Sewells Group_Ford EcoSport Launch_Sales Exe Trng Ppt

EcoSport Training Program for Sales Executive- 2013

Ford EcoSport-A Crossover

A vehicle built on a car’s platform combining features of SUV and a passenger car

The Launch • Ford plans to launch its mini SUV EcoSport in India in June this year • A car with driving dynamics of sedan & advantages of SUV • Targets- Premium hatchback, mid-size sedan & entry level MUV buyers • Booking amount Rs. 50,000 irrespective of model

The Car • Name: EcoSport

• Body Type: SUV • Models :Ambiente, Trend, Titanium, Titanium(O)

• Transmission : Automatic/ Manual • Warranty : 2 years / 100000 Kms • Engine Type : 3 cylinder turbocharged EcoBoost • Fuel Consumption : 22.70 km/l

About EcoSport • • • • • • • •

Body in white construction High H-point High ground clearance Car like handling with superior fuel economy than SUV Modern and attractive looks Highly customizable Integrating features of SUV and car Amazing off road capabilities

Some Highlights • • • • • • • • •

Adaptable rear space Hands Free music and calls Rear parking sensors High driving position Easy hill start Quiet inside Storage compartment Climate control Sunglass holder

Features

200mm ground clearance

The quietest urban SUV around

Fit in just about anywhere

Hill Launch Assist

Higher seating

Smart Car Talking to your EcoSport is not weird

Want to use your phone or change the music on your iPod? Just tell SYNC™ what to do and it’s done Ford EcoSport makes life easier

Green Car Fuel economy of a 1 litre 18.88* Kms

Power like a 1.6L Petrol Engine

More engine options The 1.5 litre TDCi diesel engine delivers an excellent 22.67* Km/Li

Fuel-saving design

Aerodynamics

EPAS (with Pull-Drift Compensation)

Responsible Steering

6-speed PowerShift 6 Speed Automatic Transmission

Safety Features

Airbags all-round

High-strength boron steel

Rear parking sensors

ABS and EBD

Colours

Kinetic Blue

Chill Metallic

Diamond White

Mars Red

Moondust Silver

Chill Metallic

Sea Grey

Models

Petrol Variants

Diesel Variants

Specifications

Safety & Security Anti-lock Braking System (ABS) Driver airbag EBA + ESC + TCS + HLA** Passenger airbag Side & Curtain airbags Emergency Assist Configurable speed alarm in Fuel computer Auto door unlock on crash Front 3 point seat belts Rear Seat Belts (3 points outer, lap middle)

Safety & Security Front seat belts pretensioner & Load limiter Driver belt reminder ISOFIX (Child seat fixing points) Rear parking sensors Emergency brake hazard warning Remote Central locking with flip key Smart Keyless entry Immobilizer system Electric swing gate release Locking wheel nut for Spare wheel

Dimensions Overall Length (mm) Overall Width (mm) Overall Height (mm) Wheel Base (mm) Front Track (mm) Rear Track (mm) Ground clearance (mm) Boot space (L) Turning radius (m) Fuel Tank Capacity (L)

3999 1765 1708 2520 1519 1524 200 346L (expandable upto 705L) 5.3 52

Engine 1.5P Ambiente MT

1.5P Trend MT

1.5P Titanium MT

1.5P Titanium AT

Displacement (cc)

1499

1499

1499

1499

Compression Ratio

11:1

11:1

11:1

11:1

Max Power output in PS(KW)/RPM

112 (82) @ 6300 rpm

112 (82) @ 112 (82) @ 112 (82) @ 6300 rpm 6300 rpm 6300 rpm

Max. Torque (Nm/rpm)

140 @ 4400 rpm

140 @ 4400 rpm

140 @ 4400 rpm

140 @ 4400 rpm

Engine 1.0P Ecoboost Titanium MT

1.0P Ecoboost Titanium (O) MT

1.5D Ambiente MT

1.5D Trend MT

Displacement (cc)

999

999

1498

1498

Compression Ratio

10:1

10:1

16:1

16:1

125 (92) @ 6000 rpm

125 (92) @ 6000 rpm

91 (67) @3750 rpm

91 (67) @3750 rpm

Max Power output in PS(KW)/RPM

Max. Torque (Nm/rpm)

170 @ 1400- 170 @ 1400- 204 @ 2000- 204 @ 20004500 rpm 4500 rpm 2750 rpm 2750 rpm

Engine 1.5D Titanium MT

1.5D Titanium(O) MT

Displacement (cc)

1498

1498

Compression Ratio

16:1

16:1

91 (67) @3750 rpm

91 (67) @3750 rpm

204 @ 2000-2750 rpm

204 @ 2000-2750 rpm

Max Power output in PS(KW)/RPM Max. Torque (Nm/rpm)

