CONTENTS 1. IN INTR TROD ODUC UCTI TION ON 2. IRR IRRIGA IGATIO TION N SYSTEM SYSTEM IN IN INDIA INDIA 3. HI HIST STOR ORY Y OF OF DRI DRIPS PS 4. CO COMP MPAN ANY Y PRO PROFI FILE LE 5. AG AGEN ENCY CY PR PROF OFIL ILE E 6. MAR MARKET KETING ING MIX POL POLICY ICY 7. SU SURV RVEY EY AN ANAL ALYS YSIS IS 8. SU SUGGE GGESTI STION ON AND CONC CONCLUS LUSION IONS S ANNEXURES
Questionnaire
Bibliography
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Chapter-1 INTRODUCTION Introduction Objectives Methodology Limitations
Chapter-2 MEANING OF IRRIGATION Meaning Historical background Meaning: Ancient mechanical aids Modern mechanical aids Methods of irrigation Irrigation through out the world
Chapter-3 HISTORICAL DEVELOPMENT OF DRIP IRRIGATION Introduction Water moment under drip irrigation Types of Drip Irrigation Advantages and Disadvantages of drip d rip irrigation
Chapter-4 COMPANY PROFILE Jain company produces different product which are a re as follows: History of Jains
Chapter-5 PROFILE OF AKSHAYA ENTERPRISES Growth and development Services of Akshaya enterprises en terprises to jain irrigation system ltd Capital structure Current position of akshaya enterprises
Chapter-6 MARKETING MIX Marketing mix Product mix Price mix Promotion mix Place or distribution mix
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Chapter-7 SURVEY FINDINGS Chapter-8 SUGGESTIONS AND CONCLUSION Annexure Questionnaire • Bibliography •
Consumer attitude towards marketing of Jain irrigation system
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Chapter-1 INTRODUCTION
Introduction
Objectives
Methodology
Limitations
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Introduction
Research can enable them to get more accurate information on many questions more than the executives can obtain from any other sources or observations.
It is for this reason that an
investigation or a survey to as certain a probable market for the goods is undertaken, research mostly gets the answer, but the marketing executive should know what research can and what be cannot do and be able to evaluate the results of the research project. For conducting market research both primary and secondary data may be collected.
Secondary data may be collected from
external and internal sources. Primary data may be collected from different methods; survey is the most commonly used method of primary data collection in marketing research. This is widely used because of its extreme flexibility. In this project report an attempt as been made to analyze the present marketing activities being carried out by the jain irrigation systems ltd., is an private company situated throughout the
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company and is concerned with marketing and other manufacturing of drip irrigation system, growth, development and the problems of the firm concerning the marketing of drip system have been discussed in the report. Sincere attempts have been put forth for examining general working of AKSHAYA ENTERPRISES marketing of drip system in Shimoga district. Certain suggestions have been given for the improvements of the marketing activities of Akshaya enterprises. Objectives
I hope these suggestions might help in changing or modifying the market strategy of Akshaya enterprises. •
To analyze the growth, development and problem of drip irrigation in India.
•
To know what is the exact market at present for the product.
•
To analyze consumer awareness towards different brands of drip in Shimoga taluk.
•
To evaluate the marketing mix policy of the firm.
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•
To analyze the problems faced by the farmer while purchasing irrigation system.
•
To examine the sales performance of “Jain drippers in Shimoga taluk”
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To give suggestive remedies for uplifting the competitive efficiency of the Jain drip irrigation system.
•
To attempt to give an unbiased opinion of the industry as a whole.
Methodology
For the preparation of this project report the primary and secondary data have been collected. In preparing this report I felt very hard to get sources of secondary data regarding the Jain Company as it was completely a private owned company. There is also difficult in getting statistical data regarding agriculture because of limitation of journals on agriculture. For the primary data, I have approached the former who are using Jain irrigation systems in their farms. As the farmers are
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spread on large area, the data has been collected o0n a random basis. The consumers are approached by direct personal interview with questionnaire. For the secondary data the news paper and from net were referred. Limitations
In a study of this kind, as the inference has to be drawn on opinion of the customers. There is bound to be inaccuracies due to subjective factors. Secondly, this study has carried out under time constraint. Due to this we have drawn for inference with what ever little response we should get. There was communication problem with the survey conducted and there was also hardly any secondary data available regarding Jain irrigation system ltd. More over due to competitive reasons the company executives are very suspicious and it is very difficult to get any information regarding the price, a sincere endeavor has been made for
giving a realistic approach for
analyzing the problem and giving suggestion for the development of the industry and improvement of the marketing situation of Akshaya enterprises.
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Chapter-2 MEANING OF IRRIGATION
Meaning
Historical background Meaning:
Ancient mechanical aids
Modern mechanical aids
Methods of irrigation
Irrigation through out the world
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Drip Irrigation Systems
Drip irrigation is today's need because Water - nature's gift to mankind is not unlimited and free forever. World water resources are fast diminishing. The one and only answer to this problem is Jain Drip Irrigation Systems. “Jain Drip” the name which you can trust, the only manufacturer of all drip irrigation components.
After detailed study of inter-relationship among soil, water, crop, land terrain and related agro climatic conditions, Jains design a suitable and economically viable system to deliver a measured quantity of water at the root zone of each plant at regular intervals. This is to ensure that the plants do not suffer from stress or strain of less and over watering.
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The system installed at the farmer’s field is commissioned and training imparted to the farmer, followed by regular after sales services. The result – A totally customized, efficient and long-life system which ensures saving in water, early maturity and a bountiful harvest, season after season, year after year. Apart from all this, savings in labour and fertilizer costs. By installing Jain Drip, you will be a member of a happy family of Jain Drip System owners. Why Jain Drip Irrigation only? •
Based on careful study of all the relevant factors like land topography, soil, water, crop and agro-climatic conditions, we select the most suitable and scientific micro irrigation system. Jains offer you a complete system for your crop so that you reap all the benefits.
•
We at Jain Irrigation do not merely sell the micro irrigation system, we provide Agronomic and Extension support, after sales services and all technical supports for getting better crop returns. And for this, we have more than 300 technocrats, engineers, agronomists, horticulturists and regional offices, as well as trained dealers, distributors all over India and abroad.
•
Jains are a one stop shop for total Agricultural input needs. We have the capability and adequate support infrastructure to take up total turn-key Agricultural Development Projects of any size within the
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country or abroad, irrespective of land, topography, soil, water and other Agro climatic conditions. •
Jain Micro Irrigation System is made from high quality virgin raw materials, using advanced machinery. It is durable, reliable and meets International quality standards.
•
Apple, grapes, banana, sugarcane, tea, coffee, cotton, mango, teakwood, vegetables, flowers... whatever may be your crop, we have a suitable micro irrigation system for each of them. All the system components are manufactured by us in our plant at Jalgaon, under strict quality control norms at every stage of production.
•
Jains have been exporting various components of Micro Irrigation System to countries in Europe, America, Africa, South East, Middle East and Far East Asia.
•
Jain Micro Irrigation System means a technology developed for farmers by a company who knows and understands the farmer and his needs for four decades..
Benefits of Jain Drip Irrigation Systems •
Has recorded increase in yield up to 230%.
