Internship Soft Copy

INTERNSHIP REPORT

On VKC SMARTAK FOOTCARE PVT. LTD.

Submitted by VINAYAK.S

Register Number 11YUCMA0171

In partial fulfillment of the requirements for the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION

Of BANGALORE UNIVERSITY

August 2012 DEPARTMENT OF MANAGEMENT STUDIES

Page | 1

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CHAPTER CHAPTER 1

TOPICS INTRODUCTION INTRODUCTION TO THE STUDY OBJECTIVE OF THE STUDY SCOPE OFTHE STUDY

CHAP CHAPTE TER R2

LIMITATIONS OF THE STUDY INDU INDUST STRI RIAL AL PROF PROFIL ILE E (FO (FOOT OTWE WEAR AR INDUSTRY) FOOTWEAR INDUSTRY FOOTWEAR HISTORY INDIAN FOOTWEAR INDUSTRY OVERVIEW OF INDIAN FOOTWEAR INDUSTRY STATE SCENARIO COMPONENTS OF INDIAN FOOTWEAR

CHAPTER 3

INDUSTRY COMPANY PROFILE VKC GROUP OF COMPANIES COMPANY PROFILE OF SMARTAK FOOTWEAR PVT. LTD























CHAP CHAPTE TER R4

DEP DEPART ARTME MENT NT PROI PROIFL FLE E •

PRODUCTION DEPARTMENT

•

HUMAN RESOURCE DEPARTMENT

•

FINANCE DEPARTMENT

•

MARKETING DEPARTMENT

MATERIAL DEPARTMENT FINDINGS •

CHAPTER 5

CONCLUSION























CHAPTER .1 INTRODUCTION























Footwear is estimated to have started its long history of human use during the ice age some 5 million years ago. Unkind weather conditions are said to have created the necessity of the footwear. Other evidences show that the footwear came to use at the end of the Paleolithic period, at about the same period the early humans learned the art of leather training. Early pieces of footwear made of wrappings, usually made of leather or dried grass. Later on they were developed from an oval piece of leather which is bound by piece of strong leather throngs. The images also show that in Egypt, footwear depicted power and class. The Egyptian sandals were crafted using straw, papyrus or palm fiber. The Egyptian women started to adorn their footwear with precious stones and jewels during later periods. Footwear is demanded by all people no matter what income group they belong to. Middle income group prefer low cost, durable footwear that can go through all sorts of wear and tear in all domestic conditions whereas high high income income people people prefer prefer fashi fashion on orient oriented ed footwe footwear. ar. VKC VKC footwe footwear ar is preferred by all income groups. VKC footwear is preferred because of its low cost, wearing comfort and high durability in all the seasons. VKC VKC is on onee of the the mo most st po popu pula larr bran brands ds amon amongs gstt sand sandal als. s. It has has already been launched several trendy models and has several brands under its belt. The product produced by VKC satisfies the needs and wants of people belonging to all the income classes. Even teenagers are customers of























OBJECTIVES OF THE STUDY PRIMARY OBJECTIVES : •

Primary objectives of the project are the overall study of an organization.

•

To know about the production activities of an organization

•

To know the activities of the human resource department.

SECONDARY OBJECTIVES : •

To know about the production process in the organization.

•

To analyze the structure of the organization.

•

To assess the performance of the production department.

•

To study the relationship between the employees and the employer.

SCOPE OF THE STUDY: Thee scop Th scopee of the the stud study y is to kn know ow abou aboutt the the proc proces esss of prod produc ucti tion on department and the human resource department. To learn in detail, also about the other departments in the company producing all kind of footwear.

























LIMITATIONS: •

Time period of the study is very short.

•

The area under study is limited to only one district.

•

Some of the retailers are reluctant to disclose some details due to their busy schedules.

•

There may be error due to respondents.























