SURPASS NGN Overlay Solutions Power up Your Profits with Next Generation Networks
www.siemens.com/surpass
SURPASS NGN Overlay Solutions Taking Stock of the Situation SURPASS supports LifeWorks, the Siemens vision and strategy strategy for the future of telecommunications.. SURPASS opens the door communications to the world of Next Generation Networks with its attractive applications and smooth migration towards all-IP and optical networks. It provides provides the building building blocks for your network of the future: s Next Generation Switching Carrier-grade and customized Voice over IP solutions are complemented by a wide range of attractive converged voice/data applications. s Next Generation Optics Flexible solutions for migrating your transport network towards NGN while keeping track of OPEX. s Next Generation Access A complete range of flexible access solutions offering any voice, data and video service required for today and tomorrow. s Next Generation Network Management Comprehensive Comprehensiv e management solutions tio ns based on standards and open interfaces, guaranteeing evolution capability and the fastest possible launch of new services.
The Next Generation Network presents a persuasive value proposition to network operators. Functionality is decoupled from hardware, allowing the operator much more flexibility in installing, configuring, growing, and operating the various components of the network. Its design af fords significant revenue and cost advantages. On the revenue side, by centralizing applications and service control, you can introduce new services faster faster.. And new IP-enabled services deliver an enriched experience to the end user – as well as greater profit potential to the operator – by converging the best attributes of voice, data, and video communications in more adaptive and intuitive sessions. Delivering these capabilities over a single platform and across a simplified network structure eases cost pressures on operators who are otherwise laden with separate networks to scale and maintain. As indicated in Figure 1, recent studies confirm that reductions in operational costs, the ability to offer new services, new service bundles and scalability advantages are key drivers of Next Generation Network deployment plans by major network operators. Widespread recognition of the need to migrate to the Next Generation Network does not, however, diminish the pressure to do so in a financially sound manner. manner. Indeed, the economic slowdown in much of the world is driving many operators to expand their early thinking on how best to implement the Next Generation Network.
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Many operators seek extension solutions, in which TDM investment is capped and the Next Generation Network is deployed to accommodate their ever-growing voice networks. Other operators pursue replacement solutions in which Next Generation Network elements replace faulty or manufacturer-discontinued TDM switches. Today, we recognize that many of you are considering overlay solutions in which investment in the Next Generation Network is incremental to and independent of your legacy systems. Appreciating the Implications Heightened interest in the overlay approach reflects two broad trends: a) Market challenges are fostering a change in investment priorities Many operators are experiencing erosion in their core voice business as a result of economic contraction, wireless substitution, competition from new entrants and premise-based solutions. Without voice line growth as a driver driver,, they are shifting their investment priorities away from cap and grow scenarios. Under constrained budgets, replacement projects and network overhauls that will help operators save future operating expenses are losing favor to small-scale projects that address more immediate concerns. Overlay solutions offer an incremental, success-based approach to building the Next Generation Network. After the aggressive cost cutting of recent years, operators are now focused on solutions that will help them increase top-line revenues.
Operational Costs
With many operators having achieved commendable improvements in their balance sheets, the push toward qualitative growth is overtaking the need for quantitative growth. This has set the tone for revenue-, margin- and market-driven purchasing behavior. Many network operators are revising their view of service and feature requirements. They are becoming less concerned with replicating CLASS 5 feature sets and more interested in delivering net gains in functionality. Multimedia capabilities will enhance their position in the communications value chain. After upgrading much of their network to support two-way digital communications, many cable operators – in the race to triple play – are allocating investment toward voice telephony. b) At the same time, market opportunities for new services are becoming clearer Successful trials and initial VoIP rollouts are assuaging users’ concerns over VoIP technology and Quality of Service. One-wire cost advantages of IP telephony are driving more enterprises toward IP solutions above and beyond IP contact centers. A proliferation of native IP clients and broadband access subscribers is rapidly expanding the addressable market for converged services and applications. An overlay approach helps the network operator accommodate demand for new services without touching the CLASS 5 network. A lower-cost service platform will help operators achieve highly competitive pricing,
which will further stimulate demand. Regulators are continuing down the path of forming policies that encourage infrastructure investment that is tied to the deployment of broadband-enabled services.
