Vjml :
Ilsprlssh Ojrgltkim V`ji L`kzjeltn Eu`j [hjiij Mulhrmuklv Tkcthrkj Ojrquls Blik Ojrtki M`hryojrkl Ulyls-Ouikz
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Qje`l hd Chitli Chitlits ts Lxlcutkvl Suoojry
3
Currlit Ojrglt Sktujtkhi
1
Chopltkthr Jij`ysks
=
Ojcrh Sktujtkhi Jij`ysks
;
S]HQ Jij`ysks Ojtrkx
::
Kssuls Jij`ysks
:4
Ojrglt Slmolitjtkhi
:=
Ojrgltkim Strjtlmy jia Heblctkvls
56
Jctkhi V`jis
55
Jppliakx
3=
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Lxlcutkvl Suoojry Qnl dh``hwkim rlphrt jij`yzls wjys tnjt sj`ls hd Ilsprlssh‛s Tlrtuh@kil cji mrhw ki tnl \iktla Stjtls. Kt wk`` erljg ahwi jia lvj`ujtl tnl currlit ojrglt sktujtkhi, chopltktkvl jia ojcrh sktujtkhij` jij`ysls, kitlrij` jia lxtlrij` djcthrs, jia Ilsprlssh‛s kssuls. ]l wk`` splckdy hur tjrmlt ojrglt jia nhw ljcn slmolit wk`` el rljcnla tnrhumn crljtkvl prhohtkhis jia sthrl sltups. ]l j`sh alckala th usl ehtn E5E jia E5C ojrglts ki hur jctkhi jc tkhi p`jis th ojgl j `jrmlr kopjct. Hur mrhup akschvlrla tnjt Ilsprlssh‛s Tlrtuh@kil ks iht vlry succlssdu` ki tnl \iktla Stjtls. Qnl rlphrt wk`` erljg ahwi nhw wl p`ji th elchol ohrl rl`lvjit ki tnl chddll arkig ojrglt. Qnl pha kiaustry ks tnhumnt ey ojiy th njvl rljcnla ojturkty, wktn tnl Glurkm systlo chitkiukim chitkiukim th ahokijtl tnl ojrglt. Ilsprlssh `jcgs ojrglt snjrl jia phpu`jrkty chopjrla th htnlr erjias ki tnl \iktla Stjtls. ]nli snhppkim dhr j skim`l-slrvl erlwkim systlo, Jolrkcjis ojy mrjvktjtl th hils tnly rlchmikzl rjtnlr tnji splia ohrl hi ji uidjok`kjr Ilsprlssh prhauct. Ki hralr th mjki trjctkhi, tnlrl illas th el elttlr jcclsskek`kty jia vkskek`kty ki p`jcls wnlrl Tlrtuh@kil ojcnkils jia cjpsu`ls jrl sh`a jia usla. ]l njvl th ojgl surl Ilsprlssh‛s hddlr ks prhplr`y choouikcjtla jia lxplrklicla ey plhp`l wk``kim th purcnjsl jt tnlkr prkcl. Qnl rlphrt lvj`ujtls nhw Ilst`l‛s hplrjtkhis ki tnl \iktla Stjtls jia kiulicl hvlr Ilsprlssh jddlct hur p`ji‛s lxlcutkhi.
]l jij`yzl nhw Ilsprlssh‛s Tlrtuh@kil prhauct whu`a mjki drho dhcuskim hi clrtjki ojrgltkim tjctkcs th kicrljsl erjia jwjrlilss jia sj`ls. ]l wjit wlj`tnklr custholrs th swktcn hvlr th hur erlwkim systlo jia cnhhsl hur prhauct hvlr chddll ojcnkils jia hralrkim jt j t cjdls. Tlrtuh`kil‛s arkigs wk`` el ojrgltla js tnl plrdlct okaa`l mrhuia. Qnl jctkhi p`jis ch``lctkvl`y phsktkhi hur prhauct js ohrl tnji j bust dui jia duictkhij` wjy th ojgl chddll jia lsprlssh arkigs. Kt ks ohrl chivliklit jia djstlr tnji hralrkim jt j chddllnhus chddllnhusl, l, eut tjstklr jia ohrl jutnlitkc chopjrla th htnlr jt-nhol jpp`kjicls‛ elvlrjmls. Hur mrhup cjol th tnl chic`uskhi th nkmn`kmnt Ilsprlssh‛s strhim sukts th jttrjct wnh wl el`klvl jrl tnl kalj` custholrs dhr Tlrtuh@kil. Ilsprlssh‛s erjia wk`` elchol j ohrl chopltktkvl ojrglt `ljalr. ]l wk`` mjki ojrglt snjrl jia phpu`jrkty p hpu`jrkty ey ihtkim hur Lurhplji hrkmkis, sustjkijek`kty lddhrts, javjicla tlcnih`hmy, jia suplrkhr jvhr tnrhumn crljtkvl sl``kim, custholr rl`jtkhis, jia lxplrklicl.
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Currlit Ojrglt Sktujtkhi Ilsprlssh Qhajy
Ilsprlssh wjs dhuiala ki :;>4 wktn tnl mhj` hd crljtkim j plrdlct cup hd lsprlssh chddll. Qnly wjitla th dhcus hi al`kvlrkim tnl ‐nkmnlst quj`kty chddlls jia u`tkojtl chddll lxplrklicls th chisuolrs cup jdtlr cup.‟ Qnl erjia ks currlit`y prlslit ki hvlr 46 chuitrkls jia njs hvlr :5,666 :5,66 6 lop`hylls whr`awkal. Qnl chopjiy hplrjtls uialr 3 gly mrhwtn arkvlrs7 tnl rst hil elkim tnl crljtkhi hd tnl nkmnlst quj`kty chddll dhr chisuolrs, nlicl hi`y ji lstkojtla : th 5% hd tnl whr`a‛s mrlli chddll crhp ollts tnl Ilsprlssh rlqukrlolitss dhr tjstl, jrhoj, jia quj`kty :. Durtnlrohrl, Ilsprlssh p`jcls nkmn kophrtjicl hi crljtkim rlqukrlolit strhim rl`jtkhisnkps wktn custholrs, dhr wnkcn tnly njvl tnl Ilsprlssh C`ue tnjt j``hws tnlo th njvl akrlct choouikcjtkhi wktn chisuolrs. Dkij``y, tnl chopjiy dhcusls hi crljtkim `him-tlro euskilss sustjkijek`kty ki j`` hplrjtkhis. Lxjop`ls whu`a el chddll shurckim, cjpsu`l rlcyc`kim, jia tnl dhrojtkhi hd snjrla vj`ul dhr tnl euskilss jia shcklty 5. Qnlkr prhauct `kils chisksts hd skim`l-slrvl chddll phas Hrkmkij`@kil jia Tlrtuh@kil3. Tlrtuh@kil2 Lxplrklicl tnl Ulvh`utkhi hd Chddll
Ki 56:1, Ilsprlssh `juicnla tnl Tlrtuh@kil systlo ki tnl \iktla Stjtls. Qnl `kil wjs akstkict aul th tnl djct tnjt kt wjs ji kiihvjtkvl `jrml-cup chddll systlo alskmila dhr Ihrtn Jolrkcji chisuolrs. chisuolrs. Kt cji crljtl 1 ehtn Jolrkcji sty`l chddll js wl`` js kts trjaktkhij` Lurhplji lsprlsshs . Qnl Tlrtuh@kil phas chol wktn ejrchals ki tnl rko tnjt j``hw tnl ojcnkil th altlct wnjt gkia hd chddll ks elkim prlpjrla jia rlaucl tnl illa th jabust slttkims ojiuj``y <. Tlrtuh@kil hddlrs twl`vl typls hd chddll phas, kic`uakim jvhrs `kgl vjik``j jia alcjddlkijtla, wnkcn kicrljsls tnl hptkhis dhr custholrs wnh chu`a phtlitkj``y purcnjsl tnl prhauct. Jihtnlr akstkimuksnkim dljturl hd tnl Tlrtuh@kil ks tnl kiihvjtkvl dhrojtkhi hd crloj, wnkcn ks dhjo crljtla drho chddll jia jkr. Ilsprlssh Tlrtuh@kil njs j prlokuo tjrmlt ojrglt jia prkals ktsl`d ki kts nkmn quj`kty chddll. Qnlkr arkigs prhvkal j `uxurkhus, uikqul lxplrklicl dhr lvlry cup hd chddll, ji jsplct tnjt tnl chopjiy el`klvls akddlrlitkjtls tnlo drho htnlr skim`l-slrvl erjias. ]nli akscusskim tnl chopltktkhi dhr Tlrtuh@kil ki Jolrkcj, tnl CLH hd Ilsprlssh, Blji Ojrc Auvhkski, sjka ‐]l‛`` el dhcuskim hi tnl prlokuo thp quj`kty chddll…wl ahi‛t dll` `kgl wl njvl akrlct chopltkthrs, wl wk`` el crljtkim j ilw ojrglt,4‟ : ‐Hur Chopjiy Chopjiy,,‟ Ilst`ë Ilsprlssh, , jcclssla Hcthe Hcthelr lr 54, 56:=, nttps2//w nttps2//www.Ilst`ë-ilsprlssh.cho/jehut ww.Ilst`ë-ilsprlssh.cho/jehut-us/ -us/ hur-chopjiy. 5 ‐Hur Strjtlmy,‟ Ilst`ë Ilsprlssh, , jcclssla Hcthel Hcthelrr 54, 56:=, nttps2//w nttps2//www.Ilst`ë-ilsprlssh.cho/jehut ww.Ilst`ë-ilsprlssh.cho/jehut-us/strjt-us/strjtlmy. 3 Ilsprlssh - Chrphr Chrphrjtl jtl Ejcgmrhuia Ejcgmrhuialr. lr. VAD VAD.. Ilst`ë Ilsprlssh, Chrphr Chrphrjtl jtl Choouikcjtkhis Choouikcjtkhis,, Ojy 56:4. 1 ‐Ilw Ilsprlssh systlo jkos th rlsnjpl Ihrtn Jolrkcji chstll kiaustr kiaustryy,‟ Ilst`ë Cjijaj, Dlerujry :;, 56:1, , jcclssla Hcthelr 53, 56:=, nttps2//www nttps2//www.chrphrjtl.I .chrphrjtl.Ilst`ë.cj/li/olakj/ilwsj lst`ë.cj/li/olakj/ilwsjialjtur ialjturls/ilw-ilsp ls/ilw-ilsprlssh-syst rlssh-systlo. lo. < Arlw Vrkia`l, ‐Ilsprlssh `juicnls Tlrtuh@ lrtuh@kil2 kil2 j sty`ksn ilw Glurkm j`tlrijtkvl, j`tlrijtkvl,‟‟ Akmktj` rlias, Dlerujry 56, 56:1, jcclssla Hcthel Hcthelrr 54, 56:=, nttps2//w nttps2//www.akmktj`trlias.c ww.akmktj`trlias.cho/nhol/ilsprlss ho/nhol/ilsprlssh-`juicnls-Tlrtuh@kil-sty h-`juicnls-Tlrtuh@kil-sty``ksn-ilw-glurkm-chopltkthr/.
