A MARKET SURVEY ON
AMWAY SESSION: 2008-2009
SUBMITTED TO: Mr. Prabodh Gaur
SUBMITTED BY: BBA ± IV Sem. Roll No.
C CATE ERTIFI CA Name «««««. Department««« Date«««««« This is to certified that that mr«««««« is a regular regular student student of B.B.A IV SEM
and
he
has
completed
the
market
survey
report
on
the
topic,´««««««««« Under my supervision. It is certified that the whole market survey report is based on his individual efforts and the analysis is found up to mark. I therefore recommend that the market survey report preparer by the candidate be sent for evaluation. evaluation. Faculty name««««. Name ««««««« Department««««« Date«««««««..
P REF AC E ³Six essential qualities that are the key to Success: sincerity, personal integrity, humility, courtesy, wisdom, charity.´
³L
IFE IS FU LL OF SURPRISES... UNEXPECTED SOME BITTER SOME
SWEET. OLLEGE There are many Institutes in Bareilly but only students of B A REILLY C OLLEGE B A REILLY are using internet & intranet so firstly we would thank Dr.A.K.
SAXENA Sir who is providing us this facility to reach that level from where we can see our destination. This project is a part of that success. As everyone knows that is not an easy subject but MR. A LOK S EN A never AX made us feel any difficulty in this particular subject.
AC KNOWLEDGEMENT
Nothing concrete can be achieved without an optimal combination inspiration and perspiration. No work can be accompanied without taken the guidance of experts. It is only critics from ingenious that help transform a product into a quality product. EN A for his constant encouragement For this, I am grateful to MR. A LOK S AX
and invaluable critical suggestions given during the review meetings. His timely advice and help proved his commitment and welfare of his students and the institute as a whole.
Last but not the least, our sincere thanks to all the members who were a vital thrust to our thoughts and needs throughout the functions assigned to group to get done and prove our best. Finally thanks to others at Lotus Institute of Management, who put in numerous hours to make the intangible tangible«..
CONTENTS
Introduction to Amway Present state of affairs Plan and Policies Swot Analysis Finding Graphs Suggestion & Conclusion Bibliography Questionnaire
Amway is a direct selling company that uses multi-level marketing or
network marketing to promote its products.
Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 15%, reaching US$8.4 billion for the year ending December 31, 2008. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60% of worldwide sales. Amway conducts business through a number of affiliated companies in more than ninety countries and territories around the world. It is ranked by Forbes as one of the largest private companies in the United States and by Deloitte as one of the largest retailers in the world.
History
Founding
Jay Van Andel and Richard DeVos, friends since school days, had been business partners in various endeavors including a hamburger stand, air charter service, and a sailing business. In 1949 they were introduced by Neil
Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Dr. Carl Rhenborg, developer of the first multivitamin marketed in the United States. In August 1949, after a night-long talk, DeVos and Van Andel signed up to become distributors for Nutrilite food supplements. They sold their first box the next day for $19.50, but lost interest for the next two weeks. Shortly thereafter, at the urging of Maaskant, who had become their sponsor , they traveled to Chicago to attend a Nutrilite seminar. The meeting
was at a downtown hotel, with over a hundred people in attendance. After seeing promotional videos and listening to talks by company representatives and successful distributors, they decided to pursue the Nutrilite business opportunity with enthusiasm. They sold their second box of supplements on their return trip to Michigan, and rapidly proceeded to develop their new business further.
In 1949, DeVos and Van Andel had formed
Ja-Ri
Corporation
(abbreviated from their respective first names) for importing wooden goods from South American countries; after their trip to the Nutrilite seminar, they dropped] this business and Ja-Ri became their Nutrilite distributorship. In addition to profits on each product sold, Nutrilite also offered commission on the sales of products by new distributors introduced to the company by
existing distributors²a system today known as multi-level marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of over 5,000 distributors. However, following concerns about the stability of Nutrilite, in April 1959 they and some of their top distributors formed The American Way Association to represent the distributors and look for additional products to market.
