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Environmental issue is an emerging trend now a day as almost every country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms as one of the strategies in order to gain
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Questionnaire for Green Marketing SURVEY - “GREEN MARKETING” 1. Name of the Respondent | | 2. Gender | a. Male | b. Female | 3. Age a. 15-20
b 20-25
25-30
d. 30 and above
4. Education Level: a. Secondary Level b. Undergraduate c. Postgraduate 5. Are you aware of “green products” or Eco -friendly products? a. Yes b. No c. A little 6. How you became aware of “green products” or Eco -friendly products? a. Television b. Magazines c. Class lectures d. Newspapers e. Others__________ Others________________________________ ______________________ 7. If green features increase the price of the product, are you willing to pay more? a. Yes b. No c. A little 8. Do you think there is enough information about “green” features when you buy the product? a. Yes b. No 9. What is the main reason that makes you willing to pay more for the “green” products? a. Enhance a quality of life b. Environmental protection responsibility c. potential increase of product v alue d. getting high level of satisfaction 10. What is the main reason that makes you not willing to pay more for the “green” products? a. Cannot see the benefit of those features b. Product cost is too high, cannot afford them c. Producers only claim, actually it is not d. Government should pay for them e. Producer should pay for them f. Environmental issues are gimmick for commercial only g. I am ready to pay extra for eco-friendly product. 11. Why do you think green marketing is in headlines nowadays? . Consumers are being aware of green products b. Company increasing its competitive edge c. Company’s attempt to address society’s new concern 12. Which marketing element strongly influences your buying behaviour of green products? a. Product b. Package c. Place d. Promotion e. All of the above
