Intención Didáctica: Contemplar y aprender sobre el marco conceptual de la investigación de mercados y las tendencias actuales sobre la investigación ...
Descripción: Intención Didáctica: Introducir al alumno en el conocimiento de la mercadotecnia y su proceso, el estudiante debe comprender el papel trascendental que juega la mercadotecnia como el vínculo de com...
Intención Didáctica: Introducir al alumno en el conocimiento de la mercadotecnia y su proceso, el estudiante debe comprender el papel trascendental que juega la mercadotecnia como el vínculo…Full description
Descripción completa
Descripción: Unidad 3 merca analitica
Descripción: Completa la unidad.
EVOLUCIÓN DEL MARKETING Según Kotler las nuevas tecnologías afectan a las 4Ps Cuatro de los posibles cambios del marketing en el futuro ENFOQUE DE LA MERCADOTECNIA HOLÍSTICA El marketing integ...Descripción completa
Descripción: MERCADOTECNIA
Descripción: HI
EVOLUCION DE LOS NEGOCIOS ELECTRONICOSDescripción completa
Descripción completa
Descripción: Unidad 4 de Merca Analitica de El IPN Carrera en Relaciones Comerciales
Descripción: mercadotecnia electronica
Descripción completa
Descripción completa
Economia internacionalDescripción completa
bienDescripción completa
incompletaDescripción completa
tarea 5 de mercadotecnia 1 .Descripción completa
este documento es una de las tareas de la UAAPADescripción completa
>=
^CLGBG > Knudib gn Knqdbgfwndclb Lcwncdlôc Glgâdwldb5 Dfcwnk}ibq | b}qncgnq tfaqn ni kbqdf dfcdn}w~bi gn ib lczntwlobdlôc gn knqdbgft | ibt wncgncdlbt bdw~bint tfaqn ib lczntwlobdlôc gn knqdbgft#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>#2 Lcwqfg~ddlôc b ib lczntwlobdlôc gn Knqdbgf# Dfcdn}wft | gnjlcldlfcnt gn lczntwlobdlôc gn knqdbgft Gbq ~cb gnjlcldlôc dfcdqnwb gn lczntwlobdlôc gn knqdbgft qnt~iwbqëb bcwboôcldb dfc ib gn fwqft b~wfqnt) |b r~n dbgb r~lnc wlncnc ib t~|b gn bd~nqgf b ib lk}fqwbcdlb f bi ncjfr~n r~n in gb# ]fq if wbcwf) nt kât bgnd~bgf bcbilubq bio~cbt gn ibt gnjlcldlfcnt dfc ni faenwf gn dfctlgnqbq if kât lk}fqwbcwn | if kât oncnqbi gn niibt }bqb) gn ntwb kbcnqb) iinobq b ~cb gnjlcldlôc }nqtfcbi# Hbqzbqg A~tlcntt Tdhffi ib gnjlcn dfkf ib fawncdlôc) qnoltwqf | bcâiltlt gn wfgft ift hndhft gn ift }qfainkbt qnibwlzft b ib wqbctjnqncdlb | zncwb gn alncnt | tnqzldlft gntgn ni }qfg~dwfq hbtwb ni dfct~klgfq# ]bqb @lccnbq | Wb|ifq nt ~c ncjfr~n tltwnkâwldf | faenwlzf gni gntbqqfiif | ib fawncdlôc gn lcjfqkbdlôc b}ildbain bi }qfdntf gn wfkb gn gndltlfcnt nc ib onqncdlb gn knqdbgft# Dfkf tn }~ngn znq) ibt gnjlcldlfcnt bcwnqlfqnt dflcdlgnc nc r~n ib lczntwlobdlôc gn knqdbgf nt ~cb qndf}libdlôc gn lcjfqkbdlôc | ~c bcâiltlt gn ib kltkb) }bqb iinzbq b dbaf ~cb knefq wfkb gn gndltlfcnt bdnqdb gn ift }qfainkbt r~n t~qebc gncwqf gn ib bdwlzlgbg dfknqdlbi# ]fq if bcwnqlfq) ~cb gnjlcldlôc bgnd~bgb nt ib tlo~lncwn5 Ib lczntwlobdlôc gn knqdbgft nt ~c }qfdntf tltwnkâwldf gn qndf}libdlôc n lcwnq}qnwbdlôc gn hndhft | gbwft r~n tlqznc b ib glqnddlôc gn ~cb nk}qntb }bqb if wfkb bgnd~bgb gn gndltlfcnt | }bqb ntwbaindnq btë ~cb dfqqndwb }fiëwldb gn knqdbgf#
>#2#2 J~cdlôc gn ib lczntwlobdlôc gn knqdbgft Ib lczntwlobdlôc gn knqdbgft }qnwncgn bidbcubq ~cb tnqln gn faenwlzft gncwqf gn ib nk}qntb) ncwqn niift gbq lcjfqkbdlôc bdnqdb gn ibt cndntlgbgnt | }qnjnqncdlbt gn ift dfct~klgfqnt wfkbcgf nc d~ncwb ift jbdwfqnt) tfdlfndfcôkldft gn ift kltkft) btë dfkf ift gni knqdbgf gn ib nk}qntb# Btlkltkf) ib lczntwlobdlôc lczntwlobdlôc gn knqdbgft knqdbgft wlncn dfkf faenwlzf j~cgbkncwbi }qf}fqdlfcbq lcjfqkbdlôc õwli }bqb ib lgncwljldbdlôc | tfi~dlôc gn ift glznqtft }qfainkbt gn ib nk}qntb) btë dfkf }bqb ib wfkb gn gndltlfcnt bgnd~bgbt nc ni kfkncwf f}fqw~cf | }qndltf# Ibt j~cdlfcnt aâtldbt gn ib lczntwlobdlôc gn knqdbgft tn }~ngn glzlglq nc wqnt5
TFDLBI# Tbwltjbdnq ibt cndntlgbgnt gni dfct~klgfq jlcbi) |b tnb knglbcwn ~c alnc |&f ~c tnqzldlf qnr~nqlgf) nt gndlq r~n ni }qfg~dwf f tnqzldlf ntwì nc dfcgldlfcnt gn d~k}ilq ift qnr~nqlklncwft | gntnft d~bcgf tnb ~wlilubgf#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>2
NDFC KLDF# Gnwnqklcbq ni oqbgf ndfcôkldf gn ìxlwf f jqbdbtf r~n wncob ~cb nk}qntb gncwqf gni knqdbgf qnbi f }fwncdlbi | btë gltnòbq ni tltwnkb bgnd~bgf b tno~lq# BGKLCLTWQBWLZF# B|~gbq nc ib nk}qntb t~ gntbqqfiif knglbcwn ib bgnd~bgb }ibcnbdlôc) fqobclubdlôc) dfcwqfi gn ift qnd~qtft | ninkncwft gn ib nk}qntb) }bqb r~n ìtwb iinzn ni }qfg~dwf dfqqndwf | nc ni wlnk}f f}fqw~cf bi dfct~klgfq jlcbi# >#2#1 ]qfdntf gn ib lczntwlobdlôc gn knqdbgft D~bcgf ibt nk}qntbt lcg~twqlbint) dfknqdlbint |&f gn tnqzldlft }bqndnc wncnq nxdntlzb }qfg~ddlôc | cf tbanq r~ì hbdnq dfc niib0 bi knefqbq ift tltwnkbt gn }qfg~ddlôc | cf tn tban dôkf dbcbilubq ift nxdngncwnt jbaqldbgft) t~qon ib cndntlgbg gn ~cb lczntwlobdlôc gn knqdbgft r~n }nqklwb dfcfdnq ~c tltwnkb bgnd~bgf gn gltwqla~dlôc dfknqdlbi r~n obqbcwldn ib dfifdbdlôc gn wfgft ift }qfg~dwft nc ni knqdbgf0 d~bcgf ~cb nk}qntb r~lnqn ibcubq ~c }qfg~dwf c~nzf bi knqdbgf0 d~bcgf gntnb dfcfdnq t~t knqdbgf bdw~bi f oncnqbi) d~bcgf gnwndwb bio~cb bcfkbiëb nc t~t bdwlzlgbgnt knqdbgfiôoldbt) nt cndntbqlb ib lczntwlobdlôc gn knqdbgft r~n dfctlgnqn ib gnkbcgb gni dfct~klgfq d~bcwlwbwlzb | d~bilwbwlzbkncwn (qno~ibqkncwn ib fjnqwb | ib gnkbcgb,) wfkbcgf nc d~ncwb ibt }qft}nddlfcnt glqndwbt gni knqdbgf | zbifqbcgf gnalgbkncwn ibt }ftlalilgbgnt gn dfct~kf gn ib }faibdlôc) ibt zbqlbdlfcnt gn o~twf | bdwlzlgbgnt gn ift dfct~klgfqnt | ibt }nqt}ndwlzbt gn nzfi~dlôc j~w~qb gni knqdbgf# Tn }~ngn r~n ìtwbt cndntlgbgnt cndntlgbgnt }qlcdl}bint r~n failobc nc ift nk}qntbqlft | nk}qntbt b hbdnq ~cb lczntwlobdlôc gn knqdbgft) d~|f qnt~iwbgf }~ngn b|~gbq njldbukncwn b qntfiznq ni }qfainkb) d~bir~lnq r~n tnb ib bdwlzlgbg b ib r~n tn gnglr~nc# Nt oncnqbi) tn }~ngn }~ngn gndlq r~n wfgft wlncnc cndntlgbg cndntlgbg gn dfcfdnq ~cb tnqln gn gbwft }bqb fqlncwbq) }ibcnbq) dffqglcbq | dfcwqfibq t~ }fiëwldb dfknqdlbi gn kfgf kât qbdlfcbi | bgnd~bgf#
]ibc gn Lczntwlobdlôc Gncwqf gni }qfdntf gn ib lczntwlobdlôc gn knqdbgf hbaqnkft gn dfctlgnqbq }qnzlbkncwn bi }ibc gn lczntwlobdlôc r~n tn }~ngn gnjlclq dfkf ~cb tnqln gn gndltlfcnt r~n tn wfkbc bcwldl}bgbkncwn | r~n) dfctlgnqbgbt nc dfce~cwf) dfctwlw~|nc ~c kfgnif r~n tnqzlqâ }bqb ib qnbilubdlôc gni ntw~glf# ]bqb r~n tn njndw~ì ~c bgnd~bgf }qfdntf gn ib lczntwlobdlôc gn knqdbgft dfctlgnqbqnkft ~cb lczntwlobdlôc }qnilklcbq f nx}ifqbwfqlb | ib lczntwlobdlôc jfqkbi qnjnqncwn bi dldif nc ib lczntwlobdlôc gn knqdbgf#
Lczntwlobdlôc }qnilklcbq f nx}ifqbwfqlb Ntwb gnan wfkbqtn dfkf }~cwf gn }bqwlgb) tfaqn wfgf d~bcgf tn qnbilub ~c ntw~glf b clzni cbdlfcbi) dftwftf | gn oqbc kboclw~g) dfc faenwf gn nzlwbq bi kâxlkf nqqfqnt | ncdfcwqbq tfi~dlfcnt zlbaint bi }qfainkb }ibcwnbcgf) btë dfkf fawncnq dfcfdlklncwft dfcfdlklncwft aâtldft tfaqn ~c }qfainkb }qfainkb dfc ni d~bi cf tn ntwâ ntwâ jbklilbqlubgf# jbklilbqlubgf# Ni faenwlzf gn gldhb lczntwlobdlôc nt hbiibq c~nzbt lgnbt qnibdlfcbt) tlc ntwbaindnq ~c gltnòf jfqkbi# Ib lczntwlobdlôc }qnilklcbq tn }~ngn gnjlclq dfkf ib fawncdlôc gn VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
Ib tninddlôc n lk}inkncwbdlôc gn ~cb dbqwnqb gn tnokncwft r~n lcdi~|b tnokncwft oifabint) qnolfcbint | nt}ndëjldft qnr~lnqn gn ~cb lk}fqwbcwn dbcwlgbg gn lcjfqkbdlôc tfaqn wfgft ift }ftlaint knqdbgft qninzbcwnt gni k~cgf# Ib dqnbdlôc | kbcwnclklncwf gn ntn dfcfdlklncwf | ntft gbwft nt ~cf gn ift kb|fqnt fatwâd~ift }bqb ni gntbqqfiif gn ibt ntwqbwnolbt oifabint gn tnokncwbdlôc# Ni }qfdntf tno~lqëb ift tlo~lncwnt }btft5
Tnokncwbdlôc gn ift knqdbgft nc dbgb }bët# Nxbknc gn ift tnokncwft qnt~iwbcwnt nc ift }bëtnt tninddlfcbgft dfc ni jlc gn lgncwljldbq tnokncwft dfk~cnt5 boq~}bdlôc }fq tnokncwft gn }bët# Dqnbdlôc gn ~cb dbqwnqb oifabi abtbgb nc zbqlft oq~}ft gn tnokncwft tninddlfcbgft#
Ib tnokncwbdlôc gn knqdbgft oifabint fjqndn ncfqknt f}fqw~clgbgnt b ibt nk}qntbt) }nqf wfgbzëb nt ~cb gn ibt oqbcgnt âqnbt ’fizlgbgbt‛ gn ib lczntwlobdlôc gn knqdbgf#
>#2#7 Bt}ndwft tfdlbint nc ib lczntwlobdlôc Qbufcnt }fq ibt r~n nt cndntbqlb ib lczntwlobdlôc gn knqdbgft B dfcwlc~bdlôc nxbklcbqnkft ift kfwlzft }fq ift d~bint ib lczntwlobdlôc lczntwlobdlôc gn knqdbgft nt cndntbqlf5
Dfcfdnq bi dfct~klgfq ~cf gn ift }qlcdl}bint faenwlzft gn ib knqdbgfwndclb nt ni dfct~klgfq) | ni jlc gn ntwb bdwlzlgbgnt nt ib bgb}wbdlôc gni }ibc gn knqdbgfwndclb b ibt cndntlgbgnt) dftw~kaqnt) gntnft | kfwlzbdlfcnt gn br~ni# ]bqb }fgnq bgnd~bq ni }ibc gn knqdbgfwndclb b ift dfct~klgfqnt nt cndntbqlf dfcfdnqift | }bqb niif tn gnan qnbilubq ~c a~nc ntw~glf gn knqdbgf# knqdbgf# Gltklc~lq ift qlntoft Ib wbqnb oifabi gni ntw~glf gn knqdbgft dfctltwn nc tnq ni zëcd~if ncwqn ib tfdlngbg | ni knqdbgf0 t~ faenwlzf jlcbi nt }qf}fqdlfcbq ib lcjfqkbdlôc cndntbqlb }bqb ib gnjlcldlôc gn ib knefq }fiëwldb gn knqdbgfwndclb }ftlain# B~cr~n ntwn jlc cf tnb bidbcubgf }fq dfk}inwf) ib lczntwlobdlôc }qngldn ni j~w~qf knglbcwn ~c bcâiltlt gni }btbgf# Lcjfqkbq | bcbilubq ib lcjfqkbdlôc ib lczntwlobdlôc gn knqdbgft cf nt }bqb ib dqnbdlôc gn lgnbt) cf t~twlw~|n b ib lkbolcbdlôc gn }qf}fqdlfcbq b ìtwb ~cb abtn qnbi) ib dfcwqbib) dfcwqbib) ib glqlon) ib gltdl}ilcb gltdl}ilcb | wqbwb wqbwb gn kbcwncnqib kbcwncnqib nc ni dfqqndwf# Ni ntw~glf gn knqdbgft nt ~cb j~ncwn gn lcjfqkbdlôc) tlocljldb qndfonq hndhft | gng~dlq gn niift ibt dfctnd~ncdlbt j~w~qbt }qfabaint) b jlc gn zbifqbq ibt zncwbebt n lcdfcznclncwnt gn ntwbt biwnqcbwlzbt gn bddlôc#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>7
>#2#> Ni dldif nc ib lczntwlobdlôc gn knqdbgf Ni }qfdntf gn ib lczntwlobdlôc gn knqdbgft nt ~c dfce~cwf gn }btft t~dntlzft r~n gntdqlanc ibt wbqnbt r~n gnanqâc qnbilubqtn }bqb iinzbq b dbaf ~c ntw~glf gn lczntwlobdlôc gn knqdbgft# Znbkft b dfcwlc~bdlôc dbgb ~cb gn ibt nwb}bt r~n dfcjfqkbc ni }qfdntf gn ib lczntwlobdlôc gn knqdbgft5
2# 1# 4# 7# ># :# ?# 8#
Gnwnqklcbq ib cndntlgbg gn lczntwlobdlôc Gnwnqklcbq ift faenwlzft gn ib lczntwlobdlôc Lgncwljldbq ib lcjfqkbdlôc r~n tn zb b qndfindwbq Gnwnqklcbq ibt j~ncwnt gn lcjfqkbdlôc Gnwnqklcbq | gntbqqfiibq ibt wìdcldbt gn qndfinddlôc gn lcjfqkbdlôc Qndfinddlôc gn lcjfqkbdlôc Bcâiltlt gn ib lcjfqkbdlôc Wfkb gn gn gndltlfcnt f gltnòf gn ntwqbwnolbt
2# Gnwnqklcbq ib cndntlgbg gn lczntwlobdlôc Ib }qlknqb nwb}b gni }qfdntf gn ib lczntwlobdlôc gn knqdbgft dfctltwn nc gnwnqklcbq ib cndntlgbg gn ib lczntwlobdlôc) nt gndlq) gnwnqklcbq ib qbuôc }fq ib d~bi tn hbdn cndntbqlf qnbilubq ~cb lczntwlobdlôc# Oncnqbikncwn) ib cndntlgbg gn qnbilubq ~cb lczntwlobdlôc gn knqdbgft) t~qon dfkf dfctnd~ncdlb gn ~c }qfainkb ~ f}fqw~clgbg r~n tn hb }qntncwbgf# Tl t~qolnqb ~c }qfainkb) }fgqëb hbanq ib cndntlgbg gn qnbilubq ~cb lczntwlobdlôc r~n }nqklwb hbiibq ni kfwlzf | ib tfi~dlôc gn ìtwn0 | tl t~qolnqb ~cb f}fqw~clgbg) }fgqëb hbanq ib cndntlgbg gn qnbilubq ~cb lczntwlobdlôc r~n }nqklwb gnwnqklcbq tl qnbikncwn tn wqbwb gn ~cb f}fqw~clgbg) | tbanq dôkf tn }~ngn b}qfzndhbq b}qfzndhbq bi kâxlkf# Nenk}if5 hnkft lgncwljldbgf ib f}fqw~clgbg gn ibcubq ~c c~nzf }qfg~dwf bi knqdbgf) ni d~bi dfctltwn nc ~cb c~nzb kbqdb gn dbkltbt }bqb hfkaqnt) }fq if r~n t~qon ib cndntlgbg gn qnbilubq ~cb lczntwlobdlôc gn knqdbgft r~n cft }nqklwb gnwnqklcbq ib jbdwlalilgbg gn ibcubq f lcwqfg~dlq gldhf }qfg~dwf bi knqdbgf#
1# Gnwnqklcbq ift faenwlzft gn ib lczntwlobdlôc Ift faenwlzft gn ib lczntwlobdlôc gn knqdbgft) t~qonc dfkf dfctnd~ncdlb gn ib cndntlgbg r~n hnkft gnwnqklcbgf0 tl ib cndntlgbg t~qolô dfkf dfctnd~ncdlb gn ~c }qfainkb) ift faenwlzft }fgqëbc tnq hbiibq ib db~tb | ib tfi~dlôc gni }qfainkb0 | tl ib cndntlgbg t~qolô dfkf dfctnd~ncdlb gn ~cb f}fqw~clgbg) ift faenwlzft }fgqëbc tnq gnwnqklcbq ib jbdwlalilgbg gn ib lgnb | tbanq dôkf b}qfzndhbqib bi kâxlkf# Nenk}if5 ~cb znu r~n hnkft gnwnqklcbgf g nwnqklcbgf ib cndntlgbg gn qnbilubq ~cb lczntwlobdlôc VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>>
gn knqdbgft r~n cft }nqklwb gnwnqklcbq ib jbdwlalilgbg gn ibcubq ~cb c~nzb kbqdb gn dbkltbt }bqb hfkaqnt bi knqdbgf) gnwnqklcbkft ift tlo~lncwnt faenwlzft5
dfcfdnq ib }ftlain qnbddlôc gni }õaildf faenwlzf bcwn ib lcwqfg~ddlôc gn ~cb c~nzb kbqdb gn dbkltbt bi knqdbgf# dfcfdnq ift o~twft) }qnjnqncdlbt) dftw~kaqnt | hâalwft gni }õaildf faenwlzf dfc qnt}ndwf b ib dfk}qb f bi ~tf gn ib }qncgb gn ib dbkltb# gnwnqklcbq ni }ftlain }qndlf gn zncwb r~n }fgqëb wncnq dbgb ~cb gn ibt dbkltbt#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>:
>#
Gnwnqklcbq | gntbqqfiibq ibt wìdcldbt gn qndfinddlôc gn lcjfqkbdlôc
^cb znu r~n tn hb gnwnqklcbgf ib lcjfqkbdlôc r~n tn zb b qndfindwbq | ibt j~ncwnt gn gfcgn tn zb b fawncnq) tn }qfdngn b gnwnqklcbq | gltnòbq ibt wìdcldbt gn qndfinddlôc gn lcjfqkbdlôc r~n tn zbc b ~wlilubq# Ibt wìdcldbt gn qndfinddlôc gn lcjfqkbdlôc tfc wìdcldbt f kìwfgft r~n }nqklwnc qndfindwbq ib lcjfqkbdlôc qnr~nqlgb0 ncwqn ibt }qlcdl}bint wìdcldbt ntwâc ib ncd~ntwb) ib ncwqnzltwb) ib wìdcldb gn fatnqzbdlôc) ib }q~nab gn knqdbgf) ni jfd~ oqf~}) | ni tfcgnf# Nenk}if5 }bqb qndbabq ib lcjfqkbdlôc r~n zbkft b cndntlwbq) tn hbqâ ~tf gn ib wìdcldb gn ib ncd~ntwb ib d~bi tn in qnbilubqâ b ~cb k~ntwqb qn}qntncwbwlzb gni }õaildf faenwlzf# Bio~cbt gn ibt }qno~cwbt gn ib ncd~ntwb tnqâc5
¶ntwâ glt}~ntwf b }qfabq ~cb c~nzb kbqdb gn dbkltbt6 ¶r~ì nt if }qlknqf r~n tn jleb ~twng bi kfkncwf gn gndlglq dfk}qbq ~cb dbkltb6 ¶d~âint tfc t~t kfgnift jbzfqlwft6 ¶d~âint tfc t~t dfifqnt jbzfqlwft6 ¶gôcgn t~nin dfk}qbq t~t dbkltbt6
¶d~âcwf nt if r~n t~nin }bobq }fq ~cb dbkltb6
:# Qndfinddlôc gn lcjfqkbdlôc ^cb znu gnwnqklcbgb ib lcjfqkbdlôc qnr~nqlgb) ibt j~ncwnt gn gôcgn tn zb b fawncnq) | ibt wìdcldbt f kìwfgft r~n }nqklwlqâc qndfindwbqib) tn }qfdngn b hbdnq njndwlzb ib qndfinddlôc gn ib lcjfqkbdlôc# ]bqb niif) }qnzlbkncwn tn gnwnqklcbc ift ncdbqobgft f qnt}fctbaint gn ib qndfinddlôc) ib jndhb nc r~n ìtwb nk}nubqâ | ni wlnk}f r~n g~qbqâ# Nenk}if5 ~cb znu r~n hnkft gnwnqklcbgf r~n zbkft b hbdnq ~tf gn ib ncd~ntwb | hnkft gltnòbgf ni d~ntwlfcbqlf) }btbkft b cfkaqbq bi }nqtfcbi ncdbqobgf gn hbdnq ibt ncd~ntwbt bi }õaildf faenwlzf) | b hbdnqib njndwlzb#
?# Bcâiltlt gn ib lcjfqkbdlôc ^cb znu qndfindwbgb ib lcjfqkbdlôc qnr~nqlgb) tn }qfdngn b dfcwbalilubq ift gbwft) b }qfdntbqib) b bcbilubqib | b tbdbq ibt dfcdi~tlfcnt# Nenk}if5 ~cb ~ cb znu qndfindwbgb ib lcjfqkbdlôc b wqbzìt gn ibt ncd~ntwbt) tn wba~ibqfc ift gbwft) tn bcbilubqfc | tn faw~zlnqfc ibt tlo~lncwnt dfcdi~tlfcnt5
ibcubq ~cb c~nzb kbqdb gn dbkltbt }bqb hfkaqnt bi knqdbgf nt jbdwlain) }~nt nxltwn t~jldlncwn
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>?
gnkbcgb | ni dfct~klgfq r~n dfcjfqkb ni }õaildf faenwlzf ntwâ glt}~ntwf b }qfabq ~cb c~nzb kbqdb gn dbkltbt tlnk}qn | d~bcgf ntwâ tnb gn a~ncb dbilgbg# if }qlknqf r~n tn jleb ~c dfct~klgfq r~n dfcjfqkb ni }õaildf faenwlzf bi kfkncwf gn gndlglqtn }fq ~cb dbkltb nt ni kfgnif | ib dbilgbg gn ib wnib# nxltwn ~cb }qnjnqncdlb }fq ift kfgnift iibkbwlzft | ift dfifqnt dibqft# ni dfct~klgfq r~n dfcjfqkb ni }õaildf faenwlzf t~nin dfk}qbq t~t dbkltbt nc ift oqbcgnt bikbdncnt#
ni }qndlf }qfknglf r~n t~nin }bobq }fq ~cb dbkltb nt gn ^T'1>#
8# Wfkb gn gndltlfcnt f gltnòf gn ntwqbwnolbt \) jlcbikncwn) ~cb znu r~n tn hb bcbilubgf ib lcjfqkbdlôc qndfindwbgb) tn }qfdngn b wfkbq gndltlfcnt f gltnòbq ntwqbwnolbt nc abtn bi bcâiltlt qnbilubgf | b ibt dfcdi~tlfcnt fawnclgbt# Nenk}if5 ~cb znu r~n hnkft bcbilubgf ib lcjfqkbdlôc qndbabgb) | dfcdi~lgf }qlcdl}bikncwn r~n ibcubq ~cb c~nzb kbqdb gn dbkltbt bi knqdbgf nt ~c cnofdlf jbdwlain) }btbkft b wfkbq ibt tlo~lncwnt gndltlfcnt | ntwqbwnolbt5
tn wfkb ib gndltlôc gn lcwqfg~dlq ib c~nzb kbqdb gn dbkltbt bi knqdbgf# tn }qfdngn dfc ni gl tnòf | dfcjnddlôc gn ibt dbkltbt) }qntwbcgf nt}ndlbi bwncdlôc b ib dbilgbg gn ib wnib) | bi gltnòf gn kfgnift iibkbwlzft abtbgft nc dfifqnt dibqft# tn }qfdngn b hbdnq dfcwbdwf dfc gljnqncwnt lcwnqknglbqlft r~n tlqzbc dfkf }~cwft gn zncwbt) gâcgfin kb|fq lk}fqwbcdlb ift oqbcgnt bikbdncnt# tn gndlgn r~n ni }qndlf gn zncwb gn dbgb dbkltb tnqâ gn ^T'1= #
>#2#: Wncgncdlbt bdw~bint gn ib lczntwlobdlôc gn knqdbgf Knqdbgfwndclb gn cldhft Ntwb knqdbgfwndclb nt }qf}lb gn ib gìdbgb gn ift bòft fdhncwb gni tloif xx# Nc Kìxldf ib }qlknqb }bqwn gn ntwb gìdbgb tn dbqbdwnqlub }fq tnq gn dqltlt jlcbcdlnqb) }fq if r~n) nt hbtwb jlcbint gn ift bòft fdhncwb d~bcgf ibt fqobclubdlfcnt tn qnncd~ncwqbc dfc ib knqdbgfwndclb }bqb gntd~aqlq r~n ibt zncwbt dqndnc }nqf ift knqdbgft cf) ib qbuôc0 ift tnokncwft tn tlo~nc t~aglzlncgf# Tn bd~òb ncwfcdnt ni dfcdn}wf gn cldhf gn knqdbgf5 dilncwnt glt}~ntwft b dbtbqtn dfc t~t fqobclubdlfcnt }qfznngfqbt) tlnk}qn | d~bcgf ìtwbt ntwìc glt}~ntwbt b bwncgnqift }incbkncwn nc t~t nx}ndwbwlzbt dbgb gëb kât nt}ndëjldbt#
Knqdbgfwndclb }nqtfcbilubgb Ntwb knqdbgfwndclb nt }qf}lb gn ib gìdbgb gn ift bòft cfzncwb gni tloif XX# B}bqndn oqbdlbt oqbdlbt b ift lk}fqwbcwnt lk}fqwbcwnt bzbcdnt bzbcdnt wndcfiôoldft wndcfiôoldft nc bgklcltwqbdlô bgklcltwqbdlôc c gn abtnt gn gbwft# Ib lcjfqkbdlôc nc ibt abtnt gn gn gbwft hf| cf nt fwqb dftb r~n r~n k~dhft gnwbiint gn ib dfcg~dwb gn dfk}qb gn ift dfct~klgfqnt# Nc Kìxldf) fqobclubdlfcnt dfkf Abcdfknq) Abcdfknq) Dftwdf) Tbkmt f Zl}mt qnbilubc qnbilubc lcznqtlfcnt lcznqtlfcnt bc~bint tlocljldbwlzbt tlocljldbwlzbt VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
>8
nc abtnt gn gbwft }bqb ~wlilubq ntwb lcjfqkbdlôc dfkf j~cgbkncwf gn t~t bdwlzlgbgnt | ntwqbwnolbt gn knqdbgfwndclb#
Knqdbgfwndclb oifabi Gn knglbgft gn ib gìdbgb gn ift bòft cfzncwb b ib jndhb tn hbc qfwf ibt jqfcwnqbt | ib knqdbgfwndclb) tn hb oifabilubgf) ncwncglncgf }fq oifabilubdlôc ib }ftlalilgbg qnbi gn }qfg~dlq) zncgnq) dfk}qbq n lcznqwlq nc br~ni f br~niift i~obqnt gni k~cgf gfcgn qnt~iwb kât dfcznclncwn hbdnqif) lcgn}ncglncwnkncwn gn ib qnolôc f }bët gn ib ifdbilgbg#
Kbq`nwlco nkfdlfcbi D~|f faenwf j~cgbkncwbi nt ib dqnbdlôc gn nx}nqlncdlbt hfiëtwldbt nc ift dilncwn }fq knglf gn kbqdbt r~n iinznc btfdlbgbt }nqdn}dlfcnt tnctfqlbint) bjndwlzbt | dqnbwlzbt r~n int hbainc gn ~c ntwlif gn zlgb0 gldhf gn fwqf kfgf) ib lgnb nt oncnqbi nx}nqlncdlbt tnctfqlbint) bjndwlzbt | dfoclwlzf dqnbwlzbt) nx}nqlncdlbt jëtldbt | gn ntwlif gn zlgb) btë dfkf nx}nqlncdlbt gn lgncwljldbdlôc tfdlbi dfc ~c oq~}f f d~iw~qbi gn qnjnqncdlb#
Qngnt tfdlbint Ni jncôkncf Wlwwnq nt ~cb }faibdlôc na oqbw~lwb gn kldqfaifoolco r~n qnõcn b ibt zncwbebt gn ift aifot) ibt qngnt tfdlbint | ib knctbenqëb lctwbcwâcnb# Ntwb c~nzb jfqkb gn dfk~cldbdlôc }nqklwn b t~t ~t~bqlft ntwbq nc dfcwbdwf nc wlnk}f qnbi dfc }nqtfcbt gn lcwnqìt b wqbzìt gn knctbent aqnznt gn wnxwf b ift r~n tn gncfklcbc ~}gbwnt (bdw~bilubdlfcnt, f wnnwt# Ift ~t~bqlft nczëbc qndlanc qndlanc ~}gbwnt gn fwqft fwqft ~t~bqlft b wqbzìt wqbzìt gn aqnznt knctbent r~n cf t~}nqbc ift 27= dbqbdwnqnt) zëb na) wniìjfcf kôzli) knctbenqëb lctwbcwâcnb f b wqbzìt gni dfqqnf nindwqôcldf n lcdi~tf gntgn b}ildbdlfcnt gn wnqdnqft dfkf Wlwwnqqljld) Jbdnaff`) Wlwwnqildlf~t) Wlc`in) | k~dhbt fwqbt#
Ìwldb D~aqlq }incbkncwn ibt cndntlgbgnt nx}qntbgbt }fq ift dfct~klgfqnt }~ngn lk}ildbq bi knqdbgôifof fjqndnq }qfg~dwft r~n b ibqof }ibuf }~ngbc tnq gbòlcft# VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
:2
Oqbc }bqwn gn ib tfdlngbg hf| dqëwldb tnznqbkncwn ib dfknqdlbilubdlôc gn }qfg~dwft dfkf dlobqqft) analgbt bidfhôildbt) bilkncwft ilohw | wbcwft fwqft bilkncwft }qfdntbgft r~n ~wlilubc r~ëkldft) tbafqlubcwnt) dfifqbcwnt f dfctnqzbgfqnt }niloqftft tl tn dfct~knc }fq ibqof wlnk}f# Nt ~cb qnbilgbg r~n dfk}fqwbtn tfdlbikncwn qnt}fctbain qn}fqwb knefqnt qnt~iwbgft bi knqdbgôifof) ~c a~nc nenk}if nt ni dbtf gn Anqfi nc KÌXLDF) j~nqwnkncwn dqlwldbgb hbdn bio~cft bòft }fq ni dfcwnclgf gn }ifkf nc t~ iâ}ldnt) }nqf r~n gn lcknglbwf qnt}fcglô b ibt gnkbcgbt gn ib tfdlngbg be~twbcgf t~t }qfdntf }qfg~dwlzft | dfknqdlbint# Tlc nkabqof }bqb d~k}ilq dfc t~t qnt}fctbalilgbgnt tfdlbint k~dhbt zndnt ni knqdbgôifof }qlknqf gnanc qntfiznq dfcjildwft gn lcwnqìt r~n tn }qntncwbc gncwqf gn ib fqobclubdlôc |b r~n dbgb lcglzlg~f nt õcldf | }nqdlan gn kbcnqb gljnqncwn ift zbifqnt | }qlcdl}lft tfdlbint# Nc ift biafqnt gni tloif XXL) ni ancdhkbq`wlco }bqb k~dhft nt ~cb jfqkb lcwniloncwn gn ntw~glbq ift }qfg~dwft gn ib dfk}nwncdlb }bqb tbdbqin zncwbeb) klncwqbt r~n }bqb fwqft cf gneb gn tnq z~iobq nt}lfcben) tlnk}qn dqlwldbain }fq ib nzlgncwn jbiwb gn dqnbwlzlgbg | ìwldb gncwqf gn ib fqobclubdlôc r~n if }qâdwldb# Ni ancdhkbq`lco nt ~c bcoildltkf r~n) nc ibt dlncdlbt gn ib bgklcltwqbdlôc gn nk}qntbt) }~ngn gnjlclqtn dfkf ~c }qfdntf tltwnkâwldf | dfcwlc~f }bqb nzbi~bq dfk}bqbwlzbkncwn ift }qfg~dwft) tnqzldlft | }qfdntft gn wqbabef nc fqobclubdlfcnt# Dfctltwn nc wfkbq !dfk}bqbgfqnt! f ancdhkbq`t b br~niift }qfg~dwft) tnqzldlft | }qfdntft gn wqbabef r~n }nqwncnudbc b fqobclubdlfcnt r~n nzlgncdlnc ibt knefqnt }qâdwldbt tfaqn ni âqnb gn lcwnqìt) dfc ni }qf}ôtlwf gn wqbctjnqlq ni dfcfdlklncwf gn ibt knefqnt }qâdwldbt | t~ b}ildbdlôc# Nc tlw~bdlfcnt gn dfcjildwf gn lcwnqìt knqdbgôifof t~ninc o~lbqtn }fq wqnt kbcnqbt5 b, ib kbcf lczltlain5 tl ntwf cf nt ìwldf) ncwfcdnt r~n bio~lnc znc ib kbcf lczltlain | kn glob dôkf ntwâ alnc hbdnqif0 a, ib kbcf gni ofalnqcf0 tl ntwf cf nt ìwldf) ncwfcdnt r~n zncob ~cb b~wfqlgbg ib kbcf gni ofalnqcf | r~n kn glob dôkf ntwâ alnc hbdnqif) if r~n cf ntwâ }qfhlalgf ntwâ }nqklwlgf0 d, ib kbcf gni knqdbgôifof tfdlbikncwn qnt}fctbain0 tl ntwf cf nt zltwf dfkf ìwldf) if dbkalft f if gnwncnkft#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
:1
>#2#? wldb (Dôglof gn wldb ib Lczntwlobdlôc gn Knqdbgft, D~aqlq }incbkncwn ibt cndntlgbgnt nx}qntbgbt }fq ift dfct~klgfqnt }~ngn lk}ildbq fjqndnq }qfg~dwft b ibqof }ibuf }~ngbc tnq gbòlcft# Oqbc }bqwn gn gn ib tfdlngbg hf| dqlwldb tnznqbkncwn ib dfknqdlbilubdlôc gn }qfg~dwft dfkf dlobqqft) analgbt bidfhôildbt) bilkncwft ilohw | wbcwft fwqft bilkncwft }qfdntbgft r~n ~wlilubc r~ëkldft) tbafqlubcwnt) dfifqbcwnt f dfctnqzbgfqnt }niloqftft tl tn dfct~knc }fq ibqof wlnk}f# If r~n nc bioõc wlnk}f cf nqb gni wfgf lcdfqqndwf }~ngn r~n nc aqnzn wlnk}f dbkaln gnalgf b ift qnt~iwbgft fawnclgft }fq t~ }qâdwldb f dfknqdlbilubdlôc# ]bqb r~n wfgft nc ib fqobclubdlôc wncobc ~cb lgnb dibqb gn if r~n nt | cf ìwldf) tn qndfklncgb gntbqqfibq dôgloft gn ìwldb# B dfcwlc~bdlôc kftwqbkft kftwqbkft ~cb }qf}~ntwb r~n bi kfkncwf nt j~cdlfcbi | j~n oncnqbgb }fq ib Bknqldbc Kbq`nwlco Bt tfdlbwlfc (BKB,#
Ift }qfg~dwft | tnqzldlft fjqndlgft tfc tno~qft | d~k}inc dfc ift ~tft fjqndlgft# Ib dfk~cldbdlôc bdnqdb gn ift }qfg~dwft | tnqzldlft fjqndlgft cf nt ncobòftb# Ibt }bqwnt lcwncwbc d~k}ilq dfc t~t failobdlfcnt) jlcbcdlnqbt | gn fwqb ëcgfin gn a~ncb jn# Nxltwnc kìwfgft gn be~twn nr~lwbwlzf |&f qnknglft b ibt r~nebt qnibdlfcbgbt dfc ibt dfk}qbt#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
Nc ni âqnb gn }qfg~dwf) gntbqqfiif | bgklcltwqbdlôc5 Qnznibq d~bir~lnq qlntof btfdlbgf bi ~tf gni }qfg~dwf f tnqzldlf# Lgncwljldbq d~bir~lnq dfk}fcncwn r~n }~ngn dbkalbq kbwnqlbikncwn ni }qfg~dwf f lk}bdwbq ib gndltlôc gn dfk}qb gni dfct~klgfq# Lgncwljldbq bwqla~wft gn dftwf boqnobgf# Nc ni âqnb gn }qfkfdlfcnt5 Nzlwbq ib }~aildlgbg jbitb | ncobòftb# Qndhbubq kbcl}~ibdlfcnt f wâdwldbt ncobòftbt gn zncwb# Nzlwbq ibt }qfkfdlfcnt gn zncwbt jqb~g~incwbt f kbcl}~ibgfqbt# Nc ni âqnb gn gltwqla~dlôc5
Cf kbcl}~ibq ib glt}fclalilgbg gni }qfg~dwf# Cf nenqdnq ib dfnqdlôc nc ni dbcbi gn gltwqla~dlôc# Cf nenqdnq }qntlôc tfaqn ib gndltlôc gni lcwnqknglbqlf }bqb dfknqdlbilubq ni }qfg~dwf# Nc ni âqnb gni }qndlf5 Cf }qfzfdbq o~nqqb gn }qndlft# Cf ntwbaindnq }qndlft gn}qngbgfqnt# Nzlwbq ni ntwbaindlklncwf gn }qndlft kâxlkft btfdlbgft b d~bir~lnq dfk}qb# Nc ni âqnb gn lczntwlobdlôc gn knqdbgft5 Cf ~wlilubq ift ntw~glft gn knqdbgf }bqb }qfkfznq ib zncwb gn }qfg~dwft# Kbcwncnq ib lcwnoqlgbg gn ib lczntwlobdlôc nzlwbcgf fkltlôc gn gbwft# Wqbwbcgf b ift dilncwnt | }qfznngfqnt dfc e~twldlb#
Qnibdlfcnt fqobclubdlfcbint Ift knqdbgôifoft gnanc ntwbq dfctdlncwnt gn dôkf t~ dfcg~dwb }~ngn lcji~ncdlbq f lk}bdwbq ni dfk}fqwbklncwf gn fwqft nc ibt qnibdlfcnt fqobclubdlfcbint# fqobclubdlfcbin t# Gn kbcnqb r~n5
Cf gnanc gnkbcgbq) }qntlfcbq f b}ildbq dfnqdlôc }bqb fawncnq gn fwqft) dfkf nk}inbgft) }qfznngfqnt f dilncwnt) ~cb dfcg~dwb cf ìwldb# Gnanc kbcwncnq ib dfcjlgncdlbilgbg | ni bcfclkbwf dfc qnt}ndwf b lcjfqkbdlôc }qlzlinolbgb# Gnanc d~k}ilq nc wlnk}f dfc ibt failobdlfcnt | qnt}fctbalilgbgnt jlqkbgbt nc dfcwqbwft# Gnanc nzlwbq wfkbq ibt qnt}fctbalilgbgnt gn fwqft) wfgf f nc }bqwn) | qn}qntncwbq ntbt ibafqnt dfkf }qf}lbt f }bqb ancnjldlf }qf}lf tlc ni dfctncwlklncwf f dfk}nctbdlôc bi qnt}fctbain fqlolcbi# Gnanc nzlwbq ib kbcl}~ibdlôc }bqb wfkbq ~cb zncwbeb r~n kbxlkldn ift ancnjldlft }nqtfcbint | gnknqlwn f gbòn lce~twbkncwn b fwqft#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
:7
Nc ni âqnb gn lcwnqcnw Ni lcwnqcnw) lcdi~|ncgf ibt dfk~cldbdlfcnt }fq dfk}~wbgfqb) tn hb znclgf dfczlqwlncgf nc ~c ninkncwf k~| lk}fqwbcwn gncwqf gn ibt bdwlzlgbgnt gni knqdbgôifof) |b r~n in }nqklwn lcwnqdbkalft | bddntf b ift knqdbgft gni k~cgf#
Qnt}fctbalilgbgnt oncnqbint Ift knqdbgôifoft nc iëcnb gnanc nzbi~bq ni qlntof | qnt}fctbalilgbg gn ibt dfctnd~ncdlbt gn t~t bdwlzlgbgnt# Ib dfcg~dwb }qfjntlfcbi gn ift knqdbgôifoft }fq lcwnqcnw gnan tnq o~lbgb }fq5
B}f|f b ib ìwldb }qfjntlfcbi }bqb nzlwbq gbòft) }qfwnolncgf ib }qlzbdlgbg) }qf}lngbg | bddntf# Bghnqlqtn b wfgbt ibt in|nt | qno~ibdlfcnt zloncwnt) nzlwbcgf ni ~tf linobi gni lcwnqcnw |b tnb zëb dfqqnf nindwqôcldf) wniìjfcf) jbx f d~bir~lnq fwqf knglf# Dfcdlncdlb nc ift dbkalft nc ibt qno~ibdlfcnt qnibdlfcbgb b ib knqdbgfwndclb }fq lcwnqcnw# Dfk~cldbdlôc njndwlzb b ift klnkaqft gn ib fqobclubdlôc tfaqn ift qlntoft | }fiëwldbt qnibdlfcbgbt dfc ni ~tf gn lcwnqcnw# Dfk}qfkltf fqobclubdlfcbi dfc ibt }qâdwldbt gn lcwnqcnw dfk~cldbgbt b ift nk}inbgft) dfct~klgfqnt | bddlfcltwbt#
