CEMENTOS ARGOS
PRESENTADO POR: JOHANNA GUIO ADMINISTRACION DE EMPRESAS
INSTITUCION UNIVERSITARIA POLITECNICO GRANCOLOMBIANO RESPONSABILIDAD SOCIAL Y EMPRESARIAL BOGOTA 2016
1. INTRODUCCION
El prese!e pr"#e$!" se %&s$' ''l()'r e (!erpre!'r l's *(+ere!es pr,$!($'s -&e .'e/' CEMENTOS ARGOS e $&'!" ' l' Resp"s'%(l(*'* S"$('l se re+(ere se %&s$' e l' pr(.er' p'r!e *'r & re$"rr(*" s"%re l" -&e es CEMENTOS ARGOS "# e *' (*'3'*" *es*e s& (s!"r(' # s&s $"$ep!"s %,s($"s p'r' l&e3" (!e3r'r l"s $""$(.(e!"s '*-&(r(*"s e el .4*&l" pr"p"(e*" '5'$es " .e/"r's *e l" 5(s!" e el es!&*(" *e l' e.pres' 2. OBJETIVOS
71 OBJETIVO GENERAL Pr"p"er e ("5'r l's pr,$!($'s -&e .'e/' CEMENTOS ARGOS re+ere!es ' l's pr,$!($'s -&e .'e/' p'r' l' Resp"s'%(l(*'* S"$('l # E.pres'r('l 72 OBJETIVOS ESPECI8ICOS C""$er l' (s!"r(' # el "%/e!" s"$('l *e Ce.e!"s Ar3"s %'s'*"s e &' pe-&e9' (!r"*&$$(4 *e l' .(s.' A'l()'r l' es!r'!e3(' '$!&'l *e CEMENTOS ARGOS *'*" & ',l(s(s s"%re l' .(s.' CEMENTOS ARGOS
C"." es *e $""$(.(e!" p'r' !"*' C"l".%(' CEMENTOS ARGOS SA es &' S"$(e*'* *e E$"".' M(!' *e $'r,$!er $".er$('l "r3'()'*' %'/" l' +"r.' *e s"$(e*'* '4(.' *el "r*e '$("'l 5($&l'*' 'l M((s!er(" *e M('s # Eer3' e+"$'*' 'l .er$'*" *el pe!r4le" OBJETO SOCIAL Es &' $".p'9' (!e3r'*' *e $l'se .&*('l *e pe!r4le" # 3's "r(e!'*' ' l' 3eer'$(4 *e 5'l"r # s"s!e(%(l(*'* $" +"$" e epl"r'$(4 # pr"*&$$(4 $".pr".e!(*' $" s& e!"r" # s"p"r!'*' e s& !'le!" &.'" # l' e$ele$(' "per'$("'l CEMENTOS ARGOS s(e.pre es!, e %&s$' *e ser re$""$(*' ' (5el '$("'l # .&*('l p"r l' 3eer'$(4 *e e.ple" INTRODUCCION DE CEMENTOS ARGOS El $re$(.(e!" *e CEMENTOS ARGOS *&r'!e l"s ;l!(."s '9"s ' per.(!(*" p"s($("'r l' e.pres' $"." l' pr(.er' *el p's $re'*" .'#"r rele5'$(' # 5(s(%(l(*'* e el ,.%(!" (!er'$("'l 3eer'*" $"+(')' p'r' s&s '$$("(s!'s C"." l" *($e s&s *(re$!(5"s e s& p,3(' pr($(p'l:
NUMERO DE EMPLEADOS > MIEMBRO PRINCIPALES 20 MIEMBROS DIRECTIVOS >71?2 EMPLEADOS S&s e.ple'*"s es!, s(e.pre s(e*" r"!'*"s p"r *(+ere!es pr"#e$!"s ' (5el '$("'l se3; +&e!es *e (!ere! 711 pers"'s !r'%'/'r" e pr".e*(" e l's "%r's # pr"#e$!"s -&e *es'rr"ll' CEMENTOS ARGOS e el p's ' !r'5=s *e l's +(r.'s $"!r'!(s!'s 5($&l'*'s $" l' E.pres' L' 5($&l'$(4 *e pers"'l $"!r'!(s!' +l&$!;' se3; l"s re-&er(.(e!"s *e l's "%r's # pr"#e$!"s -&e se '*el'!' e l' $".p'9' Al 70 *e sep!(e.%re *e 2017 76@7 pers"'s es!&5(er" 5($&l'*'s $" +(r.'s $"!r'!(s!'s *e CEMENTOS ARGOS De ese 3r&p" 22> +&er" .'" *e "%r' l"$'l # 16 .,s $"rresp"*e ' pers"'l *e "!r's re3("es L' re3("'l Or("-&' 3eer4 el .'#"r ;.er" *e "$&p'$("es $" & !"!'l *e >?27 *e l's $&'les el 6@6 $"rresp"*e ' .'" *e "%r' l"$'l De%(*" ' s& '$!(5(*'* e$"4.($' s(e.pre es!, s(!&'*" e *ep'r!'.e!"s espe$+($"s *"*e p&e*e '%er &' .'#"r epl"!'$(4 *e l' .(er' # el pe!r4le" A Sep!(e.%re p's'*" l"s *ep'r!'.e!"s -&e prese!'r" .'#"r $"!r'!'$(4 *e .'" *e "%r' s" S'!'*er 61? pers"'sF Me!' ??2 pers"'sF C&*('.'r$' ?@0> pers"'sF # B"l5'r 70>7 pers"'sF '$!&'l.e!e es!, 5($&l'*"s 'pr"(.'*'.e!e 707 !r'%'/'*"res 10?1 pes("'*"s *(re$!"s # @1>1? +'.(l('res *e s&s e.ple'*"s ESTRATEGIA ACTUAL DE CEMENTOS ARGOS L' e5'l&'$(4 p'r!e *es*e el "%/e!" s"$('l *e l' e.pres'
• • • • • • • •
Pl'!'s *e $e.e!": 11 Is!'l'$("es *e ."l(e*' *e $l(er: 6 Ter.('les *e re$ep$(4 # e.p'-&e *e $e.e!": ? Pl'!'s *e $"$re!": 700 Me)$l'*"r's *e $"$re!": 1>@ P'ses ' l"s -&e se ep"r!4 $e.e!" # $l(er e 2010: 7> Ve!'s *e $e.e!" e 2010 .(ll"es *e !"el'*'sF: 1 Ve!'s *e $"$re!" e 2010 .(ll"es *e .7F: ?>
SOSTENIBILIDAD DE LA EMPRESA
Ar3"s se $'r'$!er()' pr($(p'l.e!e e l' s"s!e(%(l(*'* $"." +&e!e 5er*'*er' *e pr"3res" # *es'rr"ll" .&es!r' *e ell" es el $"!(&" (!er=s p"r +"r!'le$er l's .e/"res pr,$!($'s e .'!er(' e$"4.($' s"$('l # '.%(e!'l p"r .e*(" *el $&.pl(.(e!" *e es!,*'res (!er'$("'les # el se3&(.(e!" *e l's P"l!($'s *e S"s!e(%(l(*'* D&r'!e 2010 l' C".p'9' +&e (5(!'*' ' ser p'r!e *el C"se/" M&*('l p'r' el Des'rr"ll" S"s!e(%le BCSD p"r s&s s(3l's e (3l=sF # *e s& I($('!(5' *e Ce.e!" S"s!e(%le CSIF As .(s." # p"r !er$er '9" $"se$&!(5" +&e sele$$("'*' p'r' p'r!($(p'r e el es!&*(" '&'l *el *($e D"K J"es *e S"s!e(%(l(*'* DJSIF e el $&'l se e5'l;' l's $".p'9's .,s e(!"s's e el $'.p" *el *es'rr"ll" s"s!e(%le El I+"r.e *e S"s!e(%(l(*'* se el'%"r4 *e '$&er*" $" l"s re-&er(.(e!"s *e l' 5ers(4 G7 *e l' G&' *el Gl"%'l Rep"r!(3 I(!('!(5e GRI: (s!(!&$(4 (*epe*(e!e -&e $re" el pr(.er es!,*'r .