•
Saves water up to 70% compare to flood irrigation. More land can be irrigated with the water thus saved.
•
Crop grows consistently, healthier and matures fast.
•
Early maturity results in higher and faster returns on investment.
•
Fertilizer use efficiency increases by 30%.
•
Cost of fertilizers, inter-culturing and labour use gets reduced.
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•
Fertilizer and Chemical Treatment can be given through Micro Irrigation System itself.
•
Undulating terrains, Saline, Water logged, Sandy & Hilly lands can also be brought under productive cultivation.
Meaning:
Irrigation is the artificial application of water to land. Modern irrigation is practiced in many areas of the world to provide water for crop growth. . Irrigation water is one of the essential, elements required to provide enough for our country.
Rapidly growing population
declines water supplies an increasing energy west’s having placed great importance on the need for efficiency in irrigation and better water management. Irrigation is the application of water to land in lines of rainfall. In some areas where there is no sufficient rainfall to grow any crops and in other areas, where there is adequate moisture supply during some critical growth period of crops, there by affecting yields
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Irrigation can give better results than that of fitful rainfall, because water can be given clearly just when it is needed. Historical background
In the use of irrigation is an aid to the growth of vegetation in the ancient art. The probabilities seem to point to Egypt as its place of origin. The painting and sculpture of ancient Egypt show that the peasantry there is evidence of earlier irrigation and in other world parts of the ancient bailed of water at least 4,000 years ego, and which strengthens the belief that irrigation preceded and made possible, the development of ancient civilization.
Ancient mechanical aids
. A bucket is hung on rope from the longer and thinner and counter balanced (place on the rope to fill the bucket) after which the counter balanced and drops and raised the bucket of water to this hand. Where it is expiated. Each of these devices can about two areas or more can be placed one above the other for the higher lifts in Egypt. This is called a staid shadow. While in India is Denki or
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peculate. The Egypt sakia (called apart or pension wheel in India) is pirated by oxen.
It is so arranged that vertical wheel tune
continuously to parallel endless roper pass over the wheel and or attached to buckets spaces top a short distance apart, while half the buckets are descending and filling the other half a rising full of water. At top they lift automatically into a separate channel (ending to the field each machine can irrigate from 5-12 acres depending on the height of the lift). The most is genius of this old devices is the Archimedes screw which were invented about 200 B.C. in secure, a cork screw shaped tube is placed in or around a wooden cylinder about one or two feet in diameter, one end of this 10-15 feet cylinder is rotated by hand, knowledge of these mechanical aids probably spared to other ancient emperors, all are still in constant.
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Modern mechanical aids
Not until the era of stream, the internal combustion engine and electricity, which brought with it the power or drive pumping plants of all kinds was human and animal life relieved of almost all the duty directly lifting water into the soil. Irrigation makes use of such pumping plants in all sizes ranging from two H.P. engines into huge installation whose power is measure in thousand of H.P. and which are capable of dealing with greater volume of water. Electric motors are now generally use for the larger pumping plants, diesel engines for those of moderate size and gasoline or liquid. Petroleum gas engine for smaller plants fordable plants are -available for areas into several hundred areas. Usually the power and pump are directly connected in a single unit centrifuged pumps are preferred from lifting from open water, while turbine pumps are use in wells of few feet to hundreds of feet in depth. The area flow are propeller pump that was developed meurorlen, four drainage of the that city is best for lifting large volume of water through low heads or difference in elevation. Each power plant and pump is
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designed by hydraulic engineers especially for the work which is to accomplish. An important mechanical development after world war IInd was the use of soft to soft lenses of light weight portable on aluminum pipe with specialist couplings, which permit the pipe to be quickly assembled, dismantled and moved new location on the surface of the ground.
This is especially useful importable
irrigation systems, where the pipe is laid quickly over the ground dismantled and moved to another part of land by one or two men, thus minimizing the investment necessary.
Methods of irrigation: a) Surface irrigation
This is conventional method under where water is spread over land, either by flooding or by guiding it through borders basins or furrows. b) Sprinkler irrigation
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Here water is jumped under pressure through the portable pipe system and distributed by self rotating sprinkler heads.
There are several distinct advantages are adopting this
system over conventional surface methods. This system has been in use in west since over hundreds years. c) Perfo-spray system
Hence perforated portable pipe are used instead of rotating sprinklers. d)
Gated pipe irrigation:
This is a positive aid in improving water utilization in surface method. e)
Drip irrigation:
It is the method of watering the plants frequently and with a volume of water appreciating the consumptive use of the plants, there by minimizing such conventional looser as deep percolation, run off and soil water evaporation. f)
Portable aluminum pipe lines :
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Portable aluminum pipes are used in place of channels as in case of gated pipes but here instead of gated pipes, water loss in channels which is up to about 40% depending upon nature of soil is eliminated. This is a least expensive devise which farmer lift irrigation societies can used as to improve water utilization in the farm. g)
Surface of flooding :
It is traditionally carried out by surface flooding; using basin borders furrow to distribute water. However this method not only use lot of water but results in uneven distribution of water and requires castle leveling operation repeated draught periods, together with falling water supplies many areas, have brought water shortages sharply. The method of irrigation is higher to be practiced is mostly confined to surface or flood irrigation which has certain draw backs such as, •
It is difficult thought not impassable top maintain the uniformity of irrigation.
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•
The wastage of water by this method of irrigation is considerable due to percolation.
•
It is common surface irrigation, that injurious salts are growth to this surface fairly quickly their by making the land either acidic or alkaline which are harm full for the growth of plants.
•
It accelerates soil erosion.
•
It is costly because the land has to be leveled for carrying water.
Irrigation through out the world
As the second half of the fifteenth century was under way, the total irrigated acre of the world had nearly tripled since 1900. The largest acre were credited to china, India, the United States and Pakistan. The total for all countries was about 320,000,000 acres, as compared with a total of about 110,000,000 acres in 1900. A general idea of the nature and expansion of modern irrigation and associated wastes control through out the world was indicated by a few of the plans and accomplishments in the late 1950’s.
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China
The government of china readiness to start construction on the first and largest of the 46 dam’s projects to control the floods of yellow river produces electric power for in excess of previous total and greatly increases irrigated acres. Spain
Spain effort to restore productivity to the Guiana river valley and provide electricity for Madrid had brought about irrigation about 33,000 acres, of an expected ultimately 3,00,000 acres Work axes also started to use the euro river or the early irrigation of about 2,50,000 acres and eventually service to 25,00,000 acres. Africa
Considerable progress has been made in Africa, example on the Aswan high dam project. The Nile water agreement (1959) between Egypt and Sudan, for water storage related water project included the mangil extension to the gezira irrigation system the
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increase by 75% the land under cultivation’s by the Sudan Geezer board. Italy
The Italy the flume Dora project was planned to affect the irrigation of 123,500 as in the compidano dicagliari, a plain in south western sardine, by these dams on the Flumdous River and its tributaries with connecting tunnels and irrigation distribution. Pakistan
In Pakistan, construction was well along on the warsak dams, planned to generate electricity of 2,40,000 kw and effect the irrigation of 1,20,000 acre in India and Pakistan signed to treaty in 1960 and construction of dams including the key shalom river dam, canals and other began with the aid of world bank. India
Irrigation has been practiced as an art for about 3,000 years now. In the month perennial ganger made it relatively early to divert flow through inundation channels. India completed Hirakud dam on the Mahanadi River in the state of Orissa (1957). Creating a
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storage capacity of more 6, 50,000 acres. It permit the eventually irrigation of about 6, 70,000 acres. The project entirely India’s engineering effort was began in 1948’s, 5 year plans included programmer increasing the total irrigation land 51,500,000 ac in 1951 50 more than 70,000,000 ac in the 1960’s.
