pryecto jabon

Proyecto Jabón de Grasa de Pollo

FACULTAD DE CIENCIAS ADMINISTRATIVAS ESCUELA PROFESIONAL DE CONTABILIDAD PROYECTO: “JABON A BASE DE LA GRASA DE POLLO”

AUTORES:

•

GARC ARCÍA ALVAREZ JU JUAN

•

SANCH ANCHE EZ GU GUZMAN ZMAN ALVARO

•

SIAN SIANCA CAS S PULA PULACH CHE E JO JOHN HN JAIR JAIRO O

ASESOR: NANCY VILCHEZ MADRID LINEA DE INVESTIGACIÓN CONTABILIDAD Y GESTIÓN EMPRESARIAL


PIURA – PERU 2!"

Dedicatoria:

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PIURA – PERU 2!"

Dedicatoria:

8 1 > / + ; / & % $ 9 1 / & % $ $ . ( % # 1 = ' < ( ' & ( ' & % $ # 1 ' 5 1 + , - % ( 0 ' ; ( , * ( < 4 % $ . $ & % # - % / + ' ; $ & ' ) 1 ' ; 1 $ $ #  ' ( ) 4 % ' & ( % ( 1 1 $ ' $ $ ' + ' ( ) 4 , 1 ( / + / . 1 ( + 1 / $ 8 ( 7 6 ' & $ & % $ ' 1 / 0 , # + ' : ( 2 / ' + * ' ( 0 -


Agradecimiento:

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CAPÍTULO I EL PROBLEMA DE INVESTIGACIÓN

Proyecto Jabón de Grasa de Pollo 1.2. Realidad problemática E, 7-6>1 '$)'$%$1&- #1 -'&?+#,( 6=%/+( * .$ #%( +(&/./-1( #$ %$ #&/,/5- )-'- ,1 *- %$ +(1(+/$'- .$%.$ <-+$ 0#+<(% %/;,(%4 -#1#$ 1( $1 ,- 3('0- $1 #$ ,( +(1(+$0(% $1 ,- -+&#-,/.-.8 L- )'(.#++/>1 .$ ,(% 7-6(1$% <- ;$1$'-.( #1- %$'/$ .$ )'(6,$0-% $1 ,0-*('?- .$ ,-% )$'%(1-%4 +(0( ,( $% ,-% $13$'0$.-.$% .$'0-&(,>;/+-%8 E%&%/&#-+/>1 &/$1$ ./3$'$1&$% 0-1/3$%&-+/(1$% +(0( $% $, +-%( .$ /''/&-+/>1 .@'0/+-4 $19$7$+/0/$1&( * .$&$'/('( )'$0-&#'( .$ ,- )/$, $1 )$'%(1-% 7>9$1$% -.#,&-%8 C(0( +-#%- )'/1+/)-, .$ ,(% )'(6,$0-% .$'0-&(,>;/+(% -1&$% %$-,-.(%4 - +-#%- .$ ,(% 7-6(1$% /1.#%&'/-,$% #$ ,$7(% .$ %(,#+/(1-' #1 )'(6,$0- +(0( ,- '$0(+/>1 .$ ,- ;'-%- .$ ,- )/$,4 )#$.$ )'(.#+/' -,&$'-+/(1$% +#&=1$-% #$ %$ (6%$'9-1 &-1&( $1 )/$, 1('0-, +(0( $1 )/$, %$1%/6,$4 )'(9(+-1.( .$&$'/('( * $13$'0$.-.$% .@'0/+-% +(0(: ,- #'&/+-'/-4 $%)/1/,,-%4 -+1@4 .$'0-&/&/% )(' +(1&-+&(4 /13,-0-+/(1$% %$9$'-% * %$#$.-. $&'$0-4 -%? +(0( (&'-% -3$++/(1$%8 P(' $,,(4 ,(% $%&#./-1&$% .$, VII .$ ,- U1/9$'%/.-. “C$%-' V-,,$7(” 9/$'(1 ,/0)('&-1+/- .$ $,-6('-' $, )'(*$+&( +/$1&?3/+( 6-%-.( $1 ,- $,-6('-+/>1 .$ #1 7-6>1 +(')('-, - 6-%$ .$ ;'-%- .$ )(,,(4 *- #$ $%&$ 6'/1.-'= +(1(+/0/$1&(% +/$1&?3/+(% $1 ,- 3-6'/+-+/>1 .$, 0/%0(4 * %$ '$#&/,/5-'= ,(% .$%$+<(% .$ ,- ;'-%.$ )(,,( +(19/'&/@1.(,- )(' 0$./( .$ #1 )'(+$%( #?0/+( $1 #1 7-6>1 #$ 6'/1.-'= -)('&$% * 1#&'/$1&$% - ,- )/$,8 E1 $%&$ 0/%0( ('.$1 .$ /.$-%4 $% /0)('&-1&$ %$-,-' #$ $1 ,- -+&#-,/.-. %$;1 (6%$'9-+/(1$% $1 ,(% ./3$'$1&$% <(;-'$% .$ ,(% -#&('$% .$ ,/19$%&/;-+/>1 %$ )#.( .$&$'0/1-' #$ %$ #%- 7-6(1$% #$ +(1&/$1$1 )'(+$./0/$1&(% #?0/+(% 1( 1-&#'-,$%4 $% .$+/'4 /1.#%&'/-,$% #$ $1 0#+<(% +-%(% 1( )#$.$1 6'/1.-' 6$1$3/+/(% - ,- )/$, .$ ,-% )$'%(1-% #$ ,( #%-14 )(' $,,(4 #$ %$ )#$.$ 0$1+/(1-' #$ #1 7-6>1 1-&#'-, $% .$+/'4 3-6'/+-.( - 6-%$ .$ ;'-%- .$ )(,,(4 9- - %$'9/' .$ 1#&'/$1&$% - ,- )/$,4 )(' $, ;'-1 +(1&$1/.(
1.1.

