How to Enter the Prosperity Zone With Rachel Elnaugh [Episode 46] Wired for Success TV

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Wired for Success TV

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Mastering the 7 Areas of Life

www.wiredforsuccess.tv

Presented by Melanie Gabriel & Beryl Thomas

[Episode 46] 46]

How to Enter the Prosperity Zone with Rachel Elnaugh How to Enter the Prosperity Zone with Rachel Elnaugh - Wired For Success TV [Episode 46] [0:00:12] Melanie: So welcome to another episode of http://www.wiredforsuccess.tv

I am Mel Gabriel and with me today is my co-host, Beryl Thomas. Say hi, Beryl. Beryl: Hi, everyone. Melanie: So those of you who have been with us through a few of our

epis pisodes odes will know by now now that hat we are on a missi issio on to crea creatte an awareness of how each of us can become the master of our own lives. And that mastery definitely doesn’t depend on anything that has happened in your life up to this point. The ups and the downs, they’re just stories that each of us make up in our head. Our esteemed guest today is well-versed in the ups and downs of life. She is an entrepreneur, a business coach, professional speaker, author, and co-producer co-producer of the 12. 12.12 One World Experience in London. She is right up there with the legends of entrepreneurs as the creator of the market leading experiences company, Red Letter Days. Her role as a hot, fiery dragon in the BBC TV series, Dragon’s Den, has been another of her business incarnations. Her story is candidly chronicled Business Nightmares Nightmares. She is now the light – she is now in her book, Business shining the light on where she feels business needs to transition from being just all about filling your pockets to filling a much deeper need within each of us. She is Rachel Elnaugh.

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Today, Rachel is going to share with us her philosophy of prosperity. How in her her view view,, the the worl world d of busi busine ness ss must must chan change ge and and how how it can can help help busi busine ness sses es to thri thrive ve even even in hars harsh h econ econom omic ic mark market ets. s. So welc welcom ome, e, Rachel. Rachel: Hi there. Thanks Mel for that introduction. introduction. Hi, Beryl. Beryl: Hi. Melanie: OK. Rachel, one of the things I’d like to ask you to do because

obviously, this program goes out far and wide and you’re a celebrity here in this this coun countr try y and and we don’ don’tt know know how how well well peop people le know know you in othe other r countr countries ies,, could could you you just just sketch sketch in your your backg backgrou round nd and and the the busine business ss journey you’ve had up to this point and the dragons you’ve had to slay on the way? Rachel: Well, I actually started out in business at the age of 24. I’ve done

seven years in accountancy before that and I kind of knew I had business in my blood. And so, I set up my first business, Red Letter Days which is an experience’s experience’s brand. So basically, setting things up like our balloon trips and motor racing days and special gifts and corporate incentives. And I set that business up really nothing much more of an – just a seed of an idea on a really shoestring budget. budget. And I struggled with it for the first 18 months. And then I got with the help of an amazing marketer, I kind of turned the corne cornerr and the busin business ess grew grew into into a marke market-l t-lead eading ing multi multimil millio lion n brand brand which had its high. It was making a million pound profit a year. And it kind of led me to winning all sorts of awards and that was what got me the invitation to go on BBC TV’s Dragon’s Den. So I starred in the first two series of Dragon’s Den here in the UK which has since been syndicated worldwide. So that was about seven years ago. So that really changed my life because it opened up a whole new world for me in the enterprise sector. And my life these days is really about inspiring, empowering, and helping other entrepreneurs on their business journey and I’m very fascinated about money and prosperity, what creates wealth, what pushes wealth away, and also on a wider level, some of the dynamics of what’s going wrong in our current economies.


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Melanie: So, all of that experiences had sort of brought you to a point

where you’ve made a transition from the old school way of doing business into a different model now which the old school tends – still tends to look at as being a bit [0:04:24] [indiscernible] . So what what exac exactly tly crea create ted d the the transition from what you’ve just described to where you are now? Rachel: Well, it’s interesting because I would say I’m a bit of a high breed

creature so I have one foot in the new paradigm so in the metaphysical world, in the fourth dimensional world. But I also have one foot very much in the material realm. And it’s interesting for me because a lot of my clients, I do love mentoring, a lot of my clients are very much in that fourth dimension metaphysical world. And they’ve kind of lost connection with their ability to flow money. And so, they’re doing great work in the world but they they’r ’re e ofte often n penni ennile less ss.. They They’r ’re e not not in flow flow.. And And actu actual ally ly,, it’s it’s very very frustrating. And so, a lot of my work is about really getting people to connect from the – I guess from the highest chakra presence into the lowest chakra. So once you’re in alignment, you’re much more powerful when you’re in flow of prosperity in my experience because we do still live in a material world and you’re not as valuable to people if you are in a place of I guess poverty consciousness. Melanie: Go Beryl. Beryl: Yeah. I was going to ask you about in the previous conversation,

you talked about how we can be prosperous even in these austere times. So would you just like to say a little bit about that philosophy? Well,, it’s it’s inte intere rest stin ing g beca becaus use e I was was doin doing g a big big talk talk abou aboutt Rachel: Well prosperity through adversity actually to a big corporate audience in January this year. And I was looking up the meaning of the word prosperity and it’s actually the antonym for austerity. So it’s the exact opposite. So it’s quite interesting, isn’t it? That the government have chosen to take this route of aust auster erit ity y meas measur ures es to get get us out out of the the econ econom omic ic situ situat atio ion n wher wherea eas s actually, I would be, if I was in charge, if I rule the world, I would actually be goin oing in the the opposi positte dir directi ection on and and try trying ing to cre create ate a prosp rospe erity rity consciousness consciousness because prosperity consciousness is really about expansion and about wealth creation and then start bringing people’s energy out whereas austerity is essentially a place of fear. http://www.wiredforsuccess.tv

