Group Presentation – Background, Internal Analysis, External Analysis and SWOT Analysis Background Nando’s is a South African company which was created in 1987 when Fernando Duarte and Robert Broin ate at a caf! ca""ed #hic$en"and% &hey were so impressed with the taste of the chic$en that they proceeded to buy it and rename it 'Nando’s( after Duarte’s )rst name% &he brand has *rown considerab"y since and now operates in o+er ,- countries with o+er 1.--- out"ets% &he company has a somewhat opa/ue structure structure with "itt"e information re*ardin* who owns what in the company% &he founders are Duarte and Broin but the ma0ority shareho"ders are actua""y Broin and the ntho+en fami"y fami"y.. who ha+e ha+e bac$ bac$ed Nando Nando’s ’s since since it was was 0ust 0ust three three rest restaur aurant ants% s% 2eanwh 2eanwhi"e i"e.. Du Duart arte e o+ers o+ersees ees produ producti ction on of Nando Nando’s’ ’s’ famous famous 3eri43 eri43eri eri sauce at a factory in 5ohannesbur*% Nando’s reached the 6 in 199 and the 6 and rish arm is owned by Dic$ Dic$ nth ntho+ o+en en thr throu*h ou*h a *rou *roup p ca"" ca""ed ed Nando ando’s ’s :rou :roup p ;o"d ;o"din in*s *s%% t perf perfor orme med d poor poor"y "y unti unti"" nth ntho+ o+en en put put his his son son Rober obertt in cont contro ro"" wh who o chan*ed the focus towards a mi
er from the internationa" restaurants as they are pri+ate"y owned whereas the internationa" restaurants are franchises% &he 6 is the most popu"ar destination with re*ards re*ards to re+enue and stores and there is a"so a head/uarters in the 6% Nando’s :roup ;o"din*s a"so owns :ourmet Bur*er itchen which they purcha purchased sed for ?,-m in -1-% -1-% We will e concentrating on !ando"s Group #oldings" core usiness – !ando"s – $or t%e purpose o$ t%is presentation&
Nando’s :roup ;o"din*s has e
&he company emp"oyed a"most a"most 11.--- peop"e by the end of -1% -1%
1
'alue (%ain
Analysis
Support Acti)ities* General Ad+inistrationIn$rastructure* • • • • •
Cwned by Dic$ ntho+en ,7- out"ets ser+e ;a"a" 11.--- peop"e emp"oyed Focus on mi
#u+an -esource .anage+ent* • •
•
• •
Best Ear*e #ompany to wor$ for -1 &he Nando’s #u"ture 'Nando’s is not 0ust about the chic$en% t’s ne+er been 0ust about the chic$en% t’s about the peop"e who ma$e the chic$en%( Stron* emphasis on $ey +a"ues pride. passion. coura*e. inte*rity and fami"y 3eop"e who wor$ at Nando’s $nown as Nandocas Restaurant mana*ers $nown as 3atrGos. meanin* 3ortu*uese for head of
Tec%nology /e)elop+ent* •
•
Eoya"ty scheme chan*es 6sed to use paper card "oya"ty system% ;a+e now up*raded to a Nando’s "oya"ty card 2eans Nando’s can *et customers’ emai" addresses and update them on chan*es in stoc$ or upcomin* e+ents
Procure+ent* •
•
•
Supp"iers inc"ude #ar*i"". 2oy 3ar$. Faccenda. Freemans of Newent and Sisters No Free Ran*e chic$en used as Nando’s 'a"so need to consider the price our customers are wi""in* to pay( ;a"a" chic$en supp"ied by Freemans of Newent who are authorised by the s"amic institute of 5urisprudence
Pri+ary Acti)ities* Inound 0ogistics* •
•
•
#hic$en is ne+er froen and is marinated for at "east a day before bein* coo$ed C+ens are pre4pro*rammed to ensure the chic$en is coo$ed thorou*h"y and is then then Hame4*ri""ed to order ;a"a" chic$ens fo""ow the Red &ractor Farm Assurance Standards and are pre4stunned which means they are unconscious when it is hand
Operations* • •
Focus on friend"y atmosphere for wor$ers as we"" as c"ients Iay which consumers and wor$ers communicate and interact within restaurants creates an informa" and persona" atmosphere
Outound 0ogistics* •
•
#ustomers either order at the counter and then recei+e mea" at tab"e or order on"ine and co""ect at restaurant #ustomers *i+en responsibi"ity by ha+in* to *o to counter to order. pic$in* up their own cut"ery and sauces
.arketing and Sales* •
•
•
•
•
&e"e+ision ad+ertisin* was too e
Ser)ice* •
Sta> are $nown for their speed and friend"iness with hi*h standards bein* p"aced on customer ser+ice. coo$in* and ser+in* ,
-esource Based 'iew Another perspecti+e is sayin* that Nando’s has achie+ed its competiti+e ad+anta*e due to its endowment of strate*ic resources. both tan*ib"e and intan*ib"e% First"y. "et’s consider the tan*ib"e resources Nando’s possesses% Nando’s has stron* )nancia" resources with pre4ta< pro)ts of ?,-%m and a turno+er of [email protected],@m in -1. *uaranteein* the company a so"id cash account% ts purchase of :B for ?,-m in -1- a"so means that Nando’s :roup ;o"din* can de+e"op new product "ines throu*h this company without ha+in* to de+e"op them itse"f% Financia" resources aside. Nando’s has a $ey techno"o*ica" resource in the secret recipe for its 3eri43eri sauce as this represents a trade secret which can a""ow them to perform better than their ri+a"s% &heir or*aniationa" resources can be credited to Robert ntho+en as his idea to switch the restaurant to a miectionate"y referred to as Nandocas or 3atrGos% A"" of this creates a carin* cu"ture as soon as you enter a Nando’s restaurant which adds to mora"e and u"timate"y to performance% Nando’s mar$etin* team is a"so an asset to the company as they ha+e mana*ed to create an unmista$ab"e brand identity without any te"e+ision ad+ertisin*%
SWOT Analysis Strengt%s •
•
•
•
• • • • •
Finances 3ositi+e pro)t trend 3ro)t on"y fe"" in "ast year due to more money bein* focused on o eers +e*etarian and ;a"a" options
Weaknesses • • •
Does not pro+ide ta$eaway de"i+ery No free ran*e chic$en C+erpricedJ
Opportunities
T%reats
-e$erences httpsKKen%wi$ipedia%or*Kwi$iKNandoL7sMcitenote4D&Brown4, httpKKwww%the*uardian%comK"ifeandsty"eK-1-KmayK1Knandos4fast4food4 chipmun$4tinchy httpKKwww%te"e*raph%co%u$Kfoodanddrin$KrestaurantsK99-,1KNandos4 nation4the4chic$en4that4con/uered4Britain%htm" httpKKwww%nandosperiperi%comKsauces
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