The land and water using in India by the end of this decade is given below:
1. LAND: Geographical area Total cultivated area Current total(gross) cropped area Net cropped area Area shown more than once Gross irrigated area Area irrigated more than once 2. WATER: Total water resources potential Utilizable water Current Utilization Anticipated share of irrigation Ultimate irrigation potential 3. IRRIGATED POTENTIAL AREA Total irrigation potential Surface Ground water
328.00 MHA 178.00MHA 17320.00MHA 142.00MHA 32.20MHA 59.60MHA 11.60MHA 95MHA-100.00MHA 65.00MHA 61.10MHA 77.00MHA 113.00MHA 113.00 MHA 73.00MHA 40.00MHA
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Chapter-3 HISTORICAL DEVELOPMENT OF DRIP IRRIGATION
Introduction
Water moment under drip irrigation
Types of Drip Irrigation
Advantages and Disadvantages of drip irrigation
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Introduction
Drip irrigation was developed originally as a sub irrigation system and this basic idea underlying drip irrigation can be traced to experiments in Germany in 1960’s. Farmers laid clay piper with open joints about 0.8 meters below the surface of the soil in effort to combine irrigation and drainage as the water table rise and fall during the year. The first work in drip irrigation was in the united stats. An experiment break through was made in Germany in 1920, when perforated pipe drip irrigation was introduced. During the early 1940 symbol blasé, an Israel engine observed that large tree near a leaking faucet in the area, which were not reached by the water from faucal. Thus this laid him to the concept of an irrigation system that would apply. Water in small amounts, literally drop by drop.
This
technique has developed by Blass, was sub sequentially defined by him and various other manufacturers. Around 1948 greenhouse operator in the United Kingdom began to try a similar method with some modification.
When Blass conceived the idea of drip
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irrigation in the 1940’s.
The material needed to build a 10w
pressure system at a reasonable cost were not available only after the rapid development of the plastic industry after world war IInd, appropriate materials for making chemically resistant, flexible pipes of smaller diameter could be produced economically. The earliest drip irrigation system consisted of plastic capillary tubes of small diameters (milli meter) attached large pipes. Friction in the tube restricted the flow of water into the soil form a given discharge of 2 to 10 per hour. In the early 1960’s experiments in Israel reported secular success when they applied the Blass system in the desert area of Negev and Arava. The conditions for agriculture in the areas were distinctly adverse low relative humidity and sandy soils.
For
example a field trial in the Arava, Israel produced a yield 65 metric terms of winter tomatoes per hectare with drip irrigation compared to 39 metric tones with sprinkler irrigation. . First sponsored by the university of California and Unite3d stats department of agricultural at Span Diego 1974. The third one was
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organisation during November 1985 after a gap of 11 years in California a list of crops grown under drip irrigation is below. Drip irrigation is the method of delivering a very slow but steady flow of water to plant individually. The water flows either from small holes or from nozzle like emitters places along a narrow, flexible plastic tube laying on the ground. The holes or emitters are spaced so that only the ground immediately around each plant is wetted. It has been recognized that among the basic factors of agricultural productivity, adequate and timely provision of irrigation water is a crucial one. The development of irrigation is given top priority in Indian economy as agricultural contributes to about 50% of gross national product. The over tone of irrigation also arises due to the fact that over 80% of people live in rural areas of which nearly 70% are directly or indirectly dependent on agriculture of their lively hood.
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Further, the investment per hectare in irrigation project has been rising enormously in the last 5-10 years. And it will continue to further in the coming years. Hence, it is necessary to economies the use of water for agriculture and bring more area irrigation, especially were most part of the available water has already been used and where the cost of providing irrigation is increasing rapidly. This could be achieved by introducing advanced and sophisticated method of irrigation like drip sprinklers and improved water management practices. The overall irrigation efficiency is very slow in India and therefore there is great scope in saving large quantities of water. The economy in water use will not minimize the hazards of water logging which brings large area under salinity and alkalinity every year. Water moment under drip irrigation
The moisture distribution pattern for different rates of discharge was studied.
The experience was conducted on two
different fields. The object was to determine the shape and size of the volume of the soil wetted by a specific quantity of water at
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different discharge rates. For different rates of discharge the wetted soil volume was measured. The maximum vertical moment, the maximum horizontal moment were also noted. Types of Drip Irrigation
The drip system of consists of main line, sub main laterals, drippers or emitters, a riser valve, vacuum breakers, pressure gauges, water meters, filters, a fertilizer dispenser, flush valve and pressure regulator. From the main feeder lines are run across field and laterals are inserted on the same low density plastic pipes are laid along the plant or tree rows with outlets or drippers inserted appropriate intervals. They are design to supply water at rates (1 to 10 liters/hour) directly to the soil. Low pressure ranging from 1/3 to 2 kg pressure are sufficient to work, pressure control valve are also fitted. Usually 3.75 to 7.oo cm dia are used for main 2.50 to 3.75 cm are used commonly for sub mains in the drip system. For laterals 6mm, 9mm, 12mm, 15mm and 18mm dia meter pipes are use to suit various situation. In hilly areas where pressure variation becomes excessive, sub mains with control Valves are used to feed
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laterals. Centrifugal pumps are the most ideal ones to supply water at constantly pressure and adjustable discharge. Once an even flow from each outlet is achieved, the system should not be altered and water control should be made only means of running time. On heavy soils, one outlet per tree may be enough and for lighter soils two outlets per tree should prove beneficial.
Biwall:
Biwall is extracted dual chamber micro irrigation tubing. Manufactured from a linear low density polyphone. Holes are drilled by laser beam at intervals along the tube to give even and equal amounts of water to plants over long lengths.
Designed
mainly for row crops. Biwall is now available in many different forms and has been used in a variety of crops world wide different wall thickness and spacing of whole are available to suit the different crops and condition.
Popularization of the system:
Releasing the need for introducing the drip irrigation system on commercial basis in farmer’s fields. The national committee on
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the use of plastics in agriculture conveyed a meeting of the officials of Agricultural Finance Corporation, Bombay and India to discuss the possibility of installing this system in farmer’s field with the support and assistance from the state government and official institution. The spread and popularization of the drips with farmers has been received significant support from the various schemes involving the subsidy of the central and state govt. Such as a) Integrated rural development programmes. b) The government is providing subsidy cum loan schemes especially for drip irrigation, since, 1984. At beginning the subsidy to the extent of 50% to small farmers and 20% to big farmers. c) Centrally sponsored schemes for encouraging irrigation through drips, with a subsidy to small and large farmers. d) Drip irrigation development Research on drip irrigation has been in progress in India since, 1970’s in the agricultural universities and other research
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institution.
