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whatsapp is a cross platform android application for instant messaging.
BY Jyoti Bhamar
3910045 CSE
Introduction • Cross-platform mobile messaging app • Exchange messages without having to pay for SMS • Available for iPhone, BlackBerry, Android, Windows Phone and Nokia • Internet data plan
Features PICTURES VIDEOS VOICE MESSAGES AUDIO LOCATION CONTACT
History
JAN KOUM
BRIAN ACTON
4 P’s of Marketing
Product • Innovative service
Place • Worldwide stores
Price Cost for the product is Rs.55
Promotion On various Smartphone App Word of mouth
Timeline • 2009 – Whatsapp was launched • November 12th, 2009 -Whatsapp Gets Updated And Is Available For Free For A Limited Time
• December 11th, 2009-WhatsApp Gets An Update, Lets You Now Send Pictures, Videos And Voice Notes • January 23rd, 2010 -WhatsApp Gets An Update : Adds Location & Contact Sharing • March 30th, 2011- BlackBerry Messenger For iOS Could Arrive April 26 • April 8th,2011 - Whatsapp, has just secured $8 million in financing from Sequoia Capital
• June 01st, 2011- Whatsapp Messenger Goes Free for IPhone users • November 17th, 2012- Whatsapp Messenger Updated: Adds iPhone 5, iOS 6 Improvements • March 18th, 2013- Whatsapp To Adopt Annual Subscription Plan By 2013
End Of
• April 09th, 2013- Whatsapp Says There's Nothing Up With Rumored Google Acquisition
• July 16th, 2013- Popular Whatsapp Messenger Is Now Free • August 06th, 2013- A New Push-To-Talk Messaging Feature
• August 19th, 2013- Whatsapp Messenger Restores Support For Longer Videos With New Video Picker
• December 2nd, 2013 - Whatsapp Messenger Finally Redesigned For iOS 7, Updated With Broadcast Lists And More • February 19, 2014- Facebook acquired WhatsApp for $19 billion.
