Forerunner Ventures presentation at Code Commerce

Let’s Let ’s Play A Game

Ready? 

The Past

Brands PRODUCT DESIGN, SUPPLY MANAGEMENT, BRAND MARKETING

Brands

Retail

PRODUCT DESIGN, SUPPLY MANAGEMENT, BRAND MARKETING

CONTEXT, CUSTOMER SERVICE, SERVICE THE TRANSACTION

$22.7T estimated worldwide retail sales for 2017

THE LINES ARE

Blurring

THE NUMBER OF MALLS IN THE U.S.

GREW MORE THAN TWICE AS FAST AS THE POPULATION BETWEEN 1970 AND 2015

VISITS TO SHOPPING MALLS

DECLINED BY 50% BETWEEN 2010 AND 2013

VISITS TO SHOPPING MALLS

DECLINED BY 50% BETWEEN 2010 AND 2013

?

MAKING A VISCERAL

Connection

RETAIL AS AN EVENT

$45B THE MARKET SIZE OF THE POP-UP INDUSTRY IN THE U.S.

+

YOU ARE WHA WHAT T YOU

Experience

43 PERCENTAGE OF CONSUMERS AGREE THA THAT T “OWNING TODAY FEELS LIKE A BURDEN”

Humanizing

POTENTIAL OF TECHNOLOGY

77

PERCENTAGE OF CUSTOMERS WHO SAY SA Y SOCIAL SOCIA L MEDIA IS THE MAIN SOURCE OF INSPIRATION FOR THE PRODUCTS THEY BUY

BRANDS AS A SOURCE OF OF

STABILITY

44

PERCENTAGE OF MILLENNIALS AROUND THE WORLD WHO EXPECT TO LEAVE LEA VE THEIR JOBS JO BS IN TWO YEARS

Commerce

IS COMING FULL CIRCLE

EXPERIENCES CONNECTIONS SERVICE VALUES

Easier

Better

Happier

“Pure Imagination”

Back to the Future

470 NUMBER OF WHOLE FOODS LOCATIONS THAT ARE NOW PART OF AMAZON

Hi-tech

Lo-tech

Remarkable

Consumer As Collaborator

Rethinking Retail

Retail as an Event

Retail as a Service

AR/VR

Made to Order

Dynamic Assortments and Pricing

Showroom Retailing

   $     $       $ 

$ $  $    $   $

$

$

        $

        $

       $

      $

$    $     

$

  $   

  $ 

  $

  $    $

     $    $   $   $

 $      

$22.7T estimated worldwide retail sales for 2017

End