Samsung Strategic Management By blaekadams | Studymode.com
Strategic Management assignment Question 1 Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments. Introduction Pioneering the igital !dge "he digital age has #rought revolutionar$ change % and opportunit$ % to glo#al #usiness, and Samsung has responded with advanced technologies, competitive products, and constant innovations in toda$’s digital world. Samsung !lectronics &o., 'td. is a glo#al leader in technolog$, opening new possi#ilities for people ever$where. "hrough relentless innovation and discover$, we are transforming the worlds of televisions, smart phones, personal computers, printers, cameras, home appliances, '"! '"! s$stems, medical devices, semiconductors and '! solutions. "he$ emplo$ ()*,+++ people across - countries with annual sales eceeding /0 (+1 trillion. Samsung market strateg$ is to penetrate all segmentation in the world is to #uild and create something similar to another compan$ product % #ut it makes it #etter, faster and at lower cost. hat is !nterprise market2 In #usiness news3 the meaning of !nterprise Market is commercial user %from small and medium #usiness and the #ig target market segmentation %large corporation. Samsung strateg$ is alread$ tapping this segmentation from 4utomotive, 5ealthcare institution, pu#lic sector, retails and transportation. !3mail is important for toda$’s #usiness. "his is the wa$ to communicate and epand the #usiness potential and opportunit$. Samsung latest android smart phone, S III % is S46! 7Samsung 6or !nterprise8. Samsung 6or !nterprise 7S46!8 is latest development to suite toda$’s enterprise challenging #usiness environment where#$ all the
Samsung product, especiall$ android devices line3up is compati#ilit$ for #usiness needs. 9n ecem#er 1(, (+1( 7source from Samsung Mala$sia we#site, www.samsung.com.m$8 % Samsung Mala$sia !lectronics, a glo#al leader in digital media and digital convergence technologies, announced its new !nterprise :usiness ivision. "he !nterprise :usiness ivision offers a complete portfolio of solutions designed to increase productivit$, mo#ilit$ and efficienc$, which will help drive #usinesses forward. "he !nterprise :usiness ivision covers a wide range of solutions including Mo#ile Securit$, igital 9ffice ;
pic? Market penetration. In presence, ever$#od$ knows Samsung is a giant or champions in electronic products. "he$ all have the products line in &onsumer segments from t$pe of "elevision %'!, Plasma, 6lat and Smart "<’s. 4udio video %< Pla$er, :lue 0a$ Pla$er and 5ome "heatre, Smart &ameras and Smart &amcoders, 5ome appliances such as refrigerators, washing machines, air conditioner, Microwave and
standalone, innovative Mo#ileFe# Marketing platform which can #e used to integrate their eisting SMS and MMS3#ased Game services % with the #enefit of ust one universal SMS short code 3 without changes to their eisting applications. "he$ colla#orate with Samsung and using the Samsung smart phones where#$ all the Samsung smart phone are compati#le with S4P 4faria S$stems. hen &elcom using this S4P 4faria, Samsung #ecome a large partner with 4iata Group :erhad with more #enefit like H3 4iata Group :erhad 7formerl$ known as "M International8 Incorporated on 1( =une 1--( 'isted on the Main :oard of :ursa Mala$sia Securities :erhad since (J 4pril (++J Principal activities 3 investment holding and provision of telecommunication and consultanc$ services on an international scaleK focusing in high growth low penetration emerging markets Presence in 1+ 4sian countries &ontrolling interest in Mala$sia, Indonesia, Sri 'anka, :angladesh and &am#odia with significant strategic stakes in India and Singapore "he GroupLs mo#ile su#sidiaries and associates operate under the following #rands3 o &elcom in Mala$sia o ' in Indonesia o ialog in Sri 'anka o 0o#i in :angladesh, 5!''9 in &am#odia, Idea in India, M1 in Singapore 9ver (++ million mo#ile su#scri#ers in 4sia 9ver (+,+++ emplo$ees across 4sia 0evenue of NSB.O #illion 7as of ecem#er (+118 Product development "he latest Samsung product development strateg$ is the$ offers a range of specialiDed solutions that are customiDed to the uniue needs of various industries. Samsung’s 0 ; teams designed the products to improve !nterprise #usiness efficienc$ and enhanced productivit$, the$ also empower new and #etter wa$s to work on the go and transform the wa$ $ou do the #usiness on toda$ challenging #usiness competition. 4s mention earlier, Samsung did the C&ross Selling devicesE and a O CPE % Products, Price, Promotion, Place 3 where#$ all the Samsung products line is compati#le for its !nterprise :usiness ivision. hen we analiDed the 4nsoff Matri the top right uadrant, 7see the diagram a#ove8, Samsung focus in this area. Samsung S III >pic? "he !nterprise :usiness ivision covers a wide range of solutions including Mo#ile Securit$, igital 9ffice ;
