Norkys Empresa

LA POLLERIA “EL NORKY´S”

Norky

UNIVERSIDAD PRIVADA ANTENOR ORREGO

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UNIVERSIDAD PRIVADA PRIVADA ANTENOR ORREGO FACULT FACULTAD AD DE CIENCIAS ECONÓMICAS ESCUELA DE ADMINISTRACIÓN DE EMPRESAS EMPRES AS

“EMPRESA NORKY’S” INTEGRANTES: -

PROFESOR:

CHACON TORRES ARLET IDROGO CASTRO GHINA MARCOS VILLAR MARGORY OLIVARES LUERA XIOMARA ORDOÑEZ MONZON GABRIELA

- QUIÑONES JAICO VICTOR

CICLO:

VII TRUJILLO PERÚ


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LA POLLERIA “EL NORKY´S” I.

INTRODUCCIN En !a a"#$a!i%a% !a& '()*'&a& "+n&#i#$,'n $n )i!a* -$n%a('n#a! , '&'n"ia! 'n '! %'&a**+!!+ '"+n.(i"+ %' n$'&#*+ )a/&0 ,a $' &in !a '2i&#'n"ia %' '&#a& n+ '2i&#i*/a '! )*+g*'&+0 '& )+* '&+ $' n+&+#*+& 3a(+& a *'a!i4a* $n )*+,'"#+ %' n'g+"i+& 'n '! "$a! a)!i"a*'(+ a )!i"a*'(+&& %i-'*'n#'& -+*(a& %' g'&#i.n , '!a5+*a"i.n %' !a '&#*$"#$*a %' !a '()*'&a0 )'*+ n+ &+!+ '!!+0 &in+ #a(5i6n &a5'* a)!i"a* n$'&#*+& "+n+"i(i'n#+& 'n 5a&' a $na 3i&i.n &i&#'(á#i"a 'n '! *$5*+ '()*'&a*ia!7 Sin '2ag'*a*0 , )a*a "+()'n'#*a*n+& %i*'"#a('n#' "+n '! )*+).&i#+ %'! "+('n#a*i+0 %'5'(+& *'"+n+"'* $' !a +*gani4a"i.n a"#8a 'n $n '&"'na*i+ #$*5$!'n#+0 %+n%'0 !a 8ni"a "+n&#an#' '& '! "a(5i+7 A&/ a!g$n+& %' '&#+& "a(5i+& &+n in'3i#a5!'&0 "+(+ )+* '9'()!+: !a "*'"i'n#' "+()'#'n"ia ,;+ #'n%'n"ia& #'"n+!.gi"a&< (i'n#*a& $' +#*+& "a(5i+& &+n *'&$!#a%+& %' n$'&#*+& )*+)i+& '&-$'*4+& "*'a#i3+&0 "+(+ '! %'&a**+!!+ %' $na "$!#$*a "+*)+*a#i3a +*i'n#a%a =a"ia !a a#'n"i.n %'! "!i'n#'0 'n#*' +#*+&7 E! )*+"'&+ %' P!an'a(i'n#+ E&#*a#6gi"+ "+()*'n%' a(5+& #i)+& %' "a(5i+0 !+& %' "a*á"#'* in'3i#a5!' , !+& %' "a*á"#'* "*'a#i3+7 "*'a#i3+7 A=+* A=+*a a 5i'n 5i'n00 !a P!ani P!ani>" >"a" a"i. i.n n a La La*g *g+ + P!a4 P!a4+ + '& $n "+ "+n" n"') ')#+ #+ an#i an#ig$+ g$+ %' )*+,'""i.n =a"ia '! -$#$*+0 (i'n#*a& $' '! P!an'a(i'n#+ E&#*a#6gi"+ '& !a in#'*)*'#a"i.n (+%'*na %' #a! "+n"')#+0 '! (i&(+ $' a"#8a %' 'n!a"' 'n#*' !+ $' "+(8n('n#' "+n+"'(+& "+(+ '! )'n&a(i'n#+ in#$i#i3+ , '! )'n&a(i'n#+ ana!/#i"+7 N$'&#*+ in#'*6& )+* *'a!i4a* '&#' #*a5a9+ %' in3'&#iga"i.n %' !a P+!!'*/a N+*?,@& '& %'(+&#*a* ('%ian#' !a !a a)!i"a"i.n %' %i3'*&a& '&#*a#'gia& $' &' )$'%' +)#i(i4a* , ('9+*a* a!g$n+& )*+"'&+&0 a !a 3'4 g'n'*a* $n 3a!+* ag*'ga%+ )a*a &$)'*a* & $)'*a* !a& '2)'"#a#i3a& %'! "+n&$(i%+*7 "+n&$(i%+*7 G*a" G*a"ia ia&& a '&#' &#' )!an )!an '& '&#* #*a# a#6g 6gi" i"+ + +5#' +5#'n% n%**'( '(+& +& "!i' "!i'n# n#'& '& &a &a#i #i&&-'" '"=+ =+&0 &0 >%'!i4an%+ a &$ 3'4 &$ "+()*a a -$#$*+0 )+* "+n&ig$i'n#' )+%*'(+& "a)#a* g*an g*an "a "an# n#i% i%a% a% %' "!i' "!i'n# n#'& '& , a& a&// g'n' g'n'*a* *a* (á (á&& ing* ing*'& '&+& +& )a*a )a*a !a )+!! )+!!'* '*/a /a N+*?@,& , a&/ a !a 3'4 +5#'n'* 3'n#a9a& )+&i#i3a& $' -a3+*'"'*á a! n'g+"i+ "+n $na "+n&#an#' ('9+*a , )+* '!!+ )+%*á "$()!i* &$& ('#a& )!an#'a%a& %' #'n'* (a,+*'& "+('n&a!'& 'n &$& !+"a!'&7


