Ex 1 RBS Income stmt
2005
2006
2007E
Gross Sales Variable Manufacturing Costs
$42,400 $20,258
$54,125 $25,354
$55,051 $25,325
Gross Margin
$22,142 52!
$28,771 53!
$29,72 54!
$2,82 $87 $7 $3,25
$4,453 $950 $238 $5,41
$3,815 $94 $248 $4,757
#()Me&ia #ro&uction Costs
$191
$297
$198
Consu*er #ro*otion
$424
$1,080
$551
"ra&e #ro*otion
$4,240
$5,938
$5,505
"otal Mar+eting -.enses
$8,480
$12,95
$11,011
#rofit before SG/%, 'erea&, an& ta-es
$13,2
$15,815
$18,715
32!
29!
34!
$183
$188
$213
$87
$88
$98
Advertising
"V #rint nternet "otal %&'ertising
Price per case Variable cost per case
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Ex 2 - Qtrly Gross Sales
Gross Sales
2007 "
1
2
4
4
2005
$ 14,840
$ 8,480
$ 9,752
$ 9,328
200
$20,58
$7,578
$18,944
$7,03
$14,84
$12,111
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Ex 4 - Factory shipments
Size
8 o6 oCases Si..e& ! ncrease ecrease 1 lb Cases Si..e& ! ncrease ecrease 5 lb Cases Si..e& ! ncrease ecrease "otal Cases
2005
2006
2007E
Cases
! of total
Cases
! of total
Cases
! of total
40
28!
793 24!
28!
714 :10!
28!
1,099
47!
1,32 24!
47!
122
47!
581
25!
720 24!
25!
48 :10!
25!
2,320
100!
2,875
100!
2,588
100!
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Ex !"r sellin# price $s costs Size
2005
2006
2007
Manufacturer;s #rice .er case 8 o6
$18
$37
$720
1 lb
$1033
$104
$1202
5 lb
$43
$4803
$5428
$302
$305
$338
Variable Manufacturing Cost .er case 8 o6 1 lb
$498
$503
$558
5 lb
$2212
$2234
$2480
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Ex 1% &emplate 2005
200
2007
2008
Manufacturer’s Manufacturer’s Price per Case
8 o6
$ 18
$ 37
$
1 lb
$ 1033
$ 104
$ 1202
720
5 lb
$ 43
$ 4803
$ 5428
Factory Sip!ents "in 000’s of cases#
8 o6
40
793
714
1 lb
1,099
1,392
1,22
5 lb
581
720
48
$aria%&e Manufacturing Cost per Case
8 o6
$ 302
$ 305
$
338
1 lb
$ 498
$ 503
$
503
5 lb
$ 2212
$ 2234
$ 2480
200 Gross Sales
$ 42,400
$ 54,125
$ 55,051
Variable Manufacturing Costs
$ 20,258
$ 25,354
$ 25,325
$ $
: :
Gross Margin
$ 22,142
$ 28,771
$ 29,72
$
:
52!
53!
54!
!
Advertising
"V
$ 2,82
$ 4,453
$
3,815
#rint
$
87
$
950
$
94
nternet
$
7
$
238
"otal %&'ertising
$ 3,25
$ 5,41
$ 4,757
#( ) Me&ia #ro&uction Costs
$
191
$
297
$
198
Consu*er #ro*otion
$
424
$ 1,080
$
551
"ra&e #ro*otion
$ 4,240
$ 5,938
$ 5,550
"otal Mar+eting -.enses
$ 8,480
$12,95
#rofit before SG/%, 'erea& an& ta-es
$13,2
$15,815
$
248 $
:
$11,011
$
:
$18,715
$
: