Consumer buying behavior questionnaire to understand the dynamics of why people buy skincare products and why they choose/ dont choose himalaya produc...
Which skincare product do you use? ______________________________
7.
What do you look for in a skincare product? ______________________________
8.
Do you like Herbal or Ayurvedic products or do you believe in allopathic products? Herbal/ Ayurvedic Allopathic
9.
What do you buy a skincare product for? Fairness Moisturise Pimples/ Acne Oily skin Glow/beauty
10. How satisfied are you with the current product? Highly dissatisfied
Dissatisfied
Neither Satisfied nor dissatisfied
Satisfied
11. Have you heard about Himalaya skincare products? Yes
No
12. Do you use Himalaya products? Yes
No
13. How did you come to know about Himalaya products? Product display TV/Newspaper ads Internet Friends/family 14. Would you recommend Himalaya skincare products to friends and family? Yes
No
15. Which is your preferred location to buy a skincare product? Medical store General store Supermarkets Exclusive stores Online
Highly satisfied
16. How far from your home do you have to travel to buy a skincare product? ____________________ 17. Have you tried purchasing skincare products online? Yes
No
18. Do you think the packaging of Himalaya products is appealing? Yes
No
19. Suggest one modification to the packaging of the products. ___________________________________________________________________________________ ___________________________________________________________________________________ 20. Do you feel the pricing of Himalaya products reasonable? Yes
No
21. Have you ever been to a shop to buy some other product and bought a skincare product? Yes
No
22. If you are not a Himalaya customer, what are the reasons for you to prefer the current skincare product brand you use? 1.