Formulación del problema

Proyecto Jabón de Grasa de Pollo 1.1.1. Preguntas de investigación Pregunta General C>0( %$ $,-6('- $, 7-6>1 +(')('-, - 6-%$ .$ ;'-%- .$ )(,,(

1.1.1.1.

Pregunta Espec!icas

C#=, $, )'(+$%( .$ $,-6('-+/>1 .$, 7-6>1 - 6-%$ .$ ;'-%- .$ )(,,( #@ /1;'$./$1&$% %$ $0),$-' )-'- ,- $,-6('-+/>1 .$, 7-6>1 - 6-%$ .$ ;'-%- .$ P(,,( #@ #&$1%/,/(% %$ .$6$1 #&/,/5-' )-'- $,-6('-' $, 7-6>1

1.2.

"#$%&F&'A'&()

E, )'(*$+&( .$ /19$%&/;-+/>1 &/&#,-.( “E,-6('-+/>1 .$ #1 J-6>1 - 6-%$ .$ ;'-%- .$ )(,,(” &/$1$ ;'-1 /0)('&-1+/- *- #$ %#% /1;'$./$1&$% * )'(+$%( .$ $,-6('-+/>1 1-&#'-, -%? +(0( ,-% 6(1.-.$% #$ +(1&/$1$ ,- ;'-%- .$ )(,,( )-'- ,- )/$, 9-1 - 6$1$3/+/-',-4 1 &/$1$ 7#%&/3/+-+/>1 - 1/9$, &$>'/+(4 0$&(.(,>;/+(4 )'=+&/+(4 /1%&/&#+/(1-, * $.#+-&/9( * %-,#. .$ ,- %/;#/$1&$ 0-1$'-: E1 $, 1/9$, &$>'/+(4 9- - )$'0/&/' $, +(1(+/0/$1&( .$, )'(+$%( .$ $,-6('-+/>1 .$, 7-6>1 - 6-%$ .$ ;'-%- .$ )(,,(4 -%? +(0( &-06/@14 .$ ,- $,-6('-+/>1 .$, )'(*$+&( +/$1&?3/+(8 P(' (&'- )-'&$4 - 1/9$, 0$&(.(,>;/+( $% /0)('&-1&$ %$-,-' #$ %$ +(1(+$'=1 ,(% ./3$'$1&$% 0@&(.(% * +-'-+&$'?%&/+-% )-'- ,$,-6('-+/>1 .$, 7-6>1 -%? +(0( ,(% /1;'$./$1&$% * +-.- #1( .$ ,(% )-%(% #$ %$ .$6$1 +#0),/'4 )-'- ,- (6&$1+/>1 .$ #1 7-6>1 .$ +-,/.-.8 D$ /;#-, 3('0-4 $1 '$,-+/>1 +(1 $, 1/9$, )'=+&/+( $% /0)('&-1&$ *- #$ %$ .-'= +#0),/0/$1&( - +-.- #1( .$ ,(% (67$&/9(% .$ ,- /19$%&/;-+/>18

1.*.

