Platform Handout

PLATFORM Get Noticed in a Noisy World The Innovate Conference Franklin, Tennessee Michael Hyatt Friday, March 29, 2013

Introduction • You are on __________________.

“All the world is a stage.”

• But that stage is very crowded: ✓ Fact: There are more than ______________________________ blogs.

@ShakespeareSays

✓ Fact: There were more than _____________________ books published last year. Amazon has more than ______________________________ books in its database. ✓ Fact: There are thousands of radio and television shows. ✓ Fact: There was more user-generated video uploaded to YouTube in the last ______ days than the three major networks produced in the first _______ years of their existence. • A platform is: ! ________________________________________________________ ! ______________________________________________________________________

“More video uploaded to YouTube in the last 60 days than the 3 major networks produced in TV’s first 60 years.”

! ______________________________________________________________________ @MichaelHyatt

Get the slides and related resources at MichaelHyatt.com/innovate.

Platform: Get Noticed in a Noisy World

• I got interested in platform-building because of three experiences: 1. Experience #1: ! _____________________________________________________ 2. Experience #2: ! _____________________________________________________ 3. Experience #3: ! _____________________________________________________ • Here’s how my blog traffic grew:

MICHAELHYATT.COM Average Monthly Unique Visitors

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

• Four observations about this graph: 1. Observation #1: I blogged for _____ years before I broke 1,000 readers a month.

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Michael Hyatt

2. Observation #2: I hit a big _______________________ _________________ in 2008. • Because I was blogging more ________________________. • Because a few __________ ____________________ picked me up.

“Most people quit right before they are about to succeed!”

@MichaelHyatt

• Because I began using ____________________ _______________. 3. Observation #3: I built a platform before I ____________________ ______. 4. Observation #4: It could have done it faster today if I had known ____________ ____________ ___ ______________ _________. • A platform provides you with four benefits: 1. Benefit #1: ___________________________________. 2. Benefit #2: ___________________________________. 3. Benefit #3: ___________________________________. 4. Benefit #4: ___________________________________.

The Platform Framework It used to be that someone else owned the platform. You couldn’t get access to it, unless you could get past the _________________________________. Social media changed all that. Now, for the first time in history, non-celebrities—people like you and me—can get noticed in an increasingly noisy world. Thesis: You can build a powerful, personal platform by taking just five steps:

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“For the first time in history, noncelebrities can get noticed in a noisy world.”

@MichaelHyatt

Platform: Get Noticed in a Noisy World

“Great marketing only makes a bad product fail faster.”

@David_Ogilvy

1. Step #1: Start with ____________. a. Understand the power of ______________ of _____________. Never forget: 1) Everyone has a ____________________________. 2) Everyone is connected to ____________________ _____________. b. Exceed your customer’s ______________________. When people encounter your product, they have one of three experiences: 1) ____________________________________ 2) ____________________________________ 3) ___________________

“Perfectionism is the mother of procrastination.”

c. _________________ it! Remember: ____________________________________ is the mother of procrastination.

@MichaelHyatt

2. Step #2: Prepare to ______________________. a. Accept ___________________ ________________________ for the outcome. b. Write down specific ___________________. c. Assemble your ___________ _________________.

3. Step #3: Build your ________________ ________________.

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Michael Hyatt

a. Understand the social media __________________________. This consists of three parts:

“People lose their way when they lose their why.”

@GailHyatt

1) __________________ ___________________ 2) ______________________________ 3) ______________________________ b. Focus on your ___________________ __________________. • Option #1: ____________________________ (ex: GoinsWriter.com) • Option #2: ____________________________ (ex: 48Days.com) • Option #3: ____________________________ (ex: EventualMillionaire.com) c. Remember: ________________________ is the new marketing.

4. Step #4: Expand your _____________________.

“Content is the new marketing.”

@MichaelHyatt

a. Kiss _____________________________ goodbye.

At least the kind that is: 1) ____________________________ 2) ____________________________ 3) ____________________________________

“What if marketing was just about sharing?”

b. Share your ______________________. c. Be __________________________!

@MichaelHyatt

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Platform: Get Noticed in a Noisy World

Practice “The 20-to-1 Rule.” “Generosity is a brilliant marketing strategy in the new economy.”

d. Establish your _______________________. e. Get them to _________________________.

@MichaelHyatt

Three Tactics: 1) Tactic #1: Make your sign-up form highly _________________. 2) Tactic #2: Offer an ________________________ for subscribing. 3) Tactic #3: Design a branded _________________ ____________________.

5. Step #5: Engage your __________________. a. Understand the _______________________. You have a tribe when you have a group of people who share three characteristics: 1) Characteristic #1: They share your ______________________. 2) Characteristic #2: They are willing to follow your ____________________. 3) Characteristic #2: They have a way of _______________________________ with one another. Examples include: ____________ __________________ fans __________________ customers _____________________ ____________________ enthusiasts

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Michael Hyatt

b. Start a _____________________. • You cannot build a tribe by delivering a ____________________________. • No, you build a tribe by leading a ____________________________. c. __________________________ your platform.

Conclusion • The key to building a platform is to ____________ your ______________ and “The key to building a platform is to face your fear and START!”

____________________! • What would a platform make possible? ! ______________________________________________________________________ ! ______________________________________________________________________

@MichaelHyatt

! ______________________________________________________________________ !______________________________________________________________________ • You’re here today for a ________________________. This is your _________________. ___________________ your platform. _________________ ________ on stage. • We’re _______________________ on you.

The Next Step If you are serious about building your platform, check out PlatformUniversity.com. This is a members-only website designed to make learning faster and easier. At only $25.00 a month, it provides exclusive information, strategies, and tools you won’t find anywhere else.

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