enterprise mo#ilit$ solution to meet toda$Ls demands of a diverse mo#ile workforce in this South !ast 4sia 0egion. 4ccording to research #$ 'ogicalis 3is an international I" solutions and managed services provider that designs, #uilds and supports I&" solutions for customers throughout !urope, @orth and South 4merica, and 4sia Pacific high3growth markets 7including :raDil, 0ussia, India, N4!, and Mala$sia8 demonstrate a much higher propensit$ to use their own device at work. 4lmost B of users in these countries did so, compared to OO in the more mature developed markets. hat is 7:A98 means2 "he trend setting in digital world where#$ the polic$ of permitting emplo$ees to #ring personall$ owned mo#ile devices 7laptops, ta#lets, and smart phones8 to their workplace, and use those devices to access privileged compan$ information and applications. "he term is also used to descri#e the same practice applied to students using personall$ owned devices in education settings. :A9 is making significant inroads in the #usiness world, with a#out *+ of emplo$ees alread$ using their own technolog$ 7in at least a limited capacit$8 at work. In most cases, #usinesses simpl$ canLt #lock the trend. Some #elieve that :A9 ma$ help emplo$ees #e more productive and more convenience #$ using their own devices and makes the compan$ look like a flei#le and attractive emplo$er. 4s emplo$ees #ecome more mo#ile and the use of technolog$ #ecomes more pervasive at the workplace, there is a strong demand and reuirement for enterprises to adopt :ring3Aour39wn3evice 7:A98 policies to drive productivit$ and #usiness profita#ilit$. SamsungLs comprehensive !nterprise Mo#ilit$ solutions suite is #eing developed in colla#oration with industr$3leading organiDations including Mo#ileIron, =uniper, &itri, Microsoft, &isco and 6ingi. "he new division will address enterprise customersL needs and it demonstrates the compan$Ls strong commitment in ena#ling a more secure $et flei#le and connected mo#ile workforce. "he :A9 trend has altered how enterprises appr oach the mo#ilit$ of their workforce, encouraging a more customer3oriented and value management st$le. "o address this trend, Samsung has #uilt on eisting capa#ilities to further develop #usiness3class solutions. In addition to developments on the product end, Samsung is #uilding an eco3s$stem with leading glo#al #usiness partners to #oost their :(: solutions. Samsung !nterprise :usiness ivision % Mo#ile evice Management, hat Samsung offers2 Nnder the Samsung !nterprise :usiness ivision, the$ pr oduce the Mo#ile evice Management product 3ena#les I" personell departments to remotel$ configure, monitor, control and administer all deplo$ed mo#ile devices, across multiple mo#ile service providers. 4nd with ))J I" policies and ( securit$ 4PIs, Samsung Mo#ile Securit$ ena#les companies to enhance software and hardware component control and prevent mo#ile securit$ failures. Nnder this su# product is Samsung S9"I Mo#i&ontrol makes it simple, uick, and safe to manage Samsung 4ndroid devices. @ow, enterprises can ensure that #oth corporate and personall$3owned 4ndroid devices are #est secured, tracked, configured and supported over the air in one harmonious solution. ith enormous mo#ilit$ cost savings and priceless corporate securit$, Mo#i&ontrol is the perfect answer to optimiDing 09I on Samsung 4ndroid 7compati#le
devices for his product is Samsung Gala$ S III ,S II, Gala$ S 7ginger#read8, Gala$ "a# 1+.1, Gala$ "a# J.-, Gala$ "a# 7ginger#read8 8 devices in the workplace. 4iratch is the leader in !nterprise3grade Mo#ile Securit$, Mo#ile evice Management, Mo#ile 4pplication Management and Mo#ile &ontent Management solutions designed to simplif$ mo#ilit$. More than (,+++ customers across the world trust 4iratch to manage their valua#le mo#ile devices assets, including the apps and content on those devices. "he ke$ features in this product is ena#le :A9 program. "his product features are uick to deplo$, eas$ to use and highl$ scala#le across the enterprise. 