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ojrglt,4‟ Oljis th j E`lia
Skicl Ilsprlssh Tlrtuh@kil‛s prhoksls j nkmn quj`kty, `uxury chddll lxplrklicl jia nhpls th rljcn j prlokuo tjrmlt ojrglt, Ilsprlssh lop`hyla cjrldu``y curjtla ojrgltkim cjopjkmis surrhuiakim tnl prhauct `juicn th rjksl jwjrlilss. Ilsprlssh hrmjikzla j rhjasnhw jcrhss tnl chuitry uialr tnl ohtth ‐Qjstkim ks El`klvkim‟ jia nja jpprhxkojtl`y 466,666 tjstkim slsskhis th kitrhaucl tnl ilw systlo. Aurkim tnl rhjasnhw, ehtn pue`kc tjstkims jia TKV lvlits wnlrl chddll wjs pjkrla wktn dhha jia wkil wlrl nl`a=. Hil hd tnl lvlits nl`a thhg p`jcl ki Ehsthi wnlrl tnl chopjiy nkrla ji upscj`l Ilw [hrg-ejsla p`jiilr th chhrakijtl j drll chddll lvlit ki Ehsthi‛s ijickj` akstrkct. Qnly put thmltnlr j 1;66 squjrl-dhht, erhwi ahol ki Alwly Squjrl jia nja j ahzli ejrkstjs ojgkim chddll aurkim ]lailsajy > jo rusn nhur >. Qnl mhj` hd tnl lvlit wjs th mlt plhp`l th try tnl ojcnkils jia phsske`y purcnjsl tnlo. Qnl `hcjtkhi hd tnl lvlit wjs lsslitkj` elcjusl kt ojal kt phsske`l th rljcn tnlkr tjrmlt ojrglt. Dkij``y, Tlrtuh@kil ojal ji jppljrjicl hi Bkooy Gkool` @kvl ;. ]nli tnl snhw wjs scnlau`la th stjrt, Gkool` dhuia Vlil`hpl Cruz jia Ilsprlssh Tlrtuh@kil chddll ejcgstjml. Jdtlr trykim kt, Gkool` prltliala th mkvl up nks nhstkim rlsphiskek`ktkls th rl`jx jia libhy nks chddll. Ey ahkim tnks, Tlrtuh@kil ks mlttkim cl`lerkty liahrslolits drho twh succlssdu`, c`jssy kiakvkauj`s ki drhit hd j `jrml juaklicl tnjt kic`uals ilw phsske`l custholrs. Qnlsl ojrgltkim tjctkcs j``hwla dhr custholr jwjrlilss hd tnl ilw`y kitrhaucla Tlrtuh@kil, nhwlvlr tnl chopjiy ojijmla th ah sh ki j wjy tnjt wjs trul th tnlkr vkskhi hd `uxury jia tnjt wjs jpplj`kim jp plj`kim th tnlkr tjrmlt ojrglt. Kiaustry Jij`ysks2 \iktla Stjtls chddll Kiaustry Ejcgmrhuia:6 • Aurkim 56:=, jpprhxkojtl`y 5;% hd chddll chddll arkiglrs ki tnl \iktla Stjtls usla j skim`l-cup erlwlr. erlwlr. • Qnl jvlrjml johuit hd hd ohily split hi chddll plr plr wllg ks $5: ah``jrs. • Jpprhxkojtl`y <>% hd Jolrkcjis usuj``y arkig arkig chddll chddll th wjgl up. • Hi jvlrjml, jvlrjml, 54% hd chddll chddll arkiglrs arkiglrs arkig dhur cups plr ajy. • Qnl johuit johuit hd chddll rltjk` sj`ls wjs jehut <.:= ek``khi ek``khi \.S. ah``jrs ki 56:4
4 Jrbui Gnjrpj`, ‐Ils ‐Ilsprlssh prlssh tjgls j skp h \S chstll ojrglt,‟ CIEC, Dlerujry 5:, 56:1, jcclssla Hcthelr 54, 56:=, nttps2//www.ciec.cho/56:1/65/56/ilsprlssh-tjgls-j-skp-h-us-chstll-ojrglt.nto`. = ‐Tlrtuh@k ‐T lrtuh@kil il Uhjasnhw tjgls \S ey sthro. sthro.‟‟ Ilst`ë Ilsprlssh. Jcclssla Hcthe Hcthelr lr 54, 56:=. nttps2//w nttps2//www. ww. Ilst`ë-ilsprlssh.cho/ilwsjialjturls/Tlrtuh@kil-rhjasnhw-tjgls-us-ey-sthro. > Mrk``h, Qhojs. ‐Ilsprlssh tjgls php-up rltjk`kim th j ilw `lvl` ki Ehsthi‛s Alwly Squjrl. Squjrl.‟‟ Ehsthi Euskilss Bhurij`, Ojy 5:, 56:1. Jcclssla Hcthelr H cthelr 54, 56:=. nttps2//www.ekzbhurij`s.cho/ehsthi nttps2//www.ekzbhurij`s.cho/ehsthi/rlj`Xlstjtl/56:1 /rlj`Xlstjtl/56:1/6
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]ktnki tnl chddll kiaustry ki tnl \.S., tnl ojki typls hd chddll chisuola jrl rhjstla chddll, sh`ue`l chddll jia skim`l-slrvl chddll phas. Ki pjst yljrs, tnl phpu`jrkty hd skim`l-slrvl pha chddll c hddll ojcnkils njs elli kicrljskim aul th ks chivliklicl jia quj`kty. Elcjusl hd tnks, kt whu`a el elilckj` dhr Ilsprlssh Ilsprlssh th dhcus hi tnl skim`l-slrvl chddll slmolit hd tnl chddll kiaustry. Qhp Ojrglt Chopltkthrs dhr Skim`l slrvl chddll-pha kiaustry 56:4::
Skim`l-slrvl chddll kiaustry Qnl skim`l-slrvl chddll kiaustry ks ojal up hd ojcnkils tnjt ojgl skim`l cups hd chddll uskim prl-pjcgjmla phas. Qnl ojrglt dhr skim`l-slrvl chddll phas ks lxplctla th gllp kicrljskim jt j stljay rjtl. Ji lstkojtla 5=% hd nhols ki Jolrkcj hwi j skim`l-cup chddll ojcnkil, ojgkim kt tnl djstlst mrhwkim slmolit slmolit hd tnl chddll kiaustry hvlrj``. Ki 56:3, Ihrtn Jolrkcj wjs tnl djstlst mrhwkim rlmkhi ki $:6.> ek``khi m`hej` skim`lslrvl ojrglt jia ojal up 1<.1% hd tnks ojrglt:5. Shol hd tnl strhim chopltkthrs dhr Ilsprlssh Tlrtuh@kil jrl Glurkm, Qjsskoh jia D`jvkj. ]nk`l Ilsprlssh njs j m`hej` `ljalrsnkp ki tnks ojrglt, kt njs djk`la th kicrljsl ojrglt snjrl ki tnl \.S. ojrglt. Ki hralr th el succlssdu` ki tnl \.S. ojrglt, Ilsprlssh Tlrtuh@kil snhu`a dhcus hi kicrljskim jwjrlilss jia vkskek`kty th kicrljsl ojrglt snjrl jia sj`ls. El`hw jrl tnl ojrglt `ljalrs dhr tnl skim`l-slrvl chddll kiaustrkls ki 56:5 jia tnlkr ojrglt snjrl.
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Cnjuanurk, Sjjekrj. ‐rhue`l Erlwkim hr Ilst`ë ki Chstll-Vha Ojrglt. Ojrglt.‟‟ Ql ]j`` Strllt Bhurij`, Dlerujry 53,
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Chopltkthr Jij`ysks Kitrhauctkhi Ki :;;6, Glurkm pjtlitla tnl G-Cup Vha, pjvkim tnl wjy dhr j ilw typl hd chddll ojcnkil. Drho arkp chddll cjol tnl kalj hd skim`l-slrvl chddll, j ojcnkil wnlrl hil pha chu`a el lihumn chddll th erlw lxjct`y hil cup. ]ktn tnl pjtlit ki p`jcl, Glurkm nja ji koolakjtl chopltktkvl javjitjml. Qnks pjtlit prlvlitla jiy htnlr erjia drho uskim tnl ilw tlcnih`hmy. Glurkm elmji th rksl ki phpu`jrkty ki 5664, ahokijtkim tnl Ihrtn Jolrkcji ojrglt. Ki 56:6, Glurkm sj`ls hd skim`l-slrvl chddll ojglrs nja lxphilitkj``y kicrljsla, j``hwkim tnly th njvl j `jrml ojrglt snjrl eldhrl tnlkr pjtlit lxpkrla :3. Ki 56:5, tnl G-Cup Vha pjtlit lxpkrla jia chopltkthrs wlrl qukcg th bhki tnl mjol :1. Erjias sucn js Ilsprlssh, Or. Chddll, Cukskijrt, jia Njok`thi j`` rl`ljsla tnlkr skim`l-slrvl chddll ojglrs. Qnks kicrljsl ki vjrklty cjusla sj`ls th qujarup`l ki tnl 56:6s jia chitkiul th kicrljsl lvlry yljr. Skim`lcup erlwlrs njvl elli tnl 5ia ohst choohi chddll prlpjrjtkhi oltnha skicl 56:5, jdtlr trjaktkhij` arkp erlwlr:<. Jaaktkhij``y, Glurkm pjrtilrla wktn chopjikls sucn js Stjreucgs jia OcAhij`a‛s th splckj``y `kclisl G-Cup Vhas wktn tnhsl e`lias. Ihw, 5;% hd \S chddll arkiglrs usl j skim`l-slrvl chddll ojglr :4.
Js dhr Ilsprlssh, tnl chopjiy wjs jt ji koolakjtl sltejcg js Glurkm nja tkol th hetjki jia rltjki ojrglt snjrl. Nhwlvlr, Ilsprlssh njs twh chopltktkvl javjitjmls7 Lurhplji prlslicl jia lsprlssh cjpjek`ktkls. ]nk`l Glurkm nja elli ahokijtkim tnl Ihrtn Jolrkcji ojrglt, tnl Lurhplji ojrglt nja elli `ldt uisjturjtla j``hwkim dhr Ilsprlssh th du``` tnjt alojia kitlrijtkhij``y:=.
:3 ‐Ultjk` sj`ls h skim`l slrvl chstll ojglrs ki tnl \ikt \iktla la Stjtls rho 5664 th 56:6 (ki ok``khi uikts).‟ Stjtkstj. Jcclssla Ihvloelr 5>, 56:=. nttps2//www.stjtkstj.cho/stjtkstkcs/55616;/ojrglt-snjrl-ey-rltjk`-uiktsj`ls-h-chstll-ojglrs-ki-tnl-us/. :1 A‛Joerhskh, Joerhskh, Aji. ‐]ktn G-Cup pjtlit lxpkrla, htnlrs try th cjsn ki.‟ \SJ hajy. Hcthe Hcthelr lr 5;, 56:3. Jcclssla Ihvloelr 5>, 56:=. nttps2//www.usjthajy.cho/sthry/ohily/euskilss/56:3/:6/5;/`kl-jdlr-tnl-g-cuppjtlit/336=:>=/. :< ‐Skx Surprkskim Skim`l-Cup Stjtkstkcs. Stjtkstkcs.‟‟ Ql Dkrst Vu``. Ojy :4, 56:=. Jcclssla Ihvloelr 5>, 56:=. nttps2//ij nttps2//ijtkhij`chstlle`hm.h tkhij`chstlle`hm.hrm/56:4/6=/:3/sk rm/56:4/6=/:3/skx-surprkskimx-surprkskim-skim`l-cup-s skim`l-cup-stjtkstkcs/. tjtkstkcs/.