Though this advanced method of irrigation became
popular in other countries, it was not so in India until 1983, in spite its proper merits in respect economizing water and producing high value crops even with poor quantity water.
Perhaps the main
factors limiting its large scale and fast adoption are the high initial installation cost and lack of knowledge on the and the non availability of total ready made system in the market.
Advantages of drip irrigation
1. Drip is adoptable to fields with odd shapes or uneven topography. Drip irrigation can work well where other irrigation systems are inefficient because parts of the fields have excessive in filtration, water peddling or runoff. 2. Drip irrigation can be helpful if water is scarce or expensive. Drip irrigation has become common where water is very scarce or water is very expensive to pump. Precise water application is possible with drip irrigation. Irrigation with drip can be more more efficient because evaporation reduced, run off is reduced or
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eliminated, deep percolation is reduced and irrigation uniformity is improved so it is no longer necessary to over water parts of a field to adequately irrigate the more difficult parts. 3. Precise application of nutrients is possible using drip irrigation. Fertilizer cost and nitrate losses can be reduced.
Nutrient
application can be better time to plants needs. 4. Drip irrigation systems can be designed and managed so that wheel rose are sufficiently dry so that tractor operation can occur at time at the convenience of the producer. Timely applications of the herbicides, insecticides and fungicides are possible. 5. Proven yield and crop quality responses to drip irrigation have been observed in onion, broccoli, tomato etc. 6. A drip irrigation system can be automated.
Disadvantages of drip irrigation
1. Drip irrigation systems typically cost $500 to $1,200 per acre. Part of the system cost is a capital investment useful for several years and part of the cost is annual. Systems can easily be over
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designed. Growers without experience may want to start with a relatively simple system on a modest acreage and gain experience. 2. Drip tape has to be managed to avoid leaking or plugging. Drip emitters can easily be plugged by slit or other particles not filtered out of the irrigation water. Emitter plugging also occurs by algae growing in the tape and chemical deposits at the emitter. 3. The weed control programme may need to be redesigned. Compatibility with weed control programmes can be a problem if herbicides need rainfall or sprinkler irrigation for activation. But drip irrigation can enhance weed control by keeping much of the soil surface dry. 4. Drip tape disposal or reuse needs to be planned and will cause extra cleanup costs after harvest.
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Chapter-4 COMPANY PROFILE
o
Jain company produces different product which are as follows:
History of Jains
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COMPANY PROFILE
The Jain company was started in 1963 the founder of jain company is Bawarlal Jain was born in a farmer’s family in the tiny village Vakod district, Jalgaon. Jains is a very big company which produces different products.
The head manufacturing unit is in
Jalgaon in Maharastra. Companies branches are situated in various states through out India i.e. Andhra Pradesh, Chennai, Pune, Delhi, Karnataka etc. Jain Company got ISO 9001 IN 1990’s. This is the company which gave, giving and will be giving main prominences to the quality of the product. It is number 1 company which has superb quality of the product. It has now any other competitor in terms of quality. Jain company produces different product which are as follows: •
Jain sprinklers
•
Jain drip irrigation
•
Jain PE pipes
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•
Micro irrigation
•
Jain PVC pipes
•
Jain excel sheets
•
Jain tissue culture
•
Jain solar system
•
Onion dehydration
Jain drip irrigation is in the business of supplying products and systems designed which promote agriculture through modern irrigation techniques.
In 1990’s Jain has been leader with the
widest range of irrigation equipment making Indian agricultural more productive and more efficient. Today through the benefits of their experience Jain can design, manufacture and supply irrigation system to suit any place, any crop through out the country. Its turn over on drip irrigation is around 680 crores. The company has very well equipped machineries, trained employees, good environment to work. The company has different departments such as purchase departments, sales department,
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production
and
manufacturing
departments,
marketing
and
advertising department, etc. The company will conduct seminars on their products, exhibition, and advertisement through Medias for the marketing of the product. There will be guarantee for the product and also there will be after sales service through dealers or from company executives.
History of Jains The Routes:
The journey began in 1887 when our forefathers left the desert of Rajasthan their home state, in search of water and food and reaches waked at the foothills of famous Ajantha caves. They started farming as a means of livelihood. In 1963 selling kerosene in pushcart, young graduate, Bhavarlal Jain founded business with trading. A family partnership firm with a meager Rs. 7,000 accumulated savings of three generations, as Capital.
Soon, agencies for two wheelers, auto
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vehicles and auto mobile accessories were established in quick succession. Story of success Trading:
Inspired by a quote, “Agriculture: a profession with future” young Jain added a dealership of tractors, sprinkler systems, PVC pipes and other farm equipments. In order to broad base the agri business, agencies for farm inputs such as fertilizers, seeds, pesticides, were added. Sales grew from Rs. 1 million in 1963 to 110 millions is 1978, a phenomenal increase of 110 times. These formative years helped us build a unique and lasting enterprise. This was achieved through consistent high standard of performance and personal behaviors on the one hand and a strong sense of commitment for meeting targeted volume and for payment of debts in time, on the other. Dealings with national and international principals was contributing factor towards building these attitudes.
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In time, we came to be recognized as reputable, trust worthy and prestigious house. This background augured well for an entry into industrial ventures.
P.V.C. Pipes:
In 1980, manufacturing of PVC pipes commenced with a small annual capacity of 300 MT’s which was increased over 35,600 MT’s annum by 1997, making us the largest single producer of PVC pipes in the country.
A close-knit dealer distribution
network into rural areas couples with continuous automation and up gradation of product facilities and in house research and development for maximum capacity utilization has kept us at the fore front. This further helped us to expand the range to casing and screen piping systems there by continuing to contribute to the growing export volume. Micro-irrigations systems
Beginning 1989, we toiled and struggled to pioneer the water management through micro-irrigation in India. We have successful
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introduce some high-tech concepts to Indian agriculture such as “Integrated System Approach” One –step-shop for farmer, “Infrastructure status to micro-irrigation and farm as industry” we have come a long way. Company on drip irrigation:
Since the materials required for the drip irrigation are of good quality the customer wants will be satisfied. At first, the company executives will reach the farmers and convince about the Jain drip irrigation and survey the land of the farmers and fixes the cost required per acres. For example, One areca nut costs Rs. 1130,000. Company provides good service to the farmers, since the branches of the company are through out the country there will be big supply of material required. In addition, very frequent visits are undertaken by the service engineers to alleviate any problem over customers. Jain has exclusively irrigation specialists and services staff are highly trained.
