ABSTRACT
Organization Development is the process of aligning human capital strategy with the missi mission, on, vision vision,, values values and strat strategy egy of the organ organiza izatio tion. n. It includ includes es organi organizat zation ion struct structure ure,, suppor supporti ting ng system systemss and proces processes ses,, leader leadershi ship p develop developmen ment, t, succes successio sion n planning, talent acquisition and talent engagement. The overall theory is that a unity of what the organization is and what it wishes to accomplish with that of the individual and his or her goals will propel the organization to greater levels of performance. OD is an applied field of change that uses behavioral science knowledge to increase the capacity from change and to improve the functioning and performance of a human system. It provides a comprehensive review of theory, practice, and research in the field of organizat organizational ional development development an organizin organizing g theoretical theoretical framework framework is presented presented the theor theoret etica icall base base of the the fiel field d is anal analyz yzed ed impl implem emen enta tati tion on theor theory y and and each each is summarized summarized and critiqued critiqued a variety variety of organizat organizational ional development interventions interventions,, organized into four categories drawn from the theoretical framework, are described findin findings gs from from nearly nearly evalua evaluatio tions ns of organi organizat zation ional al develop developmen mentt interv intervent ention ionss are aggregated and used to evaluate predictions derived from the theoretical framework. The purpose of the pro!ect that led to this report has been to provide with as much information from the OD as possible, in as user"friendly a format as possible, for such organizational use. To facilitate use of these materials, e#amples of application have been developed and are included in this report.
INTRODUCTION
$OD is a field directed at interventions in the processes of human systems %formal and informal groups, organizations, communities, and societies& in order to increase their effectiveness and health using a variety of disciplines, principally applied behavioral sciences. OD requires practitioners to be conscious about the values guiding their practice and focuses on achieving its results through people.$ -Arnold Minors, Arnold Minors & Associates, Toronto, Canada $Organization Development is a body of knowledge and practice that enhances organizational performance and individual development, by increasing alignment among the various systems within the overall system. OD interventions are inclusive methodologies and approaches to strategic planning, organization design, leadership development, change management, performance management, coaching, diversity, team building, and worklife balance.$ -Matt Minahan, MM & Associates, Silver Spring, Maryland Organization Development is an effort %'& (lanned, %)& Organization"wide, and %*& +anaged from the top, to %& Increase organization effectiveness and health through %-& (lanned interventions in the organizations $processes, using behavioral"science knowledge.
NEED OF THE STUDY Organizational development is the use of organizational resources to improve efficiency and e#pand productivity. It can be used to solve problems within the organization or as a way to analyze a process and find a more efficient way of doing it. Implementing organizational development requires an investment of time and money. /ut when you understand its importance, you can !ustify the costs. Organizational Change
The process of organizational development identifies areas of company operations where change is needed. 0ach need is analyzed, and the potential effects are pro!ected into a change management plan. The plan outlines the specific ways in which the change will improve company operations, who will be affected by the change and how it can be rolled out efficiently to employees. 1ithout organizational development as part of change management, a company would have a difficult time developing effective change management programs. Growth
Organizational development is an important tool in managing and planning corporate growth. 2n organizational development analysis brings together sales pro!ections and consumer demand to help determine the rate of company growth. This information is used to alter the company business plan and plan the e#pansion and use of company resources such as personnel and the distribution network to accommodate future growth. Work Processes
1hen a company is involved in organizational development, it analyzes work processes for efficiency and accuracy. 2ny quality control measures required to attain company standards are put in place. 0valuators analyze duplicate process, or processes that can be combined for greater efficiency, and develop and implement detailed plans on how to improve company methods.
Product Innovation
(roduct innovation requires the analysis of several kinds of information to be successful. Organizational development is critical to product innovation because it can help analyze each element of product development and create a method for using it effectively. 3ome of the processes that come together in organizational development to assist in product innovation are competitive analysis, technology development, consumer preferences, target market research, manufacturing capabilities analysis and patents and trademarks.
OBJECTIVES OF THE STUDY
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It helps study how to increase the level of inter"personal trust among employees.
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It e#plains about increasing employees level of satisfaction and commitment.
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To know about confront problems instead of neglecting them.
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To find out how to effectively manage conflict.
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To study about increase cooperation and collaboration among the employees.
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To learn about the ways to increase the organization5s problem solving.
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It e#plains about how to put in place processes that will help improve the ongoing operation of the organization on a continuous basis.