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And when we’re in a place of fear and our vibration is low and we’re surrounded by debt, we’re actually getting into quite a low vibration and it’s actually quite difficult to create wealth from that low vibration place. So I think actually, the government is kind of in a way, shooting themselves in the the foot foot beca becaus use e we’r we’re e not crea creati ting ng an atmo atmosp sphe here re for for wealt ealth h and and prosperity and actually moving into a more abundant place. Beryl: It’s interesting what you say about that in terms of it creates a lot of

fear because when we’re in fear, we can’t be really creative, can we? We’re pumping out the adrenalin in a negative way and things start to shut down and then we make decisions which actually perhaps aren’t – yeah, crap. Yeah, let’s face it. Rachel: Absolutely. Beryl: And not moving us to that place. And I know that you have – you are

doin oing some ome work ork at a very very high igh level vel with bank banks s and the the city ity and and corporations. Can you just share with us as much as you can, if, let’s hope they are, minds are changing or how you’re encouraging them to think differently? differently? What is the key there that unlocks it for them? Rachel: Well, there are a lot of different topics in there. I did a talk to a big

bank very recently and this – it was quite interesting doing my research about because this bank was very much in its masculine energy and I was actually talking to their female executives about feminine energy and this wasn’t really about gender difference. It wasn’t about girl power which tended to lead us women into being as strong as the men and the fist in the Venus sign. I’m really talking about feminine values and the legend of the eagle and the condor about the masculine and the feminine balancing out. And I think that the challenge which has happened for a lot of people in the corporate workplace and certainly myself when I was – if I think back to my Red Letter Days era, that multimillion pound high growth business, I was really working for my masculine energy. And I think a lot of women are drawn to that kind of Athena. And it’s actually quite exhausting for women. And I think that there needs to be a shift in the way that business is run to bring the masculine and feminine back into balance because we’ve seen http://www.wiredforsuccess.tv

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that this excess masculine energy has caused a lot of problems in the world. It’s been chasing money. It’s all about greed. We haven’t looked after mother earth. We’re not connected in on a spiritual level. And there needs to be a rebalancing very urgently and I think the corporate world is slowly waking up to that. Beryl: That That’s ’s inte intere rest stin ing g beca becaus use e ther there e can can be this this kind kind of poli politi tica call

correctness thinking where just put more women in parliament and that where we address the balance. But actually, listening to you, it makes me think, if you think about Margaret Thatcher, she – there wasn’t very much feminine energy there, was there? It was masculine through and through. Rachel: Well, this is the thing. And so, we have created institutions which

are essentially masculine and then we wonder why – well, why aren’t there more women breaking through the glass ceiling? Why aren’t there more wome women n at forw forwar ard d leve level? l? Well Well,, most most wome women n have have actu actual ally ly opte opted d out out because they don’t want to work from 8AM to 8PM. They – and actually, a lot of women are going into business because life – I’ve got five children. There’s no way that I could have had five children and have that kind of parenting relationship if I have been in the big corporate and the pressures of that. So actually, women are being drawn to go into business in their own enterprise because because you can create your own world. You can work with your energy. You can fit your business around your lifestyle. You can have time out and you can shape it the way you want. And so, what’s happened is in parliament, with the stock exchange, the way that most corporations are run, they are run in a very masculine way. So actually women, rather than trying to go in there and have to then be drawn into their masculine energy are are just just opti opting ng out out and and deci decidi ding ng,, “Act “Actua ually lly,, I don’ don’tt want want this this.” .” So it’s it’s interesting, yeah. Melanie: What I was going to say and because people do get confused

when we talk about masculine and feminine energy, I’m wondering whether you’ you’re re find findin ing g – obvi obviou ousl sly, y, wome women n will will be take taken n to this this beca becaus use e they they unders understan tand d the press pressure ures. s. I’m wonde wonderin ring g wheth whether er you’r you’re e findin finding g that that enough men are opening up to this. Rachel: There’s definitely a shift. It’s really interesting because I’ve been

doing speaking for seven years now to lots of business type audiences and http://www.wiredforsuccess.tv

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seven years ago, when I talked about any metaphysical topics, the men would sort of fold their arms and switch off and kind of set back in their seats and think, “This is just [0:11:53] [indiscernible] .” .” Wherea Whereas s now actually, the men are starting to lean forward and I think the big turning point in that, the big shift has been Steve Jobs. And when he died, and actually I was in an event in Newcastle very shortly after and there were a lot of men in the audience and actually, one of the men said to me, “Rachel, given what’s happened with Steve Jobs …” because obviously, all these shrines were erected to him outside Apple shops and it was just like incredible, he actually said to me, “Rachel, do you think business is the new religion?” And I just thought, “Wow! That is just amazing.” If you think about it, the real breakthroughs that are being made in our socie ociety ty and the the eco economic omic breakt eakth hrou roughs are not being ing made by governments, the governments are trying to preserve the status quo. The big transformations are being led by the entrepreneurs. So it’s actually quite an exciting time. Melanie: So – go on Beryl. Beryl: No, your turn. No, carry on. Melanie: Well, because based on what you were saying, it’s making me think of the 2013 Lucky Prosperity Mentoring Spiral that you’ve set up. And

