Assignment front sheet Qualification
Unit number and title
Pearson BTEC Level 5 HND Diploma Business
Unit 6: Business Decision Making
Student Name
Assessor Name Manoj Kumar
Date issued
Completion date
05th February 2014
22nd May, 2014
Assignment title
BDM: To Start-up Coffee Cafe Day Retail Chain in Yangon (1 of 1)
Learning Outcome
Learning outcome
LO1
Be able to use a variety of sources for the collection of data, both primary and secondary
Assessment Criteria
1.1
1.2 1.3
LO2
LO3
LO4
Be able to understand a range of techniques to analyse the data effectively for business purposes Be able to produce information in appropriate formats for decision making in an organization context Be able to use software generated information to make decisions in an organisation
2.1
2.2 2.3
3.1
3.2 3.3
4.1
4.2 4.3
Submitted on
In this assessment you will have the opportunity to present evidence that shows you are able to: Plan for, methodology adopted, sample size selection and collect data using primary sources (such as questionnaire) to fulfil the needs and requirement of organization and the client Show to collect useful and relevant information from secondary sources for the organization and client Protect data effectively and demonstrate the ethical aspects of data collected Use data and apply appropriate statistical analysis to make useful meanings out of the results obtained Demonstrate the measures of dispersion in the samples (small and large) with interpretation of the results Efficiently use of data for calculations such as quarantines, percentiles and correlation coefficients and interpret the results Demonstrate collected data and information through various graphs using any statistical software e.g. spreadsheet Show the extrapolation for forecasting using graphs and trend lines (in the business growth context) Present the results using presentation and formal report Demonstrate the capabilities of use of management information system for tactical and strategic levels of the organization Demonstration project management skills through network & critical path analysis and by preparing work flow charts (Gantt & PERT) for the organization Able to use various financial tools to evaluate the return on investments
Task Evidence no. (Page no)
1
1 1 2
2 2
3
3 3
4
4 4
Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature:
Date:
In addition to the PASS criteria mentioned above, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor
Indicative characteristic/s
Effective judgements have been made M1 Identify and apply strategies to find appropriate solutions/information
An effective approach to study and research has been applied
Contextualisation To achieve grade M1, you need to demonstrate through effectively designing the survey methodology, plan for use of resources, time allocation to complete task and appropriate sample size and quality of data collected using primary and secondary sources (Task 1)
The design of methods/techniques has been applied and justified M2 Select / design and apply appropriate research methods / techniques
A range of sources of information has been used Appropriate and effective design of questionnaire for data collection as per the organization’s requirements Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
M3 Present and communicate appropriate A range of methods of calculations and presentation have been used and technical findings language has been accurately used The appropriate structure and approach has been used Conclusions have been arrived at through synthesis of ideas and have been justified. D1 Use critical reflection to evaluate own work and justify valid conclusions
Realistic improvements have been proposed against defined characteristics for success. The validity of results has been evaluated using defined criteria
To achieve M2, you will have designed and used suitable questionnaire to collect the suitable data to explore the consumers in the target area for future business opportunities for the organisation (CCD). You will also demonstrate the ethicality, validity and safety of data and references collected. (Task 1, 2 and 4)
To achieve M3, the work you present will be presented in suitable business formats and will use appropriate statistical calculation and business terminology accurately. Appropriate conclusions are drawn using results obtained through various calculations. (Task 2, 3 and 4) To achieve D1 you will have interpreted various statistical and financial calculations and results. Valid conclusions are drawn which link between market and organisational requirements. You will provide an evaluation which will suggest how this research might be of value to CCD to make strategic business decisions for start-up. (Task 1 and 3)
D2 Take responsibility for managing and organising activities
Substantial activities, projects or investigations have been planned, managed and organised, Activities have been managed.
D3 Demonstrate convergent /lateral / creative thinking
To achieve D2 you will have demonstrated an effective approach to independent research and study and will have met the deadline to submit the tasks and achieve the unit assessment criteria. (Task 2, 3 and 4)
This will be awarded based upon overall report, formats, creativity and style of writing.
