ABSTRACT
I was appointed on for a project work which is related to brand promotion and Advertisement. I took Nava Bharat ventures for my Project assignment. I have to nd out how much advertisement and Promotion eecting on the customer mind. I have chosen online survey method. I have used dierent social mesial to conduct the survey. After completing the survey what I got the result that is what I aspect. !es "teel is doing their business since a long time. It is very success to create it#s brand name and strong brand position. $erro alloys consistently using the Indian %ining Industry top most famous.
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CONTENT_ LIST
CHAPTER–NO’s 1 2
CHAPTER_LIST INTRODUCTION COMPANY&INDUSTRY
PAGENO’s 3 16
PROFILE 3
FINDING& S
69
SUGGESTION 4
CONCLUSION & BIBLIOGRAPHY
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!
INTRODUCTION TO MAR"ETING MEANING#
The word market is often is often misused and therefore misunde rstood, it is used instead of the word selling which is done on a more grand or better way. A market is a place where goods are bought and sold; arena for exchange, in its broadest sense marketing should mean the study of market. Marketing is a compressive term it includes a group of business activities in to create and promote consumer demand and to direct the flow of goods / services from the srcinal producer to the final consumer in the process of distribution.
CHAPTER-I
American marketing association defines marketing as, the performance of business activity that directs the flow of goods andINTRODUCTION services from the srcinal producer to the final consumer in the process of distribution!. "teel, "ilico defines marketing as the human activity directed at satisfying needs and wants through exchange process!. #rom the above definition, it is obvious that traditional description of marketing was mainly concerned with the physical movement of goods, while the modern concept of marketing is consumer oriented. $t makes customer the focus of all business activities, this one can say that marketing both begins and ends with the customer. MAR"ETING RESEARCH
The business environment in $ndia is full of opportunities. #or successful business, market research system is most important. Marketing research can be defined as, the systematic gathering re cording and analy%ing the data about the problem relating to marketing of goods and services. &ood communication and coordination are essential if research, ob'ectives are to be clearly stated, $f the pro'ect is to be carried out efficiently and if the findings are to be effective in decision making Accurate and appropriate data is essential for good decision making. The marketi ng manager of today is being called upon to be well informed, concerning a number of new techni(ues, which are being used. )ffective decision concerning the use of those methods re(uire the marketing researcher and the marketing manager to be well versed in the methodology, assumption, limitation and application of such methods Marketing research helps a firm to identify and solve problems, to identify and evaluate market opportunity and to develop the effort needed to exploit it. Marketing research is useful in wide
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varieties of activities. These are sales forecasting, measuring market share, identifying orders, managing inventory, analy%ing demand, measuring price perception and advertising effectiveness, analy%ing audience characteristics and scheduling advertisements. O$%'()* +, (- s(./0# •
*b'ective of the pro'ect is to study + -s of marketing with respect to ava harat
•
ventures 0T 1T2 To analy%e + -s of marketing of 0 with other players and to find out competitive
•
advantage 0 has over its competitors To understand buying behavior in case of $ndustrial Marketing
RESEARCH METHODOLOGY#
The research methodology that has been adopted for this pro'ect is as follows. •
The research was (ualitative. As a part of (ualitative research information was collected
•
from the available secondary information sources like a. 3ebsites b. 4ompany 5eports c. ews articles *n the basis of the above information + -" of marketing pertaining to 0 has been studied.
D,))()+#
5esearch is the systematic investigation of fact that seeks to establish relationship between two phenomenons. Rs'- Ds)5#
A 5esearch design is arrangement of conditions for the collection. A nd analysis of the data in a manner that aims to combine relevance to the research purpose with economy in processor. $f it is frame work of plan that guides the collection and analysis of data the research design is the conceptual structure with in which research or study is concerned. $t may be said to be blue print for the collection, measurement and analysis of data. Typeof"tudy
6
2escription
Methodof"tudy
6
"urveymethod
2ata collection Mode 7b8 $nterview 7"tructured8 17
6
7a8 9uestionnaire 7"tructured8 7c8 *bservation.
E8:+(+0 Rs'- Ds)5#
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The )xploratory 5esearch 2esign was used at the preliminary fall for classifying concepts. This preliminary research was conducted through survey of literature 5elated to ava harath ventures, coupled with the opinion and knowledge of )xperts of the file. 27
Ds')()* Rs'- Ds)5#
2escriptive 5esearch was then used for describing the characteristics of the opulation under the study and the fre(uency with which something occurs. DATA COLLETION METHOD#
#rom this study the information has been gathered from following sources6
rimary "ource
"econdary "ource
PRIMARY DATA#
rimary data is gathered by administering carefully prepared structured (uestionnaire, which include open:ended dichotomous (uestions. SECONDARY DATA#
"econdary data is gathered form future groups/pantaloons groups, •
http6//www.nbventures.co.in website.
STATISTICAL ANALYSIS#
#rom the (uestionnaire the analysis and interpretation was done by using simple tabulation and bar chat, the chart represents the responses given by respondents. CONTACT METHOD# PERSONAL INTER;IE<
This type of interview is a one to one interaction based interview, where the personal communication is advanced; and the researcher can analy%e the information. FORMS OF =UESTIONS# OPEN ENDED =UESTIONS
They are descriptive in nature. 5espondents are allowed to answer in their own words. 9uestions like the actual opinion of the respondent about a product. CLOSE ENDED =UESTIONS#
They are not descriptive in nature. 4ustomers will be given certain choices and have to choose a choice among them. These will be analy%ed, easy but sometimes the respondent-s refuse to make choices. LIMITATIONS# 5 | Page
•
Time has been a ma'or constraint through out the study as it has been only for duration of months.
•
As this survey was restricted to
•
)nough care is taken in formulating the (uestionnaire; still some errors may creep in.
•
9uality verses rice was not taken into the consideration. The pro'ect is based on the interview methodology by a structured (uestionnaire and the personal skills of the person undertaking the pro'ect affect the results
ECONOMIC ANALYSIS The purpose of analy%e economic condition of the country in fundamental analysis to assess the general economic situation both within the country and inter nationally. The economy is like the tide and the various industry groups and individual compa nies are like boats. 3hen economy expands most industry groups and companies benefits and grows. 3hen the economy decline, most sectors and companies usually suffer The stock market does not operate in a vacuum it is an integral part of ht whole economy of a country, more so in a free economy that of =nited "tates and to some extent in mixed economy like ours. To gain an insight into the complexities of stock market one needs to develop a sound economic understanding and be able to interpret the impact of important economic indicators on stock markets. T- ,+::+>)5 s+? )?+(( ,'(+s >-)'- s-+.:/ $ (@ )(+ ''+.( >-): /+)5 ,./?(: :0s)s#
)conomic &rowth er capita income $ndustrial roduction $nflation $nterest 5ates #oreign )xchange 5eserves udgetary 2eficit 2omestic "avings and $nvestment Tax 5ates $nfrastructure olitical "ituati
17 I(+/.'()+ +, I /) E'++?0 6 | Page
The economic history of $ndia since $ndus 0alley 4ivili%ation to >?@@ A2 can be categori%ed under this phase. 2uring $ndus 0a lley 4ivili%ation $ndian economy was very well developed. $t had very good trade relations with other parts of world, which is evident from the coins of various civili%ations found at the site of $ndus valley efore the advent of )ast $ndia 4ompany, each village in $ndia was a self sufficient entity. )ach village was economically independent as all the economic needs were fulfilled with in the village. Then came the phase of 4oloni%ation The arrival of )ast $ndia 4ompany in $ndia ruined the $ndian economy. There was a two:way depletion of resources. ritish used to buy raw materials from $ndia at cheaper rates and finished goods were sold at higher than normal price in $ndian markets. 2uring this phase $ndias share of world income declined from .BC in >?@@ A2 to B.DC in >EF. After $ndia got independence from this colonial rule in >E+?, the process of rebuilding the economy started. #or this various policies and schemes were formulated. #irst five year plan for the development of $ndian economy came into implementation in >EF. These #ive Gear lans, stared by $ndian government, focused on the needs of $ndian economy. $f on one hand agriculture received the immediate attention on the other side industrial sector was developed at a fast pace to provide employm ent opportunities to the growing population. And to keep pace with the developments in the world. "ince then $ndian economy has come a long way. The &ross 2omestic roduct 7&28 at factor cost, which was .B C in >EF>:F, reached E.+C in financial year @@H:@?. $n @@E it has come down to ?.DC because of 5ecession in advance countries like =", )uropean =nion and Iapan.
27 E'++?)' 5 +>(7 | Page
G:+$: D?/ ,+ F+ / I/) F+ I/.s(0
The global demand for ferro is at an all time high nowadays. Much of the tremendous demand for ferro around the world may be attributed to the numerous construction pro'ects that are going on around the world. $ndia has a lot of iron ores. This implies that $ndia has a ready base for producing sufficient amount of ferro and the experts are also of the opinion that the $ndian ferro industry would continue to grow in the coming years. $n the recent times the production of ferro has gone up in the country from >? million tonnes in >EE@ to BH million tonnes in @@B.
The $ndian ferro industry is trying to reach the HH million tonnes mark in @>>. The high levels of production would allow the $ndian ferro industry to establish a stronghold on a number of areas like housing, construction, and ground transportation. The special ferro produced by the $ndian ferro industry is supposed to be used in high end engineering industries like generation of power, fertili%ers and petrochemicals.
The fact that $ndia is not a voracious consumer of ferro like some of the ma'or economies like 4hina and the =nited "tates of America means that $ndia would be able to use the surplus ferro it produces for exporting to other countries so that their demands are met. This would help the $ndian ferro industry to be regarded as one of the most prominent ferro industries if not the leading one. •
G+>(- P+((): +, I/)’s F+ I/.s(0
$ndia has traditionally been one of the ma'or producers of ferro in the world. Till the >EE@s the ferro industry of $ndia was regulated and controlled by government policies.
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After the economic reforms of the early >EE@s, the $ndian ferro industry has evolved significantly
to
conform
to
global
standards.
$ndia has set a vision to be an economically developed nation by @@. The ferro industry is expected to play a ma'or role in $ndias economic development in the coming years. The ferro industry of $ndia has a very high growth potential and is expected to register significant growth in the coming decades. $ndia is expected to emerge as a strong force in the global ferro market in coming years. The two ma'or aspects that are expected to play a significant role in the growth of the ferro industry in $ndia are : Abundant availability of iron ore in the country
The
country
has
well
established
facilities
for
ferro
production
#erro production in $ndia has grown from >? MT in >EE@ to BH MT in @@B. $t is expected that by @>>, the ferro production in $ndia will grow to HH MT.The current scenario of the $ndian ferro industry indicates that there is huge growth potential in this industry. The per capita:consumption of ferro in $ndia, according to latest available estimates, is only E kg. This is much less compared to the global average of >+@kg. The per capita consumption level of developed nations like the =nited "tates of America is +@@kg. $n this respect, one of the ma'or initiatives that need to be taken is to focus on increasing the consumption of ferro in the rural areas of $ndia. The potential for the growth of consumption of ferro in the rural areas of $ndia for purposes like rural housing, rural infrastructure, etc is high which needs to be tapped efficiently. $n order to reali%e the growth potential in the ferro industry of $ndia, it is essential to ensure that the industry can remain competitive. *ne of the ma'or aspects in this regard is the availability of inputs. "hortage of inputs like coke has led to increase in costs earlier. Moreover proper infrastructure facilities like transport infrastructure, power etc are of prime
importance
in
maintaining
the
competitiveness
of
the
industry.
Most developed countries have regulations that are aimed to protect the domestic ferro industry. The $ndian ferro industry has comparatively much lesser protection through 9 | Page
regulations. roper regulatory measures should be adopted by the government to protect the domestic ferro industry. B. G+*?( P+:)'0 + F+ E8+(s $n the recent times the government has been taking a lot of steps on issues related to export of ferro. The national government has been mulling over the removal of excise duties. This step has come after the $ndian ferro companies have been reducing the prices of
the
ferro
products
in
order
to
counter
the
inflation.
The national government was supposed to come up with a decision in pretty (uick time. The ministers at various levels of $ndian government have also been discussing about this issue. The manufacturers of ferro have reduced the price of the flat products by four thousand rupees per ton and the worth of the structural ferro and reinforcement bars by two thousand rupees. The ferro industry is expected to maintain the prices for a period of the coming two to three months so that their re(uests for lowering the excises on ferro imports may be considered
by
the
national
government.