4iratch simplifies enterprise mo#ilit$ with a single console for device activation, configuration, securit$, management, application distri#ution, secure access to corporate documents, end user support, and full lifec$cle management of smart devices and ta#lets. "he 4irwatch compati#le devices is S III ,S II, Gala$ S 7ginger#read8, Gala$ "a# 1+.1, Gala$ "a# J.-, Gala$ "a# 7ginger#read8 Samsung !nterprise 4ccess 'a$er 7S!4'8 is a safe framework that provides a powerful enterprise solution. S!4' ena#les users to optimiDe their personal mo#ile devices for specific #usiness purposes. In addition, through S!4', users can strengthen the securit$ the s$stem with a customiDed securit$ la$er. "his product offers optimal functionalit$ #$ having the a#ilit$ to customiDe eisting software with this mo#ile solution and also support for introducing a :A9 program, as it allows the use of personal mo#ile devices for #usiness purposes in a rapid and secure manner, reduces the operational cost of enterprise hardware 7device maintenance, education, etc.8 helps set up an effective enterprise mo#ilit$ environment. "his product compati#le with G4'4A S II, G4'4A cover, G4'4A 4ce, G4'4A "a# .,G4'4A "a# J.-,G4'4A "a# 1+.1 S4P 4faria S4P S$#ase and Samsung are working together to address management and securit$ concerns commonl$ faced #$ enterprises when deplo$ing 4ndroid devices. "his partnership provides comprehensive management and securit$ capa#ilities to ensure that mo#ile workers eno$ an up3to3date and relia#le eperience on the device of their choice. S4P 4faria reduces the compleit$ of managing and provisioning 4ndroid devices #$ creating over3the3air 79"48 deplo$ment of applications and software updates without the need for user intervention. 4faria for 4ndroid provides I" with support for integrated application download and logging and reporting data for accurate tracking. 4faria also allows enterprise applications to #e assigned to user groups #$ I"3defined categories 7including enterprise software installation, tracking and reporting8, providing higher visi#ilit$ and control of mo#ile devices. "his products
compati#le with G4'4A S IIIG4'4A S II, G4'4A S 7Ginger#read8, G4'4A @ote, G4'4A "a# 1+.1, G4'4A "a# J.-, G4'4A "a# 7Ginger#read8 =uniper =unos Pulse MSS =uniper =unos Pulse MSS provides a comprehensive solution that ena#les securit$, management, monitoring and control of corporate and personal mo#ile devices. It delivers secure, mo#ile remote network access, reinforced #$ strong mo#ile securit$ against malware, viruses, loss or theft and other eploits, and ro#ust mo#ile device management 7MM8. =uniper =unos Pulse MSS provides users, enterprises and service providers with a complete, end3to3 end secure mo#ilit$ offering. "he ke$ features =uniper =unos Pulse MSS is to ena#les remote monitoring and management of mo#ile devices, applications and the data stored on the mo#ile device. It’s also allows corporate I" organiDations to automaticall$ revoke prohi#ited apps without an $ user intervention or control on supported high3end Samsung mo#ile devices. 9n the securit$ parts and firewall, it can #locks virus and malware attacks over various network communications, such as SMS, MMS, i36i, :luetooth and )G. 6urthermore it’s also can locates and tracks a lost or stolen mo#ile device, and can remotel$ #ackup data, sound an alarm, lock the device andFor wipe data from the lost or stolen mo#ile device, ena#les #ackup of data stored in the mo#ile device and data restoration onto the same or a new device. Mo#ileIron M$PhoneRork Mo#ileIron M$PhoneRork is the first solution to com#ine data3driven smartphone and ta#let management with app, securit$ and eas$ separation of emplo$ee3owned devices. "his software provides visi#ilit$ into data and apps on a smart device and how it is #eing used, letting #oth I" and users #etter secure data and control costs without compromising privac$, even on emplo$ee3owned phones. Mo#ileIron M$PhoneRork is packaged as an eas$3to3install virtual appliance or SaaS offering that plugs into $our corporate network and is up and running in less than a da$. "he ke$ features is make all enterprise devices compliant to $our compan$ polic$ for ever$ group, location, device t$pe. "his commands control #$ using over the air provisioning. 6rom the management site, this can #e done #$ eas$ inventor$ and enterprise data #oundr$. "his gives #enefits securit$ and privac$ for emplo$ee and compan$ owned devices. "he compati#le devices are G4'4A S III, G4'4A S II, G4'4A S 7Ginger#read8, G4'4A "a# 1+.1, G4'4A "a# J.Samsung !nterprise Segmentation.