4.63
Ability to Offer Bundled Services
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Available Services from NGN Equipment
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Scalability
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Allow 3rd Party Service Creation
3.85
Open-, Standards-based Interfaces
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Consolidate Number of Networks 3.61
Our SURPASS NGN Overlay Solutions help you capitalize on the flexibility presented by an overlay approach. We believe this flexibility will help you deploy new services more quickly than the competition and capture market share and deploy services more cheaply, increase profits and also deploy services where the competition cannot and create new markets. These advantages will help you migrate to Next Generation Network very profitably. SURPASS hiQ 8000 supports the LifeWorks concept and offers next generation applications that enable you to play a major role in this new world of communication. Providing new IP-based services will help you satisfy upcoming and evolving customer demands, tap into new revenue sources and lead the emerging market. From our extensive work in modeling the cost-benefit relationship associated with our solutions, we have reached certain conclusions. The revenue opportunities they will enable you to exploit over a six to eight year period will help you realize an internal rate of return (IRR) on your investment in excess of 100%. Breakeven occurs in less than three years. And offering new services over fewer network elements (a lower cost platform) assures that you’ll achieve the margins you need to improve your bottom line.
Footprint/ Rack Space
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Figure 1: Drivers in Next Generation Network deployment decisions
LifeWorks – Smart Communications Made Easy LifeWorks is the Siemens ICN concept for the elimination of fragmented user communication experiences and the removal of barriers between all networks, whether private, public, mobile or fixed. Services, applications and functionality will be available throughout the different networks – without limiting performance or security. Homogeneous operability simplifies using services. To realize this, Siemens ICN uses the SURPASS carrier solution and the HiPath enterprise solution, bringing these solutions together. LifeWorks gives network operators the possibility to offer new, innovative services, allowing differentiation from competitors and the exploitation of additional new sources of income. Due to the enhanced convenience and value which the operator can offer, productivity is markedly increased when communications throughout business and private environments are integrated.
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SURPASS NGN Overla
Making Essential Choices The future of infrastructure investments has become an issue over the past few years. Voice services are still your major revenue source, but increased pressure to drive revenues and protect your customer base is forcing a shift of investment capital into alternative network solutions. It may not even be clear, however, which of these solutions offer appropriate returns.
The SURPASS NGN Overlay Solutions are specifically designed to address this market situation. They address the needs of service providers looking to drive revenues through the introduction of new IP-based ser vices, offering clear-cut technological and financial advantages. The SURPASS NGN Overlay Solutions portfolio includes SURPASS Business Connection for delivery of business-related services, SURPASS Voice over Broadband for bundled voice and content delivery, SURPASS Voice over Cable for bundled voice and content delivery within an HFC environment, and SURPASS NextGen Applications to provide our solutions and therefore our customers with a clear competitive advantage. SURPASS NGN Overlay Solutions are targeted at those service providers who are looking to: s
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Drive revenues and increase profitability through the introduction of new services and applications Reduce customer churn by offering their customers a more compelling feature set Take advantages of networking efficiencies that can only be realized through the use of packet technologies.
y Portfolio
Key Elements of a Successful Strategy The foundation for all SURPASS NGN Overlay Solutions is the SURPASS hiQ 8000 Softswitch, along with the SURPASS hiG Family of Media Gateways and the NetManager i-suite. You, the operator, face strong competition in today’s deregulated markets, which require solutions that offer the flexibility to add new services and the scalability to grow to meet customer demand. This places increased importance on making the right networking decisions. With SURPASS NGN Overlay Solutions and the SURPASS hiQ 8000, service providers obtain the networking flexibility needed in today’s competitive environment.
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SURPASS hiQ 8000 Softswitch The SURPASS hiQ 8000 Softswitch is a carrier-grade, universal switching and service delivery platform that gives you a profitable, practical approach to Next Generation Network control. The SURPASS hiQ 8000 supports industry standard protocols and supports not only legacy voice features but also enhanced next generation services and real-time multimedia services.
