Module 1: Target Market Insights and Data SECTION 1.1 Introduction: Mindsets for Success SECTION 1.2 The Business Intelligence SECTION 1.3 Your Bigger Contribution SECTION 1.4 Target Market Insights and Data SECTION 1.5 Customer Nightmares and Miracles SECTION 1.6 Trigger Words Module 2: Competitive Intelligence, Part 1 SECTION 2.1 Competitive intelligence - Introduction SECTION 2.2 Identifying & Reverse Engineering Competitors SECTION 2.3 Traffic Statistics and Traffic Sources SECTION 2.4 Advertising Budgets SECTION 2.5 Demographics and Geography SECTION 2.6 High ROI Keywords Module 3: Competitive Intelligence, Part 2 SECTION 3.1 Competitive Ad Copy and Landing Pages SECTION 3.2 Competitive Sales Analysis and Swipe File SECTION 3.3 Buying Pattern Analysis SECTION 3.4 Reverse Engineering Technology Module 4: Branding and Core Story SECTION 4.1 Creating a Long Term Branding Strategy: Overview SECTION 4.2 Using Competitive and Client Intelligence for Branding SECTION 4.3 Crafting the Elements of Your Core Story SECTION 4.4 Naming to Create Higher Perceived Value SECTION 4.5 Drafting Your UVP and USP Module 5: Persuasion Essentials, Part 1 SECTION 5.1 Reality Bubbles SECTION 5.2 Speak Your Client s Language SECTION 5.3 Demonstrate Deep Understanding SECTION 5.4 Creating a Reachable Hero SECTION 5.5 Leading and Pacing Module 6: Persuasion Essentials, Part 2 SECTION 6.1 Persuading Through Story SECTION 6.2 Advanced Persuasion Techniques: Overview SECTION 6.3 Top Hypnotic Sales Techniques SECTION 6.4 What NOT To Do! (Persuasion and Hypnotic Sales Techniques) SECTION 6.5 High Performing Sales Close Techniques Module 7: Crafting a Sales Process: Overview SECTION 7.1 Complete Overview SECTION 7.2 Walk Through of the Full Process SECTION 7.3 Competitive Sales Process Analysis SECTION 7.4 Define Your Sales Process Module 8: Creating a Core Offer SECTION 8.1 Core Offer: Why You Need One SECTION 8.2 How to Create an Irresistible Offer SECTION 8.3 Reframing SECTION 8.4 Offer Optimization Framework Module 9: Writing Compelling Copy For Your Core Offer SECTION 9.1 SECTION 9.2 SECTION 9.3
How to Create Copy that Compels and Converts, Part 1 How to Create Copy that Compels and Converts, Part 2 How to Create Copy that Compels and Converts, Part 3
SECTION 9.4 Editing the Document, Part 1 SECTION 9.5 Editing the Document, Part 2 Module 10: Additional Core Offer Sales Resources SECTION 10.1 Creating the Sales Page SECTION 10.2 Refining Your Pitch SECTION 10.3 Six Direct Mail Letters Module 11: Creating a Tripwire SECTION 11.1 Why and When You Should Use a Tripwire SECTION 11.2 Choosing the Right Tripwire SECTION 11.3 More Tripwire Examples Module 12: Creating a Lead Magnet SECTION 12.1 Why Everyone (Even You) Needs A Lead Magnet SECTION 12.2 Choosing the Right Lead Magnet SECTION 12.3 Lead Magnet Checklist SECTION 12.4 Lead Magnet - Landing Page Checklist Module 13: Creating Profit Maximizers SECTION 13.1 Why You Need Profit Maximizers SECTION 13.2 Creating Profit Maximizer Offers SECTION 13.3 CPA, JVs & Affiliate Offers Module 14: Writing Compelling Email Sequences, Part 1 SECTION 14.1 Overview SECTION 14.2 The Authenticity List SECTION 14.3 Drafting Your Hook SECTION 14.4 Connecting Through Conflict, Flaws, and Lessons SECTION 14.5 Bullets SECTION 14.6 Long vs. Short SECTION 14.7 Call to Action SECTION 14.8 Sequences and Thematic Threads Module 15: Writing Compelling Email Sequences, Part 2 SECTION 15.1 SECTION 15.2 SECTION 15.3 SECTION 15.4 SECTION 15.5 SECTION 15.6 Module 16: Lead
Email KPIs Email List Building Tactics Warming Up a Cold List List Connection Maintenance Tricks & Tips Segmentation and Tracking Templates & Resources to Customer Conversion Sequences