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Jain has the different units throughout the country. The quantity produced by various units is as fallows:-
TYPE OF PRODUCT
QUANTITY PRODUCED
1. Drip and sprinkler irrigation system 18,250 MT equipments 2. PVC pipes 44,590 MT 3. micro-irrigation 19,890 MT 4. Solar systems 12,00,000 Ltrs 5. Fruit processing 23 MT 6. Onion dehydration 7,500 Mt. Since Jains is very big company it has got number of dealers, offices spread through out the country. PLACE
DEALERS
SALES DEPORTS OFFICERS
OFFICES
Maharastra Madya Pradesh Karnataka Tamil Nadu Gujarat Andhra Pradesh Rajasthan Others TOTAL
624 241 73 28 35 135 9 36
89 12 12 9 9 150 1 14
8 3 2 2 1 6 2 2
13 3 2 1 2 22 1 2
1181
296
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46
42
Jains business is not only concerned to our country. It also deals with other countries. It has a good name and reputation in the international market. It has around 77 dealers in various countries. Profile of Directors Profile of Directors Mr. Bhavarlal H. Jain is the Founder of the Jain group of companies and Chairman of the Company. He began his business in 1963 by trading in agricultural inputs and equipments. In 1978, he acquired a sick unit which he used to manufacture Papain. In 1980, he commenced PVC Pipe manufacturing operations. Post 1986, he pioneered the concept of micro irrigation in India. He has received many awards and accolades for outstanding work in agriculture including the prestigious Crawford Reid Memorial Award instituted by Irrigation Association, U.S.A. for "Significant Contribution to the Irrigation Industry outside the United States". 3 honorary doctorates have been conferred on him from different universities acknowledging path breaking work he has done for improvement of agriculture in India. Mr. Ashok B. Jain is the Vice Chairman of the Company. He holds a graduate degree in commerce from Pune University, India. He joined management team in 1982 and was in charge of marketing and extension services in Maharashtra and other States. In 1993 he became Director and was responsible for Corporate Administration, Corporate Image and Relationships, Events Management, Personnel/Human Resource Development, Communication, Public Relations, Art and Publicity. At present he also acts as director in charge of the Food Processing Division. Mr. Anil B. Jain has been the Managing Director of the Company since 1993. He has commerce degree from Pune University and Law Degree from Mumbai University. He joined management team in 1984 and was in charge of our US based marketing operations. Mr. Anil Jain has an extensive background and experience in Finance, Banking, Mergers & Acquisitions, Strategic Planning, Restructuring Operations, Export Marketing, International Business Relations, Collaborations and Joint Ventures.
43
Mr. Ajit B. Jain has been the Joint Managing Director of the Company since 1994. He is a engineering graduate from Dnyaneshwar University. He is director in charge of drip irrigation division including guidance for extension service and development of new applications and products. He joined management of Company in 1984 and started his training in production and maintenance in the pipe division. During the period from 1985–1990, he was in charge of establishing our new pipe production plant in Madhya Pradesh. In 1991, he was appointed Director with the overall responsibility of the pipe manufacturing plant at Jalgaon, including production, maintenance and marketing. Mr. R. Swaminathan is a Director and Chemical Engineer responsible for manufacturing operations in Poly-tube, Sprinkler, PVC & PC Sheets and PVC & PE Pipe units. Mr. Swaminathan has 30 years of experience in operation and maintenance activities of plants handling such things as Solvent Extraction, Plastics Extrusion and Injection Moulding. He joined the Jain Group in 1982 and was appointed a full-time Director in 1996. Mr. Anirudha Barwe (Independent) is a Director and Chairman of the Audit Committee. He holds a graduate degree in Mathematics and is an associate of the Indian Institute of Bankers in Mumbai. He started his career as a lecturer in Northern Maharashtra in 1960 and was a Probationary Officer of State Bank of India (SBI) in 1961. He held several important positions within State Bank of India and in 1996 was named Managing Director of SBI Capital Markets Limited. Mr. Anirudha Barwe has also held Directorships in various subsidiaries of SBI and stock exchanges such as NSE and OTCEI. Until recently, he held the position of Chief Financial Officer of IDFC Limited. He is currently advising a number of entities including foreign bodies in the financial field and is a member Government economic committees and other listed company boards.
Mr. Ramesh C.A. Jain [IAS Retd.] (Independent) is a Director of the Company. He holds a Bachelor of Arts Degree from the University of Rajasthan, a Bachelor of Law Degree from the University of Bombay and a Post-graduate Diploma in Development Administration from the University of Manchester in the United Kingdom. He has 10 years of experience in the industrial development and financial
44
sectors. In 2003 he was Secretary of the Department of Agriculture and Cooperation in the Ministry of Agriculture in New Delhi and was responsible for the formulation and implementation of national policies and programmes for agricultural development. In 2004, before joining the Food and Agriculture Organization of the United Nations as its Country Representative in the Philippines, he held the post of Member Secretary, National Commission on Farmers, established by the Government of India. Mr. Vasant V. Warty (Lender Nominee appointed by SBI) (is a Director and was appointed on May 13, 2004 by State Bank of India, the lead bank for consortium of working capital bankers. He is a graduate in arts and law and holds a diploma in Managerial Accounting from Jamnalal Bajaj Institute, in addition to having passed CAIIB. Mr. Warty joined State Bank of India as a Probationary Officer in October 1966 and has held various positions within the field of Branch Management, including International Banking faculty member of State Bank staff college, Zonal Office in Mumbai, GM Commercial Banking and CGM Orissa State. Mrs. Radhika C. Pereira (Independent) is a Director. She is a graduate of Mumbai University concentrating in science and law, and holds an LLM from Cambridge (England) and Harvard (USA). Currently, she is a Partner of Dudhat, Pereira and Associates, Advocates, Mumbai. Prior to joining Dudhat, Pereira and Associates, she worked with Mulla & Mulla, Cragie, Blunt & Caroe, Advocates and Solicitors, Mumbai, Arthur Anderson & Co, Mumbai and as a Partner in Udwadia & Udeshi, Advocates, Mumbai. Mr. D R Mehta is a Director appointed on 26.12.2007. He is graduate of Arts and Law from Rajasthan University. He also studied at Royal Institute of Public Administration, London and Alfred Sloan School of Management, MIT, Boston. He joined Indian Administrative Service in 1961 and held important positions in the Govt. of Rajasthan and later in Govt. of India. He was the Chairman of Securities and Exchange Board of India (SEBI), He has been credited with transforming the Capital Market in India into a modern, efficient, safe, vibrant and a very investor friendly one. His prior prestigious postings include the Deputy Governor of Reserve Bank of India, Director General of Foreign Trade, Ministry of Commerce, and Additional Secretary, Banking, Ministry of Finance.
45
Chapter-5 PROFILE OF AKSHAYA ENTERPRISES
GROWTH AND DEVELOPMENT
SERVICES OF AKSHAYA ENTERPRISES TO JAIN IRRIGATION IRRIGATI ON SYSTEM LTD
CAPITAL STRUCTURE
CURRENT POSITION OF AKSHAYA ENTERPRISES
46
Profile of Akshaya Enterprises
The proprietor of Akshaya enterprises is Ashith.B.S Who has completed B.sc. in Shimoga .This agency has establish in 1991 dealing with Jindal Pipes and Jindal sprinklers. But for various reasons in 1995 Mr. Ashith left dealership with Jindal Company. Since he was a hard worker in the year 1995 itself he got the license in dealership of Jain irrigation system limited as an agent for the company in Shimoga district. Before getting dealership, he sent his experienced data in the field of irrigation to the Jain Company and after concerning his data was satisfied with it and sent a company representative for further investigation. In this investigation he also came out with flying colors. Finally company company agreed to look look him as its agent. agent. Mr. Ashith B.S. knew that according to the company rules, an agent in the beginning must specify a sales target involved for a par parti ticu cula larr peri period od and and must must depo deposi sitt a no nom minal inal amou amount nt to the the company in the year 2003-04 Mr. Ashith got award for the reaching
47
Rs. 1 crore 17 lakhs sales, which was highest sales of Jain company in Karn Karnat atak akaa, Tamil amiln nadu adu and and Keral erala. a.