A)%E'EDE)%E$

Proyecto Jabón de Grasa de Pollo Fernando +. ,1--/ '$-,/5( #1 )'(*$+&( &/&#,-.( E,-6('-+/>1 .$ 7-6>1 - 6-%$ .$ ),-1&-% 0$./+/1-,$% )-'- $, +#-, #&/,/5( ./9$'%-% ),-1&-% +(1 ,- +(06/1-+/>1 .$ -9$1-4 .$ ,- +#-, (6 ( 7-6>1 .$ -9$1- '/+( $1 9/&-0/1-% &$1/$1.( @%&$ .?- ;'-1 .$0-1.- $1 $, 0$'+-.(8

Gon0áles ". ,2*/ P,-1&$- #$ $, #%( .$ 7-6>1 .$ ;,/+$'/1- )#'/3/+- ,- )/$,4 .$7-1.( #1- 3'-;-1+/-'(0=&/+-8

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CAPÍTULO II MARCO REFERENCIAL

2.1. 7arco teórico E1 &(.( $%&#./( '$-,/5-.( .$6$1 $/%&/' 3#1.-0$1&(% &$>'/+(%4 #$ )'#$6$1 %# -#&$1&/+/.-. $ /0)('&-1+/- .$1&'( .$, +-0)( #$ %$ /1.-;>4 $1 $%&-

Proyecto Jabón de Grasa de Pollo /19$%&/;-+/>1 %$ &'-6-7> $1 $, ='$- .$ ,- )'(.#++/>1 -'&$%-1-,4 &$1/$1.( +(0( )'/1+/)/( ,- +-,/.-. .$ ,(% 7-6(1$% -'&$%-1-,$% #&/,/5-1.( )'(.#+&(% 1-&#'-,

%$El 8abón E% #1 $,$0$1&( $0),$-.( )-'- ,- 1 ;$1$'-,0$1&$ %$ (6&/$1$ )(' 0$./( .$ #1'$-++/>1 #?0/+- $1&'$ )(&-%/( #1 0/1$'-, ( /.( .$ %(./(4 #%-.( $1 ,/1.#%&'/- )'/1+/)-,0$1&$ +(0( #1- 6-%$ #?0/+- * -,;1 =+/.( ;'-%( %(1 %#%&-1+/-% #?0/+-0$1&$ ,/1$-,$% %-&#'-.-%8 C#-1.( %$ <-6,- -+$'+- .$ 7-6(1$% $+(,>;/+(% %$ '$3/$'$1 - 7-6(1$% $1 ,(% #$ %$ $0),$-1 '$+#'%(% 1-&#'-,$% $1 %# 3-6'/+-+/>1 $%&$ &/)( .$ J-6>1 $&'-$ #1 $3$+&( )(%/&/9( %(6'$ ,- )/$, *- #$ ,- )'(&$;$ .$ $,$0$1&(% #?0/+(%4 - ./3$'$1+/- .$ ,(% 7-6(1$% &'-./+/(1-,$% #$ &/$1$1 ;'-1.$% )(%/6/,/.-.$% .$ +-#%-' #1 $3$+&( 1$;-&/9(4 *- #$ $1&'$ %#% /1;'$./$1&$% +(1&/$1$1 =+/.(% ;'-%(% #$ ,- 0-*(' )-'&$ .$, &/$0)( %(1 ,-% R$%)(1%-6,$% .$ +'$-' /''/&-+/(1$% * -,$';/-% $1 ,- )/$,8 A.$0=% $%&- -,&$'1-&/9- $+(,>;/+- 1( (3'$+$ %(,( #1- ()+/>14 %/1(#1- 9-'/$.-. .$ 7-6(1$%8 T'-./+/(1-,0$1&$ $% #1 0-&$'/-, %>,/.(4 ,( #$ <-+$ #1 +(1&'-%&$ $1&'$ $,,(% -#1#$ &-06/@1 $% <-6/&#-, 9$',( $1 3('0- ,?#/.- ( $1 )(,9(8 E1 '$-,/.-. ,- 3('0- %>,/.- $% $, +(0)#$%&( %$+( ( %/1 $, -;#- #$ $%&= /19(,#+'-.- .#'-1&$ ,- '$-++/>1 0$./-1&$ ,- +#-, %$ (6&/$1$ $, 7-6>14 * '$3('0,?#/.- $% $, 7-6>1 ./%#$,&( $1 -;#-4 $1 $%&$ +-%( %# +(1%/%&$1+/- )#$.$ %$' 0#* 9/%+(%- ( 0#* 3,#/.-8 &7PR%A)'&A DE 5A GRA$A DE P55 L- ;'-%- .$ )(,,(4 9- - %$'9/' .$ 1#&'/$1&$% - ,- )/$,4 )(' $, ;'-1 +(1&$1/.( 1 - 6-%$ .$ ;'-%- .$ )(,,( %$ )#$.$ +(''$' $, '/$%;( .$ #$ ,- )/$, )'$%$1&$ .-(%4 )(' ,- /13/1/.-. .$ )'(+$%(% /1.#%&'/-,$% #$ )-%-1 ,(% 7-6(1$% #$ #&/,/5-1 $1 %#% <(;-'$% /;1('-1.( ,-% 6(1.-.$% .$ #1 7-6>1 1-&#'-,4 #$ )#$.$
Proyecto Jabón de Grasa de Pollo %&P$ DE "A3)E$ E/%&$1 ./%&/1&(% &/)(% .$ 7-6(1$% $1&'$ $,,(% $%&=1:

5os 8abones comunes S>,/.(% * $%)#0(%(%4 <$+<(% )(' ,( ;$1$'-, +(1 %$6( ;'-%(%( * %(./( ( )(&-%/(8 S$ /1./+-1 )-'- &(.( &/)( .$ )/$,$% * $1 -,;#1(% +-%(% )#$.$1 #%-'%$ )-'- ,-9-' $, +-6$,,(8

5os 8abones 9umectantes S#$,$1 &$1$' -+$/&$% 9$;$&-,$%4 (&'(% )(%$$1 +'$0-% <#0$+&-1&$% $1 %# +(0)(%/+/>14 ( ;'-%-% $1'/#$+/.(% +(1 -+$/&$ .$ (,/9-4 -9$,,-1- * (&'(%8 L(% <-* &-06/@1 .$ ;,/+$'/1-8 S(1 &/,$% )-'- ,-% )/$,$% %$+-% ( .--.-% )(' $, #%( .$ .$&$';$1&$%8

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CAPÍTULO III MARCO METODOLÓGICO

*

7AR' 7E%5(G&'

Proyecto Jabón de Grasa de Pollo L- /19$%&/;-+/>1 %$ .$3/1$ )'/1+/)-,0$1&$ )(' ,- 0$&(.(,(;?- #$ -.()&-4 &-1&( )(' %# )'(+$%-0/$1&( +(0( )(' ,- $7$+#+/>1 * -1=,/%/%4 0=% #$ )(' ,- 9$'.-. ( 3-,%$.-. .$ %#% '$%#,&-.(% ( )(' $, &$0- #$ %$ .$%-''(,,> “,- 0$&(.(,(;?- $% #1- %$'/$ .$ -+&/9/.-.$% %#+$%/9-% * (';-1/5-.-%4 #$ .$6$1 -.-)&-'%$ - ,-% )-'&/+#,-'/.-.$% .$ +-.- /19$%&/;-+/>14 * #$ 1(% /1./+-1 ,-% )'#$6-% $3$+&#-' * ,-% &@+1/+-% - #&/,/5-' )-'- '$+(,$+&-' * -1-,/5-' ,(% .-&(%

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*.* %
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CAPÍTULO IV RESULTADOS

Proyecto Jabón de Grasa de Pollo Existencia de un jabon de grasa de pollo %'

& $!

% $ # " ! 