SECTION 16.1 Conversion Sequence - Overview SECTION 16.2 E-mail Copy Framework SECTION 16.3 Conversion Sequence - Brainstorm Worksheet SECTION 16.4 Email Deliverability - HTML, Video & Text Module 17: Creating a Converting Webinar SECTION 17.1 Overview SECTION 17.2 Introduce Yourself SECTION 17.3 Paint Your Problem SECTION 17.4 Balance Value and Overwhelm SECTION 17.5 Sell Your Solution SECTION 17.6 Crafting Your Registration Process SECTION 17.7 Post-Webinar Sequences SECTION 17.8 Resources and Tools Module 18: Writing Winning Video Sales Letters SECTION 18.1
Overview
SECTION 18.2 Crafting Your Story Hook & Headline SECTION 18.3 Painting the Problem SECTION 18.4 3 Part Call-to-Action SECTION 18.5 Logistics and Deliverability Module 19: Advanced Sales Close Techniques SECTION 19.1 Overview SECTION 19.2 Consultative Selling vs. Parrotting vs. Hard Selling SECTION 19.3 Diagnosing Problems for Yourself SECTION 19.4 Value Selling vs. Selling a Thing SECTION 19.5 Pre-Close Conceptual Buy-In Module 20: Traffic Tracking, Part 1 SECTION 20.1 Lead Source Tracking and Optimization SECTION 20.2 Vital Metrics Dashboard SECTION 20.3 Metrics, Data, & KPIs SECTION 20.4 Arithmetic Rules! SECTION 20.5 Conversion & User Tracking Module 21: Traffic Tracking, Part 2 SECTION 21.1 Email Link Tracking SECTION 21.2 Email Segmentation SECTION 21.3 Google Analytics for Email Tracking SECTION 21.4 Email Campaign Performance SECTION 21.5 Email Lead Tracking - Active and Inactive Leads SECTION 21.6 Email Analytic Tools & Resources List Module 22: Traffic Tracking, Part 3 SECTION 22.1 Test Budgets SECTION 22.2 Looking at existing SEO and Social Data for Test Markets SECTION 22.3 Troubleshooting a Campaign with Poor ROI SECTION 22.4 Determining "Bad Campaign" Cutoffs Module 23: Retargeting and Pixels SECTION 23.1 SECTION 23.2 SECTION 23.3 SECTION 23.4 SECTION 23.5 SECTION 23.6 Module 24: Paid
Retargeting Lists Retargeting and Conversion Pixels Retargeting Sequences Retargeting Ads Recommended Networks Remarketing Grid Media Overview & Swipe
SECTION 24.1 SECTION 24.2 SECTION 24.3 SECTION 24.4 Module 25: Paid
Paid Traffic Overview Swiping on Facebook eCPM Dedicated Email & Mail Drops Google Customer Match Media, Part 1
SECTION 25.1 SECTION 25.2 SECTION 25.3 SECTION 25.4 SECTION 25.5 SECTION 25.6 Module 26: Paid
Facebook Ads General Overview Facebook Ads for Pros - Type Overview, Part 1 Facebook Ads for Pros - Type Overview, Part 2 Facebook Ads for Pros - Type Overview, Part 3 Facebook Ads for Pros - Strategies Facebook Ads for Pros - Tips & Tricks Media, Part 2
SECTION SECTION SECTION SECTION
Linkedin In Ads for Pros - Overview Linkedin In Ads for Pros - Strategy Pinterest Traffic Overview Periscope Traffic Overview
26.1 26.2 26.3 26.4
SECTION 26.5 SECTION 26.6 SECTION 26.7 Module 27: Paid
Instagram Traffic Overview Youtube Traffic Overview Twitter Traffic Overview Media, Part 3
SECTION 27.1 SECTION 27.2 SECTION 27.3 SECTION 27.4 Module 28: Paid
PPC Networks Ad Networks Offline Ads Affiliate Networks Media, Part 4
SECTION 28.1 CPA Networks SECTION 28.2 Traffic Agencies SECTION 28.3 Mobile Ads SECTION 28.4 Google Adwords - Content Networks Module 29: Content Marketing Essentials, Part 1 SECTION 29.1 What Is Content Marketing SECTION 29.2 Your Target Audience SECTION 29.3 What Search Engines Want SECTION 29.4 Content Strategy Module 30: Content Marketing Essentials, Part 2 SECTION 30.1 How to Write Like a Pro SECTION 30.2 Content Writing Secrets SECTION 30.3 Content Creation Templates SECTION 30.4 Overcoming Common Roadblocks SECTION 30.5 Crafting Winning Headlines Module 31: Content Marketing Essentials, Part 3 SECTION 31.1 Publishing Your Content SECTION 31.2 Managing Your Content SECTION 31.3 Generate Clickable Content SECTION 31.4 The Editorial Calendar Module 32: Content Marketing Essentials, Part 4 SECTION 32.1 Promoting Your Content SECTION 32.2 External Link Building SECTION 32.3 Getting on Huge Media Websites SECTION 32.4 Additional Templates & Applications Module 33: Building and Curating