This Th is year ear Aksh Akshay ayaa
enterprises have reached around Rs. 72 Lakhs sales. Now Akshaya enterprises are the main distributor of Jain irriga irrigatio tion n system system in Shimo Shimoga ga distric district. t.
Thee firm Th firm occupies occupies pre-
dominant place in the channel of distribution of the company in installing its drip system in many agricultural fields of the Shimoga district. Services of Akshaya enterprises to Jain irrigation system ltd
Akshaya enterprises provides perpetual and definite custom customer er of Shimo Shimoga ga distr district ict to manufa manufactu ctures res this this includ includes es the customer to purchase the drip system and provide large amount of small and big farmers i.e. customers to the company and their by helping the company to distribute the product through out Shimoga district. The company is been grateful to the agent because because they are helping to the company in getting goal customers by this service of Aksh Akshay ayaa ente enterp rpri rise sess the the reve reveal al of the the trou troubl blee and and expe expens nses es of collecting a large number of small orders, the company collects the
48
information required for planning the further production and shoulder all the marketing functions of the company. Capital structure and organisation structure:
This is the agency in which the capital requirement is very less. At the beginning the dealership charge costs Rs. 51,000. As the company sends the products on obtaining the orders from the agency and the nominal credit period for all the suppliers is only 30 days from the date of dispatch. The turn over of this year has reached Rs. 70,00,000/-. Regarding the organisation structure Mr. Ashith B.S. have 5-6 worker who are busy in field work. There is one engineer who services the field and decides the plans to be adopted.
Current position of Akshaya Enterprises
As the firm has been establish from more than 10 years, they are giving a very good service to the customer. This firm is giving services to almost all taluks of Shimoga district and other places
49
such as Hassan, Chikmangalore etc. So Akshaya enterprises has been playing vital role in marketing the Jain irrigation systems. They are dealers for Jain irrigation systems for the following products:Jain sprinklers of all sizes. •
Jain drip irrigation.
•
Jain PVC pipes
•
Jain PE pipes.
50
Chapter-6 MARKETING MIX
MARKETING MIX
PRODUCT MIX
PRICE MIX
PROMOTION MIX
PLACE OR DISTRIBUTION MIX
51
MARKETING MIX
The term “Marketing mix”, was introduced by Prof. N.H. Borden of the Harward Business School of America. It describes combination of the 4 inputs which constitute the core of a company’s marketing system-The product, the distribution system, the price structure and the promotional activities. Marketing mix is the set of controllable variables and their levels that the firm uses to influence its target market. PRODUCT:- What decision relate to product or service range. PRICE:- What price should be set for each product/service. PLACE:- Identification and selection of channels for distribution
and deciding what Levels of service are appropriate thus defining the logistic involved. PROMOTION:- How to communicate with the target market and
persuade the people Concerned to buy.
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PRODUCT MIX
The word “Product mix” is used to describe the assortment of different products types that a company produces and markets. The product line is the number of brands or related product in each product type. A satisfactory product is the starting point of all marketing activities. . PRODUCT MIX OF JAIN DRIP IRRIGATION SYSTEM:
This policy sets the objectives to be achieved and also the limits with in which it spends large amount of money for research and further possible development of its existing to adequate research in the field of irrigation methods like sprinkler irrigation perfo-spray system etc, are coming in the market. So it is very important for the firm to remain at the top and keep the cost of production as low as possible. The company by keeping its dependence on adequate research keep very alert voluming decline is profit margin higher than expected cost, higher than expected investment cost etc.
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Consumer goods can be categorized as convince goods, shopping and speciality goods.
Dripper system comes under
shopping goods. Dripper system being service goods under shopping goods category are those goods they are not urgent and buyers can postpone buying according to them. Akshaya enterprises market those goods or products which are manufactured by Jain irrigation system in Shimoga district.
BRANDING:
The word ‘BRAND’ is comprehensive term to brand is to name or mark indelibly as proof of ownership. It means a symbol of quality it is the best means of advertising and positioning in the market.
Branding is the best means to capture and retains the
consumer demand in a competitive market. Markets can create brand equity, brand loyalty and brand image for his marketing association defines as “A name, term, symbol, sign or design are a
54
combination of them which is intended to identify and to differentiate them from those of the competition. The “Jain” irrigation equipment markets their products under the products under the brand name “Jain” all the products manufacturer in this company will have the brand name printed. Because of the popularity of the “Jain” brand name it is for the agents to market the products with out much difficulty. It is also advantages on part of the consumer to purchase “Jain” Drip system equipment without any suspect about the quality of the product. The company’s brand has got the monopoly over the marketing of drip as well as other sprinklers. PVC and GE tubing, fountain, various types of fitting and accessories by the company through out India. The brand “Jain”is easily pronounceable. PACKING
Packing may be defined as the general group of activities in the planning of a product their activities.
Concentrate on
formulating a design of the package and producing an appropriate
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and attractive container or wrapper for product packing ensures the report purchase that in, why crores of rupees are spent on packing and branding. Such huge expenditure is made for the simple reason that packing and branding alone can sell products and source meaning full market share.
PACKING POLICY OF THE JAIN IRRIGATION EQUIPMENT
Packing is not much important equipment because all its products are smooth plastics in nature. All products are of plastic they do not need any form of coverage fo the purpose of transportation, storage etc. But some parts like side outlet, top out let and micro tubes are needed coverage because they are delicate in nature. Thus the product mix of the company comprises of various lines, branding, packaging policies adopted.
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PRICE MIX
Price is an important consideration in buying decisions. Price also denotes quality in the consumers mind-a psychological factor. It is an important element of marketing mix. It may be defined as the value of a product attributes express in monitory terms, which a consumer pays or is expected to pay in exchange. The following factors determine the price of a product, •
Pricing objective
•
Demand for a product or service
•
Competition
•
Profitability
•
Distribution channels
PRICING POLICY OF JAIN IRRIGATION EQUIPEMENT
The prices of the various products of Jain irrigation system ltd are done after a careful and through investigation of the cost. As far as the pricing policy is concerned they will give least importance to the competitive because they have a monopoly in the national level.
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As far as the Akshaya Enterprises is concerned it does not have any pricing policy.
Because the goods marketed by the
agency are sold to the product purely on the company specified rates and no other irrigation system ltd. PROMOTION MIX
Marketing promotion is a management process through which an organisation develops, presents and evaluates a series of messages to an identified audience.
So effective promotion
depends on:•
The nature of communication
•
The target audience
•
The environment in which it is received
•
The receivers perception of the source as example friends, reference groups, etc.
•
The medium used to transmit the massage.
58
PROMOTIONAL ACTIVITIES BY AKSHAYA ENTERPRISES
The agency is taken various types of advertise the product as well as firms name. It is also giving its advertisement copies in local magazine dedicated to agricultural and installing the boats containing the name of the product, agency and company at various places in the cities which we can also finds those boards in Shimoga at various places containing the name and summary of products and agency.
