51192962 PALIPAPAS Investigacion de Mercados 1

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51192962 PALIPAPAS Investigacion de Mercados 1

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ejecución de la investigación

Trabajo Vision Internacional II

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UNIVERSIDAD NACIONAL DEL ALTIPLANO - PUN Facultad de Ingeniería Económica

SEGUNDA ESPECIALIZACIÓN EN FORMULACIÓN EVALUACIÓN DE PROYECTOS DE INVERSIÓN

CURSO:

INVESTIGACION DE MERCADOS DOCENTE:

M. Sc. ERNESTO CALANCHO MAMANI TRABAJO ENCARADO

ESTUDIO DE MERCADO MERCADO PARA LA INCURSION DE PA PROCESADA (RODAJAS, BASTONES, RIZADAS) EN L SERVICIOS DE ALIMENTACION COLECTIVA DE LA CIUD DE PUNO Sign up to vote on this title

!RESENTADO !OR: Useful

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ELVIA YENNY ARAGÓN LEÓN

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PUNO – PERÚ 2009

ESTUDIO DE DE MERCADO MERCADO PARA LA INCURSION DE PAPA PROCESADA (RODAJAS, BASTONES, RIZADAS) EN LOS SERVICIOS DE ALIMENTACION COLECTIVA DE LA CIUDAD DE PUNO INDICE 1. PROBLEMA OBJETO DE INVESTIGACION 2. OBJETIVOS DE LA INVESTIGACION 2.1.

OBJETIVO GENERAL

2.2. 2.2.

OBJE BJETIV TIVOS ES ESPECI PECIF FICOS ICOS

3. HIPOTESIS DE LA INVESTIGACION 4. METODOLOGIA DE INVESTIGACION DE MERCADO 4.1. 4.1.

POBL POBLA ACION CION Y MUES UESTRA TRA

4.1. 4.1.1. 1. Pobl Poblac ac! !" " 4.1. 4.1.2. 2. M#$% M#$%&' &'a a 4.2.

MERCADO OB OBJETIVO

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DE INFORMACION 5. IDENTIFICAR LOS TIPOS Y LAS FUENTES  Useful  Not useful

6. METODO DE ACCESO A DATOS

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You're Reading a Preview Unlock full access with a free trial.

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ESTUDIO DE MERCADO PARA LA INCURSION DE PAPA PROCESADA (RODAJAS, BASTONES, RIZADAS) EN LOS SERVICIOS DE ALIMENTACION COLECTIVA DE LA CIUDAD DE PUNO

1. PROBLEMA OBJETO DE INVESTI"ACION

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1!. ANALISIS DE DATOS S++0-/0 + M+*-'

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-sted !ela  corta la !a!a !ara Download With Free Trial su negocio/ o com!ra de una em!resa es!eciali0ada" Pelo Com!ro Total 40 7 47 Recuento 14. 9% 1 00 .0 % Pollerias % de TIPO DE NEGOCIO 8 5.1 % 58.0% 10.1% 68.1% % del total 16 13 3 Recuento Sign up to vote on this title TIPO DE 8 1.3 % 18. 8% 1 00 .0 % Rest. Polleria % de TIPO DE NEGOCIO useful  Useful  Not NEGOCIO 18.8% 4.3% 23.2% % del total 6 6 Recuento

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El %#$"&$ c#a)'o "o% *#$%&'a 8#$ )$ la% Poll$'a% 8#$ -$la" %# -'o- -a-a0 %olo $l 4.?= 5
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Tabla de contingencia TIPO DE NEGOCIO 1 5ue ,ariedad de !a!a com

5ue ,ariedad de !a!a com!r 6nica Canc7an Perric7oli Pollerias

TIPO DE Rest. Polleria NEGOCIO

Brosteria

Total

Recuento % de TIPO DE NEGOCIO % del total Recuento % de TIPO DE NEGOCIO % del total Recuento % de TIPO DE NEGOCIO % del total Recuento % de TIPO DE NEGOCIO % del total

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Tabla de contingencia TIPO DE NEGOCIO 1 Esta con=orme con el ser,icio 2ue le da" Esta con=orme con el ser,icio 2ue le da" Si 2

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co-a 3 a %# $ c'$a' #"a *a$" )$ cal)a) 3 -'$%&o $" *$'ca)o ,PALIPAPA.

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PROMOCIN )

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CRONO"RAMA DE ACTIVIDADES DE MARETIN" P+*'' + L0@+0' A-

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Ac#*#la)o Ga%&o To&al $" 24!.5! USZ [ Ca"&)a) PU[ P'$co U"&a'o GT [ Ga%&o To&al

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167.8

ESTRATE"IA EMPRESARIAL La $%&'a&$a )$l "$oco %$ ba%a' $" #" L+*@' +0 -' D<+*+0--/0 3 la )$"&(cac!" $%-$c(ca )$ #" N-' + M+*-'. )

L+*@' +0 -''? La "&$"c!" )$ "#$%&'a $*-'$%a $% *a"&$"$' #" -'$co )$ $"& acc$%bl$ 3 co*-$&&a co" $l )$ la -a-a %" -$la' 3 8#$ $ -'o)#c&o0 a &'a;% )$ %# -'$%$"&ac!" 3 %# cal)a)0 "o% )%&" $" $l *$'ca)o.

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12. CONCLUSIONES

) E%&$ &-o )$ "$oco 5al*$"&o% -'oc$%a)o%70 &$"$ #" b#$" (#&#'o 3

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51192962 PALIPAPAS Investigacion de Mercados 1

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