Lcjfqkbdlôc Ib lcjfqkbdlôc fawnclgb gn ift qnd~qtft gn lcwnqcnw gnan gnan tnq gfd~kncwbgb | inobilubgb# Ib }qf}lngbg gn ib lcjfqkbdlôc gnan tnq qnto~bqgbgb | qnt}nwbgb# Ift knqdbgôifoft gnanc qnt}nwbq qnt}nwbq ib }qf}lngbg inobi gn ib lcjfqkbdlôc btë dfkf gn ift tltwnkbt r~n bgklcltwqbc gldhb lcjfqkbdlôc#
Bddntf Ift knqdbgôifoft gnanc wqbwbq ni bddntf b d~ncwbt) ift }bttfqgt | d~bir~lnq fwqb lcjfqkbdlôc dfkf dfcjlgncdlbi | tôif nxbklcbq f qnznibq ni dfcwnclgf d~bcgf nt b~wfqlubgf }fq ib }bqwn qnt}fctbain f }qf}lnwbqlb# Ni bddntf b ift tltwnkbt gn lcjfqkbdlôc gnan tnq tnq qnt}nwbgf nc if r~n tn qnjlnqn b gbwft) }~aildlgbg | knctbent#
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
:>
::
ALAILFOQBJËB VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
CFKAQN GN IB ^CLGBG5
2# J^CGBKNCWFT GN IB KNQDBGFWNDCLB
FAENWLZF ]BQWLD^IBQ & LCWNCDLÔC GLGÂDWLDB5
LCWQFG^DLQ BI BI^KCF NC NI DFCFDLKLNCWF GN IB KNQDBGFWNDCLB \ T^ ]QFDNTF ) NI NTW^GLBCWN GNAN DFK]QNCGNQ NI ]B]NI WQBTDNCGNCWBI R^N E^NOB IB KNQDBGFWNDCLB DFKF NI ZËCD^IF GN DFK^CLDBDLÔC NCWQN IB FQOBCLUBDLÔC \ T^T DILNCWNT \ NI LK]BDWF GN T^ DFK]FQWBKLNCWF GN DFK]QB DFKF GNWNQKLCBCWN NC NI ÌXLWF GN IB NK]QNTB# DFCFDNQ IFT DFCDN]WFT AÂTLDFT GN IB KNQDBGFWNDCLB#
DFK]NWNCDLBT NT]NDLJLDBT B GNTBQQFIIBQ5 DFK]NWNCDLBT ONCNQLDBT B GNTBQQFIIBQ5
DB]BDLGBG GN BCÂILTLT \ TËCWNTLT & HBALILGBG ]BQB A^TDBQ) ]QFDNTBQ \ BCBILUBQ LCJFQKBDLÔC GN GLZNQTBT J^NCWNT & DB]BDLGBG ]BQB WQBABEBQ NC NR^L]F LCWNQGLTDL]ILCBQLF & DB]BDLGBG ]BQB LGNCWLJLDBQ) ]IBCWNBQ) \ QNTFIZNQ ]QFAINKBT & HBALILGBGNT NC NI ^TF GN IBT WNDCFIFOËBT GN IB LCJFQKBDLÔC \ IB DFK^CLDBDLÔC FQBI \ NTDQLWB NZBI^BDLFC NTDQLWB GN DFCFDLKLNCWFT # NZBI^BDLFC GN ]QF\NDWF# NZBI^BDLFC GN NX]FTLDLFC FQBI
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
DFCTLGNQBQ NI NCWFQCF GN IB NK]QNTB) R^N TFC ]QFZNNGFQNT) DBCBINT GN GLTWQLA^DLÔC) DILNCWNT) DFK]NWLGFQNT \ NI ]ÕAILDF) BTL DFKF FWQFT JBDWFQNT NXWNQCFT WBINT DFKF NI NCWFQCF GNKFOQÂJLDF) NDFCÔKLDF) CBW^QBI) WNDCFIÔOLDF) ]FIËWLDF \ D^IW^QBI DFCFDNQ N LGNCWLJLDBQ NI KLDQF \ KBDQFNCWFQCF GN IB NK]QNTB
DFK]NWNCDLBT NT]NDLJLDBT B GNTBQQFIIBQ5 DFK]NWNCDLBT ONCNQLDBT B GNTBQQFIIBQ5
DQLWNQLFT GN NZBI^BDLÔC
ALAILFOQBJËB
DB]BDLGBG GN BCÂILTLT \ TËCWNTLT & DB]BDLGBG ]BQB ]IBCLJLDBQ \ FQOBCLUBQ NI WLNK]F & DFCFDLKLNCWF TFAQN NI ÂQNB GN NTW^GLF \ IB ]QFJNTLÔC & HBALILGBGNT NC NI ^TF GN IBT WNDCFIFOËBT GN IB LCJFQKBDLÔC \ IB DFK^CLDBDLÔC FQBI \ NTDQLWB NZBI^BDLFC NTDQLWB GN DFCFDLKLNCWFT # NZBI^BDLFC GN ]QF\NDWF# NZBI^BDLFC GN NX]FTLDLFC FQBI K^IILCT) EFHC _#0 BGKLCLTWQBWLFC GNI KBQ@NWLCO) NGLWFQLBI KD OQB_ HLII 1==: HBLQ) IBKA0 KBQ@NWLCO) NGLWFQLBI WHFK]TFC 1==4 KNQDBGF) TBIZBGFQ# KNQDBGFWNDCLB ]QFOQBKBGB 4¥ NGLDLÔC) NGLWFQLBI CFQLNOB+ILK^TB UNLWHBKI) ZBIBQLN0 KÂQ@NWLCO GN TNQZLDLFT) NGLWFQLBI KD OQB_ HLII 1==2 HLCOTWFC) ]NWNQ0 KBQ@NWLCO NJNDWLZF+O^ËB GN CNOFDLFT) NGLWFQLBI ]QNCWLDN HBII TW^BQW) TBIFKÔC0 KBQ@NWLCO ]NQTFCBT QNBINT) TFI^DLFCNT QNBINT) NGLWFQLBI ]QNCWLDN HBII
CFKAQN GN IB ^CLGBG5
7# KNUDIB GN KNQDBGFWNDCLB
FAENWLZF ]BQWLD^IBQ & LCWNCDLÔC GLGÂDWLDB5
IB KNUDIB GN KNQDBGFWNDCLB R^N TFC ]IBUB) ]QNDLF) ]QFG^DWF \ ]QFKFDLÔC) GN KBCNQB LCWNOQBGB#
DFK]NWNCDLBT NT]NDLJLDBT B GNTBQQFIIBQ5
DFCFDNQ N LGNCWLJLDBQ IFT BT]NDWFT AÂTLDFT GN IB KNUDIB GN KNQDBGFWNDCLB
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB
VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV Lctwlw~wf Wndcfiôoldf T~}nqlfq gn Wibwib~r~lwn}nd i KNQDBGFWNDCLB KNQDBGFWNDCLB