PLACE OR DISTRIBUTION MIX
The marketer has the responsibility of making his product available near the place of consumption, so that the consumers can easily buy it. If the brand preferred by the consumer is not easily available at a convenient location. Thus a marketer has to ensure that his product is available to the target consumers where ever required.
59
DISTRIBUTIONS MIX OF JAIN IRRIGATION SYSTEM
The company recognizes distribution as an integral part of its management function. The management feels that it faces a number of intimate problems and where have to be distributed at minimum possible cost at reasonably satisfactorily level of service have to be maintained. The company will do all the distribution of products on receiving the quotation form the agents. The distribution will be done in belief of the company up to the door of the agent stores. In case of orders amounting more than lakh, the company will provide direct delivery to the customers as for the Akshaya Enterprises it does not take up any distribution activity. It receives the goods from the company of the customer and has to take the delivery from the stores of the agency.
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Chapter-7 SURVEY FINDINGS
61
SURVEY FINDINGS Introduction
Consumer survey has become necessary in any form of marketing research because consumer is the king in the market and his behaviors is changing day by day. Selection of product by the buyer behavior changes according to their income and various other factors. Buyers purchasing always depends on the quality, price convince etc of the product.
So the study of the consumers
behavior is necessary to know the opinion of different consumer to implement the most effective marketing policy of the firm. Consumer survey or marketing research comprises of many methods. Most important among them is the questionnaire method. It is a most common research instrument. A questionnaire is a set of questions with or with out space of recording answers, the questions can secure the relevant facts or opinion from informed and interacted respondents included in the sample survey. It is a direct form of investigation involving face to face communication with feed back of information.
It is the most
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flexible form of the data collection,
use of structured and
unstructured questionnaire is possible, in this method the rate of refusal is low. We can get accurate information in direct personal interview method. Survey can be combined to verify age, income, status and standard living.
In this preparation of project report
towards marketing of Jain drip irrigation adopted by the Akshaya enterprises, some of them are customers of the firm and others have been approached to pick up the relevant opinion towards the marketing policy of the firm. Consumer survey has been conducted by direct personal interview with structural questionnaire. In the preparation of questionnaire care has been taken in forming the words and sequence of questions.
Consumer survey has been
conducted to the best of my knowledge by giving much important to eliminate bias on part of me.
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Finding of survey
Survey means- in depth of any study of any subject& collecting inner expression of respondents for the purpose of knowing their attitudes about which survey in conducted. 1. Occupation
Occupation Former Employee Professional Businessman Total
No. of Respondents 25 15 05 05 50
Percentage 50 30 10 10 100
From the above table majority of formers belong to agriculturists. 50% of respondents are of former, 30% of are employee & 10% are professional remaining 10% are also included in businessman.
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Graph show Occupation
25 25
20 15 15
10 5
5
5
0 For mer
Employ ee
Prof es s io nal
Bus ines s ma n
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2. Annual Income
Annual Income
No. of
Percentage
responden ts Below 15000
24
48
15000-30000
11
22
30000-45000
08
16
45000 above
07
14
From the above table shows 48% of number of respondents are of below 15000, 22% number of respondents are of 1500030000 and 16% are 30000-45000 respondents here remaining 14% respondents are of above 45000.
66
Graph shows Annual Income
45000 above 14% 30000-45000 16%
B elow 15000 48%
15000-30000 22%
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3. Cultivated
Cultivated land
Below 5 acres 5-10 acres 10-20 acres 20 acres above
No. of responde nt 25 12 05 08
Percentage
50 24 10 16
From the above table shows 50% of consumers are included below 5 acres, 24% are of no. of respondents had 5-10 acres & 10% no. of respondent are included 10-20 acres. Remaining 16% are number of respondent are also included above 20 acres.
20 acres above 16% 10-20 acres 10%
Below 5 acres 50% 5-10 acres 24%
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4. Which method of irrigation do you use.
Method of irrigation Flooding irrigation
No. of respondents 14
Percentage 28
Drip irrigation
24
48
Sprinkle irrigation
12
24
From the above table shows 28% of consumer are respondent do use the flooding irrigation & 48 % of no. of respondent do use the drip irrigation other 24% of number of respondent do use the sprinkle irrigation.
Sprinkle irrigation 24%
Flooding irrigation 28%
Drip irrigation 48%
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5. If drip then for which crop do you use?
Crop Arecanut Mango Coconut Banana
No. of respondents 16 11 10 13
Percentage 32 22 20 26
Regarding table shows 32%of respondent do use drip between the purposes of arecanut, and 22% of respondent do use drip irrigation to mango. and 20% of respondent do use these system for the purpose of coconut. and remaining 26%.respondants are do use drip for the purpose of banana.
Banana 26%
Coconut 20%
Arecanut 32%
M ango 22%
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6. Which co irrigat irrigation ion you you have have adopted adopted
Co-irrigation Jain
No. of of re respondent 8
Percentage 16
Premise
16
32
Krishi
09
18
Other
17
34
According to this table it is dear that 34% of respondent are other irrigation have adopted 18% respondent are krishi irrigation have adopted 32% are respondent to have premises irrigation.
17
18
16
16 14 12 9
10
8
8 6 4 2 0 Jain
Pr emise
Kr is hi
Other
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7. If it Jain the then n for what what reas reason on
Jain No. of respondent Percentage Reasonable 15 30 Quality 16 32 Easy availability 9 18 Advertisement 10 20
This table shows 30% of respondent to like responsible and 32% of respondent to choose quality and 18% of respondent to select easy availability and remaining 20% of respondent to like advisement.
Advertisement 20%
Reasonable 30%
Easy availability availability 18% Quality 32%
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8. How do you come come to know know about about premise premise irrigati irrigation? on?
System
No. of
Percentage
respondent 13
26
Friends
17
34
Sales man
9
18
Any others
11
22
Advertisement
Above table shows 26% of respondent are more importance given to advertisement and 34% of respondent or consume attract from from frie friend ndss & 18 18% % of nu numb mber er resp respon onde dent ntss are are attr attrac actt from from salesman remaining 22% of respondent are any others.
17
18 16 14
13 11
12 9
10 8 6 4 2 0 A dv er tis ement
Fr iends
Sales man
A ny other s
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9. Do you think drip irrigation is easy to maintain
Easy to maintain Yes No
No. of respondents Percentage 31 62 19
38
These table shows 62% of respondent are easy to maintain drip irrigation and 38% of respondent no easy to maintain drip irrigation.
No 38%
Yes 62%
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10. If yes how is the product
How is the product
No. of
Percentage
respondent 15
30
Satisfactory
22
44
Unsatisfactory
13
26
Excellent
According to this table shows 30% of respondent are tell excellent of product, 44% of respondent are consume satisfactory to like of product so not satisfactory of these product.
Unsatisfactory 26%
Excellent 30%
Satisfactory 44%
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11.
Do you think drip irrigation better than other irrigation
method?
Drip irrigation better than other irrigation Yes No
No. of Percentage responden t 37 74 13 26
From the above the table shows 74% of consumer is respondent to like drip irrigation is better than other irrigation 26% respondent not like the drip irrigation is not better than other irrigation.
No 26%
Yes 74%
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12. If yes about what is the reason?