Suspension

Front

Rear

Independent McPherson strut with coil spring and anti-roll bar Semi-independent twist beam with twin gas and oil filled shock absorbers

Steering & Brakes

Steering Type

Front Brake Rear Brake

EPAS with Pull Drift Compensation technology

Ventilated Disc Drum Brakes

Wheels & Tyres 1.5P Ambiente MT

1.5P Trend 1.5P 1.5P MT Titanium Titanium MT AT

Wheels in inch

15" Steel Wheels

15" Steel Wheels

16" Alloy 16" Alloy Wheels Wheels

Tyres

195 / 65 R15

195 / 65 R15

205 / 60 R16

205 / 60 R16

Wheels & Tyres 1.0P Ecoboost Titanium MT

1.0P Ecoboost Titanium (O) MT

1.5D Ambiente MT

1.5D Trend MT

Wheels in inch

16" Alloy Wheels

16" Alloy Wheels

15" Steel Wheels

15" Steel Wheels

Tyres

205 / 60 R16

205 / 60 R16

195 / 65 R15

195 / 65 R15

Wheels & Tyres 1.5D Titanium MT 1.5D Titanium(O) MT

Wheels in inch Tyres

16" Alloy Wheels

16" Alloy Wheels

205 / 60 R16

205 / 60 R16

Infotainment & Connectivity • 2 line MFD screen • 4 Speakers (2 Front + 2 Rear) • Bluetooth • FM/AM Radio + Aux in + USB • 3.5" MFD screen • CD/MP3 player • SYNC (with Voice control) • 2 tweeters

Comfort & Convenience • Front Courtesy lights • Front Courtesy light with two map reading lamps • Rear Courtsey light • Theatre dimming

• Load compartment light • Manual A/C • Auto A/C

Comfort & Convenience • Cooled glove box • Steering wheel audio controls • Adjustable Tilt & Telescopic steering wheel • Econometer • Distance to empty display • Average Fuel economy display • Average Speed display

• Outside temperature display

Comfort & Convenience • Turn Indicators on ORVM • Power Adjustable ORVM

• Power Windows • Driver window one touch Up & Down • Variable Intermittent Front Wipers • Battery Saver • Push Button Start

The Looks- Exterior • • • •

Headlamp Leveling Homesafe Headlamp Approach Lights Front Fog Lamp

• Door Handle – Black/Body Coloured • • • • •

Front Upper Grill – Mi9d Grey Front Lower Grill – Mid Grey/ Silver ORVM – Black/ Body Coloured Swingate Outer Handle -Chrome Tinted Glass

The Looks- Exterior • • • • • • •

Body coloured Bumpers Silver Painted Roof Rail Door frame Exterior Black out decal Rocker Claddings Bumper Claddings Rear De-fogger Rear Wiper with Washer

• Wheel (including Spare wheel) – 15” Steel/ 16” Alloy • Full wheel covers (including Spare Wheel)

The Looks- Interior • Retractable and Removable rear Package Tray • Two tone (Charcoal Black + Dark Shadow Grey) environment • Two tone (Charcoal Black + Warm Neutral Grey) evironment • Door inner release handles – Black/ Sunset Silver • Interior painted finish (Audio bezel, Air vent rings, Steering wheel spoke shell, Doortrim applique, Gear shifter) – Topaz/ Sunset Silver • Interior painted finish (A/C controls bezel, Gear shifter bezel) – Satin Black/ Proteus Black

The Looks- Interior • Leather seats

• Leather wrapped Steering Wheel • Leather wrapped MT Gear shifter knob • Under passenger seat storage • Driver's seat armrest • Driver's floor mat • Driver seat Height Adjustment • Driver Adjustable Lumbar Support

The Looks- Interior • • • • • • • • • • •

Front Seats Map Pockets Sunglass holder Illuminated Passenger Vanity mirror 12V power point - Front 12V power point - Rear 100% fold down & fixed rear sear cushion 60/40 rear seat split back fold down Driver' s footrest Cargo tie down hooks Rear seat reclining Rear seat Tip & Tumble

Accessories

Exterior

Interior

Interior

Road Trip for the Sales Executive

Other Peripherals

Briefing Folder The briefing folder would contain: • A 4-pager detailed description of the vehicle body, steering, wheels, axle, transmission box, panel, etc. along with the photographs/ diagrams of same • A one page price sheet of all the EcoSport models & the accessories • At the back of the price leaflet would be details, addresses & contacts of all dealerships & showrooms where the EcoSport will be available for sale