This paper explores the Consumer Data Management, Consumer Data Management CDM area as the process and framework for collecting, managing, and analyzing consumer data from various sources in order to form a unified view of each client. Customer data
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India has become an attractive country for foreign investors but cross-cultural cooperation is a challenge which does not always lead to success. A good cooperation between expatriates and Indian c...
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GATE Data Base Management System book is very useful for student who want to prepare for GATE. This book is part of GATE correspondence course study material by THE GATE ACADEMY. http://thegateac...
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The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that this document is subject to change and may be changed by SAP at any time without notice. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages.
8VHUQRWHV These training materials are QRWDWHDFK\RXUVHOISURJUDP. They complement the explanations provided by your course instructor. Space is provided on each page for you to note down additional information. There may not be sufficient time during the course to complete all the exercises. The exercises provide additional examples that are covered during the course. You can also work through these examples in your own time to increase your understanding of the topics.
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Inability to reduce procurement spend costs y Inability to understand from whom and which products I buy worldwide y Same suppliers and products classified in different categories, preventing easy comparison Lack of customer insight to target each account with the right offer y Impacts the ability to create longer, profitable customer relationships y Lack of coherent data prevents anticipation of changing customer needs Inability to collaborate by sharing information with key constituents y Data silos prevent sharing information with customers, partners, suppliers, and so on y No mechanism or process to share the same information internally and externally Inability to modify or design new business processes y Rigid connections to data sources y Impedes innovation and differentiation High integration costs with other key processes y Heterogeneous landscape – lack of common infrastructure or technology platform y Multiple point-to-point solutions with new islands of information
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Inability to reduce procurement spend costs
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y Inability to understand from whom and which products I buy worldwide y Same suppliers and products classified in different categories, preventing easy comparison y Impacts the ability to create longer, profitable customer relationships y Lack of coherent data prevents anticipation of changing customer needs
y Data silos prevent sharing information with customers, partners, suppliers, and so on y No mechanism or process to share the same information internally and externally y Rigid connections to data sources y Impedes innovation and differentiation
y Heterogeneous landscape – lack of common infrastructure or technology platform y Multiple point-to-point solutions with new islands of information
The MDM system is much more than a simple database application. Rather, it is an integrated system for master data management that uses a database management system (DBMS), but completely bypasses relational DB functions for almost all searching, sorting, and retrieving of information.
Master data consolidation benefits: SAP MDM ensures data integrity with master data consolidation and sets the stage for easy reuse via distribution or via business processes that directly leverage consolidated data. Master data harmonization benefits: SAP MDM ensures that as data changes in one application, other business applications that depend on that data are updated with a consistent view of key data as it changes in real time. This enables decision making based on accurate data. Central master data management benefits: With SAP MDM, a central comprehensive repository can be created with enriched content that can be used as the single source for all enterprise master data, both inter-enterprise and intra-enterprise.
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Using rich product-content management, companies can manage and exchange product data locally and globally y Manage internal content y Search electronic catalogs y Print customized catalogs y Syndicate product catalog content via multiple channels (OCI, Web, print) y Present role-based interfaces through a portal Key capabilities y High-performing load, aggregation and search of product data y Multidimensional search y Flexible taxonomy y Intelligent imaging and Web/print publishing y Application programming interfaces (APIs) for seamless, multiplatform integration y Scalability (up to millions of products)
Using global data synchronization, companies can manage and exchange product data locally and globally: y Reduce error-processing costs resulting from inconsistent product data y Establish channels for exchanging standardized information with data pool (for example, 1Sync) for further publication to trading partner y Implement a quick but complete solution for complying with trading-partner requirements y Integrate with mySAP ERP seamlessly and permanently y Achieve a lower total cost of ownership, since global data synchronization (GDS) is based on your existing landscape
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CDI ensures that all relevant departments in the company have constant access to the most up-to-date and complete view of customer data available. CDI is an essential extension to Customer Relationship Management (CRM)
The MDM100 course will cover the MDM Server, Console, Data Manager, Import Manager, Syndicator, and Language Selector. It will also discuss accessing MDM repositories using APIs via the SAP Portal. Image Manager and Publisher are covered in a different SAP course.
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5HFRUGPRGH: Allows you to search, view, and edit the records of DQ\ WDEOH in the repository. This is the mode you will use most often, primarily to view and edit product records in the main table and subtables. +LHUDUFK\PRGH: Allows you to view and edit the KLHUDUFK\tables in the repository, including regular hierarchy tables, taxonomy tables, and the Mask table. Though you can also view and edit the records of a hierarchy table in Record mode, Hierarchy mode specifically allows you to edit the parent/child relationships and the sibling order of the hierarchy. 7D[RQRP\PRGH: Allows you to view and edit the WD[RQRP\ tables in the repository. You will use this mode to create and maintain the category hierarchy used in the repository and to manage the attributes associated with each category and subcategory. Though you can also view and edit taxonomy tables in both Record and Hierarchy modes, Taxonomy mode is unique in that instead of focusing on the UHFRUGVof the taxonomy table, it allows you to create and manage the pool of DWWULEXWHVassociated with the taxonomy table and to assign attributes to categories on a category-bycategory basis. 0DWFKLQJPRGH: Matching mode supports de-duplication, and is used to identify and eliminate duplicate records within an MDM repository. The Matching Mode supports interactive, rule- and strategy-based matching of records. )DPLO\PRGH: Allows you to view and edit the )DPLOLHVtable, which layers a hierarchy of families upon the taxonomy hierarchy to further break down each category into smaller groups of products. Use this mode to partition the categories of the taxonomy hierarchy by the values of other fields and/or attributes, and then to associate family data (such as an image, a paragraph, and bullets) once with each IDPLO\of products rather than with each individual product.
Most master data management systems use DBMS-style query forms to initiate a search and locate specific records. Users start with nothing and often end up with nothing, blindly typing in values as though looking for a needle in a haystack. By contrast, the MDM system features a powerful and efficient search capability called drilldown search. Drilldown search allows users to start with all of the items in the repository and then effortlessly zoom in on items of interest.
Record mode is used to manage the records of any table in the repository, including the main table, regular sub-tables, and object sub-tables. When you view a table in Record mode, MDM allows you to search for, browse, and edit the table records. Most of your work with the MDM Data Manager will probably be in Record mode, managing the product records of the main table. The process of editing product records typically involves: • Performing a search to narrow down the set of records to just the ones on which you want to work • Editing the records one after another or as a group until done