Página 

LA POLLERIA “EL NORKY´S” Pa*a 3'* (á& %'#a!!'& %' '&#' n'g+"i+0 !'& )*'&'n#a(+& a "+n#in$a"i.n $n )!an '&#*a#6gi"+0 'n '! "$a! ='(+& a)!i"a%+ ='**a(i'n#a&0 !+g*an%+ $n '&#$%i+ '2i#+&+ %' N+*?,@&7

II.

ANTECENDETES: INFORMACIN DEL SECTOR INDUSTRIAL: R!"!r!#$%&s '!#!r&(!s )o#)! s! )!s!#*+!(*! (& !,-r!s&

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RAN SOCIAL : POLLERIA NORYS SRL

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RUC : 11

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TIPO EMPRESA: S7R7L7

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FEC/A INICIO ACTIVIDADES: 1 ; +"#$5*' ; 1F

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ACTIVIDAD COMERCIAL: R'&#a$*an#'&0 5a*'& , "an#ina&7


Página 


II.0

RESE1A /ISTORICA N+*?,& %a &$& )*i('*+& )a&+& 'n &')#i'(5*' %' 1F 'n $n !+"a! $5i"a%+ 'n '! C'n#*+ %' Li(a "+('n4a%+ "+(+ n'g+"i+ -a(i!ia* 'n !a 3'n#a %' )+!!+ a !a 5*a&a K$' *'"+n+"i%a "+(+ '! )i+n'*+ 'n 5*in%a* $n &a5+* inig$a!a5!' 'n )+!!+&0 +-*'"i'n%+ $n &'*3i"i+ %' '2"'!'n"ia , $na )*'&'n#a"i.n i()'"a5!' La "a%'na %' R'&#a$*an#'& N+*?,& 'n '&#+& 8!#i(+& a+& =a i%+ )+&i"i+nán%+&' 'n !a ('n#' %' !+& "+n&$(i%+*'& , )+* 'n%' &' =a 3i&#+ 'n !a n'"'&i%a% %' a)'*#$*a* n$'3+& !+"a!'& 'n %i-'*'n#'& "i$%a%'& %'! )a/& T*$9i!!+0 C=i"!a,+0 A*'$i)a0 H$an"a,+0 I"a7 En !a "i$%a% %' T*$9i!!+ "$'n#a "+n !+"a!'&7 A+& %' a*%$a !a5+*0 )'*(i#'n a()!ia* !a Ca*#a "+n 3a*i'%a% %' )!a#+& a&/ "+(+ !a -a"i!i%a% %' 'n"$'n#*+ "+n &$ )85!i"+0 &i'n%+ a"#$a!('n#' !a "a%'na %' *'&#a$*an#'& (á& g*an%'& %' !i(a0 $5i"a(%)&' a &$ 3'4 'n C=i"!a,+0 T*$9i!!+0 I"a0 A*'$i)a , H$an"a,+7 P+!!'*iaN+*?,& "$a%*a  A37 La*"+0%'&%' '! a+  3i'n' #*a5a9an%+ %'%i"a%a a! *$5*+ %' )+!!'*/a*'&#a$*an#'7E&#' !+"a! '& $n+ %' !+&  "+n !+& $' !a "a%'na "$'n#a 'n !a "i$%a% %' T*$9i!!+7 La a"')#a"i.n %'! )$5!i"+ #*$9i!!an+ =a i%+ "a!an%+ 'n !+& !+g*+& %' N+*?,& 'n &$& !+"a!'& $5i"a%+& 'n %i&#in#a& 4+na& '&#*a#6gi"a& %' !a "i$%a% %' T*$9i!!+7 E&#+ &' =a 3i&#+ *''9a%+ 'n !a& 3'n#a& ('n&$a!'&0 #*i('&#*a!'& , an$a!'& *'gi&#*a%a& %'&%' !+& )*i('*+& ('&'& %' a"#i3i%a% %' '&#' !+"a! $5i"a%+ 'n !a "$a%*a  %' !a A37 La*"+ , 'n 5a&' a '&#+& 5'n'>"i+& "+()*+5a%+&&' 5$&"a (an#'n'* $n !i%'*a4g+ "+n *'&)'"#+ a !a "+()'#'n"ia $' '2i&#/a , '2i&#' 'n '&#' ('*"a%+7 La '()*'&a '()'4. "+n &$ )*+%$"#+ 5an%'*a '! )+!!+ a !a 5*a&a "+(+ )*+%$"#+ )*in"i)a! 'n &$ "a*#a0 )'*+ "+n '! )a&+ %'! #i'()+ =an a()!ia%+ &$ "a*#'*a %' )*+%$"#+& $' +-*'"'n 'n &$ '&#a5!'"i(i'n#+0