I’m wondering, is this the essence of – what is the essence of it? Is this the esse essenc nce e of what what we’r we’re e talk talkin ing g abou aboutt to enco encour urag age e more more of this this open open thinking? Rachel: Yes. Well, the Lucky Prosperity Spiral that I set up in January this

year was really inspired through my experience of creating or co-producing of the 12.12.12 One World Event which was a collaboration in its essence. And And I co-p co-pro rodu duce ced d it with ith Mari Mariee-Cl Clai aire re Carl Carly yle. le. But But it was real really ly a collaboration of an amazing group of people. So every everyone one bring bringing ing their their energy energy togeth together er,, their their tribes tribes togeth together er and literally from nothing more than a conversation in an 8-week period, we’ve manifested this amazing event in London. It was like a 5 hours long. It was a whole – like a variety performance of lots of different spiritual styles, http://www.wiredforsuccess.tv

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every everyone one from from Diana Diana Coppe Copperr throug through h to Stewa Stewart rt Pearce Pearce throu through gh Nikki Nikki Slade and we had some incredible people, Jason Chan, and amazing [0:14:21] [indiscernible] . And it was incredible. And we attracted almost 1200 people into the event. So the whole thing had a wonderful energy and it just really struck me how powerful collaboration is because up until now and I think through the Law of Attraction and a lot of things like The Secret DVD, it’s all been about what do I want? OK, here’s my vision or this is what I want. Here’s my definite chief aim statement. Here’s what I want to manifest. But when people come together collectively as a collaboration to manifest some someth thin ing g toge togeth ther er,, ther there’ e’s s an expo expone nent ntia iall incr increa ease se in the the abil abilit ity y to manifest. And so, off the back of doing that project, I kind of thought – I was thinking, what do I want to do in 2013? And I decided to create the Lucky Prosperity Prosperity Spiral which is – it’s actually quite a small group but in its essence, it’s a collaboration of people coming together or with a united aim to create prosperity in their lives during 2013 but as a collective. So it’s just not a mentoring group where I just tell everyone what to do. It’s the whole group coming together in support of one another’s combined success. And for me, it’s a bit of an experiment to see how the dynamics of that that works orks so I’m I’m actu actual ally ly also also quit quite e inte intere rest sted ed in the the dyna dynami mics cs of prosperity. A lot of people say they want wealth or prosperity or to get into flow but then when you actually watch their actions, they’re not always in sync. Melanie: Seeing how it has coming out, yeah. Rachel: So, it’s fascinating stuff for me. Melanie: I was going to ask a question … Beryl: Let me come in there then. So what I’m hearing is I think is that – I

love love the the way way that that you talk talked ed abou aboutt ener energy gy beca becaus use e ever everyt ythi hing ng in the the universe is energy. So why shouldn’t we view money as an energy and see it as a benevolent force? Rachel: Absolutely.


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Beryl: When you touched that on, some people seem to self-sabotage,

don’ don’tt they they? ? They They seem seem to be just just on the the cusp cusp of succ succes ess s and and then then something happens, doesn’t it? What’s your take on what’s going on there for people? Rachel: Yeah. It’s really fascinating Beryl, because to me, money is just

like water. I mean water in itself has no flavor. It’s just a carrier for whatever you add into. And so, it can be benevolent but you can pollute water but it can also be – it can create life. And it’s the same with money. That money is inherently neutral but we attach a lot of stuff into it and it’s very easy, you may have read this stuff and seen this stuff by Morgana Rae about the money monster. A lot of people have created the money monster. That money is the bad guy and they’ve attached a lot of negative emotions to money. So there’s a lot of anger, resentment, bitterness, guilt, shame for asking for money, feel feelin ings gs like like mone money y isn’ isn’tt spir spirit itua uall and and ther theref efor ore e I can’ can’tt char charge ge for for my servic services. es. And so, it’s it’s kind kind of recog recogniz nizing ing the relati relations onship hip you you create created d around money or what you’ve attached into it and then to create a much more benevolent relationship. And so, I will just give you an example of that. I’m just going to reach over here. Sorry. Beryl: Go on. Rachel: But you just inspired me to show you this. I actually had a client

came to see me and actually – for a mentoring session and actually, she does feng shui. She gave me the money in a red envelope, a plain red envelope. And so, I just – with this envelope, I’ve written prosperity on it with all the kind of money signs right on the back. It’s just connecting it into love. Thank you universe for sending me this person and this will kind of sit there. And it’s very symbolic that actually that money has a tremendous tremendous exchange of love because someone valued me enough to pay me for my services and then in return I hopefully, gave them amazing value. And when you get into into that that nouris nourishin hing g excha exchange nge of benevo benevolen lence ce where where money money is a very very enriching thing, it’s very empowering. You can shift your relationship with money and I think that is – to me, that’s really essential because if you’ve got a negative relationship with money then it’s very difficult to get into flow.


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So I think recognizing the kind of negative – any negative you’ve attached into it is very important as a starting point. Beryl: That makes me think about, I’ve heard you talked about the three

F’s around money. Would you like to just share what those are? They’re on prosperity. That’s for prosperity. Rachel: Yeah, it’s really about prosperity because I mean if I think back to

the year when – the peak of Red Letter Days when we’re making a million pound profit, I mean you would probably describe me as rich at that point. But actually, my life wasn’t very fulfilling at all. It was quite interesting when I look back, my life was quite empty because I was just like focusing on chasing money, making money, and I’ve created this huge money-making machine which was actually very stressful. It took up most of my time and it wasn’t actually very happy life. And so, when I was thinking about the Prosperity Spiral , when you’re trying to think, what does prosperity mean? So I came up with really my definition which was the three F’s. Number one is about being in flow. And being in flow is very different to actually having a huge kind of bank full of money. Being in flow is kind of having faith in the knowledge that there’s a kind of stream of money that anytime you need some money, you can go and dip in the stream and get the fresh water essentially. Get the money. So even if you’re wiped out, if you are able to flow money, even if financially wiped out, it doesn’t matter because you can just flow some more. The second F is fulfillment. And that is really getting into a place where you are really serving. So you’re being of great service to others or creating great value in the world. And that in essence, is incredibly fulfilling to be in a place of service because most people think, “What can I take? How can I make?” which is energetically very taking energy whereas actually if you are in a giving place, it’s much easier to flow. And the third thing is really about freedom. And I think I see a lot of people particularly in my mentoring world who come to me and they’re very stuck because they’re trapped maybe in a job that they hate, maybe they’re working with clients that don’t bring them joy or that the relationship is not as nourishing as it could be. And I think the problem with money is that we all get trapped in situations where we’re in a place of fear and we don’t want to let them go and we don’t – because we’re not in a place of faith and http://www.wiredforsuccess.tv

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trust that – because in my experience, if you let the job that doesn’t work go or the relationship that doesn’t work go, then in the space you’ve created new – much more nourishing stuff can flow in. So it’s kind of moving from fear to faith really. Yeah. So I think when you get into the three F’s, so flow, fulfillment, freedom then actually, that’s the recipe for a very prosperous life. Beryl: So when you look at – when you look back Rachel, I mean because

you’ve had a fascinating journey in business, haven’t you? There’s no doub doubtt abou aboutt it. it. It’s It’s been been fasc fascin inat atin ing. g. When When you look look back back,, with ith the the knowledge that you have now about money and business, what would you have done differently back in those Red Letter Days? How would you have manag anaged ed your our life life,, the the stre stress sses es of it? it? What What would ould you have have done done differently, differently, Rachel? Rachel: Well, a lot of people asked me that but I think life is a journey. And

so, I’ve been taking on exactly the journey that I needed to go on and I’m in exactly the right place now with exactly the right tools because I think that for me to be powerful at helping others, I actually had to go through my own meltdown. meltdown. And it’s an interesting think about this idea of being squeezed to the vortex. And actually, a lot of people whose work is about – their work is about their life passion, their sole purpose, quite often they have been squeezed to this vortex so the healer gets very sick or someone who’s about love and relationships go through a divorce or someone who’s all about money and wealth creation goes through a financial meltdown. So it’s almost like being squeezed through that vortex which is like very transformational, a bit like giving birth. It’s like the baby goes from the womb through the very small space out into the world. And I do think there’s a lot to be said. But actually, when life sends you that kind of meltdown meltdown experienc experience, e, those those breakdo breakdowns wns,, they’re they’re actually actually heraldin heralding g an amazing breakthrough. Beryl: And that’s really easy to say afterward, isn’t it? Of course, it’s really

tough when you’re in it. Rachel: At the time, you can’t see the whole picture. And that’s the thing

about having trust and faith in the abundance of the universe is that you can’t possibly see the whole picture in your left brain logic or mind. You can http://www.wiredforsuccess.tv

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only only see see a tiny tiny litt little le wind window ow.. So thro throug ugh h your your wind window ow,, it look looks s like like a disaster. But actually, when you look back on it, you see, oh yeah. Well, if that hadn’t happened that would not have led to this which led to that which led to that. It is that pitiful thing. It’s getting back to Steve Jobs about joining the dots. The synchronicities of your life that gave you all of the key ingredients to create the magic that you are born to do because we’re all being drawn to our higher sole purpose at the moment. So, when you see that life is a journey and you may not understand it but you live and trust in faith that you’re being sent exactly the right people, opportunities, opportunities, learning experiences, and you live in that kind of flow without resistance, that to me is quite exciting and that’s a very adventurous way to live life because you’re not in a place of fear. Melanie: Absolutely. So this makes me think of your, is it 28-day Alchemy? Rachel: Business Alchemy , yes. Melanie: Yes, Business Alchemy . Is that the kind of journey you take them

on? Rachel: Well, I created Business Alchemy because I wanted – the thing is

when you work in the world of prosperity and helping people transform transform their financial fortunes and particularly particularly at the moment and I know this from going to events, 99% of people are in a place of struggle around money. They probably got a lot of debt that they’re paying off. Maybe they’re not in flow, bills amounting. And so in that situation, you don’t actually have lots of money to get help with. So I just really recognize that I needed to create a very low cost tool that would really help people to get into flow around money. And I also knew from my seven years of doing mentoring that if people’s mindset is not in the right place, it’s very difficult – any amount of business marketing tricks aren’t going to work. So I just thought, what is a very inexpensive way that I can get all of the stuff that I’ve learned and I’ve learned – I’m a bit of a [0:25:59] [indiscernible] for knowledge so I read all the books and I’ve watched lots of great speakers.


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So I just thought I’ll condense all of this knowledge into 28 days of videos so every day you get a video. It’s about five minutes long and it just takes you on a journey towards really opening your vibration around money, understanding where your blocks are. There are some basic marketing stuff in there, just really basic stuff about how to transform your business. And the interesting thing about the feedback that I get from that because over 700 people have done Business Business Alchemy Alchemy now, in fact, it’s my most successful mentoring program ever, that actually what happens particularly after about seven days into it, people start – magic start showing up and it might come in the form of a premium bond win or suddenly they got some money from that filled forms that they completely forgot about or a new plant magically shows up. And so, when you’re actually getting into that flow, the universe does send you lots of magical stuff and that’s a real – it’s a great sign of being in flow and when the magic starts to happen and show up. That’s really lovely and that to me is the nirvana. It’s difficult to stay in that place of flow so I’m actually quite interested in why people get out of flow and what shuts down the magic like you were talking about self-sabotage, limiting blocks, all those things. How do we unconsciously switch off from flow? How do we lose our connection? That’s quite interesting. Beryl: This This is – list listen enin ing g to you, ou, I hea hear how how empo empow werin ering g it is to be