RESEARCH METHODOLOGY 7esearch +ethodology is a way to systematically solve the research problem. Research – Meaning and Definition: 7esearch is an art of scientific investigation. The advanced learner8s dictionaries of current 0nglish lay are down the meaning of research as, 9a careful investigation %or& inquiry especially through search for new facts in any branch of knowledge. 7edmen and +ary define research as a 9systematic effort to gain knowledge... Research Design: 2 research design is purely and simply the framework or plan for a study that guides the collection and analysis of data. :enerally a research design is a blue print of the research that is to be followed in completing the study. It is descriptive research type are those, which are concerned with describing the characteristics of a particular individual or of a group, where we cannot control the variables Sampling Design: (opulation
; '-< +embers
3ampling =nit
; 0mployees
3ample 3ize
; -< nos.
3ampling (rocedure; 3imple 7andom 3ampling %probability sampling& Methods of Data Collection: There are two types of data collection '.
(rimary data
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3econdary data
rimary data •
(rimary data is personally developed data and it gives latest information and offers much greater accuracy and reliability.
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There are various sources for obtaining primary data i.e., +ail survey, personal interview,
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>ield survey, panel research and observation approach etc.
•
The study is dependent on primary data to a ma#imum e#tent, which is collected by way of structures personal interview with customers. Secondary data 3econdary data is the published data. It is already available for using and its saves time. The mail source of secondary data are published market surveys, government publications advertising research report and internal source such as sales, sales records orders, customers complaints and other business record etc. the study has also depended on secondary data to little e#tent, which is collected through internal source. Research !nstr"ment: ?uestionnaire was used to conduct the survey among '<< employees which includes open"ended and closed ended questions >or this survey personal interview method was used for collecting primary data. This survey was conducted by face to face interview with employees and found to be best suited to collect the primary data for this pro!ect.
SCOPE OF THE STUDY The study involves analyzing the organizational development. The scope of the study is limited to the information gathered from the company only. •
The study is carried out by taking the feedback of managers, @7, and employees
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The organizational development study is carried out in the organization.
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The survey and secondary research conducted will provide the details about the organizational development in the company with regard to the employees
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This study is aimed at providing useful insights to the management about !ob analysis prevailing in the company.
LIMITATIONS OF THE STUDY The focus of the study was to evaluate the !ob analysis in the company;
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Due to the heavy workload, the promptness of response by the senior employees was low.
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Time duration was only - days.
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Data available was not sufficient, there was lack of availability of data as most of it was confidential for company.
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3ample size is too small.
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Aanguage was one of the ma!or factor during questioner filling
EDLOGIX SOFTWARE SOLUTIONS PVT LTD
0dlogi# 3oftware 3olutions is a @yderabadB India based offshore web development and website design Company. The Company5s strategic location lets it give the best in custom Internet application development, web design, e"commerce solutions and, for less. The Company provides solutions that match your budget and schedule so that you cut time to market. Dozens of satisfied clients have come to trust and depend on Offshore 1eb 3olutions to deliver the web solutions they need and move their business forward with confidence. The Company has happy and satisfied clients in the =nited 3tates, Canada, 0urope, and 2ustralia The Company5s strong focus on web development process and methodology allows it to help clients of all sizes get control of their development pro!ects, and get the results they need. Our Services I!r"e! Deve#$%&e!
0ach business has ways where an intranet application can streamline communication. >rom status and reporting and online pro!ect management, to e#tending document authoring for multiple company branch offices while using centralized data management. 0dlogi# 3oftware 3olutions have developed a wide array of modularized Intranet components. The Company work with our clients to develop the right strategy and help them choose the components which suit their business.
3ome of the components that The Company have developed and use in Intranet pro!ects; •
• • •
Document management systems Inventory register +essaging systems 3taff directories
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>orumbulletin boards
D"!"'"se Deve#$%&e!
Database development is a crucial and ongoing need for any business, especially if you want a dynamic website. The Company provides offshore database design and development services of e#isting or new systems. The Company5s development team has e#perience with a variety of databases. Eou would not have the worry about deciding which database technology you should use. 2fter the team consultation The Company will do that for you. 1hether your core issues involve better management of internal data flows F intranet, or e#ternal data flows %Internet&, or a combination of these two, The Company can work closely with your staff to develop data management systems based on your business needs.
We' Desi(i(
1eb Design is very important, but usability is the keyG 1eb design must be appropriate to the required functions that our client8s web site should fulfill. The Company is careful about taking into account the way you want to pro!ect your organization to the public at large. 0dlogi# 3oftware 3olutions creates appropriate and attractive web designs that would ensure to attract your audience and effective communication of your message. The Company5s professional designers work with strong emphasis on making web sites intuitive and produce cutting edge multimedia applications and web sites. 0very site design is targeted to a specific web audience, and the company5s designers create customized look that match your products and services. The Company is dedicated to the success of its client8s each pro!ect. >rom creating a web site that promotes your e#isting products to developing an entirely new corporate identity of your company, the company5s offshore web design outsourcing company can serve all your requirements.
