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Volka Foods International I nternational
Strategic Marketing Submit to Dr Muhammad Imran !anif Submitted by "rou# $o% &
Alfalah Institute of Banking and Finance Bagauddin Zakariya University Multan
'he organi(ation marketing mi) The volka food are pursuing a successful marketing mix strategy. They focus on the marketing of variegated products. This strategy always helped them to achieve their business goal. There are four p,s in marketing mix.
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Products Price Distribution Promotion
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*+,DU-''S
• • •
There are two types of products. • •
Bakery food confectionary food
Bakery food, in bakery food different biscuits like Gold,Tea time eerary,!aisano,"ocodelite,#wisscake,.$olka provide healthy food.
PRICE The (uality of price is very effective. )n getting app roval of costing and review of customer re(uirement prices are (uoted to customer confirmation .)f customer conform is the price offered the sale contract is issued to customer with complete price ( uality delivery payments terms. $olka is competively priced to its ma%or competitors, offering a better tasting products a competitive products.
PROMOTION *+ percent of the marketing funds are spent on advertising primarily t.v advertising with radio , agi'ens,sign boards and supporting concert sponsorship.
DISTRIBUTION Distribution are the institutions through which availability of products is possible. $olka have *oo distributer. )mportant thing is that they must integrated into total marketing mix because of money and time re(uired to set up efficient channel .The main procedure is that first it go to ware houses then distributor then consumer. "ompany should follow the creation of three control. • •
arket "onsumer
•
"overage
That is constant with the desired level of co nsumer service. &xport is directly, "entral -sian countries )ndirectly #-, -&