PPTon Organization Study.ppt 1

INTERNAL GUIDE GUIDE PROF D.K.SRIRAM MURTHY

EXTERNAL KRISHNA

SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES CA-17 KENGERI SATELLITE TOWN BANGALORE

INDUSTRY PROFILE 

The commencement commencement of industry & its growth has began

with iron & steel in India in late 50’s & 60’s by setting up new integrated steel plant at Bhilai, Durgapur, Bakaro. Which involved high investment &conventional route of  producing iron through blast furnace

A

commission has setup for sponge iron producers in

India called SIIL ( sponge iron India ltd ) in the year 1980

COMPANY PROFILE M/S

RAYEN STEELS PVT.LTD has established on 25th feb 2006 & started its commercial production on 20 th may 2006

RSPL

started with an initial investment of 14 crores

RSPL

is located near Haraginadoni village village about 16km far from Bellary & 5km far from Kuduthini

Located

at land measuring about 38 acres of land

RSPL

involves in producing sponge iron iron as a raw material for steel manufacturing industry

 The

plant was producing 100 TPD (tons per day) of sponge iron which has been increased to 250 TPD in 2008

Annual

turn more than 30 crore

OWNERSHIP PATTERN Rayen

organization setup under private limited co

 The

firm consist of 4 Board of Directors 1) Mr.Prakash.S 2)Mr.Manohar.A 3)Mr.Ramu.G 4)Mr.Obul reddy out of the total investment (14.73cr) capital(4.42cr) 30% is from share capital(4.42cr) 70% is raised r aised in from financial institutions(10.31cr) institutions(10.31cr)

Vision and Mission statement VISION  To

set up an integrated steel plant of international

standards & offer best steel to the the global market & stand stand ahead among the steel manufacturers

MISSION  To

cultivate high standards of Business ethics & Total

Quality Management(TQM) for setting corporate identity & brand equity

PRODUCT PROFILE  Sponge

iron is a metallic product produced by Direct

Reduction(DR)of iron ore or pellets in the solid state or coal based or gas based •

The final product after such Direct Reduction contains a large percentage of metallic iron with level of  metallization up to 90% & the balance being some amount of reduced iron oxide

•

 The sponge iron has a highly porous structure when viewed under Microscope & hence this product is called sponge iron

RAW MATERIALS Raw materials required 1. Lump iron ore 2.Coal 3.Limestone

PRODUCTION PROCESS 

Production process Kiln main drive

Feed

Stock house (raw materials)

Belt Cooling Processes

Product house

Sponge iron

CD belt

Lab testing

ORGANISATION CHART

FUNCTIONAL DEPARTMENTS HUMAN

RESOURCE DEPARTMENT FINANCE DEPARTMENT MARKETING DEPARTMENT PRODUCTION DEPARTMENT

HUMAN RESOURCE DEPARTMENT General Manager

Welfare & safety

Administratio n

Securities

Environmen t

 Transpor t

Legal & compensatio n

HR (assistant)

HR  To

POLICIES

 Time officer

continuously foster a feeling of community among their work

force  To

work as a collective force towards a goal that th at benefits everybody

 Apart

from on the job job training numerous numerous programs programs on general

management & behavioural topics are conducted each year

FINANCE DEPARTMENT STRUCTURE OF FINANCE DEPARTMENT

OBJECTIVES OF FINANCE DEPARTMENT  To

ensure adequate return

on capital employed  To

develop long term

corporate plans to provide adequate growth of the company  To

reduce the cost of 

production of sponge iron by means of systematic cost control measures

MARKETING DEPARTMENT ractices /procedure Only those employees who know local language are sent to the customer Marketer makes the customer to know the quality checks done at Rayen Customers financial strength & weakness & requirements are known to the br fficers & agents

MARKETING MIX 

PRODUCT

 PRODUCT

: sponge iron QUALITY :high  BRANDING: Rayen steels pvt.ltd PACKING : not required COLOUR : ash AFTER SALES SERVICE:good

 PROMOTION ADVERTISING

& PUBLICITY: low profile PUBLIC RELATION: good relationship

PRICE

PLACE CHANNELS

association it cant be

OF DISTRUBTION: DISTRUBTION: direct selling & commission agents

changed .it is also useful to

MODE OF TRANSPORT :

maintain good & healthy

by truck only

 CASH

TRANSACTION :

as the price is fixed by SIIL

relation with competitors  CASH

DISCOUNT : it is left

to the company weather to discount or not if it is paid from cash  CREDIT

PERIOD: 30-45 days

PRODUCTION DEPARTMENT STRUCTURE OF PRODUCTION DEPARTMENT

ENVIRONMENTAL MEASURES ESP

:ELECTRO STATIC PRISPITATE ABC: AFTER BURNING CHAMBER DCC:DUST COLLECTING CHAMBER

SWOT ANALYSIS STRENGTHS 

RAYEN STEELS is located near the

WEAKNESS 

loans rather than other sources.

major power generating stations both hydra and thermal like



Commissioning Commissioning the sponge iron





Good corporate image of RAYEN enhances the level of confidence in workers.



Market demand for sponge iron is more.

It has to depend on other sources for the procurement of raw materials.

plant has reduced the dependability on scrap.

Concentrated on south India market and neglected other parts.

Raichur, Munirabad, kuduthini 

RAYEN is largely dependent on bank



RAYEN is facing a lot of problems like transportation, diesel& fuel, break downs, Etc ………….

OPPORTUNITIES  Efforts

are on for reducing the power cost, which is key element in the process of sponge manufacture.  Since RAYEN has wide network of  traders, it can supply its product directly to customers without any difficulty.  This year RAYEN has given very good performance, so it will imbibe a new enthusiasm in its employee to do better.  Steel industries such as Jindal, Kalyani and Mukunda have come up in Bellary region from which demand for sponge is more.

THREATS Increased

competition in the market with other domestic producers. Obsolescence of existing technology. High cost of input materials.  Tight money market situation. Inadequate flow of funds.  They cannot change the selling price of the product as it is fixed by Sponge Iron Association

FINDINGS Good

production facility

Financially Good

industrial relationship

Qualified

& skilled workers

Companies Brand Good Lack

sound

friendly environment

presence

incentive system

of fresh blood

RECOMMENDATIONS Improve

the technology for the sake of growth in production.  Training program is necessary for all the workers to improve quality of production. RAYEN should try to enter all the regions of India as its new market place. It should reduce the costs, develop customer sensitiveness and give incentives to the workers and employees.  They should provide the safety measures for the workers.  They have to implement the Management Information System (MIS) for the benefit of organization. Improve product quality than the competitors.

 THANK U