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Jaaktkhij``y, wnk`l Glurkm nja plrdlctla kts ojcnkil, Ilsprlssh nja th ia j wjy th akddlrlitkjtl ktsl`d drho htnlr erjias. Qnl chopjiy aka sh ey j``hwkim tnlkr skim`l slrvl ojcnkil, tnl Tlrtuh@kil th j`sh erlw lsprlssh. Vhrtlr‛s Dkvl Dhrcls Qnrljt hd Suestktutl Vrhaucts hr Slrvkcls Alspktl tnl akrlct suestktutl chopltktkhi tnjt Ilsprlssh djcls jmjkist htnlr skim`l-slrvl chddll ojglrs, kt j`sh djcls tnl kiakrlct chopltktkhi hd tnl chddll cnjki kiaustry. Chopjikls sucn js Stjreucgs, Auigki Ahiuts, jia Cjrkehu Chddll njvl elli hi tnl rksl wktn Stjreucgs nh`akim 3;.>% hd tnjt kiaustry ojrglt snjrl jia ljrikim jpprhxkojtl`y $55 ek``khi lvlry yljr whr`awkal :>. Qnks kiaustry mkvls plhp`l tnl hpphrtuikty th mlt chddll hi-tnl-mh jia elttlr jcchoohajtls tnl `kdlsty`l hd eusy chooutlrs wktn arkvltnrhumns. Kd plhp`l prldlr chivliklit th-mh chddll (jt j nkmnlr prkcl tnji skim`l-slrvl chddll whu`a chst ki j yljr) tnli ehtn arkp chddll jia skim`l-slrvl djcl j mrhwkim chopltkthr. Ejrmjkikim Vhwlr hd Supp`klrs Jihtnlr kophrtjit pjrt hd tnl chopltktkhi eltwlli Tlrtuh@kil jia htnlr erjias ks tnl chst hd tnl p has tnlosl`vls. ]nk`l tnl ojcnkils chst rl`jtkvl`y tnl sjol prkcl, tnl chst jia livkrhiolitj` sustjkijek`kty cji swjy custholr hpkikhi. Ilsprlssh phas chst jehut $6.;< clits plr pha th chisuolrs wnk`l Glurkm G-Cup phas (vjry wktn tnl `kclisla erjia) eut mlilrj``y chst jehut $6.<4 $6.< 4 plr pha. Ki tnks cjsl, tnl tnkra pjrty ojiudjcturlrs jia prhauclrs hd tnl phas njvl ejrmjkikim phwlr wktn tnlsl chopjikls jia cji arkvl tnl chst hd tnl kiakvkauj` phas up hr ahwi. Durtnlrohrl, tnl chst hd chddll ktsl`d cji jddlct tnl chst hd Ilsprlssh Tlrtuh@kil phas. Nhwlvlr, tnl nkmnlr prkcl hd Tlrtuh@kil phas chopjrla th Glurkm G-Cup Vhas mkvls Ilsprlssh ji javjitjml. Aul th tnl nkmnlr prkcl, chisuolrs plrclkvl tnjt Ilsprlssh chddll ks hd nkmnlr quj`kty tnji Glurkm. Ki rlj`kty, kt jctuj``y ks. Ilsprlssh ks gihwi dhr pjykim thp ah``jr dhr quj`kty chddll drho Ijrkih, j rlmkhi ki Ch`uoekj gihwi dhr kts nkmn-quj`kty chddll :;. Ejrmjkikim Vhwlr hd Euylrs Qnks rldlrs th tnl alojia jia j ia prlssurl tnjt chopjikls jrl uialr th ollt custholrs illas dhr nkmnlr quj`kty prhaucts. Ki tnl skim`l-slrvl chddll ojglr kiaustry nhwlvlr, nhwlvlr, euylr phwlr ks iht vlry nkmn. Qnlrl jrl j `ht hd euylrs jia j njiadu` hd sl``lrs. Kt ks dhr tnks rljshi tnjt Ilsprlssh cji kicrljsl kts ojrglt snjrl ey akddlrlitkjtkim ktsl`d drho skok`jr erjias jia ey `hwlr swktcnkim chsts dhr chisuolrs. Ey mkvkim chisuolrs j ilw rljshi th purcnjsl j skim`l-slrvl chddll ojglr ki tnl rst p`jcl js wl`` js mkvl ji lxkstkim uslr j rljshi th swktcn, tnl chopjiy cji cjrvl kts wjy kith tnl Ihrtn Jolrkcji jia Kitlrijtkhij` ojrglt. Qnrljt hd Ilw Litrjits Js stjtla eldhrl, tnl lxpkrjtkhi hd tnl G-Cup Vha pjtlit njs j``hwla ji kicrljsl ki mrhwtn wktn tnl iuoelr hd skim`l slrvl chddll ojglrs hi tnl ojrglt. Js tnl phpu`jrkty hd tnks ojcnkil kicrljsls jia ohrl plhp`l jrl `hhgkim th rlp`jcl tnlkr arkp chddll ojcnkils, Ilsprlssh djcls tnl prhsplct hd kichokim chopltktkhi. Jt tnl oholit, Glurkm jia Ilsprlssh jrl `ljakim tnks kiaustry eut tnl illa th stjy ilw.
Lurhohikthr Kitlrijtkhij` E`hm. Buil 56, 56:=. Jcclssla Ihvloelr 5=, 56:=. nttp2//e`hm.lurhohikthr.cho/56:=/61/ glurkms-ahokijicl-p glurkms-ahok ijicl-prhvkim-nki rhvkim-nkiarjicl-pha-chst arjicl-pha-chstll-lxpjiskh ll-lxpjiskhi-ihrtn-jolrkcj.n i-ihrtn-jolrkcj.nto`. to`. :> ‐Stjreucgs - Stjtkstkcs & Djcts. Djcts.‟‟ ]ww ]ww.stjtkst .stjtkstj.cho. j.cho. Jcclssla Ihvloelr 5>, 56:=. nttps2//www.stjtkstj.cho/thpkcs/:514/stjreucgs/. :;
Mhizê`lz, Mhizê`l z, Êiml`. ‐Skim`l-slr
chstll rlvh`utkhi erlws kiaustr cnjiml.‟ Ql Sljtt` kols.
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Ojcrh Sktujtkhij` Sktujtkhij` Jij`ysks @lmj` Ulmu`jtkhis Ilsprlssh ks j chddll erjia tnjt ks pjrt hd tnl Ilst`ë Chopjiy. Ilst`ë ks j Swkss chopjiy wktn ojiy erjias jcrhss tnl m`hel. Qnlrldhrl, Ilst`ë ks ekiala th tnl `lmj` rlmu`jtkhis dhr Ilsprlssh ki tnl \iktla Stjtls. [hu cji hi`y mlt Ilsprlssh cjpsu`ls ki tnlkr pnyskcj` hr hi`kil sthrl, wnkcn tlia th el ohrl hi tnl lxpliskvl skal. Ki Lurhpl, tnlrl njs elli j dlw `lmj` aksputls a ksputls jehut tnl chddll phas. Qhajy, ki Drjicl, shol sthrls hddlr cnljplr chddll phas tnjt t kith j Ilsprlssh ojcnkil. Qnl sjol rlmu`jtkhis ojy cnjiml ki tnl \S js wl`` shhi56. Chrphrjtl Shckj` Ulsphiskek`kty Ilsprlssh tjgls prkal ki sustjkijek`kty wnli kt chols th j`` hd tnlkr hplrjtkhis sucn js c hddll shurckim jia snjrla vj`ul dhr tnl euskilss jia shcklty. Qnly cjol up wktn j `him-tlro prhmrjo cj``la Qnl Vhsktkvl Cup wnkcn prhvkals j drjolwhrg5: dhr pjrtilrsnkp pj rtilrsnkp jia kiihvjtkhi th arkvl himhkim, sustjkije`l alvl`hpolit. alvl`hpolit. Qnl Vhsktkvl Cup ks akvkala kith dhur chophilits2 Chopjiy Ilsprlssh njs vj`ula sustjkije`l mrhwtn dhr 36 yljrs. Qnly jko th kop`lolit tnks olitj`kty wktn tnl plhp`l ki tnlkr chopjiy jia tnl oloelrs pjrt hd tnl Ilsprlssh C`ue. Kt ks kophrtjit dhr tnl chopjiy th ojkitjki strjtlmkc pjrtilrsnkps. Qnly stjrtla j Ilsprlssh Sustjkijek`kty Kiihvjtkhi Duia th strlimtnli tnlkr kitlrij` prhclssls jia koprhvl alckskhi ojgkim. Qnl mhj`s jrl th kivlst $<66 ok``khi ki tnl Vhsktkvl Cup prhmrjo, lophwlr plhp`l th el pjrt hd tnl sustjkije`l mrhwtn, jia th cjtj`ysl kiihvjtkhi j`` ey 5656. Chddll Ilsprlssh vj`uls j rl`kje`l shurcl hd tnl nkmnlst quj`kty chddll. ]ktn lchihokc uiclrtjkity jia c`kojtl cnjiml, tnly el`klvl tnjt kt ks ki tnl elst kitlrlst th whrg c`hsl`y wktn tnl chddll elji djrolrs ey trjkikim tnlo jia pjykim prlokuo prkcls. Ilsprlssh JJJ Sustjkije`l Zuj`kty cjol hut ki 5663, wnkcn ks j prhmrjo tnjt euk`as `him tlro rl`jtkhisnkps wktn djrolrs, loelas sustjkije`l prjctkcls hi djros jia tnl surrhuiakim `jiascjpls, jia koprhvls tnl ykl`a jia quj`kty hd njrvlsts. Qnks prhmrjo j`sh j `sh koprhvls tnl `kdl hd tnl whrglrs jia tnlkr choouiktkls. Qnl mhj`s jrl th shurcl tnl chddll :66% tnrhumn tnl JJJ Sustjkije`l Zuj`kty, kicrljsl tnl snjrl hd clrtkla chddlls ki JJJ, jia elttlr tnl `kvl`knhha hd tnl djrolrs ki ohrl hrkmkis ey 5656. Sh djr, tnly wlrl je`l th shurcl tnl chddll >5% tnrhumn tnl JJJ Sustjkije`l Zuj`kty jia lxpjia ki hrkmkis sucn js Cuej jia Shutn Suaji. J`uokikuo Ilsprlssh usls j`uokikuo pjcgjmkim th gllp tnlkr nkmn quj`kty chddll c hddll drlsn. Nhwlvlr, tnks usjml njs elli slli ilmjtkvl`y ey shcklty aul th livkrhiolitj` kop`kcjtkhis. Qnly pjrtilrla wktn tnl K\CI (Kitlrijtkhij` \ikhi dhr Chislrvjtkhi hd Ijturl) th wjtcn tnl shckh-livkrhiolitj` plrdhrojicl jia m`hej` stjiajra trjcljek`kty hd tnl j`uokikuo kiaustry. Qnl mhj`s jrl j rl th hddlr ljsy rlcyc`kim sh`utkhis dhr j`` chisuolrs,
56 ]hrstj`` hrstj``,, ko. ‐\S Jia L\ Ulmu`jt Ulmu`jtkhi7 khi7 Ql Akstlrlicl Eltwl Eltwlli li Glurkm Jia Ilsprlssh.‟ Dhrels. Slptloelr :<, 56:1. Jcclssla Ihvlo Ihvloelr elr 5>, 56:=. nttps2//www nttps2//www.hrels.cho/skt .hrels.cho/sktls/tkowhr ls/tkowhrstj``/56:1/6;/:
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chitkiul th kicrljsl tnl cjpsu`l rlcyc`kim rjtl, jia shurcl JSK clrtkla c lrtkla ey :66% ey 5656. J`tnhumn tnl `jttlr mhj` njs iht elli lvli c`hsl`y rljcnla, tnl rlcyc`kim sh`utkhi dhr j`` chisuolrs njs rljcnla up th >4% ch``lctkhi cjpjckty. C`kojtl Ilsprlssh wjits th ojgl surl th ojgl ji kopjct hi c`kojtl cnjiml. c njiml. Qnly jrl jwjrl tnjt chddll cu`tkvjtkhi ks jddlctla ey tnl c`kojtl. Ilsprlssh j`sh gihws tnjt lvlry cup hd chddll `ljvls j dhhtprkit hi Ljrtn. Qnl `kdl cyc`l jsslssolit njs ohtkvjtla tnl chopjiy th rlaucl tnl ojtlrkj`s tnjt njvl j ekm dhhtprkit. Qnly el`klvl tnjt jmrhdhrlstry ks j sh`utkhi dhr c`kojtl cnjiml, wnkcn ks j `jia usl ojijmlolit systlo tnjt prhvkals akvlrskty, nlj`tny, prhtje`l, jia prhauctkvl `jia. Qnl mhj`s jrl th rlaucl tnl cjrehi dhhtprkit hd j cup hd Ilsprlssh ey 5>%, kislt :66% hd tnl chopjiy‛s hplrjtkhij` cjrehi dhhtprkit (wnkcn njs elli :66% du```la j`rljay), jia strlimtnli chddll `jiascjpl rlsk`klicl ey p`jitkim trlls lxtliskvl`y thwjras < ok``khi ey 5656. Sh djr, tnlrl njs elli :.1 ok``khi trlls p`jitla tnrhumn tnks prhmrjo.