SI NO

FUENTE: PROPIA

E,  .$ ,(% +,/$1&$% $1+#$%&-.(% %-6$1 .$ ,- $/%&$1+/- .$, 7-6>1 - 6-%$ .$ ,- ;'-%- .$ )(,,(8 E, ! .$ ,(% +,/$1&$% $1+#$%&-.(% )$'&$1$+/$1&$% 1( %-6$1 .$ ,- $/%&$1+/- .$, 7-6>1 - 6-%$ .$ ,- ;'-%- .$ )(,,(8

Valor de la grasa de pollo en la piel huana ( &! & #' $ "  SI NO


FUENTE: PROPIA

E, ! .$ ,(% +,/$1&$% $1+#$%&-.(% %-6$1 $, 9-,(' %$ ,- ;'-%- .$ )(,,( $1 ,)/$, <#0-1-8 E, " .$ ,(% +,/$1&$% $1+#$%&-.(% )$'&$1$+/$1&$% 1( %-6$1 $, 9-,(' %$ ,- ;'-%- .$ ,- ;'-%- .$ )(,,( $1 ,- )/$, <#0-1-8

Pre!erencia del jabon !&

c)rc*lar %!

##

rectan+*lar tr)an+*lar

Proyecto Jabón de Grasa de Pollo FUENTE: PROPIA

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Pre!erencia de jabones naturales , & % $ # " ! 

&$

#&

S) No

FUENTE: PROPIA

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Pre!erencia de jabon & % $ # " ! 

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Pa.*ete de #

Pa.*te de %

FUENTE: PROPIA

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Proyecto Jabón de Grasa de Pollo Pre!erencia de jabones aroati"ados

"' S) No ,!

FUENTE: PROPIA

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Presentaci#n del producto ( &

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$ "  /olsa Ca0a

FUENTE: PROPIA

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Pre!erencia del jabon en solido ,& ( , & % $ #

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" !  S) No


FUENTE: PROPIA

E, Q .$ ,(% +,/$1&$% $1+#$%&-.(% )'$3/$'$1 $, 7-6>1 %>,/.(8 E, 2 .$ ,(% +,/$1&$% $1+#$%&-.(% 1( )'$3/$'$1 $, 7-6>1 %>,/.(8

Aceptaci#n del jabon #(

S) &"

No


FUENTE: PROPIA

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CAPÍTULO V ELABORACION DEL JABÓN

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&)GRED&E)%E$:

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Proyecto Jabón de Grasa de Pollo PR'ED&7&E)% L- $,-6('-+/>1 .$ #1 7-6>1 +(1 )'(+$%( 1-&#'-, %(1 0#* 9-'/-.(%4 )$'( .$1&'( .$ ,- /19$%&/;-+/>1 %$ &(0> $, ./%$-.( )(': M('-,$% 2 .$ ,- %/;#/$1&$ 0-1$'-: U%&$. .$6$ &$1$' $%)$+/-, +#/.-.( $1 ,- $,$++/>1 .$ ,(% #&$1%/,/(% * $19-%$% #$ #&/,/5-'= )-'- 0$5+,-' 0-1$7-' * +(1%$'9-' ,- ,$7?-8 U&/,/+$ +#+<-'-% .$ 0-.$'- ( ),=%&/+-% * (,,-% $%0-,&-.-%4 ),=%&/+-% ( .$ +'/%&-, )-'- 0$5+,-'8 U%$ -1&$(7(% .$ &'-6-7( * ;#-1&$% .$, +-#+<( -, 0-1$7-' ,(% +'/%&-,$% .$ ,- ,$7?- ( ,%(,#+/>1 .$ ,- ,$7?- .$%)#@% .$ <-6$',- 0$5+,-.( $1 $, -;#-8 D/%#$,9- ,- ,$7?- $1 -;#- 3'?-8 C#-1&( 0=% 3'?- 0$7('8 N#1+- 9/$'&- $, -;#- $1 ,- ,$7?-8 H-+$' $%&( )(.?- <-+$' #$ ,- 0$5+,- $%&-,,$8 V/$'&- %/$0)'$ ,- ,$7?- $1 $, -;#-8 S/ #%&$. 1( ,- '$9#$,9$ /10$./-&-0$1&$ 0/$1&'-% ,- 9/$'&$ $1 $, -;#-4 ,- ,$7?- %$ /'= -, 3(1.( * %(,/./3/+-'= '=)/.-0$1&$8 D$ &(.(% 0(.( 1( $% #1 )'(6,$0- *- #$ ;(,)$=1.(,- ,/;$'-0$1&$ +(1 $, #&$1%/,/( .$ '$9(,9$' ,( ./%(,9$'=8 C#-1.( #%&$. ,( 0$5+,-4 (+#''$ #1- '$-++/>1 3?%/+- $1&'$ ,- ,$7?- * $, -;#- #$ ;$1$'- +-,(' +$'+- .$ C8 P$'( %/ #%&$. $%&= <-+/$1.( #1- )'(.#++/>1 ;'-1.$ .$ 7-6>14 ,- ,$7?- )#$.$ /1+,#%( +(0$15-' - <$'9/' $, -;#-  +(1 ,-% )$#$-% ;(&/&-% .$, -;#- .$ ,- ,$7?- %-,)/+-1.( %# 0$%-.-8 S/ $%&( +(0/$15- - %#+$.$'4 )-'$ .$ '$9(,9$' <-%&- #$ +$%$ .$ 6#'6#7$-'8 G$1$'-,0$1&$4 1( &(0- 0=% #$ #1 0/1#&( ./%(,9$' ,(% +'/%&-,$% .$ %(.- +=#%&/+- $1 $, -;#-8 S$ .-'= +#$1&- )('#$ $, -;#- %$ )(.'= '$,-&/9-0$1&$ +,-'-8 A1&$% .$ #%-' $, -;#- .$ ,- ,$7?- .$6$ $13'/-'%$ - ,&$0)$'-&#'- -06/$1&$ -1&$% .$ -;'$;-',- - ,- ;'-%-8 G'-%-% * -+$/&$% #%-.(% $1 ,- 3-6'/+-+/>1 .$ 7-6>18 C-%/ +#-,#/$' ;'-%- ( -+$/&$ %$ )#$.$ #&/,/5-' )-'- <-+$' 7-6>18 L-% ;'-%-% )-'- ,- 3-6'/+-+/>1 .$ 7-6>1 /1+,#*$1 ,-% ;'-%-% -1/0-,$% &-,$% +(0( +$6( .$ ,- +-'1$ 9-+#1-4 0-1&$+- .$ +$'.( ;'-%- .$ +$'.(4 * ,(% -+$/&$% .$'/9-.(% .$ ./3$'$1&$% ),-1&-% (,/9-4 0-?54 ;/'-%(,4 $&+8 * ,-% ;'-%-% 1 0$7('8 H-* #1- 0#,&/),/+/.-. .$ ;'-%-% * +-.- #1( &'-$ %#% )'()/-% +-,/.-.$% 1/+-% -, 7-6>18 S/ #%&$. .$%$- %-6$' ,( #$ <-'= #1- ;'-%- )-'&/+#,-'4 <-;- #1)'(.#++/>1 )$#$- %(,-0$1&$ .$ $%- ;'-%- * 9$- #@ '$%#,&-.(% +(1%/;#$8 A'0-.( +(1 $%&$ +(1(+/0/$1&( #%&$. )#$.$ 0$5+,-' ,-% ;'-%-% )-'- .-' - %# 7-6>1 ,-% +-,/.-.$% #$ #%&$. .$%$-8

Proyecto Jabón de Grasa de Pollo D$6$ -%$;#'-',( #$ ,(% 0-&$'/-,$% ;'-%(% $%&@1 ,/0)/(% * ,/6'$% .$ /0)#'$5-%8 N( .$6$ %$' '-1+/(4 &$1$' $+$%( .$ %-,4 1/ +(1&$1$' )-'&?+#,-% %>,/.-%8 L;'-%- '-1+/- * %#+/- )#$.$ %$' ,/0)/-.-

CAPÍTULO VI COSTOS DE PRODUCCIÓN

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Proyecto Jabón de Grasa de Pollo %O&TO& FI'O& S-ELDO D ELOS EMPLEADOS

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CAPÍTULO VII CONSTITUCIÓN DE LA EMPRESA

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PA$$ PARA ')$%&%#&R #)A E7PRE$A