Assignment brief Unit number and title
Unit 6: Business Decision Making
Qualification
Pearson BTEC Level 5 HND Diploma in Business
Start date
04th February, 2014
Deadline/hand-in
22nd May, 2014
Assessor
MANOJ KUMAR
Assignment title
BDM: Decision to start-up Coffee Cafe Day Retail Chain in Yangon (1 of 1)
Purpose of this assignment Decision making is always a very crucial part in any business on the globe. The question ‘how is a good decision made?' holds the key for success. Good and reliable information is one part of the answer, while the other being the experience in interpreting information. Sometimes it is fruitful to go for consultation or seek the advices, views and expertise from other experts, especially in the areas where one finds limited or no source of direct information. This unit will help learners to understand the various concepts of collecting information from various sources, analyse the data to bring out useful conclusions, interpret the results and produce a concise report which would help an organisation to make better decisions. Scenario Since the government’s approval to allow foreign firm to operate in Myanmar, Yangon is becoming a favourite place to many foreign restaurants and food chain firms to have their presence in the potential market. With the existence of vast opportunities and consumers, these firms are willing to learn not only about the consumers and their buying behaviour but also want to make a decision for the start-up opportunities in Myanmar (especially Yangon city). You work for a marketing research firm, Myanmar Marketing Research Company Ltd (MMMRCL) based out of Yangon. Recently, MMMRCL is hired by a very large Indian Coffee Shop Retail Chain, Cafe Coffee Day (CCD). CCD has given a task to MMMRCL to prepare brief of the market, opportunities, competitions, consumers and their buying behaviours, return on investments, risks and advice on location and project management for opening up first CCD shop in Yangon. Also, MMMRCL is supposed to report back on the challenges CCD would face and marketing strategies CCD must use in Yangon markets. Further information about CCD’s organisational structure, organisational culture, leadership, management, business performance and range of products offered to the customers, please visit: http://www.coffeecafeday.com/ Action is required to study the market, do research and prepare a report for the CCD’s Directors and the senior managers to help them understand the Yangon market as a investment options and to take suitable business decisions.
Task 1 (LO1: 1.1, 1.2, 1.3 and Grades: M1, M2, D1) You have been asked to provide marketing research report and briefings for the client CCD to help them understand the nature of market structure and consumers. CCD wants to learn following things about coffee consumers in Yangon: 1. The different demographic profiles such as range of ages, genders, income groups, spending powers etc 2. The consumption patterns (such as: is consumption daily or weekly basis, how much quantity per day or week, etc) 3. Will they be interested in buying a coffee in a shop? The ambiance requirements (such as smoke free or smokers’ zone, etc), customer loyalty, how much time being spent per day or week in shop, are they going alone or with families/friends/groups, how much they are spending in a month 4. Any social or cultural issues related to consumers’ preferences (such as Muslim community preferring only Halal coffee, etc) Create a Plan for collecting data for CCD. Conduct an internet/secondary sources/local market search to obtain information about the different shops/companies operating in coffee shop business (the competitors, their profiles, their market shares, their marketing policies and their operations strategies), the footfall of consumers, the revenues (per day and per month, on the average). What survey methodology should be adopted in our case of CCD? How would you select the size of sample? What measures would you adopt for the collected data validity? Explain your strategies for administration of survey over the sample size. To achieve grade M1, you need to demonstrate through effectively designing the survey methodology, plan for use of resources, time allocation to complete task and appropriate sample size and quality of data collected using primary and secondary sources, representation of work using proper formal reporting format. To achieve M2, you will have designed and used suitable questionnaire to collect the suitable data to explore the consumers in the target area for future business opportunities for the organisation (CCD). You will also demonstrate the ethicality, validity and safety of data and references collected. To achieve D1 you will have interpreted various statistical and financial calculations and results. Valid conclusions are drawn which link between market and organisational requirements. You will provide an evaluation which will suggest how this research might be of value to CCD to make strategic business decisions for start-up. Task 2 (LO2: 2.1, 2.2, 2.3, and M2, M3, D2) You will prepare an analytical briefing that comprises of the following: Store the data obtained from primary or secondary sources in a spreadsheet, summarize the data and perform the analysis of mean, median, mode and frequency distributions; using the results draw valid conclusions. Also explain what security measures you would adopt for the safety of data. Analyse data collected from various sources using measures of dispersion (standard deviation) to inform CCD, quantitatively, the degree of variation of values in the sample. Use quartiles, percentiles and the correlation coefficient to apply on data and draw meaningful conclusions in this business context (coffee retail chain in Yangon). To achieve M2, you will have used suitable statistical techniques to brief the data collected in the ways as mentioned above to explore the target area for future business of the organisation (CCD). To achieve M3 the work you present will be presented in suitable business formats and will use business terminology accurately.