CHAPTER 2 INDUSTRY PROFILE (FOOTWEAR INDUSTRY)























INDUSTRY PROFILE HISTORY OF FOOTWEAR: Spanish cave paintings from more than 10000 years ago show humans with animal skins wrapped around their feet. The body of a well preserved iceman nearly 5000 years old wears leather foot coverings stuffed with straw. Shoes in some form or other have been around for a long time. The evolution of foot coverings, from sandal to present day athletic shoes that are marvels of engineering continues even today as we find new materials which are used to cover our feet. Did the shoe really change over the years though? We are still wearing the sandals which are the oldest foot covering known to us. Moccasins are still readily available in the form of a loafer. In fact, many of the shoes we wear today can be traced back to another era. The Cuban heel may have been named for the dance craze of the 1920’s but the shape can be seen along before that time. Platform























imagination but the colors and materials of shoes today demonstrate that. Looking at shoes from different parts of the world, one can see undeniable similarities. While the Venetians were wearing a chorine, the Japanese balanced on high soled wooden shoes called “Get”. Though the shape is slightly different, the idea remains the same. The Venetians had no contact with Japanese, Japanese, so copied in their culture. Some European women and men from the past bound their feet with tape and squashed them into super tight shoes. In fact, a survey from early 1990’s reported that 88% of American women wear shoes that are small.

FOOTWEAR Footwear Footwear consists consists of garments of garments wor worn on the the feet, feet, for for fash fashio ion, n, protection protection against the environment, and adornment. adornment. Being barefoot Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations. Sock Sockss and and othe other r hosiery hosiery are are usua usuall lly y worn worn betw betwee een n the the feet feet and and othe other r footwear, less often with sandals and flip flops (thongs). Footwear is sometimes associated with fetishism, fetishism, particularly in some fashions in shoes, shoes, including boots including boots..























respect, and adherents of many religions worship or mourn barefoot, or remove their shoes as a sign of respect towards someone of higher standing. In some cultures, it is customary for people to remove their shoes before entering a home, and some religious communities require shoes to be removed before entering a building which which they regard as holy, holy, such as a temple.

FOOTWEAR MATERALS: •

LEATHER

•

PLASTIC

•

RUBBER

•

TEXTILES

•

WOOD

TYPES OF FOOTWEAR:

























•

TRADITIONAL FOOTWEAR

•

SOCKS

COMPONENTS OF FOOTWEAR: •

GROMMER

•

SOLE

•

HEEL

•

HAIR CUSHION

•

LACES

•

THREAD























INDIAN FOOTWEAR COMPONENT INDUSTRY























OVERVIEW OF INDIAN FOOTWEAR























ORGANISATIONAL ORGANISATIONAL CHART CHAIRMAN























EXECUTIVE

JUNIOR

PERSONNEL

DEPARTMENT

EXECUTIVE

COORDINATOR

JUNIOR EXECUTIV

SUPERVISOR

SHIFT ENGINEERS

SKILLED

EXECUTIVE

JUNIOR

UNSKILLED

EXECUTIVE

JUNIOR

























COMPANY PROFILE























potential was seen by the various industrialists. This resulted in a rapid change in the footwear industry itself. Within a few years the number of Rubber and RPVC unit grew to more than 80 in this area. In 19 1994 94 the the grou group p vent ventur ured ed the the firs firstt un unit it in Kera Kerala la to manu manufa fact ctur uree footwear from virgin PVC. This resulted in a big change and the multinational brands felt competitions from the local brands. In 1998 the group started the first Micro Micro Cellul Cellular ar PVC PVC footw footwear ear in Kerala Kerala with with import imported ed plant plant and machin machinery ery.. “Quality “Quality at low price” made the VKC groups products products popular in the market day























The group is now looking for further avenues in the field of footwear to stretch their hands. Who We Are:

Our Vision, Mission and Motto Vision

To provide quality products to the customer at an affordable price.























