A SYNOPSIS ON “A Comparative Study Between PepsiCo & Coca Cola”
Supervisor
Submitted by
Name: Prof. Nikhil kulshrestha Designation: Academic Dean
Name: Ramendra Singh Gurjar Enrollment No: - 09061148200 Specialization: - Marketing
Session: - 2009-11
Remarks of Evaluator Approved/Disapproved Approved/Disapproved (I Evaluation)
Approved/ Disapproved (II Evaluation)
DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SC. & TECH., HISAR FORMAT FOR RESUME OF SUPERVISOR/GUIDE 1. NAME
:
Prof. Nikhil Kulshrestha
2. DESIGNATION
:
Academic Dean
3. QUALIFICATION
:
4. AREA OF SPECIALIZATION
:
5. EXPERIENCE
:
6. OFFICIAL ADDRESS
:
B-11/1,MCIE,Delhi-Mathura Road, New Delhi
7. TELEPHONE NO.
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8. MOBILE
:
9. E-MAIL
:
I AM WILLING TO SUPERVISE: - Mr. Ramendra Singh Gurjar ENROLMENT NO.:-
09061148200
ON THE TOPIC: - “A Comparative Study between PepsiCo & Coca Cola”
(SIGNATURE) WITH SEAL COUNTERSIGNED BY THE EMPLOYER WITH SEAL COUNTERSIGNED BY DIRECTOR OF STUDY CENTRE WITH SEAL
CERTIFICATE
This is to certify that Mr. Ramendra Singh Gurjar Enrolment No. 09061148200 has completed under my supervision his/her Research Project Report on “Comparative Study Between PepsiCo & Coca Cola” in the specialization area “marketing/Finance/Organization Behavior and HRD/International Business/Information Technology etc.”
The work embodied in this report is original and is of the standard expected of an MBA student and has not been submitted in part or full to this or any other university for the award of any degree or diploma. He has completed all requirements of guidelines for the Research Project Report and the work is fit for evaluation.
Signature of Supervisor/Guide (with SEAL)
NAME
:
DESIGNATION
:
ORGANIATION
:
Prof. Nikhil kulshrestha Academic Dean NSB School of Business
Forwarded by Head/Director of Study Centre (With signature, Name & SE AL)
DECLARATION
It is declared that I am, Ramendra Singh Gurjar from G J U S & T, Hisar presently undergoing with the research on the above framed topic for my Management Thesis, as a part of my course. I have completed the project report titled “A Comparative Study between PepsiCo & Coca Cola” . This report is not taken from any other person or institute.
Signature of candidate
NAME: Ramendra Singh Gurjar 09061148200
ENROLMENT NO. SPECILIZATION
: Marketing SESSION: 2009-11
REVIEW OF LITERATURE Vision: "To build India’s leading total beverage company, delighting consumers by best meeting their everyday beverage needs, and stakeholders, by delivering performance with purpose, through our talented people."
Mission: "To be the world's premier consumer Products Company focused on convenience food and beverages. We seek to produce healthy financial rewards to investors as we provide op portunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."
Tomorrow better than Today
OBJECTIVE OF THE STUDY The main objective of the study of PepsiCo and Coca-Cola is to find the market share , identification gap between sales and distribution, satisfaction level of customer, services provided by the company , span of control through hierarchy level, distribution channel, how company covered the market, stock supply by the company, increasing market share, sustain and maintain quality, product and services. Statement of research objectives start when problems are identified. There are some problems being identified such as brand awareness, quality awareness, factors influence the choice of customer, brand advertisements and more.
Pepsi Type Cola Manufacturer PepsiCo. Country of United States origin 1898 (as Brad's Drink) Introduced June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi) Related Coca-Cola,Dr Pepper products 7 Up Irn Bru
Website
Cola Turka Big Cola http://pepsi.com/
The Coca-Cola Company
Type
Public ( NYSE: KO) Dow Jones Industrial Average Component
Industry
Beverage
Founded
1892
Headquarters
Atlanta, Georgia, U.S.