&*('l *e l(e'.(e!"s p'r' l' el'%"r'$(4 *e .e."r('s *e s"s!e(%(l(*'* *e l's $".p'9's -&e *ese' e5'l&'r s& *ese.pe9" e$"4.($" '.%(e!'l # s"$('lF # l" $".ple.e!'r" $" l's '$$("es # pr"$es"s -&e ' *es'rr"ll'*" p'r' el $&.pl(.(e!" *e l"s pr($(p("s *el P'$!" Gl"%'l 'l $&'l es!, '*er(*"s *es*e 200 SOSTENIBILIDAD AMBIENTAL
E Ar3"s !(ee $"." +&*'.e!" !r'%'/'r e e-&(l(%r(" # 'r."' $" el .e*(" '.%(e!e # l' $".&(*'* P"r es!' r')4 se .((.()' l"s (.p'$!"s e3'!(5"s *e l's &(*'*es pr"*&$!(5's $" ."*er"s e-&(p"s *e $"!r"l '.%(e!'l 'l !(e.p" -&e se s"s!(ee # ep'*e l' .,s e!es' pr"*&$$(4 re+"res!'*"r' e.pres'r('l *e C"l".%(' $"." $"!r(%&$(4 ' l' e$"".' # 'l e-&(l(%r(" $" l' '!&r'le)' Ar3"s es $"s$(e!e *el *es'+" .&*('l p"r pr"!e3er s& ;($" ,%(!'! %'/" $"*($("es *e epl"!'$(4 # 'pr"5e$'.(e!" r'$("'l *e l"s re$&rs"s $&.ple l"s s(3&(e!es $".pr".(s"s '.%(e!'les: Ser resp"s'%les $" el .e*(" '.%(e!e $" &' pr"*&$$(4 l(.p(' # e+($(e!e Pre5e(r # .(!(3'r l"s (.p'$!"s '.%(e!'les 3eer'*"s p"r l"s pr"$es"s *e e!r'$$(4 .'&+'$!&r' $".er$('l()'$(4 # *(s!r(%&$(4 !e(e*" e $&e!': 1El $"!r"l *e l's e.(s("es *e 3'ses # .'!er('l p'r!($&l'*" 2L' r'$("'l()'$(4 *el $"s&." *e '3&' 7El .'e/" *e e+l&e!es # l' el(.('$(4 *e 5er!(.(e!"s @L' "p!(.()'$(4 e el &s" *e l' eer3' ?L' *(sp"s($(4 '*e$&'*' *e l"s res(*&"s 6L' re'*e$&'$(4 *e l's ,re's (!er5e(*'s L' 3es!(4 *e pr"3r'.'s *e re+"res!'$(4 C&.pl(r $" l"s pr($(p("s # re-&(s(!"s es!'%le$(*"s e l' "r.'!(5(*'* '.%(e!'l se3; l"s es!,*'res (!er'$("'les Me/"r'r $"!(&'.e!e l' e+($(e$(' # e+($'$(' *el s(s!e.' *e 3es!(4 '.%(e!'l # l' e$"e+($(e$(' *e l"s pr"$es"s
Pr"."5er l' !".' *e $"$(e$(' '.%(e!'l e!re l"s !r'%'/'*"res # s&s +'.(l('s l"s $"!r'!(s!'s # l's $".&(*'*es *e l's ,re's *e (+l&e$(' ' p'r!(r *e: 1L' (*e!(+($'$(4 # +"r.&l'$(4 *e "p$("es *e .e/"r' 2El *es'rr"ll" *e pl'es *e .'e/" '.%(e!'l 7Es!r'!e3('s *e $".&($'$(4 # *e +"r.'$(4 -&e (.p&lse el respe!" # l' *e+es' *el .e*(" '.%(e!e @El *es'rr"ll" *e rel'$("es $" pr"5ee*"res s"p"r!'*'s e el $&.pl(.(e!" *e re-&(s(!"s '.%(e!'les SOSTENIBILIDAD SOCIAL