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LA POLLERIA “EL NORKY´S” $' a=+*a '& $n a5ani"+ %' n$'3a& +)+*#$ni%a%'& %' 3'n#a& )a*a #+%+& !+& )85!i"+& , #+%a& !a& '2ig'n"ia& %'! ('*"a%+7

II.2

ORGANIACIN La )+!!'*ia n+*?,& #i'n' $na '&#*$"#$*a +*gani4a"i+na! 0 $' !' )'*(i#' ('9+*a* &$& +)'*a"i+n'& , )*+"'&+& 0 %' (+%+ $' '2i&#a '>"i'n"ia , $na 5$'na a#'n"i.n a! "!i'n#'7 A "+n#in$a"i.n &' )*'&'n#a*a '! +*ganig*a(a:

2.2.0ORGANIGRAMA F+!#3!: POLLER4A NOORKY’S


Página 

LA POLLERIA “EL NORKY´S” 2.2.2CARGOS Y DIRECTIVOS Y OTROS 5FUNCIONES6 2.2.2.0 ADMINISTRADOR S$)'*3i&a* $' !a& +)'*a"i+n'& , )*+"'&+& %' !a '()*'&a &' %'&a***+!!'n &'g8n !+ '&#a5!'"i%+7 Ana!i4a !a in-+*(a"i.n )a*a %'#'"#a*

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LA POLLERIA “EL NORKY´S” •

R'a!i4a &+!i"i#$%'& %' %+#a"i.n %' '$i)+& , (a#'*ia!'& )a*a !a %')'n%'n"ia7

2.2.2.7 8EFE DE PRODUCCION •

R'a!i4a $' #+%+ !+& in&$(+& 'n !i&#+& )a*a ini"ia*

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Página F

LA POLLERIA “EL NORKY´S” IV.

IDENTIDAD INSTITUCIONAL: 9.0 V%s%<#: C+n&+!i%a*n+& "+(+ !a "a%'na (á& '2i#+&a %' )+!!+& a !a 5*a&a , )a**i!!a%a& a ni3'! na"i+na!7

9.2 M%s%<#: A#'n"i.n0 "+(+%i%a% , 'n#*'#'ni(i'n#+ 'n $n a(5i'n#' -a(i!ia*7 C!i'n#'&0 "+!a5+*a%+*'& , )*+3''%+*'& $ni%+& 'n $na "a%'na %' &a5+* P'*$an+7

9.7 VALORES • • • •

HONESTIDAD TRABAJO EN EQUIPO CONKIANZA COMPROMISO

9.9 FILOSOFIA: E&#a E()*'&a &' -+*9+ "+n !a >na!i%a% %' )*'&#a* &'*3i"i+& 'n !a )*')a*a"i.n , "+('*"ia!i4a"i.n %' )+!!+& a !a 5*a&a a !a )+5!a"i.n #*$9i!!ana7 E! C!i(a O*gani4a"i+na! '& a%'"$a%+ %a%+ $' '2i&#' ($"=a "+($ni"a"i.n , #*a5a9+ "+!a5+*a#i3+ )+* )a*#' %' #+%+& !+& #*a5a9a%+*'&7 T+%+& !+& #*a5a9a%+*'& #i'n'n $n #*a#+ %' *'&)'#+ $n+& a +#*+&7 La E()*'&a !'& 5*in%a a &$& #*a5a9a%+*'& !+& ('9+*'& 5'n'>"i+& , -a"i!i%a%'& )+* '&#' (+#i3+ #i'n'n $na &'*ia *'&)+n&a5i!i%a% "+n !a E()*'&a7 A%'(á& #i'n'n $na )*+-$n%a 3+"a"i.n )+* '! &'*3i"i+0 *a4.n )+* !a "$a! '! "!i'n#' &i'()*' #i'n' $n &'*3i"i+ %' "a!i%a%7

V. DIAGNOSTICO ESTRATEGICO ;.0 FODA UNIVERSIDAD PRIVADA ANTENOR ORREGO

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LA POLLERIA “EL NORKY´S” A#=(%s%s FODA )! (& !,-r!s&: For3&(!>&s: E()*'&a %' *'n+(5*'7 B$'na a#'n"i.n , &'*3i"i+7 L+"a!'& 'n %i-'*'n#'& )a*#'& %' !a "i$%a%7 A()!ia %i3'*&i%a% 'n !a "a*#a7 O-*'"' &'*3i"i+& '2#*a&7 C$'n#a "+n  !+"a!'& 'n !a "i$%a% %' T*$9i!!+7 Ti'n'  a*a+?'&7 Ti'n' !+"a!'& 'n  "'n#*+& "+('*"ia!'&7 O-or3+#%)&)!s: M'*"a%+ 'n "*'"i(i'n#+7 E! )+!!+ a !a 5*a&a '& %' "+n&$(+ %ia*i+7 M'*"a%+ 'n "*'"i(i'n#+7 • • • • • • • •