Proyecto Jabón de Grasa de Pollo a/ 3?sueda @ reserva del nombre de la empresa en Registros P?blicos E1 )'/0$' ,#;-' .$6$0(% -+#./' - ,- O3/+/1- .$ R$;/%&'(% P6,/+(%4 $1 $%&$ +-%( ,- S#)$'/1&$1.$1+/- N-+/(1-, .$ ,(% R$;/%&'(% P6,/+(% SUNARP4 * 9$'/3/+-' #$ 1( $/%&- $1 $, 0$'+-.( #1 1(06'$ ( '-5>1 %(+/-, /;#-, -, #$ #$'$0(% )-'- 1#$%&'- $0)'$%-8 A, 0(0$1&( .$ 6#%+-' ,(% 1(06'$% $/%&$1&$%4 .$6$0(% -%$;#'-'1(% &-06/@1 .$ #$ 1( <-*- -,;#1( #$ %$ )-'$5+- ( %#$1$ /;#-, -, #$ #$'$0(% #&/,/5-'8 D$6$ <-6$' #1 0?1/0( .$ &'$% ,$&'-% ./3$'$1&$%8 U19$5 '$-,/5-.- ,- 6%#$.- * +(13/'0-.( #$ 1( $/%&$1 1(06'$% /;#-,$% ( %/0/,-'$% -, #$ #$'$0(% #&/,/5-'4 )-%-0(% - '$%$'9-' 1#$%&'( 1(06'$ )-'- #$ (&'- $0)'$%- 1( )#$.- /1%+'/6/'%$ +(1 $, 0/%0(4 %/$1.( $3$+&/9- ,- '$%$'9- )(' #1 ),-5( .$ " .?-%8

b/ Elaboración de la minuta L- 0/1#&- $% #1 .(+#0$1&( $1 $, +#-, ,(% 0/$06'(% .$ ,- %(+/$.-. 0-1/3/$%&-1 %# 9(,#1&-. .$ +(1%&/&#/' ,- $0)'$%-4 * $1 .(1.$ %$ %$-,-1 &(.(% ,(% -+#$'.(% '$%)$+&/9(%8 L- 0/1#&- +(1%&- .$, )-+&( %(+/-, * ,(% $%&-&#&(%4 -.$0=% .$ ,(% /1%$'&(% #$ %$ )#$.-1 -.7#1&-' - @%&-8 L(% $,$0$1&(% 3#1.-0$1&-,$% .$ #1- 0/1#&- %(1:          

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Proyecto Jabón de Grasa de Pollo c/ Elevar minuta a escritura p?blica U1- 9$5 '$.-+&-.- ,- 0/1#&-4 .$6$0(% ,,$9-',- - #1- 1(&-'?- )-'- #$ #1 1(&-'/( )6,/+( ,- '$9/%$ * ,- $,$9$ - $%+'/&#'- )6,/+-8 P(' ,( ;$1$'-,4 ,(% .(+#0$1&(% #$ .$6$0(% ,,$9-' 7#1&( +(1 ,- 0/1#&- %(1: •

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,- +(1%&-1+/- ( $, +(0)'(6-1&$ .$ .$)>%/&( .$, +-)/&-, -)('&-.( $1 #1+#$1&- 6-1+-'/- - 1(06'$ .$ ,- $0)'$%-8 #1 /19$1&-'/( .$&-,,-.( * 9-,('/5-.( .$ ,(% 6/$1$% 1( ./1$'-'/(%8 $, +$'&/3/+-.( .$ B%#$.- M$'+-1&/, $0/&/.( )(' ,- O3/+/1- .$ R$;/%&'(% P6,/+(% .$ ,- /1$/%&$1+/- .$ #1- '-5>1 %(+/-, /;#-, ( %/0/,-'8

U1- 9$5 $,$9-.- ,- 0/1#&-4 @%&- 1( %$ )#$.$ +-06/-'8 A, 3/1-,4 %$ ;$1$'- ,E%+'/&#'- P6,/+-4 T$%&/0(1/( .$ S(+/$.-. ( C(1%&/&#+/>1 S(+/-,4 #$ $% $, .(+#0$1&( #$ .- 3$ .$ #$ ,- 0/1#&- $% ,$;-,4 ,- +#-, .$6$ $%&-' 3/'0-.- * %$,,-.- )(' $, 1(&-'/(8

