PROGRAMME: FUNDAMENTALS OF MANAGEMENT TITLE: AEON COMPANY (MALAYSIA)
GROUP MEMBERS: NO 1 2 3 4
NAME MUHAMMAD SYUKRI BIN ROSLAN NUR WANDI ZAWANI BINTI YUSZUZAINI NUR FARIDAH BINTI SAIFUL AZHAR NUR ATIQAH BINTI SULAIMAN
MATRIC NO 2016797703 2016313709 2016110191 2016365523
PREPARED FOR : SIR MAZ IZUAN BIN MAZALAN
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CONTENTS CONTENTS
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ACKNOWLEDGEMENTS INTRODUCTION COMPANY LOCATION PLANNING ORGANIZATIONAL MOTIVATION LEADING CONTROLING COMMUNICATION CONCLUSION REFERENCE
3 4-5 6-7 8-9 10-12 13 14 15 16-17 18 19
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ACKNOWLEDGEMENTS ASSALAMUALAIKUM …
First of all, we want to offer thanksgiving to god for this task finished. With all the commitment and cooperate from our group members, we managed to plan an organization for our task. We also want to thank Sir Maz Izuan for his helpful to teach us about the principle of management that we need most in order to create an organization and always be with us when we facing any problem about this final project. He as well as our lecturer, always offering encouragement so that we can complete this task .The creation of our company gave us more information about the management of any organization in nation. The management process gave the right way to conduct organization. We hope Sir will like our final project.We also thanks to our classmate,senior also to my family because they helping us to finished this assignment. We took around four weeks for finished up our final project. And finally our final project became successfully.
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INTRODUCTION
Corporate Profile ÆON CO. (M) BHD. (formerly known as Jaya Jusco Stores Bhd.) is a leading retailer in Malaysia with a total revenue of RM3.73 billion in the financial year ended 31st December 2009. The Company was incorporated on 15 September 1984. ÆON CO. (M) BHD. was set up in response to the Malaysian Government’s invitation to ÆON Japan to help modernise the retailing industry in Malaysia. The ‘JUSCO’ name today is well established among Malaysians as well as foreigners, especially due to its association with the international ÆON group of companies. . ÆON has established itself as a leading chain of general merchandise stores. ÆON’s constant interior redecoration of stores, to project an image designed to satisfy the ever changing needs and desires of consumers, is clear evidence of this. The Company’s performance has been further enhanced by the management’s acute understanding of target market needs and the provision of a correct product-mix. ÆON’s stores are mostly situated in suburban residential areas, catering to the vast middle income group. The ÆON group of companies consists of ÆON Co. Ltd., and more than 150 consolidated subsidiaries and affiliated companies. In addition to its core general merchandise stores (GMS) plus its supermarket and convenience store operations, ÆON is 4
also active in specialty store operations, shopping center development, operations and services. ÆON group of companies is an integrated Japanese retailer and is active not only in Japan but also in Southeast Asia, China and North America. At all times, in every market, ÆON's activities are guided by the unchanging 'Customer First' philosophy. Its aim is to surpass expectations by combining excellent products with unique personal services that enhance the shopping experience to make the customers smile every time they shop. JAYA JUSCO is set up in Malaysia In 1984, Jaya Jusco Stores Sdn. Bhd. was established in Malaysia, in response to the Malaysian Prime Minister Dato' Seri Dr. Mahathir's request to help modernise the retail industry in Malaysia using the world's most advanced management expertise. Dr. Mahathir believed that the modernisation of the retail industry was crucial for the country's economic growth. Prior to this, in 1983 Dr. Mahathir visited Tokyo and met the then JUSCO Co., Ltd. President, Mr. Takuya Okada to discuss the proposition of bringing the JUSCO name to Malaysia. The talks ended on a positive note and Dr. Mahathir invited JUSCO to set up store in Malaysia. All this was part of Dr. Mahathir's Look East policy for Malaysia.
Following this, a joint venture company was established in September 1984. There were three parties involved: JUSCO Co., Ltd., Japan, Peremba, a leading governmentowned property company and Cold Storage, a premier supermarket chain store.
JAYA JUSCO's aim was to grow with the people of Malaysia through the transfer of expertise from Japan to Malaysia and human resource development, two factors which would contribute greatly to the progress of Malaysia.
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COMPANY LOCATION AEON Taman Maluri Store & Shopping Centre Jalan Jejaka, Taman Maluri Cheras 55100, Kuala Lumpur
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PLANNING COMPANY VISSION AND MISSION VISSION To establish a solid competitive position and achieve continous growth
MISSION To operate as an “international-scale retailing group”, recognized for excellence not only in Japan, but also in other nations
OUR VALUES Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit. We are an inspired, diverse team. We respect and value everyone’s contribution. The health and safety of our people are paramount. We are leader in environment responsibility. Our integrity is never compromised and we make a positive cuntribution to society. We constantly strive to improve in everything we do. Guined by these values, we provides superior returns to our shareholders.