4utomotive 3 /I4 Motors is a glo#al manufacturer and distri#utor of commercial and passenger vehicles, operating in 1* countries across the glo#e. /I4 Motors has introduced the /- luur$ sedan cars with G4'4A "a# 1+.1, featuring Samsung rive !perience, a mo#ile solution for automo#iles. "his introduction, which was made in colla#oration with Samsung, contri#uted to the luurious image of the new model and more than satisfied the heightened epectations of the customers. "he solution’s ke$ features include a promotional video, a uick guide, e3 manual, and widgets that provide information electronicall$ a#out the vehicle. ith this uniue automotive solution, /I4 Motors can increase customer satisfaction #$ allowing the driver a chance to eno$ the use of a cutting edge technolog$ while eploring new marketing opportunities. "he #enefit is eas$ and fast access to vehicleFmanufacturer information and news updates and magaDines from /I4 Motors. It also presents video tips for vehicle operation and maintenance, contri#uting to higher customer satisfaction and offers a chance for the driver to eno$ the use of a cutting edge technolog$. !ducation 3 G$eseong !lementar$ Smart School, Seoul, was ounded in 1JJ( with 11 students, is a private &atholic school located in :anpodong, Seocho3gu, Seoul, South /orea. "he school’s primar$ goal is to develop individuals who are welladusted for the future through a ualit$, well3rounded education. In (++* the school moved to a new, high3tech campus where it offers comprehensive, state3of3the3art educational services. "oda$, it emplo$s 1(B school personnel and has an enrollment of (+ students. "he school’s etensive curricula focus on developing health$ #odies and minds, making G$eseong !lementar$ School a leader in /orean &atholic school. Samsung !nterprise package offers Smart School solution eperiment %state of the art of a mo#ile educational environment that supports two3wa$ multimedia classes using the Samsung "S3) Series and G4'4A ta#lets. "he goal was to increase the students’ enthusiasm to learn through enhanced classroom interactivit$.Nsing eas$3to3use MagicIMS7Interactive Management Solution8 software, the teacher shared information displa$ed on the electronic white#oard with students on their ta#lets. In addition, the mo#ile learning management s$stem 7m3'MS8 provided the teacher access to various education management functions, such as su#ect matter sharing and assignment management. ith the Samsung "S3) Series touchscreen technolog$, the teacher could either touch or draw on the white#oard and the same image was simultaneousl$ transmitted to the students’ ta#lets. In turn, the students could ask or answer uestions in real time, take uiDDes or do homework from their ta#lets and transfer that information #ack to the teacher. "his multimedia communication improved student concentration and provided a stimulating learning environment. !ntertainment ; Media Industries In @orth 4mericas, the growth of online entertainment ; media, the compan$ was struggling to manage a diverse set of devices through Microsoft !change 4ctive S$nc 7!4S8 policies. It will cause securit$ and supports gaps due to small num#er of !4S policies and the issues were not
resolved promptl$. Npon seeing the difficult$ the compan$ was eperiencing, Samsung recommended a strateg$ that included its I" compliant devices along with an Samsung Mo#ile evise Management solution to provide a much improved level of securit$ and management. hile testing the G4'4A S II in conunction with num#er MM solutions, the compan$ identified ke$ #enefits that were missing in their current environment. "he$ also tested the G4'4A S II with their current !4S implementation and discovered Samsung has enhanced features and capa#ilities that were immediatel$ availa#le on Samsung’s devices. "he compan$ su#seuentl$ #egan recommending the G4'4A S II to their user communit$ #$ listing G4'4A S II as one of their supported devices list. "he associates euipped with the smart phones are now encouraged to use their online media streaming service #ecause the$ are operating in a more secure environment. 9nce the compan$ performed the intensive evaluation on various device vendors, Samsung has #een ultimatel$ chosen primaril$ due to its future potential for eas$3integration with various MM solutions. ith Samsung’s enhanced !4S support, the compan$ was a#le to immediatel$ eperience a #etter and scala#le wa$ to manage their emplo$ees’ devices. 