We' Deve#$%&e!
1eb development is no longer !ust about publishing your brochure on the Internet. 1eb" based applications can enable greater collaborations across the Internet for your clients, vendors and all of your company8s partners. The Company creates web applications, using leading and emerging technologies such as H)00, +icrosoft .0T, and open source technologies. The Company offer development of a large variety of Internet"based products; •
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Corporate and marketing sites 1eb portals 0"business solutions Database driven web sites 0ntertainment sites 1eb"enabling of legacy client"server systems
The Internet is the perfect way to begin, or enhance a business. +any companies would like to create a website, but not sure what options they might have to get a web site started. The company5s developers are prepared to get you started on the web today, whether it8s to start, or enhance a business. E ) C$&&erce
1hether you already sell products on"line or you are going to start online business, 0dlogi# 3oftware 3olutions can help you to understand your needs and plan the necessary action to transform your website into a successful 0commerce site. +any of its clients have come to trust its ecommerce web development outsourcing services and gained unprecedented growth and returns. The Company have e#tensive e#perience in developing scalable and robust e"commerce systems featuring; •
Interactive 3hopping Carts
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0#tensive Catalog +anagement Complete, 3ecure Ordering Capabilities /)/ 0#changes /)/ Integration Customer 7elationship +anagement
The Company5s offshore e"commerce web development team has the e#pertise and e#perience of comple# compatibility issues including back"end, legacy system, and middleware integration. The Company5s solutions have open and scalable architectures, that allows our customers ma#imum fle#ibility to evolve their e"business web systems in the future with minimal constraints. 2lso all the sites, the Company have developed, have attractive and functional front"end solutions.
Se"rc* E(ie O%!i&i+"!i$
0dlogi# 3oftware 3olutions will prepare your site for prime positioning in the most important search engines. Did you find 0dlogi# company website in a search engineJ If you did so, you can see that its results speak themselves. The Company has optimized its website for a range of keywords and The Company is usually displayed on the first page of search results F often in the top five. Eou can also benefit from the company5s offshore search engine optimization e#pertise in creating your site engine"friendly one. The Company5s 30O outsourcing services include; "
3ite designlayout analysis and recommendations
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Keyword research
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1ebsite te#t copy writing and keywords placement
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3ite submissions
C$!e! M""(e&e!
One of the company5s specialties is to develop web sites that allow clients to post their own site updates. The site visitors quickly lose patience with a poorly performing web site and especially with out"of"date content. 1hether you run Internet, 0#tranet or Intranet sites, content drives your website. 0verything from a simple web site or comple# online newspaper portal or e"commerce site is driven b y content. 0dlogi# 3oftware 3olutions content management systems solutions provide customers with an easy"to"use means to update their sites with current information. It8s !ust a matter of clicking buttons, typing and pasting te#t. Eour website gets updated as soon you submit the updates The Company5s content management system will enable the customers to; •
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+aintain the web site without any programming skills =pdate the site content when and where you need it +anage your site content from any browser
:ive your users a reason to return to your site 1ith a content management system behind your site, you can keep it fresh by publishing regular information updates. Visi$
0dlogi# 3oftware 3olutions5 Lision is to build brand Lalue by innovating to deliver consumer value and customer leadership faster, better and more completely than its competition. This Lision is supported by two fundamental principles that provide the foundation for all of our activities; Organizational 0#cellence and Core Lalues. 2ttaining this Lision requires superior and continually improving performance in every area and at every level of the organization. 0dlogi# 3oftware solutions performance will be guided by a clear and concise strategic statement for each business unit and by an ongoing ?uest for 0#cellence within all operational and staff functions. This ?uest for 0#cellence requires hiring, developing and retaining a diverse workforce of the highest caliber. To support this ?uest, each function employs metrics to define, and implements processes to achieve, world"class status.
Missi$
The mission of 0dlogi# 3oftware 3olutions is to provide results"oriented advertising, public relations, and marketing designed to meet our client5s ob!ectives by providing strong marketing concepts and e#celling at customer service. The Company seeks to establish a long lasting partnership with our clients. The Company desire to measure success for its clients through awareness, increased service, or other criteria mutually agreed upon between the agency and the clients. The Company is committed to maintaining a rewarding environment in which The Company can accomplish our mission.