Their first product was called Frisk , a concentrated organic cleaner developed by a scientist in Ohio. DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the name to LOC (Liquid Organic Concentrate). They subsequently formed Amway Sales Corporation to procure and inventory products and to handle the sales and
marketing plan, and Amway Services Corporation to handle insurance and other benefits for distributors (Amway being an abbreviation of American Way). In 1960 they purchased a 50% share in Atco Manufacturing Company in Detroit, the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation . In 1964 the Amway Sales Corporation,
Amway Services Corporation, and Amway Manufacturing Corporation merged to form a single entity, Amway Corporation Amway bought control of Nutrilite in 1972 and full ownership in 1994.
International expansion
Amway expanded overseas to Australia in 1971, to Europe in 1973, to parts of Asia in 1974, to Japan in 1979, to Latin America in 1985, to China in 1995, to Africa in 1997, to India and Scandinavia in 1998, to Russia in 2005, and to Vietnam in 2008. In 2008 two thirds of Amway's 58 markets reported sales increases, including strong growth in the China, Russia and India markets. Amway India sales grew 40% to 1128 crore (US$230million).
Amway China
Amway grew quickly in China from its market launch in 1995. In 1998, after abuses of illegal pyramid schemes led to riots, the Chinese Government enacted a ban on all direct selling companies, including Amway. After negotiations, some companies like Amway, Avon, and Mary Kay continued to operate through a network of retail stores promoted by an independent sales force. China introduced new direct selling laws in December 2005, and in December 2006 Amway was one of the first companies to receive a license to resume direct sales. At the time they had a reported 180,000 sales representatives, 140 stores, and $2 billion in annual sales. In 2007 Amway Greater China and South-east Asia Chief Executive Eva Cheng was ranked #88 by Forbes magazine in its list of the World's Most Powerful Women. In
2008 Amway Greater China was Amway's largest market, reporting 28% growth and sales of ¥17 billion (US$2.5billion).
Quixtar
In 1999 the founders of the Amway corporation established a new holding company, named Alticor, and launched three new companies, 1) a sister (and separate) Internet-focused company named Quixtar, 2) Access Business Group, and 3) Pyxis Innovations . Pyxis, later replaced by Fulton Innovation, pursued research and development and Access Business Group handled manufacturing and logistics, for Amway, Quixtar, and third party clients.
After virtually all Amway distributors in North America switched to Quixtar, Alticor elected to close Amway North America after 2001. The main difference was that all distributors could order directly, rather than from their upline "direct distributor". The Amway name continued being used in the rest of the world, and the home of the Orlando Magic was named the Amway Arena in 2005. The Orlando Magic is owned by Amway founder Richard DeVos. In June 2007 it was announced that the Quixtar brand would be phased out over an 18 to 24 month period in favor of a unified Amway brand worldwide.
Products
Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the hair care product Satinique (1965) and Artistry(1968). Today Amway manufactures over 450 products, with manufacturing facilities in Ada, Michigan, China, and India, as well as Nutrilite organic farms in California, Washington State, Mexico, and Brazil. In addition Amway affiliates market products from hundreds of other manufacturers offering everything from books (eg Barnes & Noble, North America) to wine (World of Wine, Europe).
Household cleaners
Amway is best known in North America for its original cleaning products, LOC, SA8 clothes washing products and Dish Drops dish cleaning products. In the January 2007 issue of Consumer Reports, SA8 with Bioquest was rated as the best performing laundry detergent, scoring 99 out of a possible 100. Consumer Reports did however criticise SA8's pricing, which was disputed by Amway. In 2008, Amway's cleaning products were named Favourite of Experts by an independent consumer survey in Ukraine.
Health & beauty
The majority of Amway's sales today come from the Health & Beauty sector and in North America the Amway Global/Quixtar website is ranked the #1 Health & Beauty website by Internet Retailer. In South Korea Amway is ranked one of the top two companies in tolietries and cosmetics. Amway's health & beauty brands include Artistry, Time Defiance, Satinique, Tolsom, Body Series, Glister, Moiskin (South America), Nutrilite, Nutriway (Scandinavia and Australia/New Zealand),eSpring, Atmosphere and iCook as well as XS Energy drinks.
Artistry
Main article: Artistry (cosmetics)
Amway's Artistry products include skin care, cosmetics, and anti-aging creams and serums. Euromonitor International, an independent researcher and publisher of market reports, business reference books and online information databases, ranks Artistry as one of the world's top 5 best selling brands in the prestige brand category, alongside Clinique, Estee Lauder, Lancome, and Shiseido. Artistry is the only direct sales brand classifed in the "prestige" category.