The notification to the #inance Ministry of the $ndian government was absolutely important as if it had not been made the excise duty rate would have stayed at @C like before. A certain amount of excise duty has already been levied by the $ndian government as per the suggestions of the #inance ill in some other areas. The #inance ill had been approved by the $ndian resident and was passed in the latest session of the $ndian parliament. The government of $ndia has also been considering putting a stop to the export of ferro from $ndia and bringing down the prices of products made out of metals and metal alloys. All this is being done in order to fulfill two motives : lowering and stabili%ing the price of ferro and also building up some resistance against the inflation that is supposed to be a ma'or threat. $n fact the rise of the inflation has been brought about, to a certain extent, by the increase in the prices of ferro.
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47 Ps( s')+ GDP
At present $ndian &2 rate is D.BC 7March @>B8, which is the second highest in the world. According to some experts, the share of the =" in world &2 is expected to fall 7from > per cent to >D per cent8 and that of $ndia &2 to rise 7from H per cent to >> per cent in @F8, and hence the latter will emerge as the third pole in the global economy after the =" and 4hina. $ndias greater integration with the world economy was reflected by the trade openness indicator, the trade to &2 ratio, which increased from .F per cent of &2 in @@@:@> to B+.D per cent of &2 in @>>:>. The exports and imports grew by .H per cent and +.F per cent respectively in @>>:>, recording the lowest gap between growth rates after @@:@B. $n the first nine months of the current year, exports reached ="J>>> billion, nearly ?@ per cent of the years export target. $mports grew by F.E per cent during April:2ecember @>B due to non:*1 imports growth of B>.E per cent, implying strong industrial demand by the manufacturing sector and for export activity. $ndias greater integration with the world economy was reflected by the trade openness indicator, the trade to &2 ratio, which increased from .F per cent of &2 in @@@:@> to B+.D per cent of &2 in @@E:>@. The exports and imports grew by .H per cent and +.F per cent respectively in @>>:>, recording the lowest gap between growth rates after @@:@B. $n the first nine months of the current year, exports reached ="J>>> billion, nearly ?@ per cent of the years export target. $mports grew by F.E per cent during April:2ecember @>@ due to non:*1 imports growth of B>.E per cent, implying strong industrial demand by the manufacturing sector and for export activity.
GDP Grow! R"# +' *.+
*.-
*.
, ' &''()&''*
(./ /
&''*)&'+'
&'+')&'++
&'++)&'+&
&''*)&'+'
F)5.2. "howing &2 growth rate P ')( )'+?
$ndia today is the fourth largest country in terms of per capita income. 11 | Page
The E.+ per cent &2 growth during @@E:>@, fastest since >EDD:DE and second:fastest since the country achieved independence, has translated into a per capita income of 5s E,BD a year or 5s ,++D.F a month. er capita income at current prices rose by >+.B percent in @@E:>@ against 5s F,?>H in the previous fiscal, according to figures released by 4entral "tatistical *rgani%ation. otwithstanding the rise in per capita income, it still stands much below the international standards. A person with an annual income of 5s E,BD ranks F@,+>>,HEH th in the world *n the other hand, $ndia also houses the most number of billionaires in Asia:BH, ahead of economic powerhouse Iapan, according to #orbes maga%ine. These billionaires together control a wealth of 5s D, H@,@@@ crore. Today stands at fourth position in terms of highest per capita income. I,:()+
$ndia-s @>:>B )conomic "urvey 5eport suggests a high double:digit increase in food inflation, with signs of inflation spreading to various other sectors as well. The 2eputy &overnor of the 5eserve ank of $ndia, however, expressed his optimism in March @>B about an imminent easing of $ndian wholesale price index:based inflation, on the back of falling oil and food prices. #or @>, $ndian inflation stood at >>.+EC G:o:G. This rate reflects the general increase in prices, taking into account the purchasing power of the common man. According to the economics "urvey 5eport for @>:>B, economic growth decelerated to H.?C in @@D:@E, from EC in @>@: >> because of recession. The economy is expected to grow by D.?C in @>B, with a return to a growth rate of EC in @>:>B. $n times of rising inflation, this also means that the cost of living increases are much higher for the populace. 4ooking gas prices, for example, have increased by around @C in @>>. 3ith most of $ndia-s vast populati on living close to or below the poverty line, inflation acts as a Koor Man-s Tax-. This effect is amplified when food prices rise, since food represents more than half of the expenditure of this group.
I$%"&o$ R"# +, ++.*
+' 0.( , ' &'',
.& &''*
,.-
&'+'
&'++
&'+&
F)5.3. "howing inflation rate
12 | Page
In1ation 2ate
!7 F+)5 E8'-5 R()+ #oreign exchange reserves 7also called #orex reserves or #L reserves8 in a strict sense are only the foreign currency deposits and bonds held by central banks and monetary authorities.
ulk #erro:alloys consist of principal alloys; vi%, #erro:manganese, silicon:manganese, ferrochrome, charge:chrome and #erro:silicon.
FERROMANGANESESILICONMANGANESE
The #erro manganese is produced as high carbon #erro manganese with ?: DC Mn, H:DC4 and >.FC"i, medium carbon #erro manganese with ?+:DC Mn, >:BC 4 and >.FC "i, and low carbon #erro:manganese with D@:DFC Mn, @.>:@.?C 4 and >:C "i. Manganese in the form of #erro:manganese is added for hardening and desulphuri%ation of ferro. Adhunik Meghalaya #erro vt. 1td, ymihat, Meghalaya; An'aneya #erro Alloys 1td, Mihi'am, Iharkhand; haskar "hrachi Alloys 1td, 2urgapur, 3est engal; 4hhattisgarh )lectricity 4o. 1td, 5aipur, 4hhattisgarh; 4osmic #erro Alloys vt. 1td, ankura, 3est engal; 2ayal
#erro
Alloys 1td, 5amgarh, 3est engal; &autam #erro Alloys 1td, 5amgarh, Iharkhand;
#erro 1td, urdwan, 3est engal; $mpex #erro Tech 1td,urdwan, 3est engal; $ndsil )lectro melt 1td, alakkad, erala; $ndusial )nergy N )lectro 4hemicals 1td, 5aipur, 4hhattisgarh; $spat &odavari, 5aigarh, 4hhattisgarh; Maharashtra )lectro smelt 1td, 4handrapur, Maharashtra; Maithan Alloys 1td, urdwan, 3est engal; Meghalaya "ova $spat 1td, Meghalaya; Modern $ndia 4on:4ast 1td, irhampur, 3est engal; Monet $spat 1td, 5aipur, 4hhattisgarh; agpur ower $nd. 1td, anhan, Maharashtra; atural "ugar N Allied $nd. 1td, smanabad,Maharashtra; ava harat #erro Alloys 1td, aloncha, Andhra radesh; =nion #erro, 5aigarh, 4hhattisgarh; rakash $ndustries, 5aigarh,4hattisgarh; "A1 #erro 1td, &andhidham, &u'arat; "andur Manganese N $ron *res 1td, "andur, arnataka; "harp #erro Alloys 1td, 2urgapur 3estengal; "hivam $ron N #erro 4o. vt. 1td, &iridih, Iharkhand; "hri &ayatri Minerals 1td, ihnupur, 3estengal; "hayam 4entury 1td, Meghalaya; "hayam #erro alloys 1td, urdwan, 3est engal; "ova $spat 1td, 2urgapur, 3est engal; Tata #erro 1td, Ioda, *rissa; Tirumala ala'i Alloys vt. 1td, 5aigarh, 4hhattisgarh; 0andana &lobal 1td, 5aipur, 4hhattisgarh were the ma'or producers of ferromanganese/silico:manganese. "ilico:manganese, a combination of H@: ?@C manganese, >@:@C silicon and @C carbon substitutes low carbon #erro:manganese in the ferro industry. $t consumes around +,?F@ to F,F@ k3h power per tonne of silico:manganese produced. "ilico:manganese has emerged as a more important alloy than #erro:manganese. The country, thus, has emerged as a leading producer of silico:manganese. "ilico:manganese was also produced by a number of small:scale #erro:alloys producers. The total production of #erro: manganese in @@?:@D was about BE>,@@@ tones which increased from E?,@@@ tonnes in @@H: @?. 4onsumption of ferromanganese was >>,@@@ tonnes in @@?:@D.The production of silico: manganese including Medium 4arbon N 1ow 4arbon
silico:manganese was E>>,+@@ tonnes in
@@?:@D which has increased from ?DB,@@@ tonnes in @@H:@?. The total consumption of silico: manganese by all industries is witnessing continuous rising trend. The reported consumption in @@?:@D at >DE,F@@ tones attributed mainly to the rise in production of iron and ferro .
FERROCHROMECHARGECHROME #erro:chrome is added to ferro to impart properties of hardness, strength and making it stainless. 4arbon content classifies the #erro:chrome alloy into high carbon 7H:DC8, medium carbon 7B:+C8and low carbon 7>.F:BC8 #erro:chromes although chromium content in all the three grades is around H@:?@ percent. Around .F tonnes chrome ore with an estimated power consumption of +,F@@ k3h is re(uired to produce one tonnes of #erro:chrome. alasore 18 | Page
Alloys 1td, alasore, *rissa; #erro Alloys 4orpn. 1td, &arividi, Andhra radesh; &M5 Technologies N $nd. 1td, "rikakulam, Andhraradesh; $24*1 #erro 4hrome lant, Ia'pur 5oad, *rissa; $ndian Metals N #erro Alloys 1td, Theruballi, *rissa; Iindal "tainless 1td, 2ubari, *rissa; Iindal #erro N ower 1td., 5aigarh, 4hhattisgarh; avaharat #erro Alloys 1td, 2henkanal, *rissa; 5ohit #erro Tech. . 1td, ishnupur, 3est engal; 5awat #erro Alloys, 4uttack, *rissa; "A1 #erro, achchh:hu', &u'arat; "ri 0asavi $nd. 1td, ishnupur, 3est engal, "tandard 4hrome 1td, 5aigarh, 4hhattisgarh And =tkal Manufacturing "ervices 1td, 4houdhwar,*rissa were the ma'or #erro:chrome producers. A si%eabl e (uantity was also produced in small: scale sector. Tata #erro 1td, #A4*5 and $ndian 4harge 4hrome 1td, the three ma'or producers of charge chrome in the country are >@@C export:orie nted, having a total capacity of >H,F@@ tpy. Tata #erro with its charge:chrome plant at amnipal, *rissa, has a capacity of F@,@@@ tpy. #A4*5 has a capacity of F@,@@@ tpy charge:chrome at its 5andia lant, hadrak district, *rissa. $ndian 4harge 4hrome 1td, 4uttack district, *rissa has an
installed
capacity of H,F@@ tpy. The production of high carbon #erro:chrome/charge:chrome was E+D,+@@ tonnes in @@?:@D which has increased from D@>,@@@ tonnes in @@H:@?. The production of low carbon #erro:chr ome was static at about @@ tonnes for @@H:@? and @@?:@D. The consumption of ferrochrome in @@?:@D was reported to be >F@,H@@ tonnes.
FERROSILICON #erro:silicon contains about ?F:E@C silicon and minor amounts of iron, carbon, etc. $t is produced by using (uart%ite, iron ore, coke and electrode paste. A round >.?F to tonnes (uart%ite is re(uired to produce one tonnes of #erro:silicon. A very high consumption of power; i.e., E,@@@ to >@,@@@ k3h is re(uired to produce one tonnes ferrosilicon. $t is a powerful deoxidi%ing agent and its ma'or applications are in electrical ferro used for transformers and dynamos; alloy ferro for tools and automobile valves, in iron casting and mineral dressing. harat Alloys N )nergy 1td, urnool, Andhra radesh; $ndian Metals N #erro Alloys 1td, Therubali, *rissa; Iayantia Alloys, Meghalaya; "ilical Metalluric vt. 1td, alakkad, erala; "M" "melters 1td, 1ekhi, Arunachal radesh; 04 #erro Alloys, Medak, Andhraradesh and 0isvesvaraya $ron N #erro lant, hadravati, arnataka are the ma'or producers of #erro:silicon. "mall:scale producers of ferrosilicon were also in operation in erala and Tamiladu. $n Meghalaya, three units have sprung up to produce #erro:silicon. The production of #erro:silicon was DB,?@@ tonnes in @@?:@D which decreased from EB,@@@ tonnes in @@H:@?. The domestic consumption of #erro:silicon in the organi%ed sector was +F,H@@ tonnes in @@?:@D.