a Content Network SECTION 33.1 Overview SECTION 33.2 Different Content Types SECTION 33.3 The Psychology of Making Business Friends SECTION 33.4 Making Your Shortlist & Crafting Contact SECTION 33.5 Email Recognizance Tactics SECTION 33.6 HQ Guest Bloggers For Your Blog SECTION 33.7 Alternative Guest Blogging Ideas Module 34: Delegating and Outsourcing SECTION 34.1 Prioritizing Your Time SECTION 34.2 Automate & Centralize Accountability SECTION 34.3 Finding Help SECTION 34.4 Writing Attractive Hiring Ads SECTION 34.5 Screening Prospective Contractors SECTION 34.6 Creating Online Teams & Company Culture Module 35: Strategic Partners and JVs SECTION 35.1
Webinar and Teleseminar Strategic Partnerships
SECTION 35.2 Syndicate & High Level Masterminds SECTION 35.3 Endorsed Traffic SECTION 35.4 Setting Your Affiliate System Up SECTION 35.5 Finding & Motivating Affiliates Module 36: Creating an Info & Consulting Product Funnel, Part 1 SECTION 36.1 Overview SECTION 36.2 Info Product Idea Bank SECTION 36.3 Info Product Structure SECTION 36.4 Info Product Tips/Tricks SECTION 36.5 Info Product Deliverability Module 37: Creating an Info & Consulting Product Funnel, Part 2 SECTION 37.1 Info Upsell 1: Group Coaching SECTION 37.2 Group Coaching Structure SECTION 37.3 Group Coaching Deliverability SECTION 37.4 Info Upsell 2: High End Consulting or DFY SECTION 37.5 High End Consulting or DFY Deliverability SECTION 37.6 Reframing and Bundling SECTION 37.7 Tools and Resources Module 38: Product Launch Big Picture SECTION 38.1 Launch Essentials Overview SECTION 38.2 Gather Your Assets SECTION 38.3 Creating Your Plan SECTION 38.4 The Precious Feedback Loop Module 39: Instant Start Live Launch SECTION 39.1 Instant Start Live Launch - Broad Overview SECTION 39.2 The Core Product Dilemma SECTION 39.3 Sign Up Sequence SECTION 39.4 Promotion SECTION 39.5 Delivery & Feedback SECTION 39.6 ISLL Tools & Resources Module 40: Momentum Launch SECTION 40.1 Momentum Launch - Broad Overview SECTION 40.2 Make An Offer They Can t Refuse SECTION 40.3 Choosing Your Upsell SECTION 40.4 Momentum Sign Up Sequence SECTION 40.5 Alternative Promotion SECTION 40.6 Delivery & Feedback SECTION 40.7 ML Tools & Resources Module 41: Multi-Tier Launch SECTION 41.1 Multi-Tier Launch - Broad Overview SECTION 41.2 Creating the Labyrinth SECTION 41.3 Swinging Upsell - Downsell SECTION 41.4 Continuity SECTION 41.5 Promotion Ideas SECTION 41.6 Delivery & Feedback SECTION 41.7 MTL Tools & Resources Module 42: Engineering a Rolling/Evergreen Launch SECTION 42.1 Overview SECTION 42.2 Sequential Funnel SECTION 42.3 Evergreen Pages SECTION 42.4 Multi-Video Sequence SECTION 42.5 Note on Scarcity and Tracking Module 43: Conversion Optimization, Part 1
SECTION 43.1 Testing for Mastery SECTION 43.2 A/B Split Tests Overview SECTION 43.3 Heat Map Overview SECTION 43.4 Squeeze Page Conversion Testing Part 1 SECTION 43.5 Squeeze Page Conversion Testing Part 2 SECTION 43.6 Landing Pages Conversion Testing Part 1 Module 44: Conversion Optimization, Part 2 SECTION 44.1 Landing Pages Conversion Testing Part 2 SECTION 44.2 Sales Pages Conversion Testing Part 1 SECTION 44.3 Sales Pages Conversion Testing Part 2 SECTION 44.4 Email Test Variations SECTION 44.5 Email Test Metrics SECTION 44.6 Pop-Up Performance Testing SECTION 44.7 Conversion Tools & Resources Module 45: Automating and Scaling SECTION 45.1 Overcome the Plateau SECTION 45.2 Hyper Delegating SECTION 45.3 Automating Accountability SECTION 45.4 The Threshold of Risk SECTION 45.5 Expansion Planning SECTION 45.6 Long Term Elastic Tools SECTION 45.7 Testing & Performance Measurement BONUS Module 46: Bigger Integrated, Stacked, and Compounded Marketing Strategies SECTION SECTION SECTION SECTION SECTION
46.1 46.2 46.3 46.4 46.5
Overview Stack & Compound Strategy 1 Stack & Compound Strategy 2 Stack & Compound Strategy 3 Wrap-Up
