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PRESENTACIÓN DEL CASO Sign up to vote on this title
El proyecto Neutrón consistiría en ellanzamiento en América Useful Not useful Latina, en el año 2007, de nuevos envases de aerosoles para Reading a Preview Axe, atendiendo a laYou're constante demanda de innovaciones
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ANÁLISIS DEL CASO “NEUTRON” Sign up to vote on this title
Not useful Useful técnica Se realizó la evaluación y económica incremental proyecto You're Reading a Preview del
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Miles €
Caso Unilever
1
SIN NEUTRÓN + IN - CSC = MB GB
of 5
2006
2007
2008
CASO NEGOCIACIONES
CON NEUTRÓN
2006
-
-
2007
2008
151717 168881 74,341 83,427 51.00% 50.60% 77,376 85,454
Search document
2009
2010
2011
136,610 146,239 152,330 158,678 167,037 174,002 66,666 71,072 74,032 77,118 81,180 84,565 51.20% 51.40% 51.40% 51.40% 51.40% 51.40% 69,944 75,167 78,298 81,560 85,857 89,437
+ IN - CSC = MB GB
JAPON
2009
2010
2011
170733 179723 85,879 74,046 49.70% 58.80% 84,854 105,677
187242 91,374 51.20% 95,868
TOTALES 798,286 387,967
SUPUESTOS ASUMI
410,319
TOTALES 858,296 409,067 449,229
Sign up to vote on this title INCREMENTAL
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Se asume que el incremento d
You're Reading a Preview
forma parte de estos ingresos Se asume que este flujo de ing
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CONCLUSIONES Y RECOMENDACIONES
La etapa de análisis concluye que el proyecto NEUTRON es title factible, TIR Sign up to vote on this superior a la esperada del 12% y con un VAN deUseful más deNot 4 millones de eu useful negocio. El margen bruto incrementalYou're es mayor con el proyecto en 38,9 millones de Reading a Preview
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