mentored, to be coached because at that – it stops you having to do stuff on your own because many people get stuck on doing stuff on their own and particularly if you’ve had a, let’s call it a failure for lack of a better word, in business. You can go into your shell. You can be an embarrassed. You can – partners say, “Don’t waste any more money in all this kind of talk.” And that’s quite hard to get out of that space. But when you step into that space to work with somebody, well obviously like yourself and in a group, it’s a lightening of the energy. You’re not the only one. Other people have done it before. Other people have fallen flat on their face. But actually, isn’t that part of the process? Rachel: Yeah. Beryl: They say every successful entrepreneur has had probably gone

bankrupt a couple of times, Dyson, Branson. http://www.wiredforsuccess.tv

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Rachel: Well, the thing is if you’re not failing, you’re probably playing it too

safe. So actually being unafraid to go out there and try stuff and this is one of my things that I teach is every ten things you try or every ten sales calls you make or every ten products you introduce or whatever it might be, the gene eneral ral rule ule is 80% of them hem will ill eith ither kin kind of fail fail or be [0:28:55] [indiscernible] and only two of them will really hit the spot, will really come off. And you don’t know which two they are quite often. And so, the problem is when most people try their ten things, they focus on the 80% that go wrong and fail and they think, “I’m a failure. This isn’t going to work. I’m never going to make any money.” Rather than focusing on the two they have gotten right and saying, “Well, the other eight were learning experiences. experiences. I’m going to focus on two and punch the air in gratitude for the two that’s on right and I’m going to now try another ten things and I hope that two more go right.” Because we get more of what we focused on so if you focus on the 80% that went wrong, you’ll just get more failure. If you focus on the two things that went right and punch the air and say, “Yes! That’s great.” Then you get into this flow of, “Right, let’s try ten more things because I’m anxious to see what two of these work.” And yet, that’s how you get into this spiral of increasing your vibration really. And that’s all I do is take people from a low vibration typically fear, anger, resentment, bitterness, struggle. And open them up into a place of empowerment, joy, having fun with it, trying things, testing things, playing with it. Beryl: So here’s a question, a little bit of a left field question, Rachel. This

is fascinating stuff and what this making me think is because Melanie and believe at Wired for Success that how you do one thing is how you do everything, so do you see with your clients that they might come to you with a business issue, business idea they want to get moving and that as that happens and that vibration lifts, are other areas of their life changing? Are you seeing that they’re happier, they’re maybe more interested in getting fit or getting healthy or sorting out relationships, is this what’s happening? Do you see that? Rachel: Well, I think any time you’re in a place where you’re stuck, where

you’re stuck with money, you’re quite often stuck in other places in your life. And I certainly know from my own experience that actually when you’re http://www.wiredforsuccess.tv

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trying to shift your vibration whether it’s around money or any other area of your life, then there is a knock on effect to everything. And shifting your vibration isn’t just about mindset. It’s about exercise. It’s about the food you eat. It’s becoming more aware of your energy and your cycles. I mean the big thing that I did last year was to actually stop drinking alcohol. And it was actually quite incredible to notice just – and I didn’t quite realize it at the time I was drinking but just how much that dulls your intuition, your clarity, it takes your energy down, you’re losing lots of hours every day that you drink from sort of being a little bit kind of fuzzy in the morning. So it’s just being really aware of your personal energy and that affe affect cts s ever every y hour hour of your your life life and and also also,, the the worl world d or ener energy gy of your your surroundings. So I’m very into feng shui as well. So what your surroundings say about you and how can you shift the energy of your environment to draw prosperity in. Beryl: So it sounds like the alcohol was like a coping strategy but when

your vibration starts to lift, you no longer need a coping strategy. strategy. Rachel: Well, you recognize more. Like I mean occasionally, I do think,

“Oh, wouldn’t it be nice to have a glass of wine right now?” And I think, well why do I actually really want it? And usually it’s because the kids are going crazy and I’m like, I need an anesthetic. Beryl: I remember those days, yeah. Rachel: Or maybe I’ve come off stage and I just sort of wanting a reward

for like facing my fear or maybe I didn’t feel I was as good as I could have been. And so, when you actually recognize why you want the alcohol or maybe it’s just because I’m feeling nervous and shy or I’m going to a party and I need to kind of take the edge off or whatever. So when you actually recognize why you want the drug or the fix, then you can understand the dynamic of you because when you are numbing all those emotions and you’r ou’re e not not livi living ng with ith them them,, you’r ou’re e not not expl explor orin ing g your our fea fear or your our melancholy or your stress. Beryl: Yeah, you’re suppressing it.


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Rachel: You’re just damning it down and so you’re kind of damning down

your life experience really. Beryl: Yeah. Melanie: So I suppose then the introduction of feng shui and even, I

noticed you’re into Nine Star Ki, the cycle of prosperity, I suppose that’s one way of getting people to step back and reflect and notice. Because if they’re aware that there’s a cycle or they’re using feng shui to notice the impact of their environment on – both on what’s going on inside and vice versa. So what’s outside is a reflection of what’s inside. I suppose that’s another way of them being able to question their actions and make better choices, better decision. Rachel: Well the thing is, when you – as Beryl said, when you understand

