BCG of Harley Davidson, strategy ManagementFull description
BCG MatrixFull description
SWOT ,BCGFull description
SWOT ,BCGDescription complète
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The Operating segments of Nike are footwear, apparel and equipment with their operating regions in US, Europe, Middle East and Africa (EMEA), Asia Pacific and Americas. Nike introduces “Swift” technology. Nike Swift increases track times by up to 1.13%.Football (soccer) wear becomes #1 in Europe. Nike SHOX footwear introduced in other footwear types and continues to boom. Profits recover, growing nearly 30% to reach $1.2 billion on unprecedented unprecedented revenue of $ 13.7 billion. Nike has 8 Nike Women stores in key cities in the U.S. Nike Pro Apparel introduced into NFL and MLB. Greatly expands SHOX running footwear. Main competitors have joined with the recent announced acquisition of Reebok by Adidas. Nike Pro Apparel expands into NBA. Nike uses Rihanna to help infiltrate the women’s market. Nike expands women’s product line and website. Introduced “Nike Consider” to be more environmental environmental conscious. Introduced new footwear and apparel line “Pre” dedicated to Steve Prefontaine.