10. M/s. FERRARI FERRARI SHOES SHOES (INDIA) (INDIA) PVT.LTD PVT.LTD 11. M/s. VEEKESY VEEKESY FOOTCA FOOTCARE RE (INDIA) (INDIA) PVT. PVT. LTD 12. M/s. FERRERO FERRERO VINYL VINYL TECHNOLOGIE TECHNOLOGIES S PVT.LTD PVT.LTD 13. M/s. MORBI MORBIDO DO VINYL VINYL PVT.LTD. PVT.LTD. 14. M/s. SMARTA SMARTAK K FOOTCARE FOOTCARE PVT. PVT. LTD. LTD. 15. M/s. VKC VKC FOOTSTEPS FOOTSTEPS INDIA INDIA PVT.LT PVT.LTD D 16. VKC FOOTPR FOOTPRINTS INTS GLOBA GLOBAL L PVT LTD 17. VKC FOOTWEAR FOOTWEAR INTERNA INTERNATIONA TIONAL L PVT LTD























company Mr. VKC Mammed Koya, managing director Mr. V. Abdul Razak is a post graduate in business administration having more than 25 years experience in footwear manufacturing including project implementation. implementation. M/s. Smartak Footcare Pvt. Ltd caters extend its markets all over Kerala. The company has a good market for their products. M/s Smartak Footcare Pvt. Ltd is the first company in VKC group for the manufacture of PU footwear. The company adopts Taiwan Technology for manufacturing of PU footwear. Annual production capacity including the licensed agreement is 36,00,000 pairs. The

























sweatiness and wetness, which is seen in ordinary leathers. The finish, comfort, and elegances are highly superior when compared to the ordinary leather. The production process is line production process whereby materials are put through a























Other Other than than produc productio tion n and qualit quality y checki checking, ng, produc productio tion n depart departmen mentt performs one more function. That is packing of finished products into cartons. A set of workers are assigned to pack finished products into specified cartons or























affordable price. Its material is made of 100% synthetic leather and sole is made of polymer. The mainly used materials are PVC & PU. The price split up of SMARTAK can be given as:-























 

NROX FYNOLGO





























































































































































































































































































































































































































































































































































































































































































“Marketing is the management process responsible for identifying, anticipating and satisfying the customer’s requirements profitably “ To be the best product in the market the company gives importance to the following aspects:

 BRAND NAME:

 SLOGAN



The brand name of the product is SMARTAK

: “BE SMART WITH SMARTAK”

QUALITY: Maintaining the quality under any condition is the main policy of the company



ADVERTISING: The Company treats advertising as the main mode of marketing to improve the scales of their products.



SCHEMES: One of the main marketing techniques of the company is the different schemes for their customers and dealers.



WHOLESALERS MEET: The Company conducts the wholesalers meet at























helps to find problems, sort out differences, formulate plans and pave way for future improvement in the respective market.



ORDER TAKING AND COLLECTION: The company executives take the orders directly from the wholesalers rather than opting for intermediaries.



DELIVERY SYSTEM: The Company has a very efficient delivery system for the supply of the finished goods to the wholesalers. The company also provides door delivery delivery system and they they are fixed a weekly weekly chart of supply. supply.

The marketing techniques used are:

CHANNELS OF DISTRIBUTION:

Channel of distribution is a set of marketing intermediaries through which the goods flow from the producer to the consumer. The company provides their door delivery system to the wholesalers through company owned vehicles and through different transport vehicles available for rent.























MANUFACTURE

WHOLESALER

RETAILERS

CONSUMERS

SALES PROMOTION:

Sales promotion plays a mjor role for the VKC products. Sales promotion influences the customer for buying the products and also helps to meet competition. It popularizes the product so as to stimulate demand.

CONSUMER PROMOTION: •

Coupons























•

Contest

•

Price offer

DEALER PROMOTION •

Sales contest

•

Dealer gift

•

Turnover allowances

ADVERTISING:

The VKC advertising covers all the activities dealing with giing of publicity regarding regarding goods and services services offered for sale.

INDOOR MEDIA: •

•

•

TV channels Newspapers Magazines























OUTDOOR MEDIA: •

•

Name boards Hoardings

The advertisements of the products are given in all major TV channels in Malayalam and Tamil languages. The brand ambassador for the product is the famous Malayalam cine artist Kavyamadhavan.

























MARKET RESEARCH Market research helps the company in analyzing the buyer’s habits, popularity of the product and the effectiveness of the advertising media. It also helps to collect information about marketing marketing problems and opportunities. The continuous market research has been conducted by the company which helps them in planning and executing marketing strategies for the future course of action.

