OBEJCTIVES • •
To become the leading nutrition, health and wellness company, trusted by all the skateholders, and to become the reference for creating shared value. To deliver the very best quality in everything they do, to obatian increased marketing share in business •
To achieving the globilzation standing by measuring the market value of your business that operating in others nation •
To improving the profitability of a business
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OUR PRINCIPLES Our Principle regardless of how times may have changed, is to serve the 'Customer First'. We are always mindful of the three keywords which make up the essence and character of the retail industry and must be considered in any development: 'peace', 'people' and 'community'. Ours is a person-to-person business and our existence is deeply intertwined with the people of the regions and societies in which we serve. These precepts remain the same wherever we do business, where we act as a contributing member of the local community.
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People first - employess, people, and products more important
Product quality – focus on their quantity , convenience, variet and price •
Uniformity – consistent in principles, rues, & policy ans strategics •
Long term view – satisfactory level of profits every year
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ORGANIZATIONAL INDEPENDENT NON-EXECUTIVE MANAGER DATO' ABDULLAH BIN MOHD YUSOF
MANAGING DIRECTOR MR. SHINOBU WASHIMAZA
EXECUTIVE DIRECTOR MR. POH YING LOO
NON-INDEPENDENT NON-EXECUTIVE DIRECTOR
INDEPENDENT NONEXECUTIVE DIRECTOR
MR. KENJI HORII
Datuk Syed Ahmad Helmy bin Syed Ahmad
Our company choose the functional structure as the structure in which task and jobs are grouped according to the function they perform within the organization. Moreover, the function structure are based on specialization which is the manager every department will get focus on a particular job or task is order to perform effectively and efficiently. On other hand, the manager also get to closer with their employee. It is because, every task had they do based on cohesive work group. So, at this time they will share opinion, discussion about every task had do they. On the positive side , functional structures also get support task specialization and get help employees develop better job-related skills. In addition, work groups will may be more cohesive because employees work with individual with similar skills and interests and the group’s leader has a common functional orientation with the group members. Finally, this structure supports tight, centralized control and tends to contribute to operational efficiency.
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CHAIN OF COMMAND The important in aspect of working relationship in our company is chain of command. The chain of command delineates the line of authority and responsibility that flows throughout the organization and identifies the supervisor and subordinate relationships (who report to whom) that govern decision making. Ideally, each employee should report to and be accountable to only one supervisor. This is called unity of command. The concept of a well defined chain of command was originally advance by the classical management theorists. In its purest form, the concept is consistent with the bureaucratic organizational system. Although contemporary managers still embrace the idea of a chain of command, the flexibility of the organization to respond to change quickly and proactively may be severely limited when decision making is rigidly tied to the official hierarcy. For that reason, organizations may need to find ways to be flexible in their chain of command and yet find ways to hold people and department accountable for result
SPAN OF CONTROL The important aspect of working relationship is span of control which is the number of employees who report to a single manager. In our organization, we are supposed use span of control which is narrow span of control. We use the narrow span of the control when the tasks are very complex. This also allow the manager to spend more time with each subordinated. Besides that, the manager also will less overcommitted and overburden. It is because the manager with have more time to analyze situation to make effective decision. In our company each our department manager may have more time to analysis situations, make effective decisions & execute the actions associated, with their decisions. Moreover, our manager will be more effective to handle the report of subordinates
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LINE & STAFF RESPONSIBILITIES In our company, each department divided into line position and staff position. The line position is directly involves in delivering product & services of our company. Meanwhile the staff position is to provide support to line position. They can discuss together but only the line position can made decision. In this process we will make some decision with do the delegation. Delegating authority well includes important steps. They are decide which goals or tasks to delegate, make assignment, grant authority, hold responsible / accountable, and monitor. All are essential to the success of the delegation process. For example when have a problem in marketing department, the manager this side will take over this problem. They will settle this problem uses the step of decision making which is identifying opportunities & diagnosing problems, identifying objectives, generating alternatives, evaluating alternatives, reaching decisions, choosing implementation strategies, monitoring & evaluating.So, with this delegation the step of decision making had help the manager to control their department with success.
TYPES OF DEPARTMENTALIZATION Based on our organizational structure, we are using by functional departmentalization. For example, we are gathering all production together, all marketing task together and all finance task together. These mean we doing task & jobs in grouped based to functions they perform within our organization.
LOCUS OF DECISION MAKING (DECENTRALIZED) We maintain the decision making at the lower level, such as the department and employee, which mean decentralized decision making. In this term, if any problem happen, we can refer to the people who are closest to the situation, usually referring to people at the lower level could make better and faster decisions. The employee and subordinates are capable to make decision making. Then, the growing diversity of the working has increased the variability in decision making.