19 | Page
NOBLE FERROALLOYS
oble #erro:alloys are one of the vital additive inputs re(uired especially in production of alloy and special ferro. oble #erro:alloys also refer to Alloys used in small (uantities and are relatively expensive compared to bulk #erro:alloys. These are used in the production of ferro as deoxidant and alloying agents. These high temperature alloys impart strength, resistance and stability within a temperature range from H@ to >@@o4. These alloys are used generally in turbine engines, power plants, furnaces and all the pollution control e(uipment.
oble
#erro:alloys
include
ferrovanadium
#erro:titanium,
#erro:nickel,
ferromolybdenum, #erro:tungsten and #erro:niobium. $n $ndia, noble #erro:alloys are mostly manufactured through alumino thermic process.
FERRONIC"EL
The reported consumption of #erro:nickel in @@?:@D was ,>>@ tonnes.
FERROMOLYBDENUM There were five important units; namely, Mehra #erro:alloys, )lectro #erro: alloys vt. 1td, $ndia Thermit 4orporation, 2andeli #erro and #erro:alloys 1td and )astern Metals N #erroalloys 1td. The all $ndia production at ,DEE tonnes in @@?:@D which slightly decreased fromB,>@ tonnes in @@H:@?. The consumption reported in @@?:@D was E+@ tonnes.
FERROTUNGSTEN roduction of #erro:tungsten in @@?:@D was reported at F> tonnes which decreased slightly from F+ tonnes in @@H:@?. The internal consumption was F@ tonnes for the same year.
FERRO;ANADIUM 20 | Page
roduction of #erro:vanadium in @@?:@D at >,FDF tonnes increased from >,>BE tonnes in @@H:@?. The reported consumption in @@?:@D was H?> tonnes.
OTHERS Misra 2hatu igam 1td 7A &ovt. of $ndia )nterprise8,
EN;IRONMENTAL ASPECTS AND FUTURE SCOPE#
"tudies reveal that depending on the ferroalloy manufactured, waste generation per day in BF tpd and F@ tpd ferro:silicon and ferro:chrome plants, respectively, may be in the following range6"ilica fines6 ? to D tonnes/day #e:4r slag 7fine boulder86 +@ tonnes/day 4harcoal N coke fines6 ? to D tonnes/day.To utilise the waste from ferro:alloys industries, a typical #e:"i or #e:4r manufacturing unit can provide material for >@ small:scale units for manufacturing bricks and each unit can produce ,+@@ bricks per day. *ther units which can be set up are board:and: bri(uette making units. The utili%ation of waste materials by converting them to building materials will result in reduced building materia l cost and conservation of natural resources like clay and sand. The implementation of the yoto rotocol by )uropean =nion provides significant opportunities for ferro:alloys industry in $ndia to implement 4*
2 reduction technologies which could be
traded in terms of carbon credits. $nstallation of an electricity generation facility driven by the 4*:rich furnace gas is an obvious means of achieving a 4* 2 saving.
FOREIGN TRADE E8+(s
$n @@?:@D, exports of ferro:alloys increased to D,?D,?>D tonnes valued at 5s.+,+D+.EF crore as against F,>@,F?D tonnes valued at 5s.>,H+.?D crore in the previous year. $n terms of (uantity,
21 | Page
exports of ferro:chrome accounted for FFC followed by ferro:silico:manganese 7B@C8 and ferromanganese 7>BC8 in @@?:@D. The other ferroalloys together accounted for remaining C of exports. )xports were mainly to etherlands 7>EC8, $taly and 4hina 7>FC each8, 5epublic of orea 7>BC8 and Iapan 7EC8. I?+(s
$mports of ferro:alloys increased to >,H+,>@+ tonnes valued at 5s.>,F?>.HF crore from >,B+,E>@ tonnes valued at 5s.>,BBB. crore in the previous year. $n terms of (uantity, imports of ferro: silicon accounted for about FEC followed by ferromanganese 7>BC8, ferro:chrome 7>C8 and ferronickel 7FC8. *ther ferro:alloys together accounted for remaining >>C of imports in @@?: @D. $mports were mainly from 4hina 7++C8 followed by hutan 7>?C8, 5ussia and orway 7>@C each8 and "outh Africa 7FC8
22 | Page
COMPANY PROFILE
23 | Page
NA;A BHARAT ;ENTURES LIMITED ;ENTURES LIMITED •
A diversified company with business interests in power generation, #erro alloys, sugar N downstream products and infrastructure pro'ects.
•
"upplies products to world class companies across the globe.
•
)mploys efficient and eco:friendly technologies. 4ommitted to (uality with sustainable development. 01 began operations with manufacture of #erro silicon in >E?F at
aloncha in the "tate of Andhra radesh. *ver the years, the capacity was enhanced by installing additional smelters at the same location as well as setting up of a green field smelter in the "tate of *rissa and #A emerged as one of the largest manufacturer exporters of #erro alloys supported by >@@C captive power, in $ndia. 01 diversified into production of "ugar and by products in >ED@. The 4ompany commenced &eneration of Thermal ower, mainly for captive use, in >EE? and subse(uently enhanced the capacity and is today a supplier of power to the grid as well. $n @@F, the 4ompany made a foray into $nfrastructure ro'ects. Malaxmi #A 0entures rivate 1imited is set up by the 4ompany along with the Malaxmi group to implement large pro'ects in power, transportation and urban infrastructure. To reflect properly the diverse business activities of the company, the name of the company was changed to ava harat 0entures 1imited 0entures 1imited! 708 in Iuly @@H . 4lear vision, customer focus, strict (uality management and continuous improvement backed by highly competent and committed human resources contribute to 0s success. uninterrupted dividend payout since inception.
PO
24 | Page
The 4ompany maintains a record of
The 4ompany has set up pit head, coal based Thermal ower lants in the "tates of Andhra radesh and *rissa in $ndia to supply the power re(uired by its #erro Alloy "melters and sell surplus power to utilities. The ower lants are set up with eco:friendly technology and short gestation periods and are operated at 1#s above E@C. The 4ompany has a team of competent and committed professionals and engineers from the power sector with in depth experience in construction, operation and maintenance of coal based thermal power plants.