PRODUCT LINE OF VKC SMARTAK FOOTCARE PVT. LTD VKC SMARTAK:

SL.NO

ITEM

COLOUR

SIZE

MRP

1

105

GR

5x9

199.50

2

106

GR

5x9

199.50

3

501

BG

5x9

199.50

4

407

GR

5x9

199.50

5

405

RD

1x4

189.50

6

406

BK

5x8

234.50























11

201

FBK

5x9

244.50

12

203

BR

5 x9

249.00

13

901

BK

5x9

248.50

14

601

GR

5x9

174.50

1 x4 11x13 9x11

199.50 184.50 194.50

1x4 11x13 1x4 11x13

199.50 194.50 199.50 189.50

KIDS 1

201

FBK

2

41

BR

3

701

RD

4

702

BK/GR























4

3005

BK/GR

7x10

284.50

MATERIAL DEPARTMENT Material department of the organization place order according to the need of























MATERIAL

DEPARTMENT HEAD

EXCECUTIVE

JUNIOR EXCECUTIVE

REXENE OF SMARTAK

























MI-2315 R57TAN2T MI-2315 R57BLACK MI-2389 CDR BK-BK MI-2389 CDR-CREAM MI-2389 GM-E65 S/10369 MI-2389 GM P/32-E/62 GREY-70524 MI-2389 R131 BG-2T MI-2389 R131 LT-GREEN























MI-2389 GAMM-E44 BROWN 27S/30337 SY.LEATHER

JU-0127 C/UCH/BL-092 JU-A 0105 UMW-BG JU-F 0046A/HDMK/R-8 BLACK PUL JU-F 0046/RJI/R8/M.MHD-055/CREAM 0046/RJI/R8/M.MHD-055/CREAM 014/PUL JU-F 0060/RJI/R8/MHD-034/MHDO16/10 0060/RJI/R8/MHD-034/MHDO16/1007 07 MU-2322/VX-64 GREEN























MU-5016 R57 IY TAN-2T MU-5025 B/R131/R131 OLIVE GREEN/BG2T MU-5025 GM BLACK MU-5025 GM BROWN MU-5025 R131/BRT S/698+S/60160 S/698+S/60160 MU-5028 E R8/MTI S/80313+S/80306 MU-5066 R57/R131- BLACK MU-5039 A/BSM DKHT-BLACK























MU-5036 ARX+BRT S/10457+S/10458 S/10457+S/10458 WU-8204 G/PA TENT/R-61 RED WU-8204 R151 BLACK-BLACK MU-5025 GAMM E63/R8 CHERRY+CREAM MU-5025 B UM11/R131 BROWN/BLACK MU-5025/R131+BRT MU-5025/R131+BRT S/30792+BLACK S/30792+BLACK MU-5025/MTI+BRL MU-5025/MTI+BRL S/30609+S/3064 S/30609+S/3064 MU-5036L/R131+BRT MU-5036L/R131+BRT S/20214+S/698 S/20214+S/698























ML-2451 R8 BLACK ML-2451 R8 BROWN ML-3129L UM11 S/30793 OLIVE 2T ML-2478 VR-61 M.PERL ML-24010 B UM11 BROWN ML-2453/PVR8 BK-BK ML-LB0015/UCPT S/10377

























CHAPTER 5 FINDINGS AND CONCLUSION

























Customer satisfaction is the main criteria of the company and they have achieved the trust and belief of the customers through years of providing quality products at affordable prices.



Quality is the main aspect of the product that the company tries to keep intact rather than its quantity since quality is what matters in today’s market as the customers demand high quality products.

























The company always maintains a good employee employer relationship and hence hence reduci reducing ng the pos possib sibili ility ty of riots riots and union union probl problems ems which which may adversely affect the production line by slowing it down.



The company produces goods (footwear) that are high in quality and the price of the product when compared compared to the other brands in the market is very less. The company also aims at a target population who tend to choose























CONCLUSIONS























SMARTAK FOOTCARE is VKC‘s answer to the change in trend in the market. The brand come under VKC and produces footwear whose price is less and the products seems to move in the market as it its trendy and follows the fashion of the time, this helps in maintaining the existing market demand for the product.



























































































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