that this is just a sort of vibration you live in and nothing really exists. This material realm doesn’t actually exist. It’s just made the empty space and we’re just interpreting the vibrations of this hologram into our interpretation of the world. And when you start getting interested in energy work then you’re interested in all aspects of it so quantum physics and then you get interested in feng shui and then you get interested in – because feng shui is energy energy throu through gh space space and Nine Nine Star Star Ki and astrol astrolog ogy y are are energ energies ies through time, the cycles of time and different energetic impacts to us as a species, to humans individually and collectively. So it just becomes fascinating because the more you learn, the more you want to know and it doesn’t actually matter what area you’re looking at whether it’s shamanism or I don’t know, past life regression or feng shui. It’s just all enriching your ability to kind of understand the dynamics of energy. And I think it’s really fascinating so … Beryl: And listening to you Rachel, you’re happy. You’re clearly very happy

with where you’re at right now. That makes me think, was the old Rachel, I say the old Rachel and many other people in that kind of business model, taking taking life life a bit too serio seriousl usly, y, takin taking g busin business ess too seriou seriously sly.. [0:35:37] [Indiscernible] lighten up about business and actually just see it as a bit of a game because we’re all going to die one day, aren’t we? Rachel: Yeah. Well, I do think actually, when you’re having fun with it, it’s

really interesting with the 12.12.12 experience that when we were having http://www.wiredforsuccess.tv

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fun with it and we’re in flow, we’re working from our passion of wow, what great stuff can we include? Everything was flowing and the magic was running. But the minute it started to get into anger or frustration or money, everything kind of stops. It was almost like we put the foot on the break. And so, I do actually see that when you’re in passion and flow and fun and laughter and joy and what amazing stuff can I create today type energy then it’s very productive. I mean having said that, my base element is really – well, it’s wood and fire. So I have my energy – a lot of my energy is fire energy which can easily become anger. And I recognize that I’ve got a lot of anger in me that comes – flares up like a solo flare. But I think it’s about really – and I think a lot of – I noticed this when I work with a lot of people, they try and cover up their anger and really neatly contain it because they want to be all about love and light. But the thing is, when you own all of you and you really own your dark side as well, you recognize and own it all and so, there’s no dark, murky bit of you that you don’t live fully in integrity with. So I think actually, that’s my – being authentic I think is very powerful. So I am quite authentically me whether I’m in happy mode or angry mode because yeah, I do get quite upset about stuff sometimes and particularly in a quality or governments and all those kind of stuff. Beryl: Don’t get me started on that either. Yeah, because I have a lot – I

have a huge amount of fire so all of this is resonating. resonating. Melanie: Yeah, we’re both fire and wood. Beryl: Yes, we’re huge fire. Rachel: Yes. Beryl: I understand that. And Melanie and I had some help with a chap

called Nick Haines who we’ve interviewed about all those Chinese energy topics. It was fascinating. And he explained to us and I’m hearing it from you as well, we mustn’t suppress that part of it. With these elements, there are two sides to it and one side is of course empowering and we’re in our flow and we just don’t know how genius we are because other people look at us but it’s natural to us.


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And then there is the other side that kind of can flare up which we have to kind of be aware of but we don’t need to let it become our personality. And it’s just – all that you’re saying is I think be aware, notice it when it’s happening and don’t suppress it. Be OK with it. Rachel: Yeah. And investigate it. What is the thing that caused that thing to

happen? Beryl: So, So, I want ant to draw draw you you back back a litt little le bit bit to, to, you’r ou’re e goin going g into into

businesses because this fascinates us because we often talk about what can we do, how can we play a part in creating change in the systems that are clearly broken? I know in a conversation we had with you before, the education system keeps kids small. It stops them being creative. You learn by routes, repeat what we say, don’t think for yourself. Well, how that going to grow us a new world of entrepreneurs and individual thinkers? So what are your maybe plans or thoughts or dreams around all of that Rachel? What would you love to create around those things? Rachel: Yeah. Well, I totally agree with you, Beryl. I mean I got my son’s

report the other day and it said, “Paul could be a success if …” Oh God! That was just so disempowering, isn’t it? Beryl: And probably, if you talk about school, he could be a success. Yeah. Rachel: And the thing is, I think we have to understand that our whole

system is all about command and control. Beryl: OK. Rachel: And so, the government is all about command and control as is

policing, as is our justice system, as is education. And I don’t think that by fighting the command and control system is actually going to be very effective. So what an entrepreneur would do is basically to create the stuff that you do want because if you focus your energy on what you don’t want or you’ve been fighting what you don’t want, you just get more – it digs in more. So actually, if we’re just really focusing energy on positive solutions, I mean for example with my kids, they probably learn more from the video games they’re playing than they probably do with lessons. And the interesting thing http://www.wiredforsuccess.tv

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about – if you look at the gaming industry is most of those apps and games and play stations, whatever, are all about fun – guns and fighting and warfare. And it’s really interesting, isn’t it? That you’ve got – my kids, if you give them a weapon, they could probably – a machine gun, they could probably strip it down and rebuild it from their experience. And I know I probably shouldn’t allow them to go on those things but again, that’s command and control. And so, it’s interesting how are children are learning not just from school, from the whole myriad of different ways and from media and it’s – I guess it’s how we can create things that are empowering and nourishing in a world where there’s a lot of people happy to create things that aren’t empowering and nourishing, if you get what I’m saying. Like in a world of trying to get the kids to eat healthy stuff where you’ve got fast food chains pumping out the opposite. That’s the challenge, isn’t it? Beryl: It is. And it’s interesting what you said because I read recently that

surgeons of the future will be those that have been incredibly good on those gaming things, on those video things because they will be directing a robot to do that kind of surgery. So we mustn’t kind of throw the baby out of the bath water. That’s what’s you’re really saying is that we must be open to this kind of a bigger version of what education is. Rachel: Yeah. And I think it’s very important, the media you’re choosing.