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D!?%(%)&)!s: P!a#+& &i(i!a*'& a !a "+()'#'n"ia7 N+ +-*'"' &'*3i"i+ %'!i3'*, 'n #+%+& &$& !+"a!'&7 S.!+ #i'n' &=+& ($&i"a!'& 'n $n !+"a!7 G*an %'(an%a , )+"+ )'*&+na! 'n %/a& -'&#i3+&7 • • • •

A,!#&>&s Ba9a& 5a**'*a& %' 'n#*a%a )a*a ing*'&a* a! &'"#+*7 Ca(5i+& 'n !a )+!/#i"a >&"a! $' %'&-a3+*'4"a a !a '()*'&a7 Ca()aa& %' >%'!i4a"i.n ag*'&i3a %' "!i'n#'& a #*a36& %' • • •

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;.0.0ANALIS INTERNO E! (+%'!+ %' !a& "in"+ -$'*4a& %' P+*#'* '& $na ='**a(i'n#a %' g'&#i.n *0 $' )'*(i#' ana!i4a* !a '()*'&a NORYS0 a #*a36& %' !a i%'n#i>"a"i.n , aná!i&i& %' "in"+ -$'*4a& 'n '!!a7

R%*&(%)&) !#3r! (os Co,-!3%)or!s: Ca%a 3'4 !a "+()'#'n"ia 'n#*' )+!!'*/a& &' 3$'!3' (á& *'i%a0 )$'& n$'3+& a"#+*'& &' '&#án &$(an%+ , !+& a"#+*'& ,a '2i&#'n#'& a!i&#an $na '2)an&i.n ag*'&i3a7 S'g8n !a Cá(a*a %' C+('*"i+ %' T*$9i!!+ CCT0 &' '&#i(a $' a)*+2i(a%a('n#' 0 )+!!'*/a& n$'3a& a5*'n "a%a a+ a ni3'! na"i+na! 'n P'*80 UNIVERSIDAD PRIVADA ANTENOR ORREGO

Página 11

LA POLLERIA “EL NORKY´S” %'5i%+ a $' &+n !+& *'&#a$*an#'& %' (a,+* )*'-'*'n"ia )+* '! )85!i"+ )'*$an+7 La "a%'na %' )+!!'*/a& N+*?,& 'nLi(a #i'n' )*'"i+& (á& 5a*a#+& ,

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A,!#&>& )! !#3r&)& )! #+!*os $o,-!3%)or!s En T*$9i!!+ !a& )+!!'*/a& $' n+ -a!#an &+n !+& N+*?,& , R+?,&0 %+n%' '& n+#+*ia &$ '2)an&i.n 'n !+& %i3'*&+& )$n#+& %' !a "i$%a% , %+n%' &' )$'%' +5&'*3a* $' $n+ &' a5*' -*'n#' a! +#*+7 Ro$ky´& &' "+n&#i#$,' "+(+ !a )*in"i)a! "+()'#'n"ia %' N+*?, &0 %a%+ $' "$'n#a "+n &'*3i"i+& , )*+%$"#+& &i(i!a*'&0 )'*+ #i'n' !a 3'n#a9a %' "+n#a* "+n $n !+"a! 'n '! Ma!! A3'n#$*a P!a4a , "+n $n -+*(a#+ *á)i%+7 P+* +#*+ !a%+ 'n-+"a%+ 'n $n &'g('n#+ #*a%i"i+na! '&#á !a )+!!'*/a K%k%r%k i0 $' &' 'n"a&i!!a %'n#*+ %' $n -+*(a#+ &a!.n0 )'*+ $' '& ($, %'(an%a%a )+* &$ &a5+*7 Kina!('n#' Pa*%+& C@%$k!#0 +#*a '()*'&a na"i+na! $' +"$)a '! "$a*#+ !$ga*0 ,a $' #i'n' ('n+& )a*#i"i)a"i.n 'n '! ('*"a%+ %' "+n&$(+7 La& )+!!'*/a& &' 'n"$'n#*an $5i"a%+& 'n #+%a& )a*#'& %' T*$9i!!+ , '&#án a! a!"an"' %' #+%+& !+& '&#*a#+& &+"ia!'& )$'& &' +-*'"'n "a*#a& "+n #+%+& !+& )*'"i+&7 E& )+* '!!+ $' !a "+()'#'n"ia 'n '&#' *$5*+ &' 'n"$'n#*a 5a&#an#' *'i%a7

A,!#&>& )! %#'r!so )! -ro)+$3os s+s3%3+3os La "+()'#'n"ia (á& %i*'"#a 'n '! &'"#+* %' "+(i%a *á)i%a $' 3'n%'n "+(i%a %' %i3'*&+& #i)+& En T*$9i!!+ '2i&#'n "a%'na& %' "+(i%a *á)i%a in#'*na"i+na!'& "+(+ KC0 Pi44a H$#0 B'(5+&0 C=ina +?0 M" D+na!%& %+n%' !+ $' )*i(a '& '! #i'()+ , !a "a!i%a% %'! )*+%$"#+7