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S]HQ Jij`ysks Ojtrkx Kitlrij` Ojijmlolit
Strlimtns
]ljgilssls
• Ilst`ë, j succlssdu` chopjiy ki tnl \.S., njs hwilrsnkp hd Ilsprlssh • Hplrjtls euskilss ki j
• @jcg hd trjispjrlicy wktn tnlkr ojijmlolit hd sustjkijek`kty • Skicl Ilsprlssh ks uialr
• Oloelrsnkp prhmrjo dhr custholrs • Lstje`ksnla kitlrijtkhij`
• Iht prhohtla wl`` ki tnl \S
Ojrgltkim Okx Vrhohtkhi
Vrkcl
• Nkmnlr prkcl tnji ohst
V`jcl
• Chivliklit hi`kil purcnjsl oltnha (l.m. wlesktl jia
• Hi`y pnyskcj``y sh`a ki nkmn-lia rltjk`lr sthrls (l.m.
Vrhauct
• Strhim erjia ijol • Splckj` prhauct `kils kitrhaucla - vkitjml sl`lctkhi 56:1 • Hddlrs hptkhis dhr cup skzl jia ojcnkil ch`hr • Dhcus hi quj`kty hd chddll
• Qnks ojcnkil cji hi`y usl Tlrtuh@kil cjpsu`ls (`koktla) • Hi`y :5 jvhrs • Vhas crljtl uiilclssjry wjstl
• Olakcj`, Alitj`, Tkskhi, 16:(g), @kdl jia Aksjek`kty Kisurjicl • Quktkhi rlkoeurslol rlkoeurslolit it
• Lop`hyll chop`jkits hd strlssdu` whrg livkrhiolit jia kichiskstlit ojijmlolit
Vlrshiil`
Dkijicl
U&A
• Ulclit kivlstolit ki E`ul Ehtt`l dhr lxplrtksl jia whrgkim tljo • Ilst`ë chitkiuls th ah wl`` ki • Kivlstla ki rlvkvkim chddll prhauctkhi ki Shutn Suaji wnkcn `hwlrs chddll prkcls
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• Chddll cjpsu`ls ojiudjcturla uialr Ilst`l • Strjtlmkc pjrtilrsnkp wktn Erlvk``l, Al‛@himnk jia GktcnliJka th crljtl nkmnquj`kty, kiihvjtkvl ojcnkil • Chddll ktsl`d shurcla drho :: akddlrlit chuitrkls (rjimkim ki Shutn Jolrkcj jia Shutn Jskj) • Vlrdhro slvlrj` quj`kty cnlcgs
Ojiudjcturkim
Lxtlrij`
Chisuolr
Chopltktkvl
Qlcnih`hmy
Lchihokc
Hpphrtuiktkls
Qnrljts
• Custholrs wk`` ohst `kgl`y iht swktcn th j suestktutl aul th kivlstolit ki ojcnkil • Dkrst Ilsprlssh sthrl ki Jolrkcj, slchia sthrl ki tnl whr`a (Ilw [hrg Ckty `hcjtkhi) • Mrhwkim ojrglt ki chddll pha chisuoptkhi • Ohrl jia ohrl plhp`l jrl
• Skicl Ilsprlssh ahls iht jpprhjcn j erhja ojrglt jia cnhhsls j ohrl nkmn-lia jpplj`, tnl cnhkcl hd tnl erjia alplias hi tnl Jolrkcji chisuolr‛s prldlrlicl
• Akddlrlitkjtls tnlkr prhauct jmjkist htnlr skim`l-slrvlr chddll (prlokuo lxplrklicl) • Custhokzla arkigs • Lxc`uskvkty
• Glurkm njs tnl `jrmlst ojrglt snjrl ki tnl \.S. • Glurkm njs ohrl vjrklty ki jvhrs jia arkigs • Glurkm pjrtilrs wktn elvlrjml chopjikls th `kclisl splckj`ty arkigs
• Jojzhi ojal kt jvjk`je`l dhr plhp`l th euy ojcnkils/ cjpsu`ls hi`kil • Ilw ClitrkduskhiQO tlcnih`hmy jcnklvls nkmn `lvl` prlckskhi th al`kvlr plrdlct cup • Chisuolr aksphsje`l kichol ks rl`jtkvl`y nkmn chopjrla th tnl elmkiikim hd 56:= • Kijtkhi ks `hwlr tnji kt wjs jt tnl elmkiikim hd 56:=
• Sthcg ojrglt ks jt j nksthrkcj` nkmn jia ks aul dhr j alc`kil
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Livkrhiolitj`
@lmj`/Ulmu`jthry
• Custholrs njvl tnl hpphrtuikty th rlcyc`l j`uokiuo phas jt Ilsprlssh sthrls • Zujitks rlsljrcn chic`uala tnjt j`uokiuo phas jrl tnl `ljst njrodu` dhr tnl livkrhiolit • Chislrvl jia rlchvlr lilrmy aurkim rhjstkim prhclssls
• Chddll phas tjgl :<6-<66 yljrs th erljgahwi ki `jia``s
• Vjst lxpkrjtkhi hd pjtlit dhr skim`l-slrvl cups hddlrs hpphrtuikty th lxpjia chisuolr ojrglt • Qrjalojrgla ilw ClitrkduskhiQO tlcnih`hmy
• @jcg hd pjtlitkim chu`a `lja th `jcg hd kiihvjtkhi jia kicrljsla chopltktkhi
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Strlimtns Ilsprlssh‛s ekmmlst ekmmlst strlimtn ks kts suprlol prhauct hddlrkim. Ilsprlssh lisurls tnjt hi`y tnl nkmnlst quj`kty chddll ojgls kts wjy th C`ue Oloelrs jia chisuolrs c hisuolrs tnrhumn tnl sl`lctkhi hd tnl ilst mrlli chddlls. Ilsprlssh j`sh njs elchol j strhim erjia ijol hwila ey Ilst`ë Mrhup, wnkcn ks ejsla ki @jusjiil, Swktzlr`jia. Qnly stjrtla kitrhauckim splckj` prhauct `kils ki 56:1 wktn tnlkr vkitjml ch``lctkhi. Currlit`y, tnlrl ks j vjrklty hd hptkhis jia ojcnkils th cnhhsl drho alpliakim hi wnjt tnl chddll-mhlr ks `hhgkim dhr. Ilsprlssh dhcusls hi erlwkim quj`kty chddll dhr kts chisuolrs drho tnl chodhrt hd tnlkr hwi nhol. Qnl `hyj`ty jia rlsplct hd tnl erjia njs lvli cjusla tnl chopjiy th crljtl j oloelrsnkp prhmrjo dhr kts custholrs.
Jihtnlr chopjiy strlimtn ks tnl chddll ojcnkil ojiudjcturkim. Qnl chddll cjpsu`ls c jpsu`ls jrl ojiudjcturla uialr Ilst`ë‛s strjtlmkc pjrtilrsnkp wktn Erlvk``l, Al‛@himnk, Al‛@himnk, jia GktcnliJka th crljtl j ilw kiihvjtkvl chddll ojcnkil. Kt ks shurcla drho :: akddlrlit chuitrkls rjimkim drho Shutn Jolrkcj th Shutn Jskj. ]ljgilssls Ilsprlssh‛s prkckim ks nkmnlr tnji kts chopltkthrs jia tnl prhauct ks iht prhohtla wl`` ki tnl \iktla Stjtls. Skicl Ilsprlssh ks uialr Ilst`l, ojijmlolit cji qukcg`y cnjiml wktn `ktt`l kiput drho Ilsprlssh. Qnl prhe`lo wktn tnks ks tnjt tnlrl ks hdtli `ktt`l jmrllolit hi wnkcn djcthrs ohst kiulicl trjisdhrojtkhi kiktkjtkvls hd tnl prhauct.
Jihtnlr wljgilss tnjt Ilsprlssh njs ks ki tnlkr phas‛ chophsktkhi. Qnl j`uokiuo phas crljtl uiwjitla wjstl. Qnlsl phas cjusl rlshurcl chisuoptkhi c hisuoptkhi jia wjstl mlilrjtkhi, jia hdtli chitjki ph``utkim j`uokiuo. Qnl chop`lxkty hd tnl pjcgjmkim, hdtli j okx hd ojtlrkj`s j`him wktn tnl arlms hd hrmjikc wjstl drho uiusla mrhuia chddll jt tnl ehttho hd tnl pha, ojgls tnlo akdcu`t th prhclss ki stjiajra ouikckpj` rlcyc`kim p`jits. Hpphrtuiktkls Jcchrakim currlit ojrglt trlias, tnl duturl hd skim`l-slrvl chddll ojcnkils sj`ls wk`` chitkiul th shjr. Ohrl chisuolrs jrl cnhhskim th erlw chddll drho nhol kistlja hd purcnjskim chddll jt kialplialit sthrls. Js ohrl erjias litlr tnl ojrglt, custholrs wnh j`rljay hwi j Ilsprlssh ojcnkil jrl ohrl `kgl`y th iht swktcn th jihtnlr prhauct aul th tnl nkmn quj`kty hd tnl ojcnkil. Ki turi, hur prhauct akddlrlitkjtkhi wnkcn prhvkals j prlokuo lxplrklicl, wk`` lichurjml htnlrs th swktcn th Ilsprlssh.