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!/ Elegir r1 .$, RUC4 .$6$0(% .$&$'0/1-' - #@ '@;/0$1 &'/6#&-'/( 1(% 9-0(% - -+(;$' )-'- $, )-;( .$ ,(%

Proyecto Jabón de Grasa de Pollo /0)#$%&(%4 *- %$- -, R@;/0$1 1/+( S/0),/3/+-.( RUS4 -, R@;/0$1 E%)$+/-, .$ I0)#$%&( - ,- R$1&- RER4 ( -, R@;/0$1 G$1$'-,8 U1- 9$5 #$ +(1&-0(% +(1 1#$%&'( 10$'( .$ RUC * <$0(% $,$;/.( #1 '@;/0$1 &'/6#&-'/(4 )(.$0(% /0)'/0/' ,(% +(0)'(6-1&$% .$ )-;( 6(,$&- *( 3-+&#'- #$ 9-0(% - #&/,/5-'8

g/ 'omprar @ legali0ar libros contables E1 $%&$ )-%( +(0)'-0(% ,(% ,/6'(% +(1&-6,$% 1$+$%-'/(% .$)$1./$1.( .$, '@;/0$1 &'/6#&-'/( -, +#-, 1(% <-*-0(% -+(;/.( *4 )(%&$'/('0$1&$4 ,(% ,,$9-0(% - #1- 1(&-'?- )-'- #$ %$-1 ,$;-,/5-.(% )(' #1 1(&-'/( )6,/+(8

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i/ $olicitud de licencia municipal E1 $%&$ )-%( -+#./0(% - ,- 0#1/+/)-,/.-. .$, ./%&'/&( $1 .(1.$ 9- - $%&-' #6/+-.- 3?%/+-0$1&$ 1#$%&'- $0)'$%-4 * &'-0/&-0(% ,- (6&$1+/>1 .$ ,- ,/+$1+/.$ 3#1+/(1-0/$1&(8 P(' ,( ;$1$'-,4 ,(% .(+#0$1&(% #$ .$6$0(% )'$%$1&-' %(1: •

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CAPÍTULO VIII ESTRATEGIA DE MARWETING

B. 7acroCambiente @ microambiente del mareting 7acroCambiente •

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Proyecto Jabón de Grasa de Pollo   

T-06(;'-1.$ A*-6-+P-/&-

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ANEOS




INTRODUCCIÓN E%&$ )'(*$+&( %$ ,,$9-'- - +-6( )-'- .$%+#6'/' +>0( $% ,- $,-6('-+/>1 .$ #1 7-6>1 1-&#'-,4 0$./-1&$ $, #%( .$ -+$/&$ +-%$'( )('#$ $, -+$/&$ #$ %(6'- $1 $, <(;-' 0$./-1&$ ,%-)(1/3/+-+/>1 #%-1.( %(.+-#%&/+* (&'(% 0-&$'/-,$% #$ %$'=1 1$+$%-'/(% )-'- ,- $,-6('-+/>1 .$ 1#$%&'( 7-6>18 T-06/@1 %$ )'$&$1.$ .$0(%&'-'- #$ $1 -,;#1(% &$7/.(% .$, 7-6>1 $/%&$1 $15/0-% #$ '$-++/(1-1 +(1 $, (?;$1( * E, -;#-8 E%&-% $15/0-% %(1 ,-% +-#%-1&$% .$ #$ $, 7-6>1 %$- $%)#0(%( * +'$0(%( -, /;#-, #$ <-;- #$ .$%)'$1.- ,- ;'-%- .$, +#$')(8 T(.(% ,(% .?-% .$%)$'./+/-0(% ,- ;'-%- .$ ,(% -1/0-,$% #$ %$ ./'/;$1 - '?(% #$ )#$.$1 +(1&-0/1-',-%4 )$'( #$ &-, %/ $1 9$5 .$ $%( #&/,/5-% $%$ -+$/&$ )-'- $,-6('-' #1 7-6>1 1-&#'-,4 $1 $, +#-, &# )(.'?-% $,$;/' $, &-0-(4 +(,('4 (,(' * &$&#'-4 &-1 %(,( +(1 #&/,/5-' 0-&$'/-,$% .$ #%( +(01 $1 $, <(;-' #$ &-, 9$5 &# %(,( &/'-% )('#$ )/$1%-% #$ 1( %/'9$1 .$ 1-.-8

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