Ar3"s $&e!' $" 62 $".&(*'*es *e (+l&e$(' *e "per'$("es e C"l".%(' H'(! Rep;%l($' D".(($'' # P''., $" -&(e 5(ee !r'%'/'*" e pr"#e$!"s s"$('les -&e .e/"re l' $'l(*'* *e 5(*' espe$('l.e!e l' *e l"s (9"s A$!&'l.e!e $&e!' $" l' 8&*'$(4 Ar3"s -&e "per' *es*e '$e $($" '9"s l"s pr"#e$!"s -&e se *es'rr"ll' e C"l".%(' # l' 8&*'$(4 C(' -&e lle5' & '9" # "per' l"s pr"#e$!"s -&e se e/e$&!' e H'(! e l's *e.,s re3("es e *"*e !(ee prese$(' l"s pr"3r'.'s s"$('les se e/e$&!' *(re$!'.e!e p"r l' "per'$(4 lle5'*" s(e.pre el .(s." e+"-&e # l(e'.(e!" $"rp"r'!(5" *e Ar3"s E el 2010 l' (5ers(4 s"$('l *(re$!' *e Ar3"s +&e *e 7 .(ll"es *e *4l'res e pr"#e$!"s *e (+r'es!r&$!&r' # $'l(*'* e*&$'!(5' 5(5(e*' # pr"#e$!"s pr"*&$!(5"s l"3r'*" lle3'r ' @2@?0 %ee+($('r("s Es !'.%(= (.p"r!'!e res'l!'r l' 5($&l'$(4 # el espr(!& *e s"l(*'r(*'* *e l"s $"l'%"r'*"res pr"5ee*"res # $"!r'!(s!'s -&(ees ' p'r!($(p'*" '$!(5'.e!e e 'l3&'s *e l's $'&s's # "%r's s"$('les -&e *es'rr"ll' p'r' %r(*'r 'p"#" '!e e.er3e$('s $"." el !erre."!" *e H'(! l' "l' (5er'l e C"l".%(' # 'l3&"s pr"#e$!"s e*&$'!(5"s # pr"*&$!(5"s -&e se '*el'!' VENTAJAS
Desp&=s *e $""$er l"s pr($(p'les pr"#e$!"s # es!r'!e3('s -&e $"." e.pres' CEMENTOS ARGOS *es'rr"ll' "%ser5'*" # ''l()'*" l's !e.,!($'s # l"s 3r&p"s p"%l'$("'les -&e $"%(/' es $l'r" -&e l"s pr"3r'.'s s" es!r&$!&r'*"s p'r' per.(!(rle ' l"s %ee+($('r"s *ese.pe9'rse $".pe!(!(5'.e!e e & '.%(e!e !'!" l'%"r'l $"." pers"'l es!" se $"+(r.' e pr"p&es!'s $"." 'p"#'r l's pe-&e9's # .e*(''s e.pres's p'r' -&e $".p(!' e s&s respe$!(5"s se$!"res *el .er$'*"s # " *es'p're)$' $"." s&eles s&$e*er $" es!e !(p" *e e3"$("s Pr"."5er & '.%(e!e +'.(l('r '*e$&'*" " s"l" 3eer' & '.%(e!e p"s(!(5" e el "3'r *e l"s !r'%'/'*"res !'.%(= se $".pr&e%' e el ,.%(!" l'%"r'l #' -&e l"s e.ple'*"s lle3' $" &' .e/"r *(sp"s($(4 s( pre"$&p'$("es -&e p&e*' lle3'r ' '+e$!'r s& *ese.pe9" es p"r es" -&e se le *' 3r' (.p"r!'$(' ' l' 5(*' pers"'l *e l"s !r'%'/'*"res p&es!" -&e s& e+($(e$(' p'r!e *e s& '.%(e!e +'.(l('r # se 5e re+le/'*" e l' pr"*&$!(5(*'* *e l' e.pres' U +'$!"r (+l&#e!e p'r' CEMENTOS ARGOS s" l's $".&(*'*es =!($'s %(e se' (*3e's " '+r" *es$e*(e!es #' -&e s" & ele.e!" -&e p&e*e %ee+($('r " per/&*($'r ' l' e.pres' se %ee+($(' $&'*" es!'s $".&(*'*es 'p"r!' .'" *e "%r' l"$'l e )"'s *e '$!(5(*'* pe!r"ler' " s(.ple.e!e per.(!e es!'s '$!(5(*'*es e s& !err(!"r(" CEMENTOS