P+> P:( A/- P/s-
P+> P:( O)ss
1ocation 6 Ad'acent to 0-s #erro Alloy lant
1ocation 6 Ad'acent to 0-s #erro Alloy
at aloncha in hammam district, Andhra
lant at hargprasad in 2henkanal district,
radesh
*rissa
4apacity 6 D M3 7under expansion to >>+
4apacity 6 B@ M3 7under expansion to E+
M38
M38
COGENERATION PLANT agasse, a non:fossil renewable fuel, produced by the "ugar lant, is fired in a boiler which produces the steam re(uired for process as well as for generation of power in a modern EM3 4o:generation ower lant located in the premises of 0s "ugar lant at "amalkot .
25 | Page
B5ss ,)/ B+):
C+57 T.$) G(+
FERRO ALLOYS 0 manufactures manganese, silicon and chromium alloys which are essential inputs for manufacture of ferro. Manganese and silicon alloys impart strength and hardness and act as powerful deoxidi%ing agents. 4hromium alloys make ferro corrosion resistant and heat resistant. M5s A::+0s C-+?).? A::+0s
• •
4*5*5AT) 5*#$1)6 &eneral and history6
26 | Page
•
•
ava harat 0entures 1imited 708 is a business conglomerate with interests in power generation, #erro alloys, mining and sugar with multi:national operations spread over $ndia, "outh )ast Asia and Africa. The 4ompany is listed on ") and ").
•
•
ava harat 0entures 1imited is a 4ompany incorporated in the year >E?.
$t
commenced its operations in >E?F with the production of #erro "ilicon in its #erro Alloy lant at aloncha, hammam district. •
•
*ver the past BD years, the company expanded its capacity and product range in #erro alloys and emerged as a leading manufacturer exporter of #erro alloys in $ndia. The company diversified into sugar and downstream products as well as power generation and mining.
•
•
Apart from domestic operations, the company has spread its business activities to Africa and "outh )ast A sia. The company has ac(uire d a ma'ority e(uity stak e in Maamba 4ollieries 1imited, Oambia-s largest coal mining company, in @>@ and is revamping coal mining operations as well as establishing a mine mouth B@@ M3 thermal power plant there. #urther, 0 is partnering with a Iapanese firm and setting up a >@@ M3 hydro: electric power plant in 1aos. $t is actively pursuing investment opportunities in other African countries like Tan%ania, otswana, etc. in mining, power and agricultural sectors.
27 | Page
•
B.s)ss /s')()+ / +/.'()+ ,'):)()s# 0 manufactures manganese and chromium alloys which are essential inputs for the
manufacturing of steel. Manganese and "ilicon alloys are added to iron to provide strength and hardness, and also act as powerful deoxidi%ing agents. 4hromium alloys •
•
provide heat and corrosion resistance to steel. 0 currently have two #erro alloy plants6 the Telangana lant and the *dishalant.All the smelters in the Telangana lant and the *disha lant have the flexibility to produce a variety of alloys like manganese alloys, chromium alloys and silicon alloys. 0 have earmarked the Telangana lant for manganese / silicon alloys and the *disha lant for chromium alloys for better coordination of the transportation logistics of the relevant raw materials and finished products to and from the respective plants.
•
•
T- T:5P:( The Telanganalant, located at aloncha, hammam districtcommenced operations in
>E?F with one smelter of >H.F M0A producing #erro "ilicon with an annual capacity of >@,@@@ tonnes. The second smelter of same capacity was installed in >E?Hand the third smelter, again of same capacity, in >EDB. As per market demand, 0 started production of "ilicoManganese and #erro Manganese in >EDE. The capacity was expanded further by installing the fourth smelter of ?.H M0A capacity in @@F, taking the total output capacity to approximately >F,@@@ TA of Manganese alloys. These smelters can produce a variety of ferro alloys, such as "ilicoManganese, #erro "ilicon, #erro 4hrome and #erro Manganese, depending on the type of ore and other raw mat erials fed to the furnace. resently, the Telangana lant is primarily used for the production of manganese alloys. #inished products produced at the Telangana lant are dispatched to various domestic steel manufact urers, either directly or through depots and exported through the 0ishakhapatnam sea port. •
•
T- O/)s- P:( )stablished in >EE?, the *disha la nt is located at haragp rasad, 2henkanal district. $t
operates two smelters of .F M0A each. The installed capacity of the *disha lant is ?F,@@@ MT per year of 4hromium alloys. • •
28 | Page
•
The *disha lant was set up primarily to manufacture #erro 4hrome using chrome ore from the "ukinda mines,*disha. The mines, which are located approximately ?@ km from the plant, are considered the best source of chrome ore in $ndia. #inished products produced by the *disha lant are dispatched to domestic stainless steel manufacturers and exported through the aradip and 0isakhapatnam sea ports.
•
•
The production of #erro alloys is a power intensive process. The following table shows the approximate (uantum of energy re(uired to produce per tonne of alloy6 F+ A::+0 #erroManganese "ilicoManganese #erro4hrome #erro"ilicon
E50'+s.?()+@<-MT B,>@@ +,F@@ +,@@ D,F@@
•
•
ower accounts for approximately B@C to F@C of the production cost of #erro alloys.
•
•
0 has built a reputation for consistently high product (uality and service and successfully penetrated several intensely competitive international markets. 0 has emerged as one of the leading manufacturer exporter of #erro alloys from $ndia and supplies more than HFC of its production to (uality conscious countries like ="A, )uropean =nion, Iapan, orea, etc. besides cateri ng to integrated steel plants and secondary steel pla nts in $ndia. The &overnment of $ndia, Ministry of 4omm erce have certified 0 as a 5ecognised )xport
•
• •
*3)56 &eneration and sale of power is one of the focus areas of NB;’s business. The 4ompany has established pit:head, coal fired thermal power plants in the "tates of Telangana and *disha in $ndia.
•
The power plants employ eco:friendly technology and operate at
P:( L+/ F'(+s
$+* 9. 4onservation of energy and natural resources like water is a core philosophy
29 | Page
at all the power plants of the 4ompany. The selection of e(uipment and operating practices
reflect
this
philosophy.