Nutrilite
Main article: Nutrilite
Amway's largest selling brand is the Nutrilite range of health supplements (marketed as Nutriway in some countries), and in 2008 Nutrilite sales exceeded US$3billion globally Nutrilite products incorporate organically grown whole-plant concentrates. Euromonitor has for several years ranked Nutrilite the world's best selling nutritional brand in tablet or capsule form. In 2001, five Nutrilite products were the first dietary supplements to be certified
by
NSF
International.
Surveys
by
independent
group
Consumerlab.com since 2002 have rated Nutrilite as having the highest customer satisfaction rating (96% in 2006). In 2006, 2007, and 2008 in the nutrient and health food category, Nutrilite won "Platinum" and "Gold" awards in Malaysia, China, Taiwan, Thailand, and Asia overall in the Reader's Digest "Trusted Brands of Asia" survey. In 2008 Nutrilite scientists, in partnership with Alticor subsidiary Interleukin Genetics won the 12th J ohn M. Kinney Award for Nutrition and Metabolism for their research into the interaction between nutrition and genetics.
eSpring
Amway's eSpring water filter, introduced in 2000, was the first home water treatment system to incorporate a carbon block filter and Ultraviolet disinfection unit, becoming the first home system to achieve certification for ANSI/NSF Standards 42, 53 and 55. The unit was also the first commercial product to include sister company Fulton Innovations eCoupled wireless power induction technology. Fulton Innovation introduced the technology in other consumer electronic products at the 2007 International Consumer Electronics Show. Companies licensing this technology include General Motors, Motorola and Visteon. In 2006 eSpring was named Product of the Year by the Poland-based non-profit World Foundation of Health, Heart and Mind . eSpring has won numerous Gold and Platinum awards in the Reader's Digest Most Trusted Brand Asia surveys.
Atmosphere
In 2008 Amway's HEPA air filtration system became the first air cleaner certified asthma & allergy friendly by the Asthma and Allergy Foundation of America.
Ditto Delivery
Amway owns a patent on the online shopping method of Ditto Delivery, which allows consumers to specify an automatic monthly delivery of each product. It has been called the most convenient shopping method that exists. In May, 2001, Ditto Delivery accounted for 30% of North American sales.
Business Model
Amway combines direct selling with multi-level marketing or network marketing. IBOs may both market the products directly to potential customers and also recruit (sponsor) and train other people who become IBOs themselves and in turn have the same opportunity. Each IBO may earn income both from the retail markup on any products they sell personally, plus a performance bonus based on the sales volume they and their downline have generated. People may also register as IBOs to buy products at a discounted rate.
Definitions
y
IBO/ABO/AIE ² Independent Business Owner/Amway
Owner/Amway
Business
Independent Entrepreneur is a business partner of
Amway who is authorized to market and distribute products and
services available from Amway. Different names are used in different markets. - an older term for IBO
y
Distributor
y
PV ² Point Value is a value assigned to each product or service sold
by Amway. An IBOs monthly performance bonus bracket depends on total PV in a month. y
BV ² Business Volume is typically the wholesale cost of the product
or service sold by Amway. Performance bonuses are multiplied by the groups total BV. y
Performance bonus is the monthly bonus paid by Amway to IBO's.
The higher the PV, the greater the percentage earned. In North America the Performance bonus ranges from 3% to 25%. In other markets it ranges from 3% to 21%. y
Retail Profit is the markup earned by an IBO when they sell a
product to a consumer, either personally or through an Amway website. Recommended retail markup ranges fro 20%-35%. y
Sponsor is an IBO who refers (sponsors) a new IBO to Amway.
y
Upline
is the term used to refer all the IBOs up in the line of
sponsorship of an IBO.
y
Downline
is the term used to refer all the IBOs down in the line of
sponsorship of an IBO. They are collectively also known as group refers to a personally sponsored IBO and all of their downline.
y
Leg
y
Silver Producer is an IBO who has reached the maximum bonus
level for one month. y
Gold Producer is an IBO who has reached the maximum bonus level
for three months. y
Platinum or Direct is an IBO who has reached the maximum bonus
level for six months. Originally this was the first point at which a distributor could purchase products directly from Amway, and not from their sponsor or upline. In North America a Platinum is generating a minimum of approximately $30,000 in sales volume per month. y
Emerald a distributor with at least three legs generating Silver
Producer volume for at least 6 months of a year. y
Diamond
a distributor with at least six legs generating Silver
Producer volume for at least 6 months of a year. y
Q-12 is a Platinum or higher IBO that qualifies every month for 12
months of a year.
