality TV has emerged because of it. Yet, a show portraying the start of the wedding process--the process--the marriage proposal--has proposal--has yet to air. By repackaging repackaging this Internet success for mainstream television, television, TLC has the opportunity to expand its hit wedding programming with very little risk. And a particular draw of this show is its significant opportunity for integrated product placement. WHERE: TLC WEB: Proposers will be able to submit videos to the engagement experts online, where they argue why they should be selected for the show. Tips from the engagement experts experts on how to plan your own perfect proposal will be made available. Clips from the episodes will be made available online to encourage sharing on social media sites. WHO: Courtney Grace, Nicholas Griggs-Drane, Thomas Pelkey (Renforth Productions) TEAM: Jay Hobbs (Owner/Proposal Expert at Perfect Proposal) Carla Domen (VP of GBK Productions), Brenda Della Casa (Editor in Chief at Preston Bailey), Diane Sakakini-Roa
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Purpose
TLC has gained a loyal viewership for its lineup of shows that center around marriage and weddings. However, a show which focuses on the memorable but often nerve-racking nerve-racking event that must take place before any nuptials--the engagement proposal--has proposal--has yet to be created.
The marriage proposal is a widespread widespread tradition familiar to practically everyone. This custom has been expanding as non-traditional marriage becomes tolerated and legalized. So far, 30 states have legalized same-sex marriage, which is a majority of the country for the first time, and the U.S. Supreme Court’s October 6th denial to hear states’ gay marriage appeals legally protects the acceptance of same-sex marriage for the foreseeable future. This expands the possibility of marriage and the practice of engagement proposal to a larger population.
As society becomes increasingly interconnected than ever through media, news of an event as personal and memorable as a marriage proposal has the ability to spread in a viral manner. In this day and age, not only does the news get shared with family and friends but now particularly interesting proposals reach even complete strangers. Elaborate and over-the-top proposals proposals have become fixtures of social media sites. A video of a man who created a mini-movie and screened it for his fiancé to-be went viral on YouTube, achieving
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Because of phenomenon like this, the marriage proposal has become just as important as the actual wedding ceremony. And the manner in which one says “Will you marry me?” has become just as, if not more, important than the question itself.
Put a Ring on It builds upon these Internet hits by elevating it to television--placing the
concept of elaborate proposal into the national spotlight and giving it the Hollywood treatment.
With marriage proposal a staple of the popular culture, the potential audience for Put a Ring on It spans the 18-24 and the 18-49 year old demographics for women. Being related
to marriage, it is timeless, and with a diversified range of topics, TLC’s programming always attempts to achieve one thing: to teach the viewer something, and leave them with a take-away.
Competing shows include many of the wedding-related wedding-related programs which already air on the TLC network, although the concept is different enough that the program would actually complement the existing schedule rather than trump it. Rival programs from other networks include ABC’s The Bachelor and The Bachelorette and WE tv’s Bridezillas. However, the premise of Put a Ring On It does does not include competing contestants and its tone is far more heart-warming than Bridezillas
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In addition, the program allows opportunities for high-revenue advertising advertising through product placement. Vendors in hospitality and entertainment will be able to use air-time to sell their products via sponsorship. This will not only bring in advertising money but act as a trade outlet for exotic products and services (i.e. hotel stays, luxury cars, venues for rental, etc).
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Program Description
Logline Marriage proposals take new heights when entertainment and hospitality professionals come together to create larger-than-life experiences experiences for couples about to tie the knot. Put a Ring On It is a reality weekly program that showcases the planning, tension, and execution
of different couples’ proposals and viewers will watch to see who will out do the next.
Overview What was once a traditional and timeless event - involving a ring, getting down on one knee, the teary acceptance or rejection - has become a vital part of the marriage ceremony. Extreme Makeover meets meets the wedding industry in Put a Ring On It, which takes the average
marriage proposal and turns it to an elaborate event, crafted by professionals in the industry, including a proposal expert, two event planners from New York City and the L.A. area, a luxury travel agent and the CEO of a jewelry company. Audiences will follow one couple per half-hour episode as the proposer attempts to pull off an intricate engagement engagement scheme in secrecy, before revealing the whole plan to his/her fiance to be.
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itself. Conflict will be created by way of the proposer attempting to pull off this ultimate marriage proposal but may include travel delays/cancellations, miscommunications, failed plans, technological malfunctions and the like. The last ten minutes of each episode will be the proposal itself, and whether or not the cast and the proposer can pull off the elaborate project. Time is of the essence and tensions run high, keeping viewers engaged engaged until the very last moment wondering “will they pull it off?” and “will he or she say ‘yes?’”
