SweetWater Case Analysis

Aroop Sanyal

Product and Brand Management

1 50 10 7 4

SweetWater Case Analysis Many time there are various products available in the market but rarely are any o those products an optimal solution to !hat the customer desires" #he S!eet$ater S!eet$ater case is similar to that situation" %n the case o outdoor recreationalists& !hile there are several products in the market that can be used to clean outdoor !ater& the all have certain 'a!s& !hich makes makes them di(cult to use" $hen aced by this problem himsel Sandy Platter decided to take matter into his o!n hands by leveraging his vast e)perience in the product development *eld" #he devices at hand !ere di(cult to hold& getting clogged and did not serve the purpose o *ltering !ater or everyone" %t took longer time than e)pected to get the !ater *ltered" #he design o the *lter !as another problem !hich made Platter to rethink on the problem"  #he Portable Portable !ater *lter market market is estimated estimated to be o + 10 million& million& !ith only t!o models dominating the market" ,irst need& !hich had ma-or problems !ith their marketing strategies and their price to value" #he other product !hich ran the problem on the usability and unctionality !as not serving the purpose to the users" #he leading customers being !ell educated young enthusiasts needed something that can generate some value" #his perception !as understood by Platter !ho had .0 patents under his cap and responsible or generating more than +/ billion revenue or several companies" Ater brainstorming !ith the problem on the usage o *lters on recreational recreational areas !ith uan odrigue2& Platter came !ith an idea o redesigning the product& orming a team and bringing the analysis on the table" 3ere are the points !hich came up in his analysis" 1" #he ergonom ergonomics ics problem problem has has to be solved by changing changing the design design o  the pump" #his can be done by implementing air*ltration air*ltration technology to liuid" /" #he material material o the redesig redesigned ned product product has has to be durable durable unlike unlike the e)isting products in the market" ." emoving emoving impurities impurities by not a6ecting a6ecting the taste and maintain maintaining ing the price to value ratio"

 #he above mentioned analysis analysis sho!s the creativity creativity in the ne! prototype prototype thought to make the product available or this target segment" 3o!ever& the challenge the ne! prototype might ace !ould be to !ipe those pathogens and viruses !ith the si2e less than 0"5 microns" microns" ther challenge !ould be the easibility o the concept implementation and time challenge to build the prototype" #hough !e have an outdoor market market segment !orth +875 million and the target audience 9young enthusiasts:

Aroop Sanyal

Product and Brand Management

1501074

in the analysis& there are many things that need to be researched to make this product viable" #he product has to be developed !ith the light!eight material unlike the previous products !hich are live" #his can happen by perorming the gap analysis and identiying the parts !hich are heavy!eight and can be replaced by light!eight !ithout compromising the uality" nly then can a product give enough value to the customer at a price !hich is acceptable to the ma-ority o them