Po)!r )! #!'o$%&$%<# )! (os -ro*!!)or!s UNIVERSIDAD PRIVADA ANTENOR ORREGO

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LA POLLERIA “EL NORKY´S” Un+ %' !+& -a"#+*'& (á& i()+*#an#'& )a*a '! 62i#+ %' !a& '()*'&a&0 'n '&#' "a&+ %' (a*"a& na"i+na!'&0 "+n a!#+& '&#án%a*'& %' "a!i%a%0 '& '! a&)'"#+ %' !+& )*+3''%+*'&0 '&#a& '()*'&a& #i'n'n $n a!#+ g*a%+ %' %')'n%'n"ia *'&)'"#+ a &$& )*+3''%+*'&0 ,a $' '&#+& &+n !+& $' )*+)+*"i+nan !+& in&$(+& n'"'&a*i+& )a*a !a )*')a*a"i.n %' &$& )!a#+& a !a "a*#a7 En#*' !+& )*in"i)a!'& )*+3''%+*'& %' NORYS S7A7C7 #'n'(+&: 

POLLO: EL ROCIO S.A.: P*+3'' %' )+!!+ 'n#'*+ &in ('n$%'n"ia a !a '()*'&a7 AGROPECUARIA C/IMU 5Tr+%((o6: P*+3'' %' )+!!+ 'n#'*+ T+%+& !+& %/a&

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PAPAS Y VERDURAS: SANPIR Y NESCAUT: La "+()*a '& %ia*ia ,a $' 'n a!(a"6n n+ %'5' $'%a* &a!%+ %'5i%+ a !a na#$*a!'4a %'! )*+%$"#+7

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ADEREO Y CREMAS: NORKY´S: Pa*a !a& "*'(a& (a,+n'&a0 ?6#"=$)0 (+&#a4a0 &' =a"'n 'n LARCO &'%' )*in"i)a! %' !a "i$%a% %' T*$9i!!+ , %' a=/ &' *')a*#'n a !+& %i&#in#+& !+"a!'&7 EMUTIDOS: RAED: =+#%+g0 #+"in+

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Po)!r )! #!'o$%&$%o# $o# (os $o#s+,%)or!s E! )+%'* %' n'g+"ia"i.n %' !+& "!i'n#'& 'n !a "i$%a% %' T*$9i!!+ '& a!#+0 %a%+ !a '2i&#'n"ia %' 3a*ia& '()*'&a& $' &' %'%i"an a '&#' *$5*+7 E! "+n&$(i%+* )*in"i)a! %' '&#+& n'g+"i+& &+n !a& -a(i!ia& , #*a5a9a%+*'& %' '()*'&a& 'n (a,+* ('%i%a , 'n ('n+* ('%i%a 'n"+n#*a(+& 'n &$ "!i'n#'!a a! '9'"$#i3+ $' a"$%' 'n 5$&"a %' "a!i%a%7 UNIVERSIDAD PRIVADA ANTENOR ORREGO

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LA POLLERIA “EL NORKY´S” •

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Norky´s: A! ig$a! $' R+?,&0 '&#a '()*'&a &' 'n-+"a a $n ('*"a%+ %' "!a&' ('%ia , ('%ia a!#a , ('%ia 5a9a7 Roky´s: S' 'n-+"a a! )85!i"+ #*$9i!!an+ )+* &'"#+*'&0 '! &'"#+* A $' '& '! !+"a! %' !a U*57 La M'*"'% , P*i(a3'*a &' %i*ig' a $n )85!i"+ (á& &'!'"#+0 '! &'"#+* B $5i"a%+ 'n !a U*57 San#a Ma*/a &' 'n-+"a a $n )85!i"+ %' "!a&' ('%ia , '! &'"#+* C 'n !a U*57 L+& Ja*%in'&7 K%k%r%k%: En-+"a%+ a $n &'g('n#+ %' "!a&' ('%ia 5a9a , 5a9a7 P&r)os C@%$k!#: S' +*i'n#a a $n ni3'! &+"i+'"+n.(i"+ a!#+ , ('%i+ a!#+7

;.0.2ANALISI EBTERNO E#3or#o E$o#<,%$o: E! "*'"i(i'n#+ %' !a '"+n+(/a #*$9i!!ana0 *''9a $n a$('n#+ %'! '()!'+0 '! )+%'* %' 'n%'$%a(i'n#+ %' !a "+!'"#i3i%a% , "+n '!!+ !+& "a(5i+& %' "+n%$"#a 'n '! "+n&$(i%+*0 !+ "$a! *''9a $na g*an +)+*#$ni%a% )a*a '! &'"#+* %' )+!!'*/a&0 '! "$a! 'n"a9a 'n !a& "+&#$(5*'& %' "+n&$(+ %' !+& #*$9i!!an+&7 En#*' !+& )*in"i)a!'& in%i"a%+*'& $' *')*'&'n#an '! a$('n#+ %' !+& ing*'&+& 'n !a )+5!a"i.n , (a,+* (+3i(i'n#+ %' %in'*+ 'n !+& ('*"a%+& #'n'(+&:

PI MUNDIAL S'g8n '! *')+*#' '(i#i%+ )+* '! 5an"+ "'n#*a! %' *'&'*3a 0 A('*i"a La#ina #i'n' $n PB (a& 5a9+ $' '! %' !+& +#*+& )ai&'&0 &i'n%+ E#a%+& Uni%+& "+n (a,+* )+*"'n#a9' %' 3a*ia"i.n $' #i'n' '! PBI (a& '!'3a%+7