To achieve D2 you will have demonstrated an effective approach to independent research and study and will have met the deadline to submit the tasks and achieve the unit assessment criteria. Your interpretation of various statistical results would be weighed heavily for D2. Task 3 (LO3: 3.1, 3.2, 3.3, and M3, D1, D2) Graphically represent the data obtained from the various sources and statistical analysis. Produce graphs (line, pie, bar charts and histograms etc) using spreadsheets and draw valid conclusions based on the information derived and also create trend lines in spreadsheet graphs to assist in forecasting for specified business information. Also interpret the results produced. Prepare a business presentation using suitable software (such as PowerPoint) and techniques to disseminate information effectively also produce a formal business report on behalf of MMMRCL for the client CCD, India. Presentation must cover information about market, competitions, risks, opportunities and potentials, the survey outcomes and recommendations to CCD. To achieve M3, you will have to represent the work in suitable business formats and will use graphical and statistical tools to draw meaningful conclusion of the results and charts. Also, you will use business terminology accurately. To achieve D1 and D2, you will show effective approach to research data, timely production of reports, enlisting all the references with due regards, and show ethicality in the work. Task 4 (LO4: 4.1, 4.2, 4.3, and M2, M3, D2) What information processing tools you will suggest to CCD for their operational, tactical and strategic levels. You can explain any one such tool (e.g. CRM) in brief. Consider that CCD plans to open its pilot project in Yangon. Prepare a project plan for an activity (e.g. Opening the first CCD shop in Yangon) and determine the critical path in the project, use techniques such as PERT and Gantt charts and draw conclusions. Use various financial tools (such as net present value, discounted cash flow and internal rates of return) to show the return on investment based upon your conclusions and assumptions. This should help management of CCD to make appropriate decisions for their start-up business in Yangon. To achieve M2 and M3 you will produce your work in suitable business formats. Your valid and technical representation of above task would also win you D2.
Evidence checklist
Summary of evidence required by student
Task 1
A research report which shows the plan to carry out research, use of various sources for data, the meaningful results of data collected from various sources, interpretation of results and conclusions in the context of client requirements.
Task 2
An analytical report that briefs about the statistical analysis of the data and information gathered in Task 1.
Task 3
A report that represents the collected data and information graphically and use of graphical tools and software to generate useful information for decision making.
Task 4
A briefing on project and investments planning along with plan for use of technology for better corporate decisions making tactically and strategically.
Evidence presented
Achievement Summary Qualification Unit Number and title
Criteria Reference LO 1 1.1 1.2 1.3 LO 2 2.1 2.2 2.3 LO 3 3.1 3.2 3.3 LO 4 4.1 4.2 4.3
Pearson BTEC Level 5 HND Diploma in Business
Assessor name
Unit 6: Business Decision Making
Student name
MANOJ KUMAR
To achieve the criteria the evidence must show that the student is able to:
Achieved? (tick)
Plan for collection of data using various sources, able to design questionnaire, adopt suitable methodology and conduct research effectively within a well defined time frame Conduct research using secondary sources, collect useful information and represent these to make meaningful results Demonstrate security and ethicality of the data Draw valid conclusions using representative values (e.g. descriptive statistics) Explain measure of dispersions in the organisation context Effectively use quartiles, percentiles and correlation coefficient to explain data gather from primary sources Create and interpret various graphs generated on data using spreadsheet Extrapolate for forecasting using scatter graphs and trend lines Produce technical presentations and report of the research Use software to generate information for decision making Demonstrate project management skills Demonstrate skills for using financial tools for decision making
Higher Grade achievements (where applicable) Grade descriptor
M1: Identify and apply strategies to find appropriate solutions
Achieved? (tick)
Grade descriptor
D1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select/design and apply appropriate methods/techniques
D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings
D3: Demonstrate convergent/lateral /creative thinking
Achieved? (tick)
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Action Plan
Summative feedback
Feedback: Student to Assessor
Assessor Signature
Date
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