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MOTIVATION Aeon applying the applying the Maslow’s Hierarchy as the motivation approach.
SELF-ACTUALIZATION realizing full potential of employees, their creativity and self-development. so, motivate our employee to stay a long with this company
ESTEEM For esteem needs, the manager should know the skills of employee. Everyone event to accept them and to perceive them as competant andable by their ability with increase on saliry, giving commision and other.
AFFILIATION Affiliation is relate to frienship, love and a feeling of belonging. so, the manager will ensure that the employee will be being part of a group. All deparment will be friendly.
SECURITY company will ensure that had a protection against threats or unsafe working environment. we had have 2 security guard to control our working environment. we are also have cctv to see all the event of everyday. morever, the manager too, will ensure no unfair treatment from manager. PHYSIOLOGICAL For this physiological we had prepared a comfortable working conditions to employees because we are do not want the employees will fie uncomfortable when do their tob. we also give them a commision or some reward to excellent employee or when the company had a good profit.
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LEADING AEON company taking the Follower-Centered Approaches in order to make sure that employees working towards achieving the goals of our organization. We practicing the leadership power focus because here, managers try to motivate rather than control the employees. There are many characteristics of self-leaders. Firstly, managers have the sensitivity to the needs of others. We as a manager in this company show a high consideration towards employees’ ideas and feelings. This encouraged our employees to have the sense of belonging with each other. Furthermore, respect and trust are developed through the practicing of the respect for feeling of other and the mutual trust between managers and workers. The warmth and social rapport with subordinates clearly shows the picture of how our company working. Great bonding between employers and employees could shift our organization of transport services set up the excellence services and products to our customer.
Aeon uses Team Management approach as it is very concerned both of its production and its employees. For instance, the company rewards its loyal employees and their families in terms of receiving life insurance, health care coverage maternity benefits, staff care services and also recreational programmes. 14
CONTROLLING Based on our understandings, organizational control is the systematic process through which business leaders regulate their organizational activities to make them consistent with the expectations established in plans, targets and standards of performance. We had set our plans enlarge our company or in other word to increase more branches of our company besides making our services and products much better and more comfort. In our organization, we had chosen feed forward control which is provide the quality of inputs to prevent problems in transformation For examples, provides the comfortable and peaceful place, set up the relevant charges of services and products and employ a good employee. After that, Concurrent control which is to monitor on going activities to ensures that the transformation process are functioning properly and achieving result. For examples, punctuality of employee during giving services, good attendance services and comfortable place. Beside that, Feedback control which is to discover undesirable output and implement corrective action. For examples, after the transformation process done, we will check the products of materials, such as quality of shoes and so on.
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COMMUNICATION AEON company has choose vertical communication approach as communication method to communicate with our employees. This method works and effective for our businesses until now. Furthermore, we also easy to reach our employees and make them work more effectively and diligently without any pressure or any problems. Vertical communication is a flow of information both up & down the chain of command. This will make us to be more close to our employees. So that’s why we use this communication method as this method is very appropriate with our business that is.
Vertical communication can be used in two ways:
I.
Downward communication – is a message sent from individual at higher levels of the organization to those at lower level. For example, when we want to inform certain matters to our employees, we just direct inform to them. This way of communication being practice all the time in our company.
II.
Upward communication – is a message sent up the line from subordinates to supervisors. This type of communication show that our management also received idea and opinion from our employees or any report from them. Example, if our employees have problem with our public holidays offer or else, they can direct problems to the management team. So we can discuss the problems and find the solution to overcome it.
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Besides that, our company also used other method for our communication. The first one is Oral communication: -
Oral communication is all forms of spoken information, this type of communication preferred by most managers. The simplest example that we can take is during the meeting, it was one of oral communication.
The second is Written communication: -
written communication is letter, memos, policy manuals, reports, forms and other written. This method is the second most common way used by us to communicate with our employees.
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CONCLUSION As the conclusion for our assignment, higher skill of management is required in order to build or create a company (organization). A lot of planning need to do for maintain the company stability. We also know that not only upper level person is important but lower level person is also important for an organization. The managers must have a lot of knowledge to manage the company, employees and marketing. Employees must give full support and commitment to their manager and the company if they want to achieve the company goals. We feel satisfied after we finished this business research in our group. A lot of input and experience we get when we doing this assignment. We are very happy when we can solve and finish this project without any problem. This project can’t be solved without our teamwork and our commitment. We get a lot of benefits from making this project.
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REFERENCE http://www.aeonretail.com.my/ https://prezi.com/-yh42cnswzaf/copy-of-mgt162/ http://www.slideshare.net/alepchamakh/aeon-28813734 http://www.slideshare.net/delgabertan/aeon-presentation-6609136 http://www.slideshare.net/Zafayie/assignment-9431247
REFERENCE BOOK Fundamental Of Management (MGT162)
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