Página 1


KUENTE : REPORTE BANCO CENTRAL DE RESERVA

INFLACION Pa*a BCR )'*$ !i%'*a*/a '! "*'"i'(i#n+ , *'gi&#*a*/a !a in!-a"i+n (a& 5a9a )a*a '! 10(i'n#*a& $' )a*a '! 1 &' *'gi&#*+ $na ina"i.n %' 77


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KUENTE: R')+*#' Ban"+ C'n#*a! %' R'&'*3a

PI EN EL PERU En '! )*i('* #*i('&#*' %'! a+ 10 !a '"+n+(/a )'*$ana ('%i%a a #*a36& %'! P*+%$"#+ B*$#+ In#'*n+ PBI a )*'"i+& "+n&#an#'& %' 0 *'gi&#*. $n "*'"i(i'n#+ %' 10 *'&)'"#+ a &i(i!a* )'*i+%+ %'! a+ an#'*i+*


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F+!#3! : Is#3%3+3o N&$%o#&( )! Es3&)%s3%$& I#"or,&3%$& 5INEI6 ;.0.7MATRI FODA 0 Pa*a '! aná!i&i& in#'*n+ &' #+(a*an !+& 3a!+*'& %' !a& 3a*ia5!'& :

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LA POLLERIA “EL NORKY´S” X

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LA POLLERIA “EL NORKY´S” MEDICION IMPACTO

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SUMAR Y DIVIDIR VALORES CADA CUADRANTE CUADRANTE 1

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CONCLUSION: UNIVERSIDAD PRIVADA ANTENOR ORREGO

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LA POLLERIA “EL NORKY´S” EL CUADRANTE KO  KORTALEZAS Y OPRTUNIDADES 0 ES MAYOR CON 17F A PESAR DE LAS DEBILIDADES Y AMENZAS QUE EXISTEN0 QUE A COMPARACION CON LOS OTROS CUADRANTES QUE POSEES EL 17

;.0.9MATRI FODA 2

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Página 1

LA POLLERIA “EL NORKY´S” VI.

O8ETIVOS ESTRATEGICOS PERSPECTIVA

O8ETIVO ESTRATEGICO 17 R'%$"i* +)'*a#i3+& '()*'&a7

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VII.

MAPA ESTRATEGICO


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K$'n#' : E!a5+*a"i+n P*+)ia


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VIII.

PERSPECTIVAS ESTRATEGICAS: .0 O8ETIVOS ESTRATEGICOS C+*)+*a#i3+&: "*'"'* "+(+ g*$)+ , %i3'*&i>"a* !+& n'g+"i+&0 a"#$a!('n#' '&#án a)$n#an%+ a in3'*#i* 'n ('*"a%+& $' n+ "+n+"'n 10 )'*+ $' #i'n'n #+%a !a in#'n"i.n %' )+n'* &$"$*&a!'& , %a*&' a "+n+"'* 'n %i"=+& ('*"a%+&7 K$n"i+na!'&: a$('n#a* !a "a*#a %' &'*3i"i+&0 ('9+*a* !+& %'!i3'*,&0 ('9+*a* '! &'*3i"i+ %' (+4+& 'n $n 7 D' N'g+"i+&: a$('n#a* !+& ing*'&+& )a*a )+%'* #'n'* (á& a""'&+ %' >nan"ia(i'n#+ )a*a -$#$*+& )*+,'"#+&7 •

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.2 METAS • •

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.7. INDICADOR O8ETIVO CORPORATIVOS

FUNCIONALES

DE NEGOCIOS


INDICADOR 17 DEMANDA EN LA NUEVA CIUDAD EN LA QUE SE PIENSA PONER LA NUEVA SUCURSAL 7 AGRESIVIDAD DE LOS COMPETIDORES 7 EN QUE NIVEL LOS CONSUMIDORES OPTAN POR UN SERVICI NUEVO 17 TIEMPOS DE ENTREGA DE DELIVERY 7 RECLAMOS POR MALA ATENCIN DE LOS MOZOS 17 NIVEL DE NEGOCIACIN CON PROVEEDORES 7 EL IMPACTO DE LA PUBLICIDAD EN LOS CONSUMIDORES 7 LAS CONDICIONES QUE IMPONEN LOS BANCOS PARA KINANCIAMIENTO Página 

.9. ACTIVIDADES •

•

•

• • •

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.;. RESPONSALES VARIALE

ACTOR UE LA MENCIONA

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. CRONOGRAMA ACTIVIDADES

MES SEMANAS

8UNIO 0

2

7

1C+n+"'* ' i%'n#i>"a* n$'&#*+ ('*"a%+ +59'#i3+0 *'a!i4an%+ !a& #'"ni"a& %' +5&'*3a"i+n , 'n"$'&#a7  Ha"'* $n &+n%'+ %' $' #an a!#+ '& '! )+&i"i+na(i'n#+ %' n$'&#*+& "+()'#i%+*'& )a*a &a5'* a $' n+& '&#a(+& 'n-*'n#an%+  E&#a5!'"'* $n #i'()+ )*+('%i+ %' 'n#*'ga %' %'!i3'*, , '&#a5!'"'*!+ )+ni'n%+ $na &an"i.n 'n "a&+ %' n+ "$()!i* "+n !+ 'n"a*ga%+ , )+* !+ "+n#*a*i+ %an%+ $n 5+n+ )+* *'a!i4a* !a& "+&a& 5i'n  )*+g*a(a& "=a*!a& %' Ca)a"i#a"i+n a !+& (+4+& )a*a ('9+*a* &$ a#'n"i+n a! "!i'n#'

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IB.