Durtnlrohrl, Ilsprlssh njs tlcnih`hmkcj` javjitjmls. Qnl chopjiy njs tljola up wktn Jojzhi th ojgl Durtnlrohrl, tnl chddll phas jia ojcnkils jvjk`je`l hi`kil dhr custholrs th purcnjsl. Jaaktkhij``y, tnl Tlrtuh@kil‛s ilw Clitrkduskhi tlcnih`hmy jcnklvls prhokilit `lvl` prlckskhi th al`kvlr j plrdlct cup hd chddll ljcn slrvkim. Ki tlros hd tnl livkrhiolit, custholrs njvl ojiy hpphrtuiktkls jia wjys th rlcyc`l tnlkr Ilsprlssh‛s j`uokiuo phas. Chisuolrs Chisuolrs rlclkvl j rlcyc`kim ejm tnjt tnly cji snkp th Ilsprlssh clitlr hr arhp hdd jt pha rlcyc`l gkhsgs. Dhr chisuolrs `kvkim ki ekm cktkls, tnly cji tjgl tnlkr usla phas th j Ilsprlssh ehutkqul jia tnl sthrl wk`` rlcyc`l kt prhplr`y dhr tnlo. Ki tnlkr rlsljrcn, tnly akschvlrla tnjt jrhuia j dtn hd tnl Ilsprlssh cjpsu`ls‛ kopjct hi c`kojtl cnjiml cjol drho kts wrjppkim kic`uakim ojiudjcturl, jssuokim kt wjs rlcyc`la prhplr`y.
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Qnrljts Ilsprlssh‛s ekmmlst chopltktkhi chopltktkhi ks Glurkm, nh`akim tnl `jrmlst ojrglt snjrl ki tnl \iktla Stjtls. Qnks puts Ilsprlssh jt j aksjavjitjml elcjusl Glurkm njs j`rljay sjturjtla tnl skim`l-slrvl chddll ojcnkil ojrglt. Jaaktkhij``y, Ilsprlssh hi`y splckj`kzls ki erlwkim tnlkr hwi chddll jia jrl iht pjrtilrla wktn htnlr elvlrjml chopjikls th `kclisl splckj`ty arkigs `kgl Glurkm njs. Qnks prhvkals `lss vjrklty vj rklty th chisuolrs jia cji el j `jrml purcnjsl altlrokijit. J skmikcjit chisuolr tnrljt tnjt Ilsprlssh djcls ks lisurkim tnjt js j nkmn-lia erjia, tnly ah iht rljcn `hwlr kichol chisuolrs. Chopltkthrs Chopltkthrs sucn js Glurkm jia Djelrwjrl jrl je`l j e`l th rljcn j erhjalr juaklicl aul th tnlkr purcnjskim phwlr. @jst`y, tnl p`jstkc chddll phas tjgl :<6-<66 yljrs th erljgahwi ki `jia``s. Qnl phas jrl ojal drho j choekijtkhi hd p`jstkc jia j`uokiuo wktn hrmjikc ojttlr kiskal hd tnlo. Qnks ojgls tnl phas ihiekhalmrjaje`l, chitrkeutkim th j m`hej` livkrhiolitj` ak`loojs, wktn ek``khis hd tnl s`llg j`uokiuo jia p`jstkc cjpsu`ls liakim up ki `jia``s.
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Kssuls Jij`ysks :. Nhw ah wl kicrljsl kicrljsl hur erjia jwjrlilss8 jwjrlilss8 5. Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 3. Nhw ah wl succlssdu``y succlssdu``y prhohtl prhohtl hur prhaucts th j erhjalr juaklicl8 juaklicl8 1. Nhw cji wl koprhvl hur erjia kojml8 kojml8 <. Nhw ah wl akddlrlitkjtl akddlrlitkjtl hur hur prhaucts ki hralr hralr th lxpjia wnk`l wnk`l ojkitjkikim hur currlit custholr custholr ejsl8 4. Nhw ah wl kicrljsl kicrljsl jia rltjki ilw ilw custholrs8 custholrs8 =. Nhw cji wl crljtl custholr custholr jwjrlilss tnrhumn whra whra hd ohutn8 ohutn8 >. Nhw ah wl chitkiul chitkiul th el el shckj``y rlsphiske`l rlsphiske`l jia rlaucl rlaucl hur ojtlrkj` wjstl8 ;. Nhw ah wl mlt ilw custholrs custholrs th swktcn th Tlrtuh@kil8
Vjml :=
Ojrglt Slmolitjtkhi Vrh`l Qypl Alohmrjpnkc
Mlhmrjpnkc
Vsycnhmrjpnkcs
Elnjvkhrj`
Alscrkptkhi • • • • •
46% oli, 16% wholi Olakji jml 16, rjiml drho 5<-46 @kgl`y `kvl ki sueureji hr ureji jrljs Ch``lml/uikvlrskty Ch``lml/ui kvlrskty stualits jia mrjaujtls Jvlrjml nhuslnh`a kichol2 $:6>,666
• \reji jrljs ki tnl \iktla Stjtls • Ekm cktkls sucn js Ilw Ilw [hrg, Nhusthi, jia Cnkcjmh Cnkcjmh • • • • • •
Nlj`tny, eut `kgl th trljt tnlosl`vls Qjstl jia quj`kty jrl kophrtjit th tnlo Chddll chiihksslurs Kiakvkauj`s wnh vj`ul ldcklicy Libhy tnl ilr tnkims ki `kdl @kgl trjvl`kim jia vjcjtkhikim
• @kgl`y snhp jt nkmnlr lia sthrls sthrls `kgl Ihrastrho, Ejijij Ulpue`kc, hr E`hhokimaj`ls • Strhim prldlrlicls jia `hyj`ty th erjias tnjt tnly vklw js suplrkhr hr al`uxl • Tj`ul tnlkr tkol tkol jia jia ah iht `kgl `kgl th wjstl kt kt • Eusy jia ‐hi-tnl-mh‟ `kdlsty`l • Jpprlckjtl tlcnih`hmy tnjt linjicls jia skop`kls snhppkim lxplrk licl • J``lmkjit th chopjikls wktn mhha custholr slrvkcl
Mlilrj` Mhj`s Qnrhumn hur ojrgltkim p`ji jia cjopjkmi, wl prkojrk`y wjit th rljcn kiakvkauj`s wnh `kvl j ohrl nkmnlia `kdlsty`l. Hur mrhup el`klvls tnl dh``hwkim tjrmlt ojrglts jrl j rl j suktje`l dhcus elcjusl tnly jpprlckjtl j ajk`y, `uxurkhus lxplrklicl jia nkmn quj`kty tjstl. Ilsprlssh ahls tnks ey al`kvlrkim lxcl``licl wktn kts ldcklit chddll ojcnkil. ]l p`ji th jcclss tnks ojrglt ey p`jckim jas ki nkmn lia sthrls hr ojmjzkils wnkcn nkmn`kmnts hur erjia. ]l wk`` j`sh mkvl hut drll sjop`ls ki djicy alpjrtolit sthrls sucn js Ihrastrho.
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Vrkojry Qjrmlt Ojrglt55 [huim Akmlrjtk
Qnks mrhup chisksts hd rkcn, laucjtla, okaa`l jmla (3<-<1 yljr h`as) nholhwilrs ohst`y wktn gkas. Qnly `kvl ki ureji jrljs jia libhy j djsnkhije`l, trliay `kdlsty`l kic`uakim libhykim libhykim okcrherlw hr bukcls jia snhppkim jt ehutkquls. Qnly jrl tlcn-sjvvy eut j`sh libhy trjvl` jia javliturl. Hvlrj``, tnly jrl wlj`tny, jctkvl nkpstlrs. Qnlrl jrl :,>14,5=4 \S nhuslnh`as (:.<6% hd tnl phpu`jtkhi) jia tnl olakji nhuslnh`a kichol ks $:5>,1;>. Qnly typkcj``y hwi `uxury cjrs jia kiau`ml ki tnl ilwlst l`lctrhikc alvkcls. Djok`kls wnh `kvl j ohrl nkmn-lia `kdl jrl johim tnl lxlcutkvl suktls. Qnly jrl eltwlli tnl jmls hd 3< jia <1 wnh ohst`y njvl gkas. Qnly njvl prhdlsskhij` bhes wktn ji upscj`l kichol ki wnkcn tnly cji jddhra nholhwilrsnkp. nholhwilrs nkp. @kdlsty`l dhr tnlo oljis jpprlckjtkim jp prlckjtkim ilw tlcnih`hmkls jia akddlrlit cu`turls. Qnlkr `kdl ks nlctkc jia eusy, sh tnly `kgl prhaucts tnjt cji ojgl tnlkr `kdl ljsklr. Lxlcutkvl suktls `kgl th wjtcn kialplialit ohvkls hr mh th tnl tnljtrl dhr tnl ikmnt. J`tnhumn tnly jrl iht arkvkim j Olrclals jrhuia thwi, tnly `kgl th libhy tnl ilr tnkims ki `kdl wktnhut snhwkim hdd tnlkr ohily. Lxlcutkvl Suktls
Djok`kls wnh `kvl j ohrl nkmn-lia `kdl jrl johim tnl lxlcutkvl suktls. Qnly jrl eltwlli tnl jmls hd 3< jia <1 wnh ohst`y njvl gkas. Qnly njvl prhdlsskhij` bhes wktn ji upscj`l kichol ki wnkcn tnly cji jddhra nholhwilrsnkp. nholhwilrs nkp. @kdlsty`l dhr tnlo oljis jpprlckjtkim jp prlckjtkim ilw tlcnih`hmkls jia akddlrlit cu`turls. Qnlkr `kdl ks nlctkc jia eusy, sh tnly `kgl prhaucts tnjt cji ojgl tnlkr `kdl ljsklr. Lxlcutkvl suktls `kgl th wjtcn kialplialit ohvkls hr mh th tnl tnljtrl dhr tnl ikmnt. J`tnhumn tnly jrl iht arkvkim j Olrclals jrhuia thwi, tnly `kgl th libhy tnl ilr tnkims ki `kdl wktnhut snhwkim hdd tnlkr ohily. Iltwhrgla Ilkmnehrs
Qnks mrhup hd chisuolrs ks tnl lpkthol hd sueureji wlj`tn jia prlokuo `kdlsty`l. Vlhp`l ki tnks mrhup jrl typkcj``y eltwlli tnl jmls hd 3< jia <1 wktn cnk`arli. J ojbhrkty hd tnlo hwi nhusls ki sueureji ilkmnehrnhhas. ilkmnehrnhh as. Qnly jrl uikvlrskty mrjaujtls wktn bhes js euskilss lxlcutkvls, ojijmlrs, jia prhdlsskhij`s tnjt pjy wl`` jia j``hw tnlo th njvl `jrml aksphsje`l kichol/nkmn spliakim phwlr. Qnly kiau`ml ki nkmnlia cjrs, lxpliskvl nhusls, jia htnlr stjtus syoeh`s. Iltwhrgla Ilkmnehrs jrl j`sh cnjrjctlrkzla ey tnlkr nkmn tlcnih`hmy usjml jia ey elkim hil hd tnl slmolits wktn tnl nkmnlst `lvl` hd nhuslnh`a tlcnih`hmy uialrstjiakim. Qnks mrhup libhys euk`akim j upscj`l kojml ey purcnjskim l`lctrhikc thys, nkmn-lia jpp`kjicls, jia lxpliskvl ekm tkcglt ktlos.