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SURPASS hiG 1100/1200 Media Gateways Another key component of SURPASS NGN Overlay Solutions is the SURPASS hiG family of Media Gateways. The SURPASS hiG Trunk Gateway family is comprised of scalable, carrier-grade, standards-based platforms that mediate TDM traffic between PSTN and IP networks. The SURPASS hiG family provides support for a wide range of bearer traffic, including voice, fax, modem, and ISDN over IP, as well as support of standardsbased control protocols.
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Management Systems SURPASS NGN Overlay Solutions are managed using the NetManager i-suite portfolio. NetManager i-suite is comprised of four products: NetManager iNMC, iPMC, iSMC, and iSSC. NetManager iNMC is a client-server based Element Management System (EMS) providing graphical management interfaces for the configuration, monitoring, and troubleshooting of the SURPASS hiQ 8000 Softswitch and the SURPASS hiG 1100/1200 Media Gateways. NetManager iSMC expands the provisioning capabilities offered for the SURPASS hiQ 8000 to include subscriber, business group and lawful intercept administration. The NetManager iSSC is a web-enabled toolkit you can incorporate into your subscriber-facing web portal. Finally, NetManager iPMC allows your operations center to monitor and supervise critical parameters related to your network.
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Overlaying Solutions on the Net SURPASS NGN Overlay Solutions are standards-based, allowing easy integration into an existing carrier network and the PSTN. The flexibility and multi-protocol interfaces of the SURPASS hiQ 8000 and SURPASS hiG platforms provide for a single core network architecture to deliver services and applications over multiple access network types. Using standard protocols such as SIP, MGCP, and SOAP/XML enables easier and faster integration with new network components and application platforms. To further simplify network integration, the SURPASS hiQ 8000 Softswitch
and SURPASS hiG Media Gateways share the same GUI-based element management platform, the NetManager iNMC, providing for easier operations and integration with OSS/BSS systems. SURPASS NGN Overlay Solutions are designed to provide carriers with cost-effective solutions for delivery of voice and data services today and in the future.
scenarios used by carriers today. Based on the SURPASS hiQ 8000 Softswitch and SURPASS hiG Media Gateways, they target the key network scenarios that will enable carriers to quickly deploy next generation applications and services. SURPASS NGN Overlay Solutions offer best-in-class technology that reduces operational expenses and increases profits, lowering total cost of ownership. SURPASS optimizes your return on investment through feature-rich, high-performance, scalable networking solutions.
These solutions are designed to deliver carrier-grade end-to-end solutions for voice and video services and next generation applications over the broadband network
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Figure 2: SURPASS NGN Overlay Solutions – network scenarios
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work SURPASS NGN Overlay Solutions focus on the following areas: Voice over Broadband Delivering integrated voice and data applications over broadband network infrastructure (DSL, Ethernet, Fiber) Voice over Cable Delivering PacketCable-based voice and data services over HFC networks for cable operators
NextGen Applications Delivering integrated applications over the Voice over Broadband and Voice over Cable and Business Connection solutions architectures As a family of solutions, the Business Connection and NextGen Application solutions utilize both Voice over Broadband and Voice over Cable solutions to enable delivery of services to both residential and commercial customers.