So when people – for example, a lot of people whose businesses, their personal brand, they’ll think about writing a book for example. Whereas for me, I found that for example, the Business Alchemy which is video-based content was actually a far more powerful and far more engaging way for me to get the message across than writing a book. And actually, I managed to do the whole thing in seven days and get it published to market literally because I was able to just film the videos with a cam myself and publish and create the thing and get it out there to my tribe. Whereas if I’ve gone down the publishing route and getting some miles to distribute, it might have taken months. So I think it’s a really interesting thing about what medium you’re using for your passion. Beryl: Indeed. http://www.wiredforsuccess.tv

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Rachel: Of how to get your stuff out into the world and how to make that

impact is the best impact through school or is it through creating and art or is it through creating an amazing TV program or some kind of challenge. So it’s just thinking differently about how we impact change. Beryl: Yeah, that makes me think also, I know you’re like us, you’re a fan

of Seth Godin. It’s fascinating the way he talks about marketing and I learned so much from him. It doesn’t matter what business idea you have. If you can’t market it really well. But marketing has changed, hasn’t it? Do you want to talk a little bit about how it’s changed say from your Red Letter Days to what you’re doing now? Rachel: Well, the interesting thing if I look back at Red Letter Days and

funny enough when I actually did read my first Seth Godin book which was Purple Cow , I think – which came about – late 1990s, early 2000 time. When I read it, I thought, “Oh my God! I’m reading about what we’d actually been doing with Red Letter Days.” Because our whole emphasis was to crea create te amaz amazin ing g expe experi rien ence ces s so we were were just just thin thinki king ng what what amaz amazin ing g experiences could we put in our Red Letter. And let’s put in – and we had trips on Concord and then we saw that the news of the guy who’d gone into space. He bought a – from the Russians, he bought a space trip and it was $20 millions. So that was our ultimate experience. And so, we were creating Purple Cow experiences and that was creating lots of publicity around you could fly to make fighter jets and all this kind of stuff. And what the message really is, is marketing isn’t something at the end of the process. You create the product and then you try and flag it and do lots of advertising. It’s how do you create products which will really engage people with their amazingness? And how do you actually build the marketing into the heart of your business and dare to be different and be innovative and bold and completely transformational transformational in your thinking? And I just love that way of approaching approaching marketing of what amazing stuff can I create today that’s going to transform people’s lives. And I think you can work from that basis. Because I mean, in my Red Letter Days era, no matter how much money we threw at marketing even in the times when we were spending a million poun ounds on TV ads, ads, cons consis isttentl ently y, 81% 81% of our busin usine ess cam came from


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recommendations and referrals. So we really got the understanding of the importance of goodwill and word of mouth. Beryl: Yeah. Rachel: And the tribe which – I started that business not just before the

internet, before mobile phone, that long ago and it was very slow born. It was people over coffee mornings, giving [0:45:50] [indiscernible] to their frie friend nd and and aski asking ng for for two two [indiscernible] so they hey coul could d giv give one to someone else or their sister. So that’s quite slow born word of mouth. Now, you put the power of the internet underneath that. You can have hulkis hulkistic tic grow growth th if you you get get it right right.. And that’s that’s the challeng challenge e is creat creating ing something that dares to be different and is extraordinary. Beryl: Well, you’ve certainly done that Rachel in your time and you’re still

doing it. We’re thrilled to hear. We’re mindful of your time. You have those five children. You have a business to run. Rachel: They’re all at school at the moment. Beryl: Well, you deserve some time off then. So, this has been fascinating.

And firstly, I’d like to say, we’ve barely scratched the surface of what you have to share, Rachel. Could we ask you if you would be kind enough to come back and explore more topics around all of these subjects? Rachel: Yes, I’d love to. Thank you. Beryl: That would be wonderful. So summing up, what would you – what

kind of last message would you give to people who are perhaps in a situat situation ion where where they they want want to move move forw forward ard with with their their financ finances es aroun around d business, maybe they’ve had some difficult times and they’re doing that beating themselves up thing, what kind of advice would you give them right now, Rachel? Rachel: I think the key thing, if people are really in a place where they’re

stuck around money and things aren’t flowing and they’re really struggling, it’s very easy for people to get lured in completely the wrong direction and that is to start looking outside of themselves to how can they make money and what can they take, what can they sell? And I really would say to http://www.wiredforsuccess.tv

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people, really just come back to your center and ask, how can I serve, what amazing stuff can I give to people? And this is where the tribe is so important because if you have got a tribe of followers even if it’s only a few hundred people in your database, don’t just second guess and create something and just try and flag it to people. Ask your customers. Ask your tribe, “What are your problems at the moment? How can I help you? What are your issues? What can I help you with?” And also around price points, how much would you be prepared to pay for that kind of thing? And it’s in that knowledge and in that place of giving great service and creating amazing things for people, that’s how you get into flow. So, I would actually really say to people, really go back to your core and start saying, what can I give as opposed to what can I make, what can I take because it completely shifts your energy. And people, when you’re in a place of giving servic service e produc products, ts, experi experienc ences, es, amazi amazing ng stuff stuff,, peopl people e love love that that kind kind of energy and they really want to do business with you. Beryl: And it’s a cliché I know and I hear you talking about giving but

everyone does have something to give, don’t they? They do all have a gift. It’s not always easy for them to see that but you must see it in other people. Rachel: Absolutely. I mean there is an amazing blog I saw the other day

which is just a guy. He had crumbly nail syndrome on your toenails. Melanie: Oh yes. Rachel: Fungal nail thing. And he’s just written a whole blog about fungal

nails and how he cured his fungal nail. And then – and the only product was a link to the product that you could buy. So he didn’t even know the fungal nail treatment product. He was just recommending it because that was what cured his nail and he did a whole blog about it. And so, he wasn’t even selling anything. He was getting an affiliate commission on every time someone clicked the link and bought the lotion. And that was the whole business for him and it was all based around his fungal nails problem. Beryl: It doesn’t need to be hard work, does it?