Area served
Worldwide
Key people
Muhtar Kent (Chairman and CEO) Coca-Cola
Products
Carbonated Soft Drinks Water Other Non-alcoholic beverages
Revenue
▲ US$31.0 Billion
Operating income ▲ US$8.23 Billion Net income
▲ US$5.82 Billion
Total assets
▲ US$48.7 Billion
Total equity
▲ US$24.8 Billion
Employees
92,800 ( July 2010)
Website
Official Website
RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research problems. It may be understood as a science of studying how research is done scientifically. We study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only need to know how to develop certain indices or tests, how to calculate the mean, the mode, the median, standard deviation and chi – square, how to apply the particular research techniques, are relevant and which are not and what would they mean and indicate and why? Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not.
1. What type of research design was used? Exploratory Research Design
2. Why was this type of design used? Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. The Internet allows for research methods that are more interactive in nature: E.g., RSS feeds efficiently supply researchers with up-to-date information; major search engine search results may be sent by email to researchers by services such as Google Alerts; comprehensive search results are tracked over lengthy periods of time by services such as Google Trends; and Web sites may be created to attract worldwide feedback on any subject.
The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, it cannot tell us "how often" or "how many. “Exploratory research is not typically generalizable to the population
What data collection methods were used? 1. Primary Data 2. Secondary Data 3. Survey
Primary Data Collection Methods: In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it. There are many methods of collecting primary data and the main methods include: 1. Questionnaires 2. Interviews 3. Focus group interviews
Secondary Data Collection Methods: All methods of data collection can supply quantitative data (numbers, statistics or financial) or qualitative data (usually words or text). Quantitative data may often be presented in tabular or graphical form. Secondary data is data that has already been collected by someone else for a different purpose to yours.
Survey: Surveys are used to collect quantitative information about items in a population. Surveys of human populations and institutions are common in political polling and government, health, social science and marketing research. A survey may focus on opinions or factual information depending on its purpose, and many surveys involve administering questions to individuals.
When the questions are administered by a researcher, the survey is called a structured interview or a researcher-administered survey. When the questions are administered by the respondent, the survey is referred to as a questionnaire or a self-administered survey. What Data Collection Devices were Used?
In primary data: 1. Questionnaire (Mixed) 2. Close ended 3. Personal Interview
In Secondary Data: 1. Search Engines 2. Wikipedia & Encyclopedia 3. Google www.pepsiindia.com www.cokeindia.com
I am using primary data for data processing and analysis. I have surveyed in many areas of Kanpur. Like Swaroop Nagar, Kakadev, Dadanagar, Gumti, Kalyanpur etc. for finding market share of PepsiCo and coca-cola, supply system, hierarchy level, span of control, maintain quality and quantity, market demand, feedback etc.
I am using some statistical tool and techniques for data processing and analyzing like mean, correlation, regression, time series, index number, sampling and sampling distribution, estimation, hypothesis testing and other testing etc, on collected primary data and market share
of PepsiCo and Coca-Cola.
(ii)
SCOPE/RELEVANCE OF PROPOSED STUDY.
1. Perform a detail demand survey at regular interval to know about the unique needs and requirements of the customer. 2. The company should make hindrance free arrangement for its
customers/retailers to
make any feedback or suggestions as and when they feel. 3. The company should focus to bring some more flavors and variety of schemes rather then bring second and repeat same old one. It is always better to be first than being better. The Company must be aware of and keep at least the latest knowledge of its primary competitors in market and try to make a perfect anticipated efforts to meet the same 4. The company should also use time to time some more and new attractive system of word of mouth advertisement to keep alive the general awareness in the whole market as a whole.
5. The company should be always in a position to receive continuous feedback and suggestions from its customers/ consumers as well as from
6. The market and try to solve it without any delay to establish its own good credibility.
7. The visibility of any product plays an important role in making the customer, aware about it and is vital for the growth and development of any product.
8. for their advertisement they can also introduce a brand ambassador, because most of the consumers remember advertisement because of their b rand ambassador. 9. A strong watch should be kept on distributors also, because in some cases they are found to be cheating the retailers and affecting the goodwill of the BRAND.
REFERENCES Books
Kotler Philip, “Marketing Management”, Pearson Education.