Business Connection Delivering IP-based hosted services, PBX and IP PBX connectivity for large and small enterprises
Voice over Cable
IntegratedVoice/Data for Residential Market
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Hosted Services, PBX and IP PBX Connectivity for Enterprises
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Integrated Voice/Data for SOHOs and Residential Market
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Cross-functional Application Packages
• Based on the SURPASS hiQ 8000 Softswitch and the SURPASS hiG 1200 Media Gateway platforms • Centralized call control provided by SURPASS hiQ 8000 Softswitch • Connectivity with existing TDM network provided by SURPASS hiG 1200 Media Gateway • Open architecture allowing for solution integration of best-in-class applications packages Figure 3: SURPASS NGN Overlay Solutions
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SURPASS Voice over Cable Enter the Rich Voice Market – and Grow Your Bottom Line As a cable operator, you started by providing CATV services such as basic cable, movie channel and pay-per-view. Then the high volume data generated by the Internet created a demand for broadband access and you attacked this new market with cable modems to provide high speed Internet access. After having built up an access network for TV and data, why not get into the major profit generator – the voice market? You are ideally situated to leverage your access networks, and your position as a bundled services provider will allow quick penetration of the high revenue voice market. This is, and will remain, the most profitable telecommunication service in the near future. Besides the revenue increase, diversification and service bundling of TV, Internet and voice will improve your customer retention.
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Benefit from Your Unique Position You own the access and have a huge customer base. You are perfectly suited to diversify your product portfolio by offering a complete service bundle consisting of video, cable TV, high-speed Internet access and high-quality telephony services. In addition, your unique position is made even stronger due to the fact that your current customers are your best customers, the ones who have more money and are willing to spend it on entertainment. By entering into the voice market you will experience a huge increase in your revenues besides the significant competitive edge you will gain over companies offering services in the traditional manner. Business figures can be further improved by adding multimedia services to the network capabilities. All you have to do is to add certain new components to your existing HFC network – the most expensive part of a network – in order to start benefiting from the revenue generated by voice services. Siemens, with its end-to-end IP carrier-grade SURPASS Voice over Cable solution, will support you at every step in this new challenge. In addition to the existing Cable Modem (CM) and Cable Modem Termination System (CMTS), the SURPASS Voice over Cable solution adds four key elements – the SURPASS hiQ 8000 Softswitch (central
intelligence), SURPASS hiG 1100/1200 Media Gateway (interface with the TDM network), Resource Server (full IP-based announcements and interactive dialogues in different languages) and MTA/eMTA (Multimedia Terminal Adapter or embedded MTA). The Siemens SURPASS Voice over Cable solution has been successful in interoperability tests with all major vendors’ CMTS and MTA equipment in CableLabs. This amply displays Siemens’ high degree of commitment to PacketCable standards and gives you a broad range of options when choosing the best equipment for your network. The SURPASS Voice over Cable solution supports all existing TDM voice features, such as call indication, call restriction and call forwarding features, and regulatory features. It also guarantees interworking with traditional PSTN/ISDN subscribers. The SURPASS hiQ 8000 Softswitch lets you handle customer and inter-carrier connections accounting by providing all relevant information for billing purposes. The interface towards the PSTN network is made via trunk interfaces with the SS7 signaling protocol, guaranteeing flexible and cost-effective network design, fast deployment and optimal traffic routing and congestion control on the TDM side.
SS7 signaling can be transported over the IP network from the interconnection points (SURPASS hiG Media Gateways) to the Softswitch.
pliant. It supports the DOCSIS 1.1 Quality of Service mechanisms and meets carriergrade standards set by IETF, ITU-T, CableLabs, ETSI and other standardization bodies.
The SURPASS Voice over Cable end-toend IP solution complies with the globally agreed Packet-Cable standard based on PacketCable’s Network-based Call Signaling (NCS) architecture and is DOCSIS 1.1-com-
The SURPASS Voice over Cable solution is not only about Voice over Cable. It also supports a wide range of new generation SIP and H.323-based customer premises equipment.
The SURPASS hiQ 8000 Softswitch, being highly flexible, permits new deployment of innovative multimedia applications combined with third-party applications integrated by Siemens. Two of these innovative multimedia services, SURPASS NextGen Applications and SURPASS Business Connection, are described in the following chapters.
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PacketCable 1.0 Figure 4: SURPASS Voice over Cable
Provisioning over one Platform The business case for Siemens’ SURPASS Voice over Cable solution is both attractive and robust. Our Voice over Cable solution can be deployed to help you more effectively target your markets with compelling and competitively priced voice, data, and video services – a true “triple play” – provisioned over a converged platform. As your subscribers’ single-source provider of telephony services, broadband access and entertainment content, you will benefit from reduced subscriber churn.