The team of experts involves a number of industry professionals, all of whom boast an impressive list of contacts and resources in order to pull off the proposal. Jay Hobbs is the CEO and founder of Cleveland-base perfectproposal.co, perfectproposal.co, as well as a noted expert on the wedding industry and, specifically, the engagement. Carla Domen and Brenda Della Casa are both celebrity event planners, the former hailing from Southern California’s GBK Productions and the latter, from NYC’s Preston Bailey. Diane Sakakini-Roa of Boston is a luxury travel agent, arranging lavish travel accommodations quickly and efficiently. This group will appear every episode and aid each new proposer in his or her attempt to pull off the event of a lifetime.
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Cast - PLANNING TEAM Jay Hobbs - Proposal and Wedding Planner/Expert: perfectproposal.co, a Cleveland-based Jay Hobbs is the owner of perfectproposal.co Cleveland-based company that boasts a number of contacts that can help pull off the ultimate proposal. He has been contacted about doing reality shows of this nature in the past, but no plans have been in the works for a show about proposals. His expertise in proposal planning will bring experience in this niche industry and an already seasoned idea of how to execute these grandiose proposals.
Carla Domen - VP of GBK Productions: Carla Domen works for GBK Productions one of LA’s most respected event planning agencies agencies for the entertainment industry industry and celebrities. Carla has designed and produced many successful events for major corporations including BET Networks and TMZ, and A-list events such as the Black Eyed Peas / Sports Illustrated Super Bowl Party and Capital A/Myspace NBA All-Star Party. Carla will bring her connections connections and event event planning expertise to actually execute these proposals.
Brenda Della Casa - Editor-in-Chief Editor-in-Chief at Preston Bailey: Brenda Della Casa is an internationally-published internationally-published author, freelance
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important part of the engagement engagement process, and Nadine will help the proposer find the perfect ring!
Diane Sakakini-Roa - Esplanade Luxury Travel Agent: Diane is a Luxury Travel Agent headquartered headquartered in Boston. Her agency focuses on exotic excursions all over over the world. Diane will be able to bring connections and company relations to the Put a Ring on It team in order to accommodate any destination-oriented plans.
- GUEST COUPLES CARRIE AND RYAN: Ryan and Carrie met in college at Florida International University and began dating. Post-graduation, Carrie assumed the position as majority breadwinner when Ryan’s employment wasn’t totally secure. The two eloped a year and a half after dating in a Miami-Date County courtroom and Ryan, at the time, didn’t have the money to buy Carrie a ring. Now that they are in a better place, both financially and as husband and wife, Ryan wants to give her the engagement and the wedding she always wanted.
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KARL AND CHRISTIAN: Karl and Christian have been dating for five years. Both professional dancers, they pride themselves on leading an active lifestyle which includes hiking, their favorite pastime. Mount Pinos in the Los Padres National Forest, CA, has been one of their climbing goals - specifically Christian’s - for a long time. At the top of that rock, Christian may be placing one on his own finger.
Episode Treatments 1.
JORDY AND MONICA: Jordy is proposing to Monica. Monica. Jordy submits his video video and explains that that Monica is a huge Beyonce fan and wants to make a great proposal, but isn’t sure how to go about it. The team gets together together and decides decides that the first step is to get in touch with Beyonce’s team team and see what they can can get together. The collaboration of the teams determine that they can first surprise Monica with tickets to the Beyonce concert and make her think that she is going with two of her best girlfriends for spur-of-the-moment spur-of-the-moment night out. The cameras are justified by she was nominated nominated by one of her friends for a Beyonce Experience Experience Sweepstakes. She has only 20 minutes to get dressed and then a limo pulls up to pick up the girls and take them shopping
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comes, and Monica is in the crowd jamming out! Beyonce in one of her song breaks, welcomes Jordy out saying that she has a special friend who wanted to change someone’s life forever. Jordy, super nervous, appears appears in a tuxedo looking like a million bucks, and a close-up on Monica shows her jaw dropping and tears start to flow. Beyonce talks a little bit and welcomes Monica Monica up on stage and security walks her up to meet both Jordy and and Beyonce. Monica is shaking with with overwhelming adrenaline and is asking “What’s going on?” Jordy is shaking with overwhelming nerves and Beyonce hugs them both and says says its all fine. She whispers into Jordys ear, “Good Luck, you’ve you’ve got this!” Beyonce hugs Monica Monica and tells Jordy the stage stage is all his. He gets on one knee and the crowd goes wild. After she says says yes, her iconic iconic song Crazy in Love begins to play and crowd goes wild, and Monica gets to see Beyonce perform the song from the side of the stage. An experience not many get get to have.