The 4ompany has a competent and committed team of professionals from the power sector with in:depth experience in construction, operation and maintenance of power plants. The power generated is sold to distribution licensees through trading licensees.
•
art of the power generated is utili%ed internally for production of #erro alloys. T:5 P:(s The first power plant of 0 was commissioned at aloncha, hammam distri ct, ad'acent to its #erro Alloy lant in >EE? with a capacity of B@ M3 . The capacity was subse(uently expanded to F@ M3 in @@@, to D M3 in @@H and to >>+M3 in @@?.
•
•
•
•
A/- P/s- P:(s 0 commissioned a @ M3 power plant with multi:fuel boiler at 2harmavaram, )ast
&odavari district, A.. in @@E. $n addition to the above, the company operates a EM3 cogeneration power plant at its "ugar 4omplex at "amalkot, )ast &odavari district, A..
•
•
O/)s- P:( The company commissioned a B@ M3 ower lant at haragprasad in 2enkanal district,
ad'acent to its #erro Alloy lant in @@+. The capacity was subse(uently expanded to E+ M3 in @@D and to >FD M3 in @>B. •
•
The aggregate power generating capacity of 0 stands at B@> M3.
F+ A::+0 P:( A/- P/s- This #erro Alloy lant located at aloncha in hammam district of Andhra radesh has
(-
s?:(s +, 167! M;A '')(0 '- / + s?:( +, 276 M;A '')(0 . This plant
produces #erro manganese and silico manganese with a total +.(.( '')(0 +, 12! (+s .?7
30 | Page
The manganese ore re(uired is sourced from the "tates of Madhya radesh, Maharashtra and arnataka. located
in
5e(uisite p ower i s d rawn f rom t he 4 ompany-s D M 3 ower lant the
manufacturers.
same premises. The finished product is dispatched to various ferro )xports are effected through 0isakhapatnam sea port.
P+/.'(s# H)5- C$+ F+ M5s S'7 H)5- C$+ S):)'+ M5s S'7 F+ S):)'+ S'7
F+ A::+0 P:( O)ss The 4ompany-s second #erro Alloy lant located at haragprasad village in 2henkanal district of the "tate of *rissa, operates (>+ s?:(s +, 227! M;A '')(0 '- and produces #erro chrome
with total a
+.(.( '')(0 +, ! (+s
.?7
The chromites ore re(uired is sourced from the country-s best mines located in the nearby "ukhinda region. The power re(uired is drawn from a B@ M3 4aptive ower lant located in the same premises. The finished product is dispatched to stainless ferro manufacturers. )xports are effected through aradip sea port. roduct6 H)5- C$+ F+ C-+? S'7 0s Ma'or 2omestic )nd =sers6
•
31 | Page
0isakhapatnam #erro lant
•
#erro Authority of $ndia 1td.
•
•
•
•
Tata $ron N #erro 4ompany 1td. •
"un flag $ron N #erro 4o. 1td.
•
Mahindra =gine #erro 4o. 1td.
•
"hah Alloys 1td.
)ssar #erro 1td. Mukand 1td. I"3 #erro 1td.
E8+( +, F+ A::+0s 0 has built a reputation for consistently high product (uality and service and successfully penetrated several intensely competitive international markets like ="A, )urope, &ulf, Iapan, orea, $ndonesia, etc. The 4ompanys constant thrust to exports has enabled #A to establish itself as a leading manufacturer exporter of #erro alloys from $ndia. The 4ompany is a recogni%ed )L*5T <*=") and has been receiving 4ertificate of )L*5T )L4)11)4) from )ngineering )xport romotion 4ouncil every year since @@@:@>. 0s Ma'or *verseas )nd =sers6 •
I#) #erro 4orporation
•
ippon #erro 4orporation, Iapan
•
2aido #erro, Iapan
•
"umitomo Metal $ndustries, Iapan
•
obe #erro, Iapan
•
osco, orea
•
"eah eferro 4orporation, orea
•
4hangwon "peciality #erro, orea
32 | Page
•
ational #erro N $ron #actory, "audi Arabia
•
Ahwa% #erro 4ompany, $ran
•
.T.rakatau #erro, $ndonesia
•
.T.$spat $ndo, $ndonesia
0s *verseas uyers6 •
&lencore $nternational A.&., "wit%erland
•
5only
•
•
Marubeni Tetsugen 4o. 1td., Iapan 4onsidar )urope, 1uxembourg
SUGAR & BIO FUELS The 4ompany operates a modern, energy efficient, BF@@ tcd "ugar lant located at "amalkot in the sugar cane rich belt
of
coastal
Andhra
radesh
and
close
to
0isakhapatnam and akinada seaports for exports. The (uality of sugar produced is on par with that of refined sugar with H toD $4=M"A colour.
33 | Page
0 is marketing > kg packs of sugar under the brand name!2eccan! in the retail markets
SUGAR PLANT T- C+?0 -s ./(@ 8(s)* ' /*:+?( $0 •
Arranging financial assistance to farmers through commercial banks
•
roviding chemicals and farm implements to farmers on subsidy through 4ane 2evelopment 4ouncil
•
2eveloping rural roads and link roads for easy transportation of cane from farmers fields to the plant
•
4onducting training classes for the cane growers with the help of scientists from various Agricultural 5esearch "tations
•
)ncouraging single bud nursery to reduce seed cost
•
$ntroducing drip irrigation to conserve water. 04 / <2) pipes are distributed to farmers for use in new bore wells and laying subsurface irrigation pipelines.
•
$ntroducing bio control measures to deal with sugar cane borers thus reducing usage of pesticides
•
"upplying enriched bio:earth produced by the 4ompany to reduce usage of chemical fertili%ers
•
$mproving the organic matter in the soil by encouraging cane farmers to produce and use ermine compost. "ubsidy is arranged by the 4ompany through 4ane 2evelopment 4ouncil for vermin compost sheds.
34 | Page
The 2istillery attached to the "ugar lant produces H million bulk liters per annum of 5ectified "pirit which is further processed into )thanol and eutral Alcohol.
INFRASTRUCTURE A spate of steady growth and strategic diversification has led ava harat 0entures 1imited to foray into $nfrastructure 2evelopment. An infrastructure division has been established to usher a new wave of development in this fast: growing industry. $n a relatively short time period, a slew of pro'ects have been taken up for implementation.
