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Tourism Marketing Questionnaire The following questionnaire consists of 20 questions. Please read them carefully before selecting your answer. It is assured that the information provided by you shall be used only for marketing practices assessment. The information furnished and the identity of the respondent will be kept confidential. There is no time constraint. The administrator will help you with any questions you may have.
1. Name and contact contact details details of of your your organizati organization: on:
2. How many many years years has has your your organiz organizatio ation n been in the the busines business? s?
Less than 1 year 1-2 years 3-5 years 6-10 years More than 10 years 3. How many different different key segment segmentss (leisure, (leisure, business, business, religiou religiouss etc) does your your organizatio organization n market to? (Tick all that apply) Leisure Business Religious Educational Other: 4. Does your your organisati organisation on engage engage in market market research research to study study consumer consumer needs needs and wants? wants? Yes, occasionally Yes, monthly Yes, annually No Not sure 5. Does Does your your organ organisa isatio tion n have have a webs website ite?? Yes No Not sure 6. How often often is is this this webs website ite update updated? d? Daily Weekly Bi-Weekly Monthly Every six months or more
7. What What is is your your com compa pany ny slo sloga gan? n?
8. Does your organisati organisation on keep customer customer profiles? profiles? Yes No Not sure 9. Does your your company company offer printed printed marketing marketing material material (brochure (brochures, s, pamphlets, pamphlets, visitor visitor guides) guides) Yes No Not sure 10. How often does your organisation organisation participate in in tourism-related events? events? Never or Rarely Sometimes Almost Always or Always Not sure 11. Which of the following following mediums does the company use use for advertising and promotion? promotion? (Tick all that apply) Television Radio Newspaper Magazines Direct Mail Internet Other: 12. Does your organisation organisation evaluate the advertising and promotion plans? Never or Rarely Sometimes Almost Always or Always Not sure 13. Does your organisation have a marketing plan? plan? Yes No Not sure
14. How often often is the marketing marketing plan updated? updated? Annually
Every 3 years Every 5 years Never 15. Are all of your your employees aware of the the strategies of of the marketing plan? plan? Yes No Not sure 16. How often does your organization organization provide educational educational programs to the public, public, private, and nonprofit sectors of the market to reinforce the image of Pakistan’s destinations? Never or Rarely Sometimes Almost Always or Always Not sure 17. Does your organization survey customers about their their opinions of the organization’s organization’s marketing efforts? Yes No Not sure 18. Does your organization market to travelers for activities activities and events both in the peak season season and the off season? Peak Season only Off Season only Both Peak and Off Seasons 19. Does your organization maintain an inventory of attractions, attractions, events, restaurants, restaurants, resorts, and the like in the service area? Yes No Not sure 20. How often often is this inventory inventory updated updated?? Never or Rarely Sometimes Almost Always or Always Not sure
