Dettol: an iconic brand has stood for “trusted protection” in around the globe. The brand is endorsed by the Bangladesh Private Medical Practitioners Association in 2011. Today multiple prod…Full description
Case Study
Prepared by: Nidhi Maheshwari Swati S
(8NBSU005)
(8NBSU042)
Dhaval Modi
(8NBSU012)
Shreyash Doshi
(8NBSU004)
Vatsal Pastagiya
(8NBSU039)
Soap Company is interested in increasing its sales in all its territories. Competitions Future Expansion Plans
Bala and Sons Agency Cross Section Analysis in 30 territories Five important variables
Why the agency chooses to use cross section analysis ?
Cross Sectional means dividing total target population into various segments and data is collected using a sampling method which is based on cross tabulation
Agency choose this analysis b’coz they want to know how much percentage of population uses this soap.
Can you suggest how the marketing agency got g ot the figures for market potential of the territory?
They surveyed the market
Followed the sales figures of last 5 years
Can there be any other means through which the company can predict the sales?
Multivariate analysis It is defined as all statistical techniques which simultaneously analyze more than two variables on a sample of observations
Trend analysis surveys consisting of a series of cross sectional surveys at two or more points in time with a new sample on each occasion.
In I n l a kh s In In lakhs hundred hundred Sl. No. Sale ales Mark arket pote poten ntial tial in in No. of No. of the t erritory erritory shops dealers 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
In I n l a kh s In In I n n u m be r lakhs hundred hundred Sl . N o . Sa le l es Ma rk rk et p ot ot en en ti ti a l i No. of No. of No. of th e the t erritory erritory shops dealers popula r brand brand
Facing the cut throat competition Increasing plant capacity for more production Product Differentiation through packaging and advertisement Product line extension Customer satisfaction Introducing in various Size TQM