4lso, the compan$ was ver$ pleased with the high speed, superior performance, and larger screen siDes of Samsung devices when compared to the devices of other vendors in the market. 5ealthcare, Pharmaceutical and 'ife Science 4n$time, an$where access to medical records allows for uick response to emergencies and other functionalities such as real3time communication with medical staff, eas$ scheduling and access to medical information help increase work efficienc$. Patients can view accurate visual information a#out their condition and treatment without having to leave their #ed and eno$ ualit$ medical care through real3time response #$ medical staff. It’s gives the #enefit to healthcare support specialists to concentrate on customer service #usiness."hanks to the convenience of G4'4A "a# and remote #usiness support through wireless communication. "he clear screen of the powerful Gala$ "a# could provide the specialists who freuentl$ go out to visit homes with an environment which ena#led them to conduct intuitive and definite customer service. Mo#ile !M0 Solution greatl$ reduced the time needed for document preparation and work handoverFtakeover. It also helped eliminate the comple sets of information terminals that took up large space in the wards. 6or eamples, medical records, once entered, are now automaticall$ stored and can #e shared with the medical staff and others. 4ll of these have contri#uted to a more efficient management of human and other resources in the hospital. Mo#ile medical solution at patient point3of3contact improves the ualit$ of care and delivers optimum care environment, leading to enhanced reputation as an advanced medical institution. Samsung G4'4A S was the onl$ supplier which met the deadline to upgrade the latest version of 4ndroid 9S within the time we desired, and was the onl$ model which provides remote
control service through close cooperation with @"" ocomo. It was a solution which could resolve the concern a#out securit$ pro#lem which ma$ happen when the smart phone is lost, and provided initialiDation of screen lock and remote eecution of securit$ actions. :$ implement using the Samsung android smart phones, it will focus on sta#ilit$ ; securit$ as well as low cost 3it’s minimiDed of J+ of eisting note#ook computer. It is a successful case in m3&0M market of =apanese drug manufacturing industr$ and will have an important influence on introduction of m3&0M in the future. It was possi#le to implement a new distri#ution s$stem with the focus on sta#ilit$, securit$, and low cost as important data propert$ could #e protected in preparation for loss of smart phone #$ adopting a solution through cooperation with a communication compan$ and a manufacturer in relation to securit$. "ransportation "he airlines compan$ has #een seeking alternative solutions to accelerate their initiative to replace eisting smart phone infrastructure. Given the compan$’s strict securit$ guidelines, it was critical that an$ alternative mo#ile solution provide a level of securit$, management, and functionalit$ consistent with their current enterprise mo#ile deplo$ment. In addition, the airline emplo$ees wished to #ring their own phones and use them for their work purposes. ith the current mo#ile infrastructure, the$ could not support the :A9 trend.4fter an intensive evaluation of numerous vendors and middleware companies, the compan$ chose the com#ination of Samsung G4'4A S II phones and mo#ile device management solution from 4irwatch. "he Samsung securit$ solution with 4irwatch provided the client and its emplo$ees highl$ desira#le devices with a level of securit$ and device management that could not #e found on an$ other 4ndroid smartphone. 4lso, the implemented securit$ policies were consistent with what the$ had come to epect from their decommissioned mo#ile infrastructure."he compan$ has considered several vendors’ devices and solutions that would replace their current mo#ile infrastructure. 5owever, Samsung’s G4'4A S II along with its partner, 4irwatch’s MM solution were selected, as the MM solution met all of their strict securit$ policies and Samsung’s devices eceeded the ualit$ of the eisting smart phones. Moreover, the compan$ was ver$ pleased with the availa#ilit$ and variet$ of Samsung devices across the countr$, so that the$ now look forward to adding more of Samsung mo#ile devices on their supported device list in the future. 9thers %Mo#ilit$ devices Glo#al migration to the 4ndroid 9S platform "he compan$ has recentl$ announced that the$ would strategicall$ eit the smartphone and ta#let computer #usiness and a#andon their own platform. ue to this strategic move, the$ #egan searching for an alternative mo#ile platform for their a few hundreds thousands of emplo$ees, and 4ndroid was chosen.Since the compan$ chose 4ndroid 9S as their #ase