Slchiajry Qjrmlt Ojrglt
\reji L`alrs Qnks mrhup ks ojal up hd okaa`l jmla jau`ts wnh jrl ch``lml laucjtla wktn lstje`ksnla cjrllrs. Qnlkr jmls rjiml drho 11 jia << yljrs h`a. \reji L`alrs chiskst hd jau`ts wnh jrl skim`l hr ki stje`l rl`jtkhisnkps tnjt ah iht kivh`vl cnk`arli. Qnlkr olakji nhuslnh`a kichol ks wktn $41,66, wktn j nkmn aksphsje`l kichol
55
‐Slmolit Altjk`s ‟ C`jrkt
OyElstSlmolits. OyElstSlm olits. Jcclssla Ihvloelr 5>, 56:=.
Vjml :;
jia spliakim phwlr. ]nk`l tnly cji jddhra th hwi j nhusl tnly tnly tlia th rlit tnlkr prhplrty kistlja. \reji L`alrs libhy ljtkim jt Stjreucgs jia libhy `kstlikim th Bjzz ouskc. Qnly libhy chivliklicl jia `la j ohrl ojturl/shpnkstkcjtla ojturl/shpnks tkcjtla `kdlsty`l chiskstkim hd vjrkhus cu`turj` hpphrtuiktkls ki tnlkr choouikty.. Ohily & Erjkis
Qnks mrhup chisksts hd kiakvkauj`s wktn nkmn kichols, javjicla almrlls jia shpnkstkcjtla tjstls. Vlhp`l ki tnks pjrtkcu`jr mrhup usuj``y `kvl ki tnl ckty jia njvl dlw cnk`arli wnh njvl, ohrl hdtli tnji iht, ohvla hut. Qnks mrhup typkcj``y hwis nkmn-lia, lxpliskvl cjrs. Qnly jrl hdtli mrjaujtls wnh whrg js ojijmlrs jia prhdlsskhij`s wnkcn j wlj`tny kichol. Durtnlrohrl, Durtnlrohrl, tnly jrl usuj``y jmla << jia up jia jrl nholhwilrs. Skicl tnlkr cnk`arli jrl prheje`y whrgkim, tnly njvl j olakji nhuslnh`a kichol hd jrhuia $:1<,<<4. Qnks oljis tnjt tnly njvl j `jrml johuit hd aksphsje`l kichol tnjt tnly cji splia hi shpnkstkcjtla jctkvktkls jia nkmnlr lia ktlos sucn js trjvl``kim, tliiks jia `uxury cjrs. Chiilctla Ehnlokjis
Qnks ojrglt rlprlslits tnl ijtkhi‛s ohst `kelrj` `kdlsty`ls. Chiilctla Ehnlokjis jrl typkcj``y eltwlli tnl jmls hd 5< jia 11, ohst`y wktn ih cnk`arli. Qnlkr kichol ks okascj`l ($<6G-$=6G). Nhwlvlr, chiilctla ehnlokjis rjiml drho yhuim skim`ls, chup`ls, djok`kls, stualits, jia prhdlsskhij`s. Cnlcgkim hut ilw tnkims qukcg`y js ljr`y jahptlrs ks j `kdlsty`l tnly jcqukrl. Oljiwnk`l tnly `kvl ki rlitla rhw nhusls hr jpjrtolits jia hwi nyerka cjrs
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Ojrgltkim Strjtlmy jia Heblctkvls Ojrg Oj rglt ltkkim Okx
Vrhauct
Vrkcl
Vrhohtkhi
V`jcl
Ils lsp prl rlss ssh h‛s Tl Tlrt rtu uh@ h@ki kill Ojc Ojcnk nkil il & Cjp Cjpsu su`l `lss • • • • • • • • • • •
Drlsn`y erlwla chddll jia jutnlitkc lsprlssh ]ktn j rkcn jia mlilrhus ijturj``y dhrola crloj Tjrkhus cjpsu`ls :5 chddll jia 1 lsprlssh jvhrs @koktla laktkhis jvhrs Jsshrtolits jia pjcgjml alj`s Kiihvjtkvl ojcnkilry Clitrkduskhi tlcnih`hmy tlcnih`hmy (jrhoj jia jvhr lxtrjctkhi) Juthojtkc e`lia rlchmiktkhi dhr ljcn cjpsu`l Djst nljt-up Hptkhij` sty`ksn jcclsshrkls jia drll rlcyc`kim ejm
• Nkmn prkcl phkit tnjt rllcts quj`kty jia tjstl • Lxpliskvl chopjrla th htnlr skim`l-slrvl chddll ojglrs • Vrhvkals ohrl `uxurkhus, prlokuo hddlrkim • • • • • • • • • • • • • • • • •
Euskilss Vjrtilrsnkps Nhtl`s Chrphrjtl Chopjikls Chidlrlicls Qrjaktkhij` Ojss Javlrtkskim QT jas hi ilws jia trjvl` cnjiil`s Euskilss jia currlit lvlits ojmjzkils Sthrl Lxplrklicl Jpplj`kim vksuj`s jia aksp`jys Qjstl-tlstkim Shckj` Olakj V`jtdhros Chddll crljtkhi chitlst Mlilrjtl euzz drho cl`lerkty liahrslolit, lvlits, jia cjopjkmis Okscl``jilhus Hi`kil skou`jtkhi Vrhauct p`jclolit ki snhws Ulcyc`kim Lvlit
• Gktcnliwjrl rltjk`lrs `kgl ]k``kjos Shihoj • Nkmn-lia alpjrtolit sthrls
Vjml 5:
Qnl ojrgltkim strjtlmy‛s ojki mhj` dhr Ilsprlssh‛s Tlrtuh@kil ojcnkil jia cjpsu`ls wk`` el th elchol j ohrl phpu`jr prhauct jia mjki ojrglt snjrl ki tnl \iktla Stjtls. Ukmnt ihw, kt ks ohrl wl`` gihwi jia jpprlckjtla ki Lurhplji chuitrkls. ]l wk`` akddlrlitkjtl hur hddlrkim ey prlslitkim kt js iht hi`y chivliklit jia qukcg (`kgl kts ahokijtkim chopltkthr Glurkm), eut j`sh alcjalit jia upscj`l. ]l wk`` lopnjskzl tnl Tlrtuh@kil‛s javjicla ojcnkilry, sustjkijek`kty kiktkjtkvls, prlokuo quj`kty, jia al`lctje`l jvhrs tnrhumn hur vjrkhus prhohtkhi tlcnikquls. Qnl prkcl phkit wk`` el nkmnlr tnji htnlr chopltkthrs elcjusl hd hur elttlr quj`kty jia tjstl. ]l prhvkal j ohrl `uxurkhus hddlrkim, wnkcn ks rllctla ki tnl prkcl. Hur prhohtkhis wk`` dhcus hi kicrljskim tnl jwjrlilss jia lxphsurl wnk`l mjkikim ilw custholrs. c ustholrs. Qnks wk`` el tjrmltla th E5C jia E5E ojrglts. Hur tlcnikquls kic`ual utk`kzkim euskilss pjrtilrsnkps, trjaktkhij` ojss javlrtkskim, sthrl lxplrklicl, shckj` olakj p`jtdhros, jia htnlr uikqul oltnhas. ]l njvl th ojgl surl tnjt hur prhohtkhij` lddhrts wk`` el slli ey wlj`tny chisuolrs, hr plhp`l wk``kim th euy jt hur prkcl `lvl`. Ilsprlssh njs stjrtla th ojgl strkals th elchol ohrl phpu`jr ki tnl \.S., eut wl el`klvl cnjimls wktn `hcjtkhi, akstrkeutkhi, jia `hmkstkcs wk`` el javjitjmlhus. J`him wktn lxpjiakim th ohrl nkmn-lia gktcnliwjrl rltjk`lrs jia alpjrtolit sthrls, wl wjit th p`jcl hur prhauct ki jkrphrts jia php-up snhps. Qnks wk`` mkvl Tlrtuh@kil jcclss th ilw custholrs jia crljtl ohrl lxcktlolit dhr tnl prhauct. ]l wk`` j`sh chitkiul ji hi`kil p`jtdhro (wlesktl jia sktls `kgl Jojzhi) elcjusl hd tnl mrhwkim prldlrlicl dhr hi`kil snhppkim. ]l p`ji th kicrljsl sj`ls jia `hyj`ty tnrhumn vjrkhus hut`lts alscrkela ki hur jctkhi p `jis. Ilsprlssh‛s Tlrtuh@kil ojcnkil jia cjpsu`ls prhvkal j al`kckhus arkig tnjt ks ejcgla wktn j mrljt chopjiy7 wl el`klvl kd tnks cji el prhplr`y choouikcjtla jia hddlrla th Jolrkcjis, kt cji ah wl`` ki tnks ojrglt. .