Other
Interests
Radio
Amway bought the Mutual Broadcasting System radio network in 1977 and sold it in 1985.
Orlando
Arena naming rights
In December 2006, Alticor secured the naming rights for the 17,000-seat basketball arena in Orlando, Florida - home of the Orlando Magic, which are owned by the family of Rich DeVos. The arena, formerly known as the TD Waterhouse Centre, is now called Amway Arena.
San Jose Earthquakes
Prior to the 2009 Major League Soccer season, Amway Global signed a three-year deal with the San Jose Earthquakes to become the team's official jersey sponsor.
A major part of the partnership is focused on community initiatives in the Bay Area. As a result, Amway Global is now also the official sponsor of the team's Kicks for Kids program that focuses on fitness and healthy lifestyles, as well as bringing underprivileged children to Earthquakes games.
The partnership also saw the creation of the Amway Global Street Team, which appears at all Earthquakes home games and at a number of soccer and non-soccer events throughout the Bay Area. The members of the Amway Global Street Team give away Earthquakes-branded merchandise and provide soccer skills demonstrations at each event.
Los
Angeles Sol
In March 2009, Amway Global signed a multi-year deal to become the official presenting partner of the Los Angeles Sol of Women's Professional Soccer.
Politics and culture
Commentators have identified Amway as supporting the U.S. Republican Party, and its founders contributed $4,000,000 to a conservative 527 group in the 2004 election cycle. Amway states that its business opportunity is open to people regardless of their religious and political beliefs.
Rolling Stone's Bob Moser has contended that former Amway CEO and co-
founder Richard DeVos is connected with the dominionist political movement in the United States. Moser states that DeVos was a supporter of
the late D. James Kennedy, giving more than $5 million to Kennedy's ministry.
Multiple high-ranking Amway leaders such as Richard DeVos and Dexter Yager are also owners and members of the board of Gospel Films, a producer of movies and books geared towards conservative Christians as well as co-owner (along with Salem Communications) of Gospel Communications.
One of Amway's most successful distributors, Dexter Yager, has criticized Democratic President Bill Clinton. Mother J ones reported that Yager stated in voice mail to his downline network of distributors, "If you analyze Bill Clinton's entire inaugural address, it is nothing but a New Age pagan ritual. If you go back and look at how it was arranged and how it was orchestrated, he talked about forcing the spring. So what they're trying to do is...force the emergence of deviant lifestyles, of a socialist agenda, and force that on us as American people." Yager also allowed Republican George W. Bush to send messages through that voicemail system to thousands of distributors.
Doug Wead, who was a Special Assistant to U.S. President George H. W. Bush, is a successful IBO who is a regular speaker at group rallies. In 2000, President George W. Bush appointed Timothy Muris, a former anti-trust
lawyer whose largest client was Amway to head the FTC, which has direct federal regulatory oversight over multi-level marketing plans.
Amway co-founder, the late Jay Van Andel (in 1980), and later his son Steve Van Andel (in 2001) were elected by the board of directors of the United States Chamber of Commerce as chairman of that organization.
In May 2005, former Amway President Dick DeVos, one of the wealthiest men in Michigan, announced that he would run against Governor Jennifer Granholm in Michigan's 2006 gubernatorial election. DeVos, running as a Republican, won 42% of the popular vote, while Granholm won 56%.
Amway touts the environmental benefits of many of its products, and in June 1989 the United Nations Environmental Program's Regional Office for North America recognized it for its contributions to the cause of the environment.
OBJECTIVE OF
THE SURVEY
To gain an insight into the functioning machinery of the marketing sector.
To know about the present potential market of AMWAY.
