Product Planning & Development Processes.pdf

Product Planning & Development Processes

Fall2005- ENGR 3200U

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Product and Product Development A product is something sold by an enterprise to its customers Product development is the set of activities beginning with the perception of the market opportunity and ending in the delivery of the product to costumer.


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Characteristics of a Successful Product Development - Product Quality - Product Cost - Development Time - Development Cost - Development Capability What is Quality? Quality means fitness for use.


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Who Dose Develop the Product? TEAM


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Duration & Cost of Product Development 5 Examples


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Road Map of Product Development


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Generic Development Process A generic Product development process consists of six phases

0 Planning 1 Concept Development 2 System-Level Design 3 Detail Design 4 Testing & Refinement 5 Production Ramp-up


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Concept Development; Front-End Process Interrelated activities ordered roughly in the front-end process


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Adapting the Generic Product Development Process The generic process is most like a process used in a market-pulled situation. Technology-Push Products Platform Products Process-Intensive Products Customized Products High-Risk Products Quick build Products (Spiral Product Development) Complex Systems Fall2005- ENGR 3200U

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Variants of Generic Product Development Process


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Product Development Process Flows


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Case Study: AMF Bowling AMF Bowling is the leading manufacturer of Bowling equipment including Pin Spotters, Ball Returns, and Scoring Equipments


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Case Study: AMF Bowling AMF Bowling is a market-pull enterprise AMF generally drives development process with a market need and seeks out whatever technology is required to meet that need It’s competitive advantage arises from strong marketing channels


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Case Study: AMF Bowling Standard Development Process


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Product Development Organizations Organizations are formed by establishing links among individuals Organizational links may be aligned with functions, projects or both


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Characteristics of different Organizational Structures


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Case Study: Organization of AMF Bowling Matrix Structure – close to lightweight project organization The reasons: AMF carries out many small projects along with one or two large projects. Many of members of smaller project contribute on a part time bases. AMF is extraordinarily lean. Less than 100 employees and sales of $100 million per year. Functions: Engineering, Manufacturing, Marketing, Sales, Purchasing, Quality Assurance Each function has a manager. However, Product development projects are led by project managers. Fall2005- ENGR 3200U

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Product Planning & Development Processes.pdf

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