A PROJECT REPORT ON “COMPETENCY MAPPING” IN
BAJAJ AUTO (I) LTD. As Partial Fulfillment for the Award of BBA Degree Under CCS University 2006-2009
Submitted By : - Alok Jain Enrollment No. 9920510
MANGALMAY INSTITUTE OF MANAGEMENT & TECHNOLOGY 8 & 9 , Knowledge Park – II , Greater Noida
Acknowledgement Acknowledgement “Ack “Ackno nowl wled edge geme ment nt is an art, art, one one can can writ write e glib glib stanzas without meaning a word, and on the other hand
one
can
make
a
simple
expression
of
gratitude.”
Though the language
is a poor substitute for the
senti ntiments, nts, yet ther here is no way to recov cover to it for expr expres essi sing ng my prof profou ound nd grat gratit itud ude, e, inde indebt bted edne ness ss and and sincere
regards
to
MANGA ANGAL LMAY MAY
INSTI NSTITU TUTE TE
OF
MANAGEMEN MANAGEMENT T & TECHNOLOG TECHNOLOGY(MI Y(MIMT) MT) for giving me
this platform from where I could pursue this internship.
My sincere thanks goes to Mr. Ravish Agarawal for his invaluable guidance and support.
Mr. Ra Rake kesh sh I am ext extre rem mely ely inde indebt bted ed to re resp spec ectted Mr. Agarawal for their valuable guidance.
A special note of thanks goes to all the members of Bajaj Auto Auto Ltd. Ltd.,, who who have have prov provid ide e me valu valuab able le info inform rmat atio ion n
Booklets and other required information’s which form the basis of this report.
I am very thankful to my parents for their support. I am also highly thankful to my parents, family members, relatives, friends and colleagues who provided me their much needed support and inspiration and when required during the preparation of this project.
(ALOK JAIN)
EXECUTIVE SUMMARY The project deals with the 4p’s of marketing. The product chosen for this project is Bajaj Pulsar of Bajaj Auto India Ltd. The project has undergone following surveys:-
•
Company survey
•
Customer survey
•
Data analysis Relevant information has been gathering from company visit,
interacting with the company’s marketing manager and area sales manager concerned. Customer survey also helped us to find the exact image in the mind of the customer, its value and it preference rates in comparison to other products. Data’s analysis is collected from web-site and analysis was made on the following data. In accordance the objective of the project was to study the product characteristics in regard to its, price, place and promotion.
INTRODUCTION The Bajaj group came into existence during the turmoil and the heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the Bajaj Group, was a confidante and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristics of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the group, but also diversified into various manufacturing activities, elevating the Group to the status it enjoys till this day. Rahul Bajaj today heads the group. He has been the Chief Executive Officer of Bajaj since 1968 and is recognised as one of the most outstanding business leaders in
India. As dynamic and ambitious as his illustrious predecessors, he has been recognised for his achievements at various national and international forums. The Waluj plant inaugurated by the erstwhile
President of India Shri Giani Zail Singh. Bajaj is currently India’s largest two and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to currently register an impressive figure of Rs. 42.16 billion (US$ 936 million). Our Philosophy: •
Company approach its responsibilities with ambition and resourcefulness.
•
Company organise ourselves for a transparent and harmonious flow of work.
•
Company respect sound theory and encourage creative experimentation.
•
Company make its workplace a source of pride.
Company Believe In: •
Transparency: a commitment that the business is managed
along transparent lines.
•
Fairness: to all stakeholders in the Company, but especially to
minority shareholders. •
Disclosure: of all relevant financial and non-financial
information in an easily understood manner.
