a. TV, Radio, print, Internet
Media and& Information Literacy
b. Mass Media Form, Text, Digital, Video
(Module 1 Assessment)
c.
Long Quiz
Modality, Format, Way of Transmitting, Mass Media Form
Name:________________________________________
d. All of the above
Yr.&Sec.:_______________
____7. This is the means of communication. It can also
Date:__________________
be defined as the main ways that large numbers of people receive i nformation and entertainment.
Part-1 Multiple Choice
a. Information
Direction: Choose the letter of your choice that best
b. Modality
answers the question or statement and put it in the
c.
space provided before each number.
d. Tools
____1. All the statements statements are correct correct except for ___? ___?
a.
is
from
the
Latin
word
communis, meaning “to share”.
c.
____8. When When you use media, ______ ______ is referred to as the knowledge of specific events or situations that has
Information is essential in communication.
b. Communication
Media
been gathered or received rec eived by communication, intelligence, or news reports.
According to Bulan and de Leon, “without oral
a. Information
communication, societies could not attain levels
b. Modality
of civilization…”
c.
d. Communication is one of those everyday
Format
d. Tools
activities that are intertwined with all of human
____9. The ability to identify, identify, understand, understand, interpret,
life so completely that we sometimes overlook
create, communicate, and compute, using printed and
its pervasiveness, importance, and complexity.
written materials associated with varying context.
____2. This is one of the transmission models which
a. Skill
incorporate the concept of noise that refers to
b. Inform
anything that interferes with the message.
c.
a.
George Gerbner’s Model
Literacy
d. All of the above
b. Harold Laswell’s
____10. Refers Refers to the ability ability to recognize when
c.
information is needed and to locate, evaluate,
Westley & Maclean Jr.
d. Shannon & Weaver ____3. TV commercials aggressively aggressively convince the
effectively use, and communicate information in its various formats.
audience to buy the products that they advertise.
a. Media Literacy
What model of communication it best describes?
b. Information Literacy
a. Publicity Model
c.
b. Ritual or expressive model
d. Communication Literacy
c.
Reception Model
d. Transmission Model
Technology (Digital) Literacy
____11. The The ability to read, read, analyse, analyse, evaluate and produce communication in a variety of media forms.
____4. Example Example when you you read a sentence you must must
a. Media Literacy
not only decode the individual words but you also
b. Information Literacy
need to interpret the over-all structure of the sentence
c.
to make sense of the sentence as a whole. This is an
d. Communication Literacy
example of _____?
Technology (Digital) Literacy
____12. The The ability to read read and interpret media, to
a. Publicity Model
reproduce data and images through digital data and
b. Ritual or expressive model
images through digital manipulation, and to evaluate
c.
and apply new knowledge gained from digital
Reception Model
d. Transmission Model ____5. Which Which among the the statements is true?
a.
a. Media Literacy
One of the functions of communication is to
b. Information Literacy
inform and made possible through media.
c.
b. Without information, communication is impossible. c.
environments.
Technology (Digital) Literacy
d. Communication Literacy ____13. It refers to automatic automatic response.
Media and information are basic elements of
a. Automaticity
communication.
b. Automatically
d. All of the above ____6. The following are are the categories of media:
Prepared by IMIE B. OMAMALIN, MIL Teacher
c.
Automate
d. Automation
Page 1 of 2
c.
____14. It refers to predictable response.
a.
Automaticity
Critical Appreciation
d. Social Responsibility
b. Automation
____19. Strongly motivated to seek out information on
c.
certain topics, is characteristic of what typology of
Normalization
d. Normality
media literacy?
____15. If you are a media and information literate
a.
individual you are able to do the following except
b. Experiential Exploring
____?
c.
a.
Deal with dilemmas and ill-formed problems that have no fixed or unique solutions
Intensive Development Critical Appreciation
d. Social Responsibility ____20. Seeking out different forms of content and
b. Give and receive criticism constructively
narratives, is a characteristic of what typology of
c.
media literacy?
Pose worthwhile questions
d. All of the Above
a. Intensive Development
____16. Which 2 factors that can influence you to
b. Experiential Exploring
become a media and information literate individual.
c.
a.
Extending the line of thought beyond the range
Critical Appreciation
d. Social Responsibility
of first impression; & Articulating a complexion position
Part-2 Essay
b. Clarifying your goals and motivations for
c.
Direction: Use separate whole sheet of paper for your
seeking information; & Acquiring more skills in
arguments. Just choose 2 items to answer.
discerning, appreciating, and filtering
1.Who is a media and information literate individual?
information
2.How is critical thinking related to media and
Agreeing and disagreeing in degrees measured against the merits of the issue and audience; & Evaluating the adequacy of an argument
d. Giving and receiving criticism constructively; & Posing worthwhile questions
information literacy? 3.What you can contribute to your community and to your country if you are a media and information literate individual? You may use the following to guide you in developing your arguments:
____17. Stage of Media Literacy which characteristic is
developing understanding of differences between: fiction vs. nonfiction, Ads vs. entertainment… also
personal and professional level
understanding how to connect plot elements by time sequencing and by motive-action-consequence.
a.
Acquiring Fundamentals
Media & Information literacy as practiced on both Media & Information literacy as expression of freedom of speech/expression
Media & Information literacy as tool for civic responsibility and nation-building
b. Language Acquisition c.
Narrative Acquisition
d. Developing Skepticism ____16. Stage of media literacy which characteristics is recognizing shapes, form, size, color, movement, and spatial relations
a.
Acquiring Fundamentals
b. Language Acquisition c.
Narrative Acquisition
d. Developing Skepticism ____17. Stage of media literacy which characteristic is sharpening differences between likes and dislikes for shows, characters, and action
a.
Acquiring Fundamentals
b. Language Acquisition c.
Narrative Acquisition
d. Developing Skepticism ____18.
Recognizing
that
one’s
own
individual
decisions affecting society—no matter how minutely, is characteristic of what stage of media literacy?
a.
Intensive Development
b. Experiential Exploring
Prepared by IMIE B. OMAMALIN, MIL Teacher
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