2.
THOMAS AN AND KATIE:
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She is wearing a Steelers Steelers sweatshirt. Confused, she gets dressed dressed and gets in the Limo where she finds four more of her friends that have been flown in from all over the country. The girls pop bottles of champagne champagne in the back of the the stretch limo and start driving. Katie is asked to put on a blindfold and is driven to the stadium where Thomas is waiting in the middle of field. A man takes her arms and she asks, “Who is this?” Her father replies with , “Do you know where you are?” Instantly Instantly recognizing his voice, she begins to laugh and has a smile from ear-to-ear. ear-to-ear. Her father walks her to the middle of the field. She takes off her blindfold, and the proposal commences. The Steelers team is standing standing in an arc behind Thomas and Katie is in shock. Pure excitement and overwhelming overwhelming emotions are coming coming from Katie, and the tears begin to flow.
3.
CARRIE AND RYAN: Now that CARRIE and RYAN are more secure financially after a few years of
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rooms were given away, leaving them stranded and vulnerable to be visible by Carrie if she walks into the lobby. Diane is very upset and engages into an altercation with the hotel manager. Quick camera cuts show Carrie emerging from the plane and switches back to her welcoming committee as they rush to seek refuge at a neighboring hotel. They succeed, and hastily enter their rooms just in time to change and head to the beach. Carrie enters her room to find a list of instructions. She puts on her new gear and meets a local tour guide, who leads her down to a secluded beach and directs her into the water, where she begins to swim around, surrounded by beautiful coral and exotic marine life. All of a sudden, Ryan swims up behind her and grabs her waist, startling her. The two come up, gasping for air and laughing hysterically. “Ryan!” “Ryan!” she cries, “what is going on?” Without saying a word, he takes her hand and takes her back underwater, where a large painted sign amidst the coral. It reads “I know we may be under the sea, but I’ve got to know: will you marry me?” Carrie looks ecstatic, and from behind the sign emerges her friends and family. They all return to the beach so Ryan can present the ring as the sun sets over
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her. Meanwhile, Scott is working working with proposal expert, expert, Jay Hobbs to figure out how surprise Mary at the actual proposal. Scott explains that Mary’s favorite location location in right outside the city and it’s this drop-off cliff that she has always wanted to go paragliding off, but never had the time. time. The path of the paragliding overlooks overlooks this field that Jay wants to have have will you marry me mowed into. Jay understands understands that it is private property, but attempts attempts to make it happen. The owner of the property doesn’t want “Will You Marry Me?” mowed into the field, but J ay manages to pull together enough incentive with money, a vacation, and an invitation to the wedding in order to entice the man. The ladies have their spa day, get dressed and Mary is blindfolded in the limo. The limo takes them to her favorite spot on the cliff where Scott is waiting already suited up ready ready to paraglide. Mary is the only one who gets out of the limo and asks Scott, “What’s “What’s happening?” happening?” Scott said he wanted wanted to make one of her dreams come true because he knew how hard she had been working to keep her sister happy happy and all the kids kids at the hospital where she works. A paragliding team quickly suits her up before she can ask many more questions.
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specifically love to hike, and have been invited on a trek up Mount Pinos in the Los Padres National Forest with a group of other hiking enthusiasts. Karl knows that it has been Christian’s dream to reach this 8,831 foot peak, so Karl sees this as his opportunity. He asks the event team to plan a camera crew to follow Christian as he and the group ascend up the mountain, making him believe that they are a part of an exposé being done on adventure thrill-seekers. Meanwhile, Karl calls for a helicopter to fly him and Christian’s family to the peak of the mountain and wait for him to reach the top, surprising him. The day of the hike rolls around, and the camera crew is following Christian and the gang up the mountain. The winds are pretty strong today, and they decide to take a different course than intended, reaching the peak from a different angle. Unaware of this, Karl and Christian’s family are in the helicopter, flying over gorgeous views of the state park. They land in the spot that the hikers were originally supposed to reach the top in and wait … 15 minutes later, there is no sign of them. A producer from the camera crew that had followed Christian up the mountain comes running into view, informing them that
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Web Integration
Because of the popularity of related YouTube videos, the show’s website will include short summary videos of each episode and end with the proposal itself, so viewers can see the highlights again, in a condensed form. The website will also facilitate easy sharing via social media. The application to become a cast member on the show will also be found online, and would include a video component from the auditioner that could later be used as footage on the show itself. The website would also include opportunities for banner or small side-panel side-panel advertising from participating participating companies on the show, with follow-through click links to
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