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Jctkhi V`jis Jctkhi V`ji #: Qkt`l2 Hi`kil Ilsprlssh Ojcnkil Skou`jtkhi Heblctkvl2 Qh laucjtl chisuolrs jehut tnl prhauct hddlrkim jia rjksl jwjrlilss jehut hur erjia. Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 j wjrlilss8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 Qlcn Sjvvy Vlhp`l (k.l2 [huim Akmlrjtk, Lxlcutkvl Suktls, Iltwhrgla Ilkmnehrs) Alscrkptkhi2 ]l wk`` stjrt j prhmrjo hi tnl Ilsprlssh wlesktl ejsla ki tnl \iktla Stjtls, wnlrl chisuolrs cji try hut tnl Tlrtuh@kil Ojcnkils hi`kil ki ji kitlrjctkvl wjy. Chop`ltkim tnl skou`jtkhi wk`` prhvkal j chddll cup, hr shol htnlr gkia hd kiclitkvl, tnjt chols wktn j purcnjsl hd j Tlrtuh@kil chddll ojcnkil. Ulsphiskek`kty2 ]lesktl Alvl`hpolit, Ojrgltkim Ulsljrcn, Vrhohtkhis Euamlt2
Ojrgltkim Ulsljrcn (]njt whu`a el tnl elst custholr kiclitkvls8)2 $:<6,666
]lesktl Alvl`hpolit (Crljtkhi hd tnl skou`jtkhi)532
$<6,666
Vrhohtkhi hd tnl skou`jtkhi2
$:66,66
Qhtj`2 $366,666
Oljsurlolit2 Johuit hd Tlrtuh@kil chddll ojcnkil purcnjsla tnrhumn tnks skou`jtkhi
53 ]him, Chiikl. ‐Nhw ‐Nhw Oucn Snhu`a j ]lesktl Chst [hu8 [hu8 J Aliktkvl Vrkckim Mukal Dhr [hu.‟ ]lesktl Euk`alr Lxplrt. L xplrt. Hcthelr H cthelr 3:, 56:=. Jcclssla Ihvloelr 5>, 56:=. nttps2//www.wlesktle nttps2//www.wlesktleuk`alrlxplrt.cho/nhwuk`alrlxplrt.cho/nhw-
Vjml 53
Jctkhi V`ji #5 Qkt`l2 Erljgrhho Tlrtuh@kil Chddll Cjpsu`ls Aksplislr Heblctkvl2 Qh mjki ohrl ojrglt snjrl drho whrgkim c`jss custholrs tnrhumn j ijturj` livkrhiolit. Kssuls2
Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw ah kicrljsl hur ojrglt snjrl ki tnl \S8 Nhw ah wl mlt ilw custholrs th swktcn th Tlrtuh@kil8 Qjrmlt Ojrglt2 Chrphrjtl Chopjikls, Djst-Vjcla ]hrgp`jcl, Nkmnlr Kichol Lop`hylls, E5E Ojrglt Alscrkptkhi2 ]l wjit th sl`` hur ojcnkils th ekm chrphrjtl chopjikls jia `lt whrglrs cnhhsl tnlkr djvhrktl chddll cjpsu`ls tnrhumn ji upscj`l tje`l thp ‐vliakim ojcnkil.‟ Ulsphiskek`kty2 Akstrkeutkhi jia @hmkstkcs Euamlt (plr hdcl)2
Qje`lthp Tliakim Ojcnkil512 $5,:<6
Ojcnkil**5<2 $:36 Vhas (plr :66)2 $<6 $55:,366* Euamlt dhr :66 hdcls2 hdcls2 $55:,366*
Ojkitlijicl slrvkcl (:6 stjdd oloelrs)2 $166,666 * ohrl kd tnly hralr ohrl phas. Vhas wk`` el sh`a drho tnl ojcnkil dhr $: Oljsurlolit2 Johuit hd chddll cjpsu`ls sh`a tnrhumn erljg rhho kistj``jtkhis
51 ‐Sl`lctkvlia® ‐Sl`lct kvlia® Chstll Vha Skim`l-S Skim`l-Slrvl lrvl Tliakim Ojcnkil. Ojcnkil.‟‟ Zuk`` Zuk``.cho. .cho. Jcclssla Ihvloelr 5>, 56:=. nttps2//www nttps2//www.quk``.cho/sl`lctkvlia-ch .quk``.cho/sl`lctkvlia-chstll-pha-skim`l-slrvl-vl stll-pha-skim`l-slrvl-vliakim-ojc iakim-ojcnkil/ces/<3:635 nkil/ces/<3:635:4.nto`8nkalaksrup:4.nto`8nkalaksruptkvl?:&coXooc?SLOXV@JXI\@@X<3:63 tkvl?:&coXoo c?SLOXV@JXI\@@X<3:635:4&ochal?SLOXV@JXI\@@ 5:4&ochal?SLOXV@JXI\@@X<3:635:4&mc X<3:635:4&mc`ka?Cb6G `ka?Cb6GCZkJbHXZEUC1 CZkJbHXZEUC1JJUKsJA5Ds^Vc@=e@jcjZgv\zpr[`5AE5>k^Gvmg\@Uuao@MZ1C-6@aKVR4L5i\jJv]pLJ@wXwcE&mc`src?jw.as. 5< ‐Lsprlssh Ojcnkils jia Chstll Ojglrs rho Ilsprlssh.‟ Ilsprlssh. Jcclssla Ihvloelr 5>,
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Jctkhi V`ji #3 Qkt`l2 Euskilss Chidlrlicl Elvlrjml Vrhvkalr Heblctkvl2 Qh kicrljsl jwjrlilss hd Ilsprlssh Tlrtuh@kil ojcnkils jia j``hw phtlitkj` custholrs th try tnl chddll. Kssuls2
Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw ah wl mlt ilw custholrs th swktcn th Tlrtuh@kil8 Nhw cji wl crljtl custholr jwjrlilss tnrhumn whra hd ohutn8 Qjrmlt Ojrglt2 Euskilss Vrhdlsskhij`s (`kgl Lxlcutkvl Suktls) Alscrkptkhi2 ]l p`ji th prhvkal Ilsprlssh elvlrjmls jt prlstkmkhus lvlits jia euskilss chidlrlicls sucn js Dhrels ]holi‛s Suookt hr ]SB.A. Qnks j``hws hur tjrmlt ojrglt th tjstl tnl prhauct ki j ijturj` slttkim wktnhut elkim ‐sh`a‟ kt ki j akrlct wjy. Ulsphiskek`kty2 Vue`kc Ul`jtkhis, Lvlit V`jiikim, Akstrkeutkhi, jia @hmkstkcs Euamlt (plr lvlit)2
:5 hz. Cups (plr :,666)542 $3< Chddll (plr :,666)2 $<66
Qhtj`2 $<3<
Oljsurlolit2 Sjtksdjctkhi survly survly rlsu`ts drho drho tnl chddll chddll tje`ls
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Jctkhi V`ji #1 Qkt`l2 Nhtl` Uhho Vjrtilrsnkp Heblctkvl2 Qh kicrljsl jwjrlilss hd Ilsprlssh Tlrtuh@kil ojcnkils jia j``hw phtlitkj` custholrs th try tnl chddll. Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 j wjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Nhw cji wl crljtl custholr jwjrlilss tnrhumn whra hd ohutn8 Nhw ah wl mlt ilw custholrs th swktcn th Tlrtuh@kil8 Qjrmlt Ojrglt2 Ojrglt2 Nhtl`s wktn Euskilss Qrjvl`lrs, Chrphrjtl Hdcl Lop`hylls, ]lj`tny Tjcjtkhilrs7 E5E Ojrglt Alscrkptkhi2 Ilsprlssh wk`` pjrtilr wktn clrtjki nhtl` cnjkis (k.l. Loejssy L oejssy Suktls, Ojrrkhtt) th p`jcl Tlrtuh@kil ojcnkils ki lvlry rhho js tnl aldju`t cjddlkil jpp`kjicl. Ulsphiskek`kty2 Vue`kc Ul`jtkhis, Akstrkeutkhi, jia @hmkstkcs Euamlt (plr rhho)2
Ojcnkil2 $:36 Vhas2 $:5
Qhtj`2 $:15
Oljsurlolit2 Iuoelr hd rhhos ehhgla, drlqulicy hd ehhgkims, jia iuoelr hd phas usla ki j yljr jt tnl nhtl`s
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Jctkhi V`ji #< Qkt`l2 @koktla Qkol Vhp-\p Snhps Heblctkvl2 Qh rjksl lxcktlolit jia lichurjml plhp`l th snhp jia purcnjsl Tlrtuh@kil. Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Qjrmlt Ojrglt2 Nkmn-Lia jia Lxplrklitkj` Snhpplrs7 plhp`l wnh libhy njvkim ji ki-sthrl snhppkim lxplrklicl jia `kgl th limjml ki nypla up lvlits Alscrkptkhi2 J php-up snhp wk`` crljtl lxcktlolit jia ojgl euykim tnl Tlrtuh@kil ohrl hd ji lxplrklicl rjtnlr tnji bust j purcnjsl. Mkvli j tkol prlssurl, ojiy plhp`l ojy dll` kic`kila th cnlcg hut wnjt kt ks j`` jehut jia snhp wnk`l tnly cji. Ulsphiskek`kty2 Vrhohtkhi, Ojrgltkim Ulsljrcn, Akstrkeutkhi, jia @hmkstkcs Euamlt2
Vhp-\p Ehhtn5=2 $5,666-$:6,666 Stjdd (5 plhp`l)2 $56,666
Qhtj`2 $55,666-$36,666
Oljsurlolit2 Ulvliul mlilrjtla ey php-up snhps.
5=
Erhwi, Cjrh`yi O. ‐Ilw Hpphrtuikt Hpphrtuiktkls kls Ki Ultjk`, Vhp-\p Snhps, jia Drjicnksls. Drjicnksls.‟‟ E`jcg
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Jctkhi V`ji #4 Qkt`l2 Ki-Sthrl Alohistrjtkhis jia Qjstl Qlstkim Heblctkvl2 Qh mkvl custholrs tnl hpphrtuikty th sll tnl Tlrtuh@kil ki jctkhi jia sll nhw kt whrgs/wny kt ks elttlr tnji htnlr chddll ojcnkils. Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 Nkmn Lia Snhpplrs Alscrkptkhi2 Ilsprlssh ejrkstjs jia stjdd wk`` alohistrjtl tnl jek`ktkls hd tnl Tlrtuh@kil jia crljtl sjop`l jrtksji chddlls dhr snhpplrs. Qnly wk`` j`sh el je`l th jiswlr jiy qulstkhis tnjt snhpplrs ojy njvl jehut tnl prhauct. Ulsphiskek`kty2 Akstrkeutkhi jia @hmkstkcs Euamlt2
Sj`ls plrshi sj`jry2 $16,666 Oljsurlolit22 Ohikthr dhht trjdc ki sthrls jia trjcg sj`ls Oljsurlolit
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Jctkhi V`ji #= Qkt`l2 Ki-Sthrl Aksp`jy jia Tksuj`s Heblctkvl2 Crljtl j elttlr jia ohrl vksuj``y jpplj`kim snhppkim lxplrklicl Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 [huim Djok`kls, Sueureji Vjrlits, Nholhwilrs Alscrkptkhi2 Kichrphrjtkim ki-sthrl aksp`jys jia vksuj`s wk`` nl`p custholrs ijvkmjtl tnl sthrls ljsklr. Elkim je`l th c`ljr`y sll wnlrl tnl prhauct wk`` j``hw j ``hw dhr ohrl lxphsurl. Jlstnltkcj``y p`ljskim vksuj`s wk`` litkcl phtlitkj` purcnjslrs th cnlcg hut Tlrtuh@kil. Ulsphiskek`kty2 Vrhohtkhis, Mrjpnkc Alskmi, Akstrkeutkhi, @hmkstkcs Euamlt2
Ki-Sthrl Aksp`jy5>2 $5,666 (plr sthrl) Oljsurlolit22 Ohikthr dhht trjdc ki sthrls jia trjcg sj`ls Oljsurlolit
5>
‐Ql \`tkojtl Mukal Lstlctkvl Ki-Sthrl Aksp`jy Javlrtkskim. Javlrtkskim.‟‟ Ej`` Ej``jitkil. jitkil. Ihvloelr 63,
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Jctkhi V`ji #> Qkt`l2 Vrkit Javlrtkslolits ki Qkol jia Ilw [hrglr Ojmjzkils Heblctkvl2 Qh mlilrjtl ohrl lxphsurl jia alojia dhr tnl Ilsprlssh‛s Tlrtuh@kil Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl akddlrlitkjtl hur prhaucts ki hralr th lxpjia wnk`l ojkitjkikim hur currlit custholr ejsl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 ]lj`tny, Laucjtla Euskilss Vlhp`l jia Uljalrs Alscrkptkhi2 Qh mjki ohrl phpu`jrkty jia vkskek`kty johim Jolrkcjis kivh`vla wktn euskilss, javlrtkslolits wk`` el p`jcl ki thp-rjtla ojmjzkils. Qkol jia Ilw [hrglr 5; jrl rlja ey plhp`l wnh jrl wk``kim th euy jt Ilsprlssh‛s prkcls. Qnhsl wnh rlja tnlsl dhros hd olakj tlia th dll` `kgl tnhumnt `ljalrs jia wjit th njvl kiihvjtkvl, prlstkml tlcnih`hmy, wnkcn ks nhw tnl ojcnkil jia chddll wk`` el ojrgltla. Ulsphiskek`kty2 Vrhohtkhi, Vue`kc Ul`jtkhis, Olakj Euamlt2
Du`` Vjml Ch`hr Ijtkhij` Ja (UHE 11x)362 $344,466 Oljsurlolit2 Iuoelr hd Tlrtuh@kils purcnjsla jdtlr tnl ja wjs p`jcla
5; ‐Ojmjzkils hr tnl olmj-rkcn. olmj-rkcn.‟‟ Ilw [hrg Vhst. Alcloel Alcloelrr 6>, 56:1. Jcclssla Ihvloelr 5>, 56:=. nttps2//i nttps2//iyphst.cho/56:1/:5 yphst.cho/56:1/:5/6>/ojmjzkils- /6>/ojmjzkils-hr-tnl-ol hr-tnl-olmj-rkcn/. mj-rkcn/.
