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1. Distribution channel is the main strategy that helps dealers to penetrate the target market. 2. A wide diversity of factors such as nature of the products, market, and business among others, requires to be analyzed to decide the most convenient distribution channel. 3. Market is the interchange of prices in which some people offer any merchandise and others buy it, paid a negotiated price. 4. Consumers obtain services or goods to satisfy their needs. 5. Companies get together people who have similar goals and expect them to satisfy the consumers’ needs.

Strategic plan of distribution

Distribution Producer Master your semester with Scribd channel & The New York Times The initial point of the It isforthe way that goods Special offer students: Only $4.99/month. distribution channel; channel; or services use to pass  people or companies

Intermediary

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Types of distribution channel

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Indirect channel

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Example: A hairdresser  provides the service and and sells it without intermediaries.

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Example: The marketing of automobiles, appliances, designer clothes, among, require who could have exclu exclusivi sivitt for area area sales. sales.

Vocabulary

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