Question : Many Malaysians have difficulty communicating in English in the workplace, especially in business- related matters, do you agree or disagree with the above statement?
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Unit 02: Marketing Essentials Role of marketing and its relationship with functional units of an organisation
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Higher Nationals - Summative Assignment Feedback Form
Student Name/ID Unit Title
Unit 02: Marketing Essentials
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Assignment 01
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LO1 Explain the role of marketing and how it inte rrelates with other functional units of an organisation
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M1
M2
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D1
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Pearson Higher Nationals in
Business Unit 02: Marketing Essentials Assignment 01
Higher National Certificate/Diploma in Business Assignment Brief Student Name /ID Number
Unit Number and Title
Unit 02: Marketing Essentials
Academic Year
2017/18
Unit Tutor
Assignment Title
Role of marketing and its relationship with functional units of an organisation.
Issue Date Submission Date IV Name & Date
Submission format
The submission of assignment 01 is in the form of a 15-minute individual PowerPoint presentation inclusive of 05 minutes allocated for questions. The presentation slides and speaker notes should be submitted as one copy. You are required to make effective use of signposting (numbered PowerPoint headings, bullet points and subsections) in- text referencing as appropriate. Your research should be referenced using the Harvard referencing system. Please also provide a reference list using the Harvard referencing system. The learner should provide speaker notes along with presentation slides with recommended word count 1500-2000, although you will not be penalised for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation. Address pass, merit and distinction criteria P1, P2, M1, M2 and D1
Assignment Brief and Guidance:
Task 01:(Covers LO 01 and P 1. P1.2) The Maliban is well recognized company which has won the Sri Lanka’s prestigious National Quality Award several times. The Maliban founded by Angulugaha Gamage Hinni Appuhamy in 1954, who started his career by opening his own tea kiosk. The Maliban currently manufacture range of products under categories of biscuits, milk powder, mineral water and baked snacks. The biscuits category further divided as crackers, cookies and wafers which distributes among 100,000 of stores all over Sri Lanka. Moreover, Maliban exports 25 million packs of biscuits over, more than 35 countries across 5 continents every month. You are the newly appointed Marketing Manager of Maliban and have noticed poor cross functional communication and lack of marketing orientation throughout the organization. In order to resolve the problem, you as the marketing manager decided to meet and present the top management, explaining them about role of the marketing and the interrelationship with other functional areas of the organization.
1.1. The leaner requires to prepare and deliver a 10 minutes’ presentation Explaining following areas; 1. Explain the key roles and responsibilities of the marketing functions at Maliban as the Marketing Manager of Maliban.(P1) 2. Analyze the roles and responsibilities of the Marketing Team of the Maliban in performing Marketing Activities (M1) 3. Explain how roles and responsibilities of marketing influence and interrelates with other functional departments/divisions of Maliban.(P2) 4. Analyze the significance/importance of having effective interrelationships between different functional departments and Marketing Team of Maliban.(M2) 5. Critically analyze and evaluate the key elements of the marketing function and how it interrelates with other functional units of Maliban(D1)
Grading Rubric Grading Criteria P1 Explain the key roles and responsibilities of the marketing function.
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.
M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment.
M2 Analyse the significance of interrelationships between marketing and other functional units of the organisation
D1 Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
Achieved
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OBSERVATION RECORD Learner name: Qualification:
BTEC Level 4-HNC/HND Diploma (RQF)
Unit number & title:
Unit 02: Role of marketing and its relationship with functional units of an organisation
Description of activity undertaken
Assessment criteria targeted
How the activity covers the requirements of the assessment criteria (this does not confirm achievement of assessment criteria or confer an assessment decision)
Unit 02: Role of mark eting and its relationship with functional units of a n organisation
Description of activity undertaken (please be as specific as possible)
Assessment criteria (for which the activity provides evidence)
How the activity covers the requirements of the assessment criteria, including how and where the activity took place (this does not confirm achievement of assessment criteria or confer an assessment decision)