S'): E'++?)' + ava harat 0entures 1imited-s $nfrastructure 2ivision has embarked on a prestigious pro'ect P a "pecial )conomic Oone 7")O8, located in
P+%'( I?:?(()+ The pro'ect is being implemented by rahmani $nfratech rivate 1imited 7$18, a special purpose vehicle of ava harat 0entures 1imited 0entures 1imited.
P+%'( F(.s •
*ver +.F million s(uare feet of world:class built:to:suit, multi:o ffice and serviced office space
35 | Page
•
*ver F.F million s(uare feet of residential, retail N entertainment as well as social infrastructure
•
A sprawling campus specially landscaped with creeks, water bodies, lawns, etc.
•
Modern architecture that blends well with the natural contours of the area
•
•
•
&eneration of employment to at least +F,@@@ person
;ISION •
01 will be a dependable source of products and services exceeding our customer-s expectations.
•
01 will add best value to our inputs and strive to protect the environment in all our endeavors
;ALUES
36 | Page
4ustomer satisfaction has been at the core of all of 0-s activities P and it is primarily achieved through a two:prong strategy. *ne, to ensure continual improvement of process performance, which in turn enhances (uality of end product. And two, to add value at every stage of manufacture : from conce pt to completion, from raw mater ials to finished products P to attain (uality conforming to global standards.
=UALITY MANAGEMENT SYSTEM The 9uality Management "ystem adopted by 0s manufacturing plants is the $nternational "tandard $"* E@@>:@@@.
C$+ S.:-. (s()5 >)(-
L'+ A(.s
!–S
37 | Page
s.5 '+:+. >)(- s'(+?(
certified as per
The philosophy of organi%ing and managing workspace and work flow to produce the best results is aptly described by the Iapanese techni(ue of F". 0 rigorously follows F" in its plants and processes to enhance workplace excellence, efficiency of operations and optimal utili%ation of resources. Amongst the various steps taken to ensure this are eliminating waste, improving material flow and reducing process variations.
PRODUCT PROFILE PO
•
$ndustrial ower lants
•
Merchant ower lants
I/.s(): P+> P:(s The 4ompany has set up pit head, coal based Thermal ower lants in the "tates of Andhra radesh and *rissa in $ndia to supply the power re(uired by its #erro Alloy "mel ters and sell surplus power to utilities. The ower lants are set up with eco:friendly technology and short gestation periods and are operated at 1#s above E@C. The 4ompany has a team of competent and committed professionals and engineers from the power sector with in:depth experience in construction, operation and maintenance of thermal power plants. Aggregate 4apacity6 B? M3
38 | Page
P+> P:( A/- P/s-
1ocation6 Ad'acent to 0-s #erro Alloy
lant
at
aloncha,
Andhra
radesh *utput capacity6 >>+ M3 P+> P:( O)ss
1ocation6 Ad'acent to 0-s #erro Alloy lant at hargprasad, *rissa *utput capacity6 E+ M3
B)+?ss P+> P:(s agasse, a non:fossil fuel, produced by sugar plants, is fired in a boiler which produces the steam re(uired for generation of power. 0 operates the following s6
@ M3 iomass ower lant
M'-( P+> P:(s 0 is setting up, through "pecial urpose 0ehicles; the following coal fired power plants for sale of entire power generated6
39 | Page
•
> x >F@ M3 ower lant each at aloncha and 2harmavaram in Andhra radesh
> x H+ M3 ower lant at haragprasad in *rissa
F+ A::+0s $t is a known fact that the properties of ferro srcinate from its raw materials. That-s where 0 plays a ma'or role P it manufactures manganese, silicon and chromium alloys, each a key input to the manufacture of ferro. 3hile Manganese and silicon alloys impart strength and hardness and act as powerful deoxidi%ing agents, 4hromium alloys make ferro resistant to corrosion and heat.
SUGAR Manufacture of sugar is one of the early diversifications taken up by 0. A state: of:the:art, energy efficient sugar plant located at "amalkot 7in the sugar cane rich belt of coastal Andhra radesh8 operates with an overall capacity of BF@@ tcd and manufactures sugar that is on par with refined sugar in terms of (uality, with H to D $4=M"A colour. The plant is strategically located in close proximity to 0isakhapatnam and akinada seaports P this facilitates exports to overseas clientele. $n the domestic retail market, 0 markets the sugar produced under the brand name of 2eccan. The product is available in > kg packs.
INFRASTUCTURE A spate of steady growth and strategic diversi fication has led ava harat 0entures 1imited to foray into $nfrastructure 2evelopment. An infrastruct ure division has been established to usher a new wave of development in this fast:growing industry. $n a relatively short time period, a slew of pro'ects have been taken up for implementation .
40 | Page
A +, O()+#
A 'ourney of exploration and innovation has no destination; it has only milestones. y @@F, #A outlined its presence in infrastructure through special purpose vehicles that would focus on "pecial )conomic Oones and 5eal )state 2evelopment.
To represent better the diversified business activities, the name of the company was changed to ava harat 0entures 1imited 0entures 1imited 708 in Iuly @@H.
41 | Page
0 spread its wings globally through overseas pro'ects and trading activity controlled by ava harat 0entures 1imited 7"ingapore8 te. 1imited, a wholly owned subsidiary of 0, functioning from "ingapore.
INTERNATIONAL OPERATIONS
ava harat 0entures 1imited 7"ingapore8 te. 1imited 7"8, a wholly owned subsidiary of ava harat 0entures 1imited 0entures 1imited, is the hub of international operations aimed primarily at
42 | Page
•
$nvesting in mineral resource assets ::: thermal coal, manganese and chromite ores
ositioning the company to meet the growing demand for energy in Africa and Asia
O/-) in >E?, the ownership pattern mainly held by promoter group and public shareholders. Total "hareholding as 4ate : gory 4od e 7$8
4ategory of "harehold er 7$$8
umber of "hareholde rs
o. of
Total number of "hares
7$$$8
7$08
"hares held
a C of total number of
"hares pledged or otherwise encumbered
"hares
in demateriali%
As a
As a C
ed form
C of
of
o. of
As
708
7AQ
7AQQ
shares
I;III
48