mo#ile platform, the$ started compiling the list of supported devices in order to adopt the :A9 trend. ue to their highl$ strict I" compliance and confidentialit$ policies, the compan$ was skeptical a#out the variet$ of 4ndroid smartphones in the market. "he$ wanted to #e etra cautious on securit$ capa#ilities of the devices as the$ wanted to protect their confidential data and intellectual properties. 4fter intensive anal$ses and trials, Samsung’s G4'4A S II devices were chosen to #e the first 4ndroid smart phones on their supported device list. "heir initial roll3out #egan in their !uropean offices, and is now moving onto the @orth 4merican offices."he compan$ decided that the com#ination of Samsung’s securit$ solution and the flei#ilit$ to upgrade those devices to 4ndroid O.+ in the future, provided them with a secure, functional device that would support their long term goals.ith the additional flei#ilit$ of Samsung’s compati#ilit$ with their glo#al MM vendor, S4P 4faria, the Samsung G4'4A S II solution provided all the support the$ reuired. "he compan$ will #e replacing various 4ndroid devices with Samsung devices due to man$ reasons.4s the compan$ was located in multinational geographies, the$ were looking for a device that could #e purchased and supported in those locations. "he$ were looking for a single vendor with a single superior device availa#le across the glo#e. Samsung G4'4A S II devices were availa#le in all of their regional offices, so the$ chose Samsung. "he Samsung roadmap, including the G4'4A S III, was another reason the$ selected Samsung. 4lso, Samsung’s compati#ilit$ with S4P 4faria’s MM s$stem appealed to them as the$ wanted to control and manage their emplo$ees’ mo#ile devices. ith S4P 4faria’s MM solution, the compan$ could maintain its I" compliance features glo#all$. iversification Samsung take the challenge with introducing their new !nterprise @ew ivision and aim to sell it to a totall$ new market. 4s part of the growth strateg$ for the South !ast 4sia 0egion, Samsung will #e making significant investments over the net 1( months in the region, including a (++ per cent growth in headcount across the areas of sales, marketing, solutions, operations and service support. "his epansion is in line with SamsungLs plan to strengthen its enterprise offering in the region. /orean investment and 4S!4@’s electronics industr$ and #iopharmaceutical oin venture "he electronics industr$ is one of the largest industries in terms of emplo$ment in Southeast 4sia. "he purpose of /orean investment in 4S!4@’s is to produce eports for third countries. "he$ are transfer the technolog$ to produce components. Samsung Group, South /oreaLs largest conglomerate, said on 6rida$ it planned to set up a #iopharmaceutical oint venture with initial capital of )++ #illion won 7T(*O.O million8.
"he plan, part of its planned (.1 trillion won investment plan in the sector, comes amid a group3 wide effort to epand into new #usiness areas such as health care and green energ$. "he groupLs units including tech giant Samsung !lectronics &o 'td, will partner with #io and pharmaceutical services provider Quintiles to create a contract manufacturer that will produce treatments for cancer and arthritis. Samsung will start #uilding a plant in Incheon, South /orea, in the first half of the $ear, with production epected in the first half of (+1), the compan$ said in a statement. "he countr$Ls #iggest #usiness group is also looking to develop #iosimilars, generic copies of #iotech drugs used to treat comple diseases like cancer. Ue aim to launch another oint venture for #iosimilars this $ear,U /im "ae3han, a Samsung senior eecutive, told a news #riefing. 5igh margins on cop$cat versions of #iotech drugs provide companies with an opportunit$ for revenue #uilding, while glo#al pharmaceutical pla$ers are faced with impending patent cliffs. Samsung !lectronics, which had mainl$ focused on organic growth, recentl$ #ought a maorit$ stake in local medical euipment maker Medison, a move that ma$ signal the cash3rich firmLs return to the acuisition trail. iversification on #anking services. 9n 6e# (B, (+1),
#ased mo#ile pa$ments. "he partnership with
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