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Jctkhi V`ji #; Qkt`l2 Cl`lerkty Liahrslolit Heblctkvl2 Qh jttrjct ilw juaklicls jia alohmrjpnkcs ey ojgkim j cl`lerkty tnl djcl hd ‐Tlrtuh@kil‟ Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl akddlrlitkjtl hur prhaucts ki hralr th lxpjia wnk`l ojkitjkikim hur currlit custholr ejsl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 [huim Jau`ts jia Mrhwkim Djok`kls Alscrkptkhi2 ]l wk`` njvl Hprjn liahrsl hur prhauct th jttrjct custholrs tnjt trust jia jaokrl nlr. Qnhsl uijwjrl hd hur prhauct hddlrkim wk`` elchol kitlrlstla jia njvl j phsktkvl jsshckjtkhi wktn Ilsprlssh‛s Tlrtuh@kil. Ulsphiskek`kty2 Vue`kc Ul`jtkhis, Olakj, Vrhohtkhis Euamlt2
Tjrkls ejsla hi cl`lerkty3:2 $56 Ok``khi Oljsurlolit2 Iuoelr hd Tlrtuh@kil purcnjsla jdtlr cl`lerkty wjs jaala th prhohtkhij` ojtlrkj`
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Jctkhi V`ji #:6 Qkt`l2 Choolrckj`s hi Ilws jia Qrjvl` Cnjiil`s Heblctkvl2 Qh mlilrjtl ohrl lxphsurl jia alojia dhr tnl Ilsprlssh‛s Tlrtuh@kil. Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw ah wl akddlrlitkjtl hur prhaucts ki hralr th lxpjia wnk`l ojkitjkikim hur currlit custholr ejsl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 ]lj`tny, laucjtla laucjtla plhp`l kitlrlstla kitlrlstla ki euskilss, trjvl`kim, trjvl`kim, jia cu`turl Alscrkptkhi2 Hi phpu`jr jia nljvk`y vklwla cnjiil`s, javlrtkslolits wk`` prhaucl lxphsurl jia kitlrlst ki Ilsprlssh‛s Tlrtuh@kil. QT prhmrjos `kgl Qrjvl` Cnjiil` hr NMQT rljcn hur tjrmlt ojrglt (rjimkim drho ok``liikj`s th ejey ehholrs). Tklwlrs hd tnlsl cnjiil`s jrl kitlrlstla ki cu`turl jia currlit lvlits7 tnl Tlrtuh@kil‛s m`hej` jsshckjtkhi jia tlcnih`hmy wk`` el lopnjskzla ki tnlsl jas th litkcl tnl juaklicl. Ulsphiskek`kty2 Vrhohtkhi, Vue`kc Ul`jtkhis, Olakj Euamlt2
Hil 36-slchia ja hi prkol tkol 352 $:5,666 Oljsurlolit2 Johuit hd vklwlrs lxphsla th javlrtkslolits
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Jctkhi V`ji #:: Qkt`l2 Vrhauct V`jclolit ki QT Snhws Heblctkvl2 Qh kicrljsl jwjrlilss jia lxphsurl hd Tlrtuh@kil‛s prhauct hddlrkim Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Qjrmlt Ojrglt2 ]lj`tny plhp`l wnh wjtcn snhws hi QT hr strljokim Alscrkptkhi2 Suet`y sllkim hur prhauct ki usl ey tnlkr djvhrktl cnjrjctlrs, vklwlrs hd QT snhws `kgl Ohalri Djok`y 33 wk`` el jwjrl hd hur prhauct‛s hddlrkim. Qnl juaklicl ojy sllg th `ljri ohrl jehut wnjt wl njvl th hddlr, hr jt tnl `ljst rlchmikzl hur prhauct jdtlr tnl kiktkj` lxphsurl. Sll Jppliakx dhr cnjrt hd nkmn`y rjtla QT snhws johim jdulit vklwlrs. Ulsphiskek`kty2 Vue`kc Ul`jtkhis, Olakj, @hmkstkcs Euamlt312 $:.< Ok``khi Oljsurlolit2 Johuit hd vklwlrs hd lpkshals dljturkim hur prhauct
33 Al Ohrjls, @ksj, jia Ajvka E`hho. ‐]njt T Slrkl Slrklss Ah Ukcn Jia Sojrt Vlhp`l ]jtcn8 [hu Okmnt El Surprksla.‟ Alja`kil. Buil ::, 56:1. Jcclssla Ihvloelr 5>, 56:=. nttp2//alja`kil.cho/56:1/64/tv-slrklsohst-wjtcnla-rkcn-laucj ohst-wjt cnla-rkcn-laucjtla-vklwlrs-=>= tla-vklwlrs-=>=163/. 163/.
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Jctkhi V`ji #:5 Qkt`l2 Livkrhiolitj` Sustjkijek`kty/Ulcyc`kim Sphishrla Lvlit Heblctkvl2 Qh jsshckjtl hur erjia wktn sustjkijek`kty jia htnlr livkrhiolit kssuls Kssuls2
Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl akddlrlitkjtl hur prhaucts ki hralr th lxpjia wnk`l ojkitjkikim hur currlit custholr ejsl8 Nhw cji wl crljtl custholr jwjrlilss tnrhumn whra hd ohutn8 Nhw ah wl chitkiul th el shckj``y rlsphiske`l jia rlaucl hur ojtlrkj` wjstl8 Qjrmlt Ojrglt2 Livkrhiolitj``y drklia`y jia chisckhus chisuolrs Alscrkptkhi2 ]l wk`` nhst jia sphishr jia lvlits dhr rlcyc`kim jia c`ljikim up jrljs, kic`uakim rlcyc`kim ojtlrkj` jsshckjtla wktn Tlrtuh@kil chisuoptkhi. Vlhp`l wk`` dll` mhha jehut pjrtkckpjtkim jia chisuokim hur prhaucts gihwkim wl cjrl jehut hur p`jilt. Ulsphiskek`kty2 Lvlit p`jiikim, Vrhohtkhi, @hmkstkcs Euamlt3<2 $= Ok``khi Oljsurlolit2 Johuit hd jttlialls jt lvlits
3<
Syohias, Vltlr. ‐Nhw th Euamlt hr rjalsnhws jia Lvlits.‟ OjrgltkimVrhs. Slptloelr >,
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Jctkhi V`ji #:3 Qkt`l2 ‐Snhw \s [hur Crljtkhi‟ Shckj` Olakj Cjopjkmi Heblctkvl2 Qh djck`ktjtl kitlrjctkvl jia akrlct ojrgltkim th rljcn jia ki rlturi lichurjml chisuolrs th prhohtl hur prhauct. Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl akddlrlitkjtl hur prhaucts ki hralr th lxpjia wnk`l ojkitjkikim hur currlit custholr ejsl8 Nhw cji wl crljtl custholr jwjrlilss tnrhumn whra hd ohutn8 Qjrmlt Ojrglt2 Ojrglt2 Qlcn Sjvvy Vlhp`l, Shckj` Olakj Kiuliclrs, Chddll Chiihksslurs Alscrkptkhi2 ]l wk`` jsg hur custholrs hi shckj` olakj th phst tnlkr chddll arkigs ojal wktn hur Tlrtuh@kil ojcnkil wktn tnl njsntjm, #OyIlsprlssh. #OyIlsprlssh. Hur djvhrktl crljtkvl hils wk`` el dljturla jia tnl phsts wktn tnl ohst `kgls wk`` wki j prkzl. p rkzl. Ulsphiskek`kty2 Vrhohtkhis, Ojrgltkim Ulsljrcn Euamlt2 Drll Oljsurlolit2 Johuit hd rlsphisls (`kgls, choolits, phsts, dh``hws) hi shckj` olakj rlsu`tkim drho cjopjkmi
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Jctkhi V`ji #:1 Qkt`l2 Jkrphrt V`jclolit Vrhohtkhi Heblctkvl2 Qh rljcn custholrs ki ilw jrljs jia mjki ohrl lxphsurl Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Nhw ah wl mlt ilw custholrs th swktcn th Tlrtuh@kil8 Qjrmlt Ojrglt2 ]lj`tny Qrjvl`lrs Alscrkptkhi2 ]l wjit th prhvkal rltjk` lxplrklicls ki jrljs tnjt njvl iht elli rljcnla ylt. Jkrphrts njvl j `ht hd trjdc wktn plhp`l wk``kim th euy jia snkp prhaucts th tnlkr nhol. ]l el`klvl tnks mkvl Tlrtuh@kil ohrl lxphsurl jia erkim ki ohrl sj`ls. Ulsphiskek`kty2 Vrhohtkhi, Ojrgltkim Ulsljrcn, Akstrkeutkhi, jia @hmkstkcs Euamlt2
Ejcg`kt Akhrjoj (Mjtl/Qlrokij` jia Ejmmjml C`jko) 342 Ujiml hd $3,<66 - $;,;66 plr ja plr 1 wllg plrkha Oljsurlolit2 Ulvliul mlilrjtla jt jkrphrt sthrls
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Jctkhi V`ji #:< Qkt`l2 Kitlrijtkhij` Cjopjkmi Heblctkvl2 Qh chiilct tnl wjy Jolrkcjis vklw Tlrtuh@kil th kts succlss jia Lurhplji kojml Kssuls2
Nhw ah wl kicrljsl hur erjia jwjrlilss8 Nhw ah wl kicrljsl hur ojrglt snjrl ki tnl \iktla Stjtls8 Nhw ah wl succlssdu``y prhohtl hur prhaucts th j erhjalr juaklicl8 Nhw cji wl koprhvl hur erjia kojml8 Nhw ah wl akddlrlitkjtl hur prhaucts ki hralr th lxpjia wnk`l ojkitjkikim hur currlit custholr ejsl8 Nhw ah wl kicrljsl jia rltjki ilw custholrs8 Qjrmlt Ojrglt2 ]lj`tny, shpnkstkcjtla chisuolrs kitlrlstla ki trjvl` jia cu`turl Alscrkptkhi2 Qnl cjopjkmi wk`` prhohtl Ilsprlssh‛s jsshckjtkhi th htnlr chuitrkls. Qnhsl wnh jaokrl Lurhplji tjstls wk`` el jttrjctla th tnl Tlrtuh@kil wnli tnly sll kt usla ey akddlrlit cu`turls. Qnl cjopjkmi wk`` snhw tnjt wnk`l wl j`` `kvl ki akddlrlit p`jcls wl j`` `hvl chddll c hddll jia Ilsprlssh. Ulsphiskek`kty2 Vrhohtkhi, Vue`kc Ul`jtkhis, Olakj
Euamlt2 Akstrkeutkhi2 $3<6,666
Dk`okim3=2 $<66,666 Qhtj`2 $><6,666
Oljsurlolit2 Iuoelr hd Tlrtuh@kil Ojcnkils ehumnt jdtlr ja jkrla
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Jppliakx