Reason Less use of water Easy to adopt Increase in the yield Other
No. of respondent 24 10 10 06
Percentage 48 20 20 12
From the above the tables 98% of respondent are like reason less use of water and 20% of respondent to the reason of easy to adopt. And 20% of consumes or respondent to the reasons of increase in the yield and remaining 12% are respondent are reasons to other. 50 45 40 35 30 25 20 15 10 5 0 Les s us e of w a ter
Eas y to adopt
Inc reas e in the y ield
Other
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13. Your opinion about the price of the product
Price Very high Low Reasonable Competitive
No. of respondent 16 08 17 09
Percentage 32 16 34 18
From the above table shows 32% of respondent are tell price is very high and 16% of respondent are tell prices low and 34% of the product and 18% of respondent these price is competitive.
Competitive 18%
Reasonable 34%
Very high 32%
Low 16%
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14. If yes, how is the product?
Product Excellent Satisfied Unsatisfied
No of respondent 30 15 5
Percentage 60 30 10
According this table shows 60% of respondent are opinion about the excellent, 30% of respondent to like satisfied of this product and remaining 10% of respondents are not like.
35 30 30
25
20 15 15
10 5 5
0 Excellent
Satisfied
Unsatisfied
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15. Your opinion about the price of the product?
Opinion Very high Low Reasonable competitive
No of respondent 25 10 10 5
percentage 50 20 20 10
According to this table 50% of respondent are tell very high, 20% of respondent are to tell low of price, 20% of respondent are to tell reasonable, remaining 10% respondents to tell competitive of price.
25 25
20
15 10
10
10 5 5
0 Very high
Low
Reasonable
competitive
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MAJOR FINDINGS OF SURVEY
By adding all the above tables we observe first table shows 50% of respondents are former, while 30%belongs to employee and 20% respondents are professional and business men From table second shows it is clear that 48% of respondent are below 15000 annual income, 22% of respondents are 1500030000 and 16% of respondents are 30000-45000 annual incomes hear. From table no. 3 shows it is clear that 50% of respondents that people who have below 5 acres, 24% of respondents are had 5 acres- 10 acres cultivated land here, while 10% of respondents are 10 acres-20 acres From table no. 4 it id clear that 48% of respondents who have adopted drip irrigation system, 28% of respondents used flooding irrigation, 24% of respondents use sprinkler irrigation. From table no. 5 shows 32% of respondents are use drip for the purpose of a areca nut, 26% of respondents are use drip system for the purpose of banana, 22% of respondents use drip system for the purpose mango The table no. 6 shows it is clear
f respondent are other
irrigation have adopted 18% respondent are krishi irrigation have adopted 32% are respondent to have premises irrigation.
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CHAPTER-8 SUGGESTIONS AND CONCLUSION
82
SUGGESTIONS AND CONCLUSION
The company is having the main problem of a very high cost on inputs the cost of the inputs must be reduced and stabilized.
The company has to appoint more sales representatives and area managers in the areas where the to have wide marketing operations.
The company should increase the life cycle of product by improving quality of the product if is necessary for the company to increase its competitive efficiency by increasing quality decreasing the cost of production.
Although at present it is
having high market shares as compare with other competitors still improving and maintaing competitive efficiency is must for every firm.
Distribution system of the company must be further developed as well as after sales service facilities must be further improved.
More attention should be given for the promotion of the product by taking proper measure to hold the market in the hand before it is captured by other companies.
Periodical survey of the market from the company is necessary to know the changing attitude of the consumer regarding the product.
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Company can take up demonstration in rural area to orient the farmers and to attract the prospective customers.
Suggestion to the agency:
It has been observed from the survey findings, that the present stand of M/S Sri. Akshaya agencies is very good. But it can be made better.
One of the main problems in approaching the farmer who are in need of drip and advising them to install the premier drip irrigation system by placing the superiority of the product.
Door service facilities to the farmers should have arranged by the firm at a proper time.
The agent must visit the farmer and guide the farmer in installing the drippers at various places and must provide the relevant information.
The advertisement in local news paper should also be given importance this will increase the sales as well as good will of the firm.
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As for as possible the order placed by different customer on certain terms and condition should not be refused on the other hand they must be considered and there by win their confidence.
The agent must help the farmers in taking loan cum subsidy from the banks without charging percentage of commission. By doing so the reputation of the agency increase pertaining to more sales.
CONCLUSION
After collecting all the data field survey and suggestions these are only few words remaining to tell about the project. Premier irrigation equipment’s is are of the established companies having a good reputation and lot of good will to words the product the company and the agency have a good future. The government is also helping the company to increase the sales by providing lot of credit facilities and subsidies to the facilities and subsidies to the farmers but the officers who are responsible for percentage to sanction subsidy which highly effect the small farmers in purchasing their equipment’s and in the mean time the
85
Government should scale down the customer duty of plastic items like THERMO AND THEME SET which are the primary raw materials so that the cost of production and product can be lowered.
86
Annexure •
Questionnaire
•
Bibliography
87
QUESTIONAIRE
Dear Sir/madam: I am the student of ****, Shimoga. This format of questionnaire is designed to pick out the information regarding “Consumer attitude towards marketing of Jain irrigation system” in practical
fulfillment of BBM course.
I kindly request you to fill this
questionnaire, your information will be kept confidence and oblige. Thanking you,
N.M
1. Name: 2. Address: 3. Occupation: a) Farmer
b) Employee
[ ] [ ]
c) Professional
[ ]
d) Businessman
[ ]
4. Annual Income: a) Below 15,000
[ ]
b) 15,000-30,000
[ ]
c) 30,000-45,000
[ ]
d) Above 45,000
[ ]
5. Cultivated land:
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a) Below 5 acres
[ ]
b) 5-10 acres
[ ]
c) 10-20 acres
[ ]
d) 20 acres
[ ]
6. Which method of irrigation do you use? a) Flooding irrigation
[ ]
b) Drip Irrigation
[ ]
c) Sprinkler irrigation [ ] 7. If drip irrigation then for which crop do use? a) Arecanut
[ ]
b) Mango
[ ]
c) Coconut
[ ]
d) Banana
[ ]
8. Which co irrigation you have adopted? a) Jain
[ ]
b) Premier
[ ]
c) Krishi
[ ]
d) Other
[ ]
9. How do you come top know about premier irrigation system? a) Advertisement
[ ]
b) Friends
[ ]
c) Salesman
[ ]
d) Any other
[ ]
89
10.
Do you think drip irrigation better than other irriation
method? a) Yes [ ] 11.
b) No [ ]
If yes what is the reason? a) Less use of water
[ ]
b) Easy to adopt
[ ]
c) Increase in the yield [ ] d) Other 12.
[ ]
Do you think drip irrigation is easy to maintain? a) Yes [ ]
13.
b) No [ ]
Have you heard about Akshaya enterprises? a) Yes [ ]
14.
b) No [ ]
If yes, how is the product? a) Excellent
[ ]
b) Satisfactory c) Unsatisfactory
15.
[ ] [ ]
Your opinion about the price of the product? a) Very high[ ] b) LOW
[ ]
c) Reasonable
[ ]
d) Competitive [ ] 16.
Your opinion about the quality of the product? a) Good
[ ]
90
b) Bad c) Best 17.
[ ] [ ]
Suggestions: ------------------------------------------------------------
Date: Place:
Signature
91