RECOMENDACIONES C+(+ &' )$'%' %'&)*'n%'* %'! '&"'na*i+ .)#i(+ )a*a !+g*a* a!"an4a* "a%a $na %' !a& =i).#'&i& '& n'"'&a*i+ #+(a* "i'*#a& ('%i%a&0 5$&"an%+ !a &+!$"i.n a! )*+5!'(a 'n '! 3+!$('n %' !a& 3'n#a&0 3'a(+& "$á!'& &+n !a& )*in"i)a!'& '&#*a#'gia& $' )+%'(+& $#i!i4a* )a*a a$('n#a* !a& 3'n#a& 'n n$'&#*+ n'g+"i+ + '()*'&a:

M!or&r (& $&(%)&) )!( -ro)+$3o La "a!i%a% %' $n )*+%$"#+ '& $n+ %' !+& )*in"i)a!'& -a"#+*'& $' %'#'*(inan '! ni3'! %' 3'n#a& %' $na '()*'&a< &i n$'&#*a& 3'n#a& n+ &+n !a& '&)'*a%a&0 )*+5a5!'('n#' &'a n'"'&a*i+ ('9+*a* !a "a!i%a% %' n$'&#*+& )*+%$"#+&0 !+ "$a! )+%*/a &igni>"a* %+#a*!+ %' ('9+*'& in&$(+&0 =a"'*!+& (á& %$*a5!'&0 =a"'*!+& (á& '>"i'n#'0 '#"7 M!or&r !( s!r*%$%o &( $(%!#3! O#*+ %' !+& )*in"i)a!'& -a"#+*'& $' %'#'*(inan !a& 3'n#a& %' $na '()*'&a '& '! &'*3i"i+ a! "!i'n#'< n+ =a, ('9+* -+*(a %' a$('n#a* !a& 3'n#a& $' ('9+*an%+ 6&#'0 a%'(á& %' $' n+ i()!i"a (a,+*'& "+&#+&< ('9+*a* '! &'*3i"i+ a! "!i'n#' )+%*/a i()!i"a* #*a#a* a! "!i'n#' "+n (a,+* a(a5i!i%a%0 a#'n%'*!+ "+n (a,+* *a)i%'40 5*in%a*!' $n #*a#+ )'*&+na!i4a%+0 '#"7 R!)+$%r (os -r!$%os Una '&#*a#'gia "+(8n('n#' $#i!i4a%a )a*a in"*'('n#a* !a& 3'n#a& "+n&i&#' 'n *'%$"i* !+& )*'"i+&< &in '(5a*g+0 %'5'(+& #'n'* "$i%a%+ a! $#i!i4a* '&#a '&#*a#'gia ,a $' a%'(á& %' &igni>"a* $na *'%$""i.n %' n$'&#*+ (a*g'n %' ganan"ia0 )+%*/a &igni>"a* !a *'%$""i.n %' !a "a!i%a% %' n$'&#*+& )*+%$"#+& a! )*+"$*a* *'%$"i* !+& "+&#+&7 D'5'(+& $#i!i4a* '&#a '&#*a#'gia &.!+ "$an%+ n+ i()!i$' #'n'* $' *'%$"i* !a "a!i%a% %' n$'&#*+& )*+%$"#+&0 "$an%+ n$'&#*+ )85!i"+ +59'#i3+ ' "+n-+*(a%+ )+* "+()*a%+*'& &'n&i5!'& a !+& )*'"i+0 , "$an%+ !+& "+()'#i%+*'& n+ )$'%an i(i#a*!a -á"i!('n#'7

A+,!#3&r (& *&r%!)&) )! -ro)+$3os O#*a '&#*a#'gia )a*a a$('n#a* !a& 3'n#a& "+n&i&#' 'n a$('n#a* !a 3a*i'%a% %' !+& )*+%$"#+& +-*'"i%+&< )a*a !+ "$a! )+%'(+& a$('n#a* !+& #i)+& + "!a&'& %' )*+%$"#+& $' 3'n%'(+&0 + a$('n#a* !a 3a*i'%a% 'n $n (i&(+ #i)+ %' )*+%$"#+0 )+* '9'()!+0 a! 5*in%a* (a,+*'& (+%'!+& + "+!+*'&7


Página 

A! a$('n#a* !a 3a*i'%a% %' !+& )*+%$"#+& a$('n#a(+& !a& 3'n#a& ,a $' a)$n#a(+& a n$'3+& )85!i"+&0 + &i()!'('n#' !' +-*'"'(+& a !+& "+n&$(i%+*'& (á& a!#'*na#i3a& )a*a '&"+g'*0 , a&/0 +5#'n'(+& (á& )+&i5i!i%a%'& %' $' 'n"$'n#*'n '! )*+%$"#+ $' 5$&"an + $' !'& g$&#'7

