New Park Road Stadium Project File
BUFC
Birmingham United Football Club
BUFC
Appointment Letter
FROM:
Peter Dillon, Project Director, Birmingham United FC
TO:
Pat Monro, Project Manager
Dear Pat, I'm really glad you are able to work with us on the new stadium project. This is obviously a once-in-a-lifetime type investment for our club and we’ve recognised the need to bring in professional project management skills if it is to be an overall success. It is now your responsibility to manage the project until the completion of construction. In our initial discussions you mentioned that you should be able to help us on most aspects of this project. In particular, before the building work actually starts, I would like you to prepare a written report summarising the following key issues: 1. SCOPE - what are we going to include in the design brief that describes what will actually be built ?
BUFC
Background
Birmingham United FC was established in 1898. Birmingham United is a Limited Company. The Chairman, Andrew Hill-Norton, has a 45% shareholding. Eddie King, another board member owns an 8% stake. The rest of the shares are owned primarily by small shareholders, including some of the supporters. Park Road Stadium was originally built in 1937, and the main stands were redeveloped in 1992 after the Taylor Report that required all-seater stadia. The current capacity of Park Road is 25,350. In the last 10 seasons an average of 62% of these seats has been taken by season ticket holders. Birmingham United fans, also known as the “Parkers”, are some of the most loyal supporters in the top two divisions, with an average of 74% of season ticket holders attending all the home games. Last season there was an average gate (attendance) of 22,723 – just under 90% of capacity. During the feasibility phase, two other sites were considered for the new stadium, but after a detailed analysis of the site selection criteria (accessibility, physical characteristics, planning policy, etc.) it was decided that the existing Park Road site should be used, obviously requiring the
BUFC
(1) New Stadium Scope Options Many aspects of the design brief (i.e. overall scope) are fixed; for example, Birmingham United have stipulated that the pitch size must be within football league regulations, the distance between the pitch and first row of seating must be between 5 and 8 metres, there must be a continuous seating bowl with tip-up seats, the scope must include dressing, media and security rooms, a shop, etc. Beyond these details, what are main options that we will need to make decisions on, in order to finalise what actually gets built ? At this point, we just need the main ones, probably about 10 of them. We don't need to worry about the colour of the seats yet!
e.g. Number of Seats
(2) Contract choices: PROs & CONs There are four key clauses in the contract, each with two possible choices. Please include the pros and cons, as far as the club is concerned. CLAUSE
CHOICES
SEPARATED (different contractors do 'design' and 'build' tasks) (a) PROCUREMENT STRATEGY DESIGN & BUILD (same contractor does 'design' and 'build' tasks)
CONVENTIONAL (typical form used in the past) (b) CONTRACT TYPE
PROs
CONs
Contract preferences The following three people need to sign the contract: •
Chief Executive
•
Main Contractor's Project Manager
•
Banker
Here are the views they expressed to me about the contract :
Combining your views on the pros and cons of the various clauses with
(3) Stakeholder List A "stakeholder" is someone who is affected by, and/or in a position to affect, the project. Try an d identify the top eight stakeholders, both inside and outside the club.
Name
Andrew HillNorton
Role
Chairman
Profile (i.e. issues relating to the new stadium project that they are likely to be interested in)
Seating capacity
Peter Dillon Project Director Sticking to the plan
Stakeholder 3
(4) Risk Log What are the major risks (and opportunities) that could affect the project ?
Number
Category (what does the risk directly affect?): Tasks, Contract, Description and Impact Contractors, Scope Options, Business Model
1
Task
Crane failure causes delay and extra cost
2
Business Model
Recession reduces demand for corporate boxes
3
Scope
Change in safety regulations about seating
4
(5) Business Model It's important that we understand how the stadium (AND the project to build it) are linked with the club's business model
What are 3 or 4 key variables that you could use to describe the business model at a high level ?
e.g. Annual revenue from football matches Operating profit per year
What aspects of the stadium design (including those options you identified in step 1) will have a direct impact on the business model of the club ?
e.g. Number of seats
(6) Project Planning Here is a list of the main tasks involved in the project. Please develop a logical flow chart (with boxes to represent the tasks and arrows to represent the links between them), a GANTT chart, and on both of them highlight the critical path of the project.
expected duration
approx. cost
required to start
Task 1.1
Scheme Design
2 months
£900,000
appointment of design team
Task 1.2
Detailed Design
3 months
£1.5 million
1.1 complete
Task 1.3
Drawings & Specs
2 months
£650,000
1.2 complete
Task 2.1
Demolition & Excavation
3 months
£1.4 million
1.2 complete
Task 2.2
Substructures
2 months
£1.7 – 2.5 million
1.3 complete
Task 1.1
Logical Flow Task 1.2
P a g e
1 1
Task 3.7
Bar Chart (GANTT) aug sep oct nov dec jan feb mar apr may jun 1
1.1 scheme design 1.2 detailed design 1.3 drawings & specs 2.1 demolition, excavation 2.2 substructures 2.3 lower superstructures 2.4 lower seating 3.1 upper superstructures 3.2 cladding 3.3 M&E services 3.4 internal finishes, fitting out 3.5 external works 3.6 special installations 3.7 commissioning
2
3
4
5
6
7
8
9
10
11
jul 12
aug sep oct nov dec jan feb mar apr may jun 13
14
15
16
17
18
19
20
21
22
23
jul 24
aug sep 25
26
oct nov dec jan 27
28
29
30
Resources
task
Please choose the best resource for each task possible initial spec sub-contarget price £ tractors
description of possible sub-contractors
Sub-contractor A is a team with considerable experience in the design of modern sports stadia and they have been appointed to do all the design tasks for the new Park Road stadium. The team includes Helen Archibald, Architect and Head of the Design Team and Steve Cheng, the Structural Engineer. The team also includes Services Engineers, Fire Engineers and a Quantity Surveyor.
(1.1) scheme design
A
905,000
(1.2) detailed design
A
1,265,000
Sub-contractor A
(1.3) drawings & specs
A
670,000
Sub-contractor A
(2.1) demolition, excavation
1,375,000
The D1 Demolition Group is one of the UK's leading demolition and decommissioning companies; it has an international reputation.
D2
1,390,000
Established over 30 years ago, D2 Ltd offers a wide range of services, including demolition by controlled use of explosives & asbestos removal. Their capabilities fit well with the work needed at Park Road.
D3
1,150,000
D3 Demolition Services is a less well-known company in this field, but their tender price provides a good reason to appoint them.
D1
Your choice & rationale
(3.1) upper superstructures
7,850,000
F1 is an alliance of steel and concrete contractors that have specialist experience of working together on stadium construction projects.
7,925,000
F2 is a construction firm specialising in composite steel and concrete grandstand structures. F2 has gained its reputation by working on highly innovative and groundbreaking design concepts.
F3
8,860,000
F3 have indicated that they could again reduce the timeframe of this task; they could do it in 4 months not 5. F3's tender price is, however, approximately £1m higher than the competing bids.
H1
3,530,000
H1 is probably the UK's best known cladding a nd insulation sub-contractor.
3,620,000
H2 has grown considerably during the recent construction boom. For the major cladding contracts, H2 is normally in a straight fight with H1 and they do not necessarily compete on price.
5,055,000
I1 is a consortium of some leading providers of building services, mechanical, electrical and engineering solutions. I1 was responsible for all the mechanical & electrical services at Reading FC's stadium.
I2
5,130,000
I2 describe themselves as the partner of choice for M & E services contracts. I2 has considerable experience of stadium projects, having worked on the City of Manchester stadium, amongst others.
I3
5,540,000
I3 have indicated that they would complete the M&E services task in 4 months not 5; their tender price reflects this.
F1
F2
(3.2) cladding
H2
(3.3) M&E services
I1
(7) Integration In order to see how everything fits together, please add arrows to indicate what affects what. Please also add new boxes and arrows to indicate the different types of risks and what they impact
resourcing decisions
P a g e
1 5
contract decisions
scope decisions
time/cost/quality outcomes
business outcomes
stakeholder reactions