Beri G.C, “Marketing Research”, Third Edition.
Cooper Donald R. & Shindler Pamela S, “Business Research Methods”
Tata McGraw-Hill Edition Eighth.
Schiff man Leon G. & Kaunk Leslie Lazar, “Consumer Behavior”
Magazines and journals
4 p’s
Economic Times
SEARCH ENGINE :www.google.co.in
WEBSITES: www.pepsicoindia.com www.cocacola.com
www.cocacolaindia.com
QUESTIONNAIRE: FOR EMPLOYERS
A number of statements are given below describing the Marketing climate of an organization. Please give your assessment of the Marketing climate in your organization by rating your organization on each your statement using them 5-point statements. A rating of 5 indicates that the statements is almost always true with your organization; A ratings of 4 indicates that the statements is mostly true; a ratings of 3 indicates that the statements is sometimes true; a ratings of 2 indicates that the statements is rarely true and a rating of 1 indicates that the statements is not all true about your organization. Give your assessment by encircling the appropriate number.
(1)
(2)
Monthly sales (in Rs.) (a) Less than 5000
(b) Between 5000 to 10,000
(c) 10,000 to 15,000
(d) Above 15,000
Number of carets sold per month of soft drinks.
(3)
(4)
(5)
(a) 0 - 50 carets
(b) 50 to 100 carets
(c) 100 to 150 carets
(d) 150 to 200 carets
Which type of outlet? (a) General Store
(b) Grocery
(c) Betel Shop
(d) Sweet Shop
Which brands of soft drinks are available in the outlet? (a) Pepsi Cola
(b) Mirinda (O)
(c) Mirinda (L)
(d) 7’Up
(e) Slice
(f) Mountain Dew
When a customer comes to your shop which brand of soft drinks does he/she demands? (Rank them) (a) Pepsi
(b) Coca Cola
(c) Others
(6)
Do you know about all flavors pack (size) and respective wholesale price Pepsi soft drinks. (a) Yes
(7)
(b) No
Which company’s soft drink is demanded most? (a) 0 - 50 carets
(b) 50 to 100 carets
(c) 100 to 150 carets
(8)
(9)
(d) 150 to 200 carets
What is the position delivery of Pepsi products? (a) Very Good
(b) Good
(c) Bad
(d) Worse
What is the frequency of the visit of Pepsi executive?
(10)
(11)
(12)
(a) Daily
(b) Alternate Day
(c) Weekly
(d) Fortnightly
Which factors affect the sale most? (a) Advertisement
(b) Scheme
(c) Presence
(d) Taste
(e) Price
(f) Others
Which company Visi-Cooler do you have? (a) Pepsi
(b) Coca Cola
(c) Both
(d) Own
What is the position of maintenance work of refrigerator done by Pepsi Company? (a) Highly satisfactory
(b) satisfactory
(c) Less satisfactory
(d) Not satisfactory
(13)
Have you been provided with sign board/display rack by Coke Company? (a) Yes
(14)
(b) No
Have you any type of dissatisfaction regarding the product. It yes then why?
…………………………………………………………………………………………… ……………………………………………………………………………….
(15)
Please give any suggestion for improvement regarding distribution, brand, bottling etc.
………….………………………………………………………………… ………….………………………………………………………………… (16)
What is your opinion about Pepsi products? …………………………………………………………………………… ………….…………………………………………………………………
(17)
What is your opinion about Pepsi products? ……………………………………………………………………………………………
…………………………………………………………………………………………………
FOR WORKERS
(1)
When you got employment in the organization? _________________________________________
(2)
Does your organization provide training facilities? (a) Yes
(3)
Have you attended any training programme (a) Yes
(4)
(b) No
(b) No
Before fixing the training programme, does your organization consult with your trade union? (a) Yes
(5)
Do you have any complain/grievances with the training programme? (a) Yes
(6)
(b) No
Does your organization use to send you outside for training? (a) Yes
(7)
(b) No
(b) No
Would you like to suggest some improvement in the training progarmme? (a) Yes
Date …………………….. Place ………………………
(b) No
Surveyed by …………………..