To know about the consumer demand and behavior towards the company
To view the competitiveness of the company products in the market
To look for the scope of betterment that can be done in this industry via company¶s contributions.
RESEAR CH METHODOLOGY
RESEAR CH
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. Infact, research is an art of scientific investigation. Redman and Mory define research as a ³systematized effort to gain new knowledge´.
Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
TYPES OF RESEARCH The basic three types of research are as follows:
Descriptive v/s Analytical
Applied v/s Fundamental
Quantitative v/s Qualitative
RESEAR CH METHODS
Research Methods may be understood as all those methods/ techniques that are used for conduction of research. Research Methods or techniques, thus, refer to the methods the researchers use in performing research operations. Thus, research methods can be put into following three categories: y
In the first group we include those methods which are concerned with the collection of data.
y
The second group consists of those statistical techniques which are used for establishing relationships between the data and the unknowns
y
The third group consists of the methods which are used to evaluate the accuracy of the results obtained.
RESEAR CH METHODOLOGY
Research Methodology is a way to systematically solve the research problem. It may be understood as a science of how research is done scientifically. It helps in studying the various steps generally adopted by the
researcher in studying his research problem along with the logic behind them. Thus, the scope of Research Methodology is wider than that of the research methods. In other words, when we talk of Research Methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that the research results are capable of being evaluated either by the researcher himself or by others.
RESEAR CH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.
Infact, the research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data.. as such the design includes an outline of what researcher
will do from writing the hypothesis and its operational implications to the final analysis of data.
NEED FOR RESEARCH DESIGN: y
Research design is needed because it facilitates the smooth sailing of various research operations, thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort, time and money.
y
Research design stands for advance planning of the methods to be adopted for collecting relevant data and the techniques to be used in their analysis, keeping in view the objective of the research and the availability of staff, time and money.
y
Research design has a great bearing on the reliability of the results arrived at and as such constitutes the firm foundation of the entire edifice of the research work.
y
The design helps the researcher to organize his ideas in a form whereby it will be possible for him to look for flaws and inadequacies. Such a design can ever be given to others for their comments and critical evaluation. In the absence of such a course of action, it will be
difficult for the critic to provide a comprehensive review of the proposed study.
SAMPLING AND SAMPLE DESIGN
It is not possible to examine each and every item in the population hence interferences are drawn about a large number of items possessing a particular attribute based on analysis of fraction of such items. It is called a sample. For developing a sample design following points need to be discussed with regard to the present study ±
y
POPULATION: All items in any field of inquiry constitute a
³UNIVERSE´ or ³POPULATION´. A complete enumeration of all the items in the population is known as census enquiry. Thus, population means the inclusion of all the items in the field of enquiry. Population can be finite if units can be counted or infinite. Since the present study is done in Bareilly, the population is finite. y
SAMPLE: Sample means selection of few items as representatives of
all the items. A part of the whole population is called ³SAMPLE´. Algebraically, let the population size be N and if a part of size
n(which is
SAMPLING: The process of selecting few items from the universe
which are the representatives of the universe is called ³SAMPLING´. y
SAMPLE
DESIGN:
A sample design is a definite plan for obtaining
a sample from the given population. It refers to the technique or procedure the researcher would adopt in selecting items for the sample. Sample design may as well lay down the number of items to be included in the sample i.e. the size of the sample. Sample design is determined before the data is collected. Researcher must prepare a sample design which should be reliable and apt for his research study.
SUMMARY OF RESEAR CH DESIGN
Data source: primary data and secondary data Research approach: survey method Research instrument: mailed questionnaire and questionnaire filled by the enumerators Sampling plan: sample unit (consumers) Sample size: 100 consumers Time: march- April 2009 Sample area: Bareilly city HYPOTHESIS Hypothesis
AMWAY is the premier organization in the field of direct selling. It offers best of products and services to its customers. The present potential market of the company is full of opportunities of growth. It has a never fading demand for its products. It caters to the requisites of all the age groups of society.