ARGOS & "!r' e.pres' se p&e*e 5er '+e$!'*' $&'*" s&s '$!(5(*'*es s" *es'pr"%'*'s p"r es!'s $".&(*'*es " $&'*" *e 'l3&' .'er' '+e$!' s& $'l(*'* *e 5(*' Es p"r ell" -&e pr"p"er '$&er*"s *e $""per'$(4 e.pres'$".&(*'* es el .=!"*" .,s '*e$&'*" *e %ee+($('r ' l's *"s p'r!es -&e p"*r' !eer & "%/e!(5" $".; .,s 'll, *e "%!eer &!(l(*'*es # es el *es'rr"ll" #' -&e l"s *"s l'*"s e.pres'$".&(*'*F 'sp(r' ' +"r.'r & '.%(e!e e el $&'l se s(e!' $4."*"s .e/"r'r l' $'l(*'* *e 5(*' " s"l" *e &"s $&'!"s s(" *e !"*"s *e/'*" ' & l'*" el %ee+($(" pers"'l es!" $"." pr"p4s(!" pl'!e'*" p"r !"*' l' s"$(e*'* Me/"r'r l' $'l(*'* *e 5(*' *e l's pers"'s " s(3(+($' '&.e!'r s& p"*er '*-&(s(!(5" p'r' -&e p&e*' *e.'*'r .,s ele.e!"s -&e les 3eere s'!(s+'$$(4 s(3(+($' re'l()'r # *ese.pe9'r '$$("es -&e per.(!' .(!(3'r l"s +'$!"res e3'!(5"s e!er"s -&e l"s '+e$!' e es" %(e se p&e*e e+"$'r CEMENTOS ARGOS %(e se' pr"p($('*" pr"3r'.'s *e res'r$(.(e!" '.%(e!'l $"." el .e/"r'.(e!" *e l' $'l(*'* *e s&s $".%&s!(%les " el &s" *e pr"*&$!"s .,s e+($(e!es N" s"l" se *e%e .(r'r es!"s pr"3r'.'s $"." & $".pr".(s" -&e *e%e !eer l' e.pres' $" l' s"$(e*'* l' s"$(e*'* *e%e !".'rl" $"." e/e.pl" p'r' 'l$')'r .e!'s -&e l"s %ee+($(e e $"/&!" .,s 'll, *e 'l$')'r &' .e!' (*(5(*&'l DESVENTAJAS –
E re'l(*'* s" p"$'s l's *es5e!'/'s -&e !(ee el ."*el" *e resp"s'%(l(*'* s"$('l *e l' e.pres' #' -&e '%'r$' e !"*"s l"s 'spe$!"s !(ee *(+ere!es pr"3r'.'s s"$('les e pr" *e l' $'l(*'* *e l' "r3'()'$(4 ESTUDIO DEL MERCADO MISION
L"3r'r (!er'$$("es !r'sp're!es e!re !"*"s s&s !r'%'/'*"res # s&s $l(e!es ' !r'5=s *e re*es $"5er3e!es -&e s"p"r!e ' l"s e.ple'*"s # "p!(.($e el ser5($(" 'l $l(e!e Le's *e (!er5e$(4: C"s!r&$!"res *e pr"3res": E*&$'$(4 (!e3r'l (+r'es!r&$!&r' # $'l(*'*F C"s!r&$!"res *e 5(5(e*'s: H"3'res p'r' l' +'.(l(' C"s!r&$!"res *e (+r'es!r&$!&r' $".&(!'r(': B(ees!'r *e l' $".&(*'* VISION
Ser l*er e el *es'rr"ll" s"s!e(%le *es*e l"s $".p"e!es +"r.'!(5"s p'r' $re'r & *es'rr"ll" e$"4.($" s"$('l # &.' " !e(e*" e $&e!' l' +"r.'$(4 !=$($' &.'' # s"$('l -&e l"3r'r ser e.pre*e*"r e el ,.%(!" $e.e!er"