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Rachel: No. It can be any – it can be a really simple thing like how to

groom your dog or how to grow daffodils. It can be – and that I think this – you really hit on something here because everyone who is thinking of going into business thinks they have to have the big thing, this amazing idea that’s just going to blow everyone’s mind or they’re going to become the next Apple and they’re like, “Oh my God! The pressure of coming up with this idea. I can never do it.” They don’t actually think of it in a very small way of just simply – just creat creating ing reall really y simple simple stuff stuff using using paper paper butto buttons. ns. Even Even on eBay, eBay, it’s it’s so simple these days to open revenue streams everywhere. Beryl: Yeah. Rachel: Really getting into the light, flexing your muscle of money creation

and flow just by creating lots of simple stuff in lots of different places. Beryl: Ther There’ e’s s a grea greatt stor story y abou aboutt the the youn young g girl girl.. She She went went to like like a

department store to get a job as a makeup demonstrator. I don’t know if you know the story. Rachel: No, I don’t. Beryl: She didn’t get the job but she just loved doing makeup. So she went

home and she just did loads of YouTube about how to apply blusher and foundation and all that kind of stuff. And she got so many views that the company, company, I’m looking her name, the company who had turned her down for a job then came and wanted to sponsor her YouTube channel. Rachel: Wow! Beryl: And all she did was what she loved. Rachel: Yes, exactly. Working from your passion and that is – the thing is,

when you work from that desire to help people and serve people even when you’re not making any money for it, you’re just doing a YouTube channel because you love it, the money starts to show up. And that is a really interesting magical thing when you start focusing on giving and being in service through love and you’re really in that place of flow, the money starts to show up. And it doesn’t always show up from exactly where you http://www.wiredforsuccess.tv

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think it’s going to come from. It can come from all sorts of different sources. But it just starts showing up. It’s really, really incredible. And when that happens, I think that’s really magical. Beryl: So if people want to share a bit of magic with you Rachel and come

and join you, where can they find you? RachelElnaugh.com, if you can Rachel: Well, the best place is my website, RachelElnaugh.com, spell that. And all of my products are on there and my blog is always full of all sorts of observations about a whole eclectic range of things and you can see my book and Business Alchemy and the Lucky Prosperity Spiral on there. So it’s full of helpful information if you want to get into that prosperity consciousness. Beryl: OK. And you’re on social media? Rachel: Yes. I’m only really on Twitter. Actually, I love Twitter. I’m not

really into Facebook or the others. So the best place – the best thing to do is to follow me on Twitter@RachelElnaugh Twitter@RachelElnaugh and my surname is spelled E-LN-A-U-G-H, for those of you who can’t spell it. Beryl: Well, we’ll put links to all of that underneath this interview Rachel so

people will find you. And I know that they will love to. So this has been fascinating, a wonderful learning experience for us, Rachel. We’re thrilled that you could spend some time. And as I say, we would definitely like to invite you back sooner rather than later. Rachel: OK. Beryl: I would just like to say thank you to everyone for tuning in to today’s

episode of Wired for Success TV. If you are watching this on our site, please comment on the box below and I’m sure Rachel will come along and answer some of those comments, won’t you Rachel? Rachel: Yes, I will. Thank you very much for inviting me on.

So thank you everyone for tuning in to today’s episode of http://www.WiredforSuccess.TV.. We would just like to mention before we http://www.WiredforSuccess.TV wrap wrap up that that if you’ you’re re watc watchi hing ng this this epis episod ode e on our our site site,, then then plea please se


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comment in the box below and leave any thoughts and questions there. Rachel will come along and answer them for you. If you’re watching this on YouTube, then please subscribe to the button above and if you’re listening to this on iTunes, please subscribe to our podcast channel https://itunes.apple.com/gb/podcast/w https://itunes.apple.com /gb/podcast/wiredforsuccess iredforsuccesssspodcast/id566108797 and feel free to post a Review there.

If you’re watching this on any kind of social media, then please feel free to share it with all of your friends. We’re Wired for Success TV at Facebook and on Twitter. https://www.facebook.com https://www .facebook.com/WiredForSucce /WiredForSuccesstv sstv https://twitter.com/WiredSuccessTV Lastly, wherever you’re listening to this episode from, if you haven’t done so already, please just shoot over to our main site http://www.wiredforsuccess.tv and join our newsletter for updates and content by adding your name and email. If you head over there, there will be a transcript of this episode too. We reply to all comments and suggestions and we would love to hear from you. So thank you for tuning in. Remember to tune in for the next episode of Wired for Success where we help you to master the seven areas of life. So from from me Bery Beryll and and my co-h co-hos ostt Mela Melani nie e and and from from our our inte interv rvie iewe wee e Rachel, we bid you farewell and next time. So, if you would like to say good-bye.


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Copyright: © Wired For Success TV 2013

All rights reserved. No part of this transcript may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, unless full credit is given to wired for success TV and a link back to www.wiredforsuccess.tv is included in the use of the material. Disclaimer

All the material contained in this transcript is provided for educational and informational informational purposes only. only. No responsibility responsibility can be taken for any any results or outcomes resulting from the use of this material. Whilst every attempt has been made to provide information that is both accurate and effective, the authors do not assume any responsibility for the accuracy or use/misuse of this information.


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How to Enter the Prosperity Zone With Rachel Elnaugh [Episode 46] Wired for Success TV

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