Our IP-based solution will help you deliver an enriched experience to your subscribers by mixing the best attributes of voice, data, and video communications into more adaptive and intuitive sessions. Your subscribers will enjoy greater utility from new features, while you improve your profit potential. By centralizing your service platform, your investment in call control is minimized, but your ability to reach existing or new markets – quickly and efficiently – is vastly improved. Our solution leverages your investment in two-way digital infrastructure. By expanding your serv-
ice portfolio to include voice, you can increase the Average Revenue Per User (ARPU) by more than 30%. By serving more subscribers over fewer network elements, you will enhance your Return on Assets (ROA). You will also gain greater pricing flexibility. Having the ability to price and package your services more competitively will help you attract and retain your subscribers without sacrificing attractive margins. Advance your position in the race to triple play with Siemens’ Voice over Cable solution.
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SURPASS Voice over Broadband Deploy New Services Faster and Cheaper In the telecommunications market, customers show a growing demand for broadband Internet access. In order to handle the emerging data traffic, carriers build up or expand their IP networks. But why should you use your network only for simple data transport without seizing the opportunity to additionally offer voice or even voice-data converged services over your broadband infrastructure? SURPASS Voice over Broadband is the Siemens carrier-class end-to-end solution for cost-effective provisioning of voice and next generation ser vices to packetbased subscriber lines or customer premises equipment. It combines the power of today’s PSTN feature richness and reliability with the higher bandwidth, flexibility and economic savings of IP-based data networks.
Thrive on the New Generation of Broadband Services The trend towards broadband access (via xDSL, Cable Modem, Ethernet, Wireless Local Loop or Powerline) is already a market fact. Broadband services will grow significantly in the next few years, and you may have invested heavily in your data infrastructure without the revenue benefit you are accustomed to receiving from voice services. In order to succeed, you must restore profitability by more efficiently using your installed infrastructure and offering lucrative add-on services to broadband subscribers, while at the same time reducing future investment costs. The telecommunications markets of today are also highly competitive, giving your customers the opportunity to choose their provider at will. Since business customers have a high impact on your revenues, it is essential to keep them satisfied. But how can you address these customers? SOHO (Small Office/Home Office) and SME (Small and Medium Enterprise) customers often require broadband data in combination with several voice lines, and you have the solution for them – SURPASS Voice over Broadband.
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The SURPASS Voice over Broadband solution provides you with the Next Generation Network way of transporting voice and data over any broadband access media such as xDSL, Hybrid Fiber-Coax, MetroEthernet, Wireless Local Loop, WiFi or Powerline. In essence, you must add three key elements to the core of your network and place IP clients in your customers’ premises. The core elements are the SURPASS hiQ 8000 Softswitch (central intelligence), SURPASS hiG 1100/1200 Media Gateway (interface with the TDM network) and Resource Server (IP-based announcements and interactive dialogues in different languages). Possible IP clients are CPG (Customer Premises Gateway), IAD (Integrated Access Devices), IP phone, or a softphone. Since SURPASS hiQ 8000 is compliant with IETF RFCs and ITU recommendations, IP clients can support any one of the following protocols: SIP, H.323 or MGCP/H.248. This provides you a broad range of options for choosing the best equipment for your network. The SURPASS Voice over Broadband solution supports all existing TDM voice features, such as call indication, call restriction and call forwarding and regulatory features.
It also guarantees the interworking with traditional PSTN/ISDN subscribers. The SURPASS hiQ 8000 Softswitch lets you handle the accounting of customer and inter-carrier connections by providing all relevant information for billing purposes.
deployment and optimal traffic routing and congestion control on the TDM side. SS7 signaling can be transported over the IP network from the interconnection points (SURPASS hiG Media Gateways) to the Softswitch.
The interface towards the PSTN network is made via trunk interfaces with the SS7 signaling protocol, guaranteeing flexible and cost-effective network design, fast
The SURPASS Voice over Broadband solution is not only a voice solution. It also supports the whole new generation of applications based on SIP.
The SURPASS hiQ 8000 Softswitch, being highly flexible, permits new deployment of innovative multimedia applications combined with third-party applications integrated by Siemens. Some of the innovative multimedia services such as IP Video Conferences, Unified Messaging, Presence, Instant Messaging, and other business services that enhance productivity can be seen in the following chapters.
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Figure 5: SURPASS Voice over Broadband
VoIP Services Drive New Growth Our Voice over Broadband solution will help you achieve a competitive advantage in the residential and small business sectors of your market. You will be positioned to offer new voice and data services at highly competitive prices, while achieving very attractive margins. And you will fortify your position in the battle for broadband access market share. Among incumbent local operators, some loss of traditional POTS revenue is likely to occur with the introduction of VoIP services. However, reduced subscriber churn, revenues from new customers, more revenue from existing customers, additional broadband access
subscriptions, and greater profit potential from new features collectively outweigh the risks associated with cannibalization. Operators launching VoIP-based services in new regions will benefit immediately by saving on average some 50% to 60% in initial outlay for network equipment, depending on the scale and scope of their commercial rollouts.
Your network grows in step with demand in your markets. The risk of low service adoption is far less than with traditional network solutions, which cannot cost-effectively address markets with variations in service demand. This allows you to capture market share, deploy services less expensively, increase profits, deploy services where others cannot, and create new markets.
The centralized service platform and streamlined architecture of our Voice over Broadband solution results in a network that is easier and cheaper to operate, maintain, and grow.
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SURPASS Business Connection Profiting from Enterprise Needs As corporate IT staff and telecom managers place greater emphasis on VoIP to improve their overall business performance, the market for hosted IP voice services is growing. Enterprise customers seek the new applications that the Next Generation Network offers to improve overall business performance, and many look to outsourcing telecom functions to help minimize their costs. With Siemens’ SURPASS Business Connection, you can capitalize on enterprise needs by offering a compelling suite of hosted communication services, allowing you to gain new revenue, protect your embedded base and even win back customers that had already opted for CPE solutions. The SURPASS Business Connection network architecture is shown in Figure 6. SURPASS Business Connection supports CLASS 5 business features available to PSTN subscribers today, with enhancements via a web user Interface that make these features easier to manage and use. It opens the door for next generation applications and services that enhance voice service
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offerings, such as Web Conferencing (voice and video), Unified Messaging and Click-to-Call. These new and intuitive service offerings can improve market penetration and usage, as well as per-subscriber revenue, contributing to overall revenue growth. Enterprise provisioning and maintenance tasks (moves, adds and changes) are also web-based and user-friendly, and give Enterprises real-time access to data such as call logs and billing information. Enterprise administrators will be able to easily perform tasks that they would prefer to manage as part of their business operations, a value proposition that can translate into savings in your overall operation costs. With SURPASS Business Connection you can migrate your subscribers to a softswitchbased network architecture in a practical, cost-effective manner, leaving your existing PSTN network and services intact while accelerating time-to-market for new service offerings. At the core of SURPASS Business Connection are extremely robust and open platforms, like the SURPASS hiQ 8000 Softswitch, SURPASS hiG 1100/1200 Media
Gateway and Network Management Center (NetManager iNMC), which utilize standards-based legacy and Next Generation Network protocols such as SIP, MGCP, SS7 and IN/AIN. This allows you to choose and integrate best-in-class Next Generation Network applications, deliver new services with carrier-class reliability and have the extensive service portfolio you need to differentiate yourself in a competitive marketplace. SURPASS Business Connection is built on a high-density and distributed architecture that is scalable, fits in a very small footprint and can reduce your infrastructure and operations costs. SURPASS Business Connection also allows you to connect existing PBX customers, both legacy and VoIP, and ensures that you comply with regulatory service requirements, such as Equal Access, LNP, Emergency Service/E911 and lawful interception/CALEA. Competitive services, higher revenues, lower operating costs and regulatory compliance – SURPASS Business Connection will improve your bottom line.