Collection of data Data forms an important source of any study. Information is derived from data accumulated. Thus, data plays a vital role in research. Data can be collected from two sources viz. internal and external. The external data is yet derived from two sources: primary and secondary. PRIMARY DATA: primary data is original and first hand information. Primary data collection techniques:
Direct personal interview
Indirect personal interview
Information from correspondents
Mailed questionnaires
Questionnaires filled by enumerators
SECONDARY DATA: SECONDARY DATA IS COLLECTED BY SOME OTHER AGENCY AND USED FOR FURTHER STUDIES. THUS, IT IS SECOND HAND INFORMATION SECONDARY DATA COLLECTION TECHNIQUES: Published sources like newspaper articles, magazines, research institutions etc. Unpublished sources
The method used in this survey is primary data collection and the technique used is direct personal interview and questionnaire filled by enumerators.
DATA
ANALYSIS
Have you heard about AMWAY PERSONAL SELLING?
30%
yes no
70%
INTERPRETATI ON: INTERPRETATION: ABOUT 70 % OF THE
POPULATION KNOWS ABOUT AMWAY PERSONAL SELLING.
Do you use t e pr oducts off ered by AM A
22%
yes no
78%
INTERPRETATION:
78%
OF
THE
PRODUCTS OFFERED BY AMWAY.
POPULATION
USES
THE
Do you form a part of AM A f amily
40% yes no 60%
INTERPRETATION: ONLY 40% OF THE POPULATION FORMS THE PART OF AMWAY FAMILY.
Do off er s like f ree gif ts, discounts etc. aff ect your buying decision?
10%
yes no
90%
INTERPRETATION: OFFERS ATTRACT THE CUSTOMERS.
Is
your pur chasing decision aff ected by the brand?
10%
yes no
90%
INTERPRETATION: THE BUYING BEHAVIOUR OF MOST OF THE PEOPLE DEPENDS UPON THE BRAND.
What is the opinion about the price policy of AMWA ?
20% expensive cheap reasonable
50% 30%
INTERPRETATION: HALF THE POPULATION FINDS THE PRICES OF AMWAY REASONABLE.
Have you f aced any pr oblem regar ding the SERVICES OFFERED BY AMWA Y?
8%
yes no
92%
INTERPRETATION: PEOPLE FACE LESS PROBLEMS WITH THE USAGE AND SERVICES OF AMWAY PRODUCTS.
Are you satisf ied with AMWA Y pr oducts?
5%
yes no
95%
INTERPRETATION: MAXIMUM PEOPLE ARE SATISFIED WITH AMWAY PRODUCTS.
FINDINGS:
AMWAY enjoys a good market segment for its products.
The products are still not within easy reach of the customers.
Brand has its value but still at marketing it¶s a little weak in regional markets.
SUGGESTIONS:
Marketing can add to the advantage. So, it should be taken care of.
Better offers can be made to attract the customer demand.
THE NETWORK NEEDS TO BE GROWN.
CONCLUSION:
A survey is done to identify various problems and level of satisfaction of consumers, so that efforts can be made to satisfy them which would result in building long term relationship between the customer and company. This survey has lead to the knowledge about the offerings, brand awareness among the customers and customer satisfaction. Due to delivery in customer need and expectations, it becomes a difficult task to satisfy every customer, therefore to satisfy each and every customer the importance of building relationship with them exists. For this purpose a number of questions were asked to find out behavior of customer. This research is also done to know the views of the customer towards the products and quality provided to them by AMWAY. And according to the survey, the customers seem contended with the products and services by AMWAY.
BIBLIOGRAPHY BOOK S
Statistics For Management- Richard I. Levin, David S. Rubin
Fundamentals of Statistics- D.N. Elhance
Research Methodology- C.R. Kothari
MAGAZINES & NEWSPAPERS
The Economic Times
The Times of India
Business World
Business Today
WEBSITES
www.multimarketing.com
www.amway.com
APPENDIX
PERSONA L PROFI L E:
Name
: ____________________________________________
Address Telephone No.
E-Mail
Age
: ____________________________________________ : ____________________________________________ : ____________________________________________ :____________ Gender:_______________
Education [ ] Undergraduate [ ] Post graduate [ ] Graduate
[ ] Professionally Qualified
Occupation [ ] Businessman [ ] Government Official
[ ] Private J ob [ ] Any Other
Have you heard about AMWAY? [ ] yes [ ] no Do you use the products offered by AMWAY? [ ] yes [ ] no Do you form a part of AMWAY family? [ ] yes [ ] no