A+,!#3&r (os s!r*%$%os o"r!$%)os A&/ "+(+ )+%'(+& a$('n#a* !a 3a*i'%a% %' )*+%$"#+&0 #a(5i6n )+%'(+& +)#a* )+* 5*in%a* n$'3+& &'*3i"i+& $' &'an a%i"i+na!'& a! )*+%$"#+< )+* '9'()!+0 )+%'(+& in"!$i* '! &'*3i"i+ %' %'!i3'*,0 i()!'('n#a* )+!/#i"a& %' %'3+!$"i+n'&0 'n#*'ga* g*a#$i#a('n#' '! )*+%$"#+ a %+(i"i!i+0 '#"7 A+,!#3&r (& -+?(%$%)&) O#*a -+*(a '-'"#i3a %' a$('n#a* !a& 3'n#a& "+n&i&#' 'n a$('n#a* !a )$5!i"i%a%< )a*a !+ "$a! )+%'(+& )$5!i"i#a* 'n ('%i+& #a!'& "+(+ *a%i+&0 )*'n&a '&"*i#a + In#'*n'#< )+%'(+& =a"'* $&+ %' 3+!an#'&0 a>"='&0 -+!!'#+& + #a*9'#a&< + )+%'(+& )a*#i"i)a* 'n -'*ia&0 '3'n#+& + a"#i3i%a%'& &+"ia!'&7 A! a$('n#a* !a )$5!i"i%a% a$('n#a(+& !a& 3'n#a& ,a $' n+& =a"'(+& "+n+"i%+& 'n#*' !+& "+n&$(i%+*'&0 , a%'(á& !+& )'*&$a%i(+& a $' a%$i'*an n$'&#*+& )*+%$"#+& + "+n#*a#'n n$'&#*+& &'*3i"i+&7

A+,!#3&r (os $&#&(!s )! *!#3&s A%'(á& %' a$('n#a* !a )$5!i"i%a% #a(5i6n )+%'(+& a$('n#a* !+& "ana!'& %' 3'n#a&< )+* '9'()!+0 )+%'(+& a5*i* n$'3+& !+"a!'&0 "+n#*a#a* (á& 3'n%'%+*'&0 5$&"a* n$'3+& %i&#*i5$i%+*'& + in#'*('%ia*i+&0 + 3'n%'* a #*a36& %' +#*+& ('%i+&0 )+* '9'()!+0 a #*a36& %' In#'*n'#7 A! a$('n#a* !+& "ana!'& %' 3'n#a& a$('n#a(+& n$'&#*a& 3'n#a& ,a $' a)$n#a(+& a n$'3+& )85!i"+& ,0 a !a 3'40 !+g*a(+& $na (a,+* '2)+&i"i.n %' n$'&#*+& )*+%$"#+&7

A+,!#3&r (&s -ro,o$%o#!s )! *!#3&s O#*a '&#*a#'gia )a*a a$('n#a* !a& 3'n#a& "+n&i&#' 'n a$('n#a* !a& )*+(+"i+n'& %' 3'n#a&< )+* '9'()!+0 )+%'(+& 5*in%a* +-'*#a& '&)'"ia!'&0 'n#*'ga* "$)+n'& %' %'&"$'n#+0 %a* +5&'$i+& + *'ga!+& a n$'&#*+& "!i'n#'&0 *'a!i4a* &+*#'+& + "+n"$*&+& 'n#*' '!!+&0 '#"7 A! a$('n#a* !a& )*+(+"i+n'& %' 3'n#a& in"*'('n#a(+& !a& 3'n#a& ,a $' "+n '!!a& in"'n#i3a(+& a! "+n&$(i%+* a "+()*a*n+&< )'*+ a! $&a*!a&0 %'5'(+& #'n'* "$i%a%+ %' $' !a in3'*&i.n &'a "+()'n&a%a )+* '! 5'n'>"i+ $' g'n'*'n7


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B.

CONCLUSIONES 17 La "+n&'"$'n"ia

!.gi"a %'! 'n-+$' a"#$a! %'! &'"#+* '&#$%ia%+ '& $n

'&"'na*i+ -$#$*i5!' )+&i#i3+ OPTIMOW E&"'na*i+ 111117 7 E! -a"#+* VOLUMEN DE VENTAS &'g8n !+& *'&$!#a%+& %'! aná!i&i& '& !a 3a*ia5!' (á& i()+*#an#' )a*a '! &i&#'(a 'n '&#$%i+ , a !a 3'4 '& !a (á& in'&#a5!' '& ($, in$,'n#' )'*+ a !a 3'4 %')'n%i'n#'7 7 E& -a"#i5!' !a "+n&#*$""i.n %' $n '&"'na*i+ -$#$*i5!' )a*a '! &'"#+* %' POLLERIARESTAURANTE %' !a '()*'&a NORYS SRLW , '&#' %'5' "+n&#i#$i*&' "+(+ !a ('#a >na! $' g$/' !a& a""i+n'& 'n '&#' &'"#+*7 7 L+& '2)'*#+& i%'n#i>"a%+& '&#án a -a3+* %' !+& +59'#i3+& %'! &'"#+* a$n$' 'n !a a"#$a!i%a% &$ a""i+na* n+ ' #+#a!('n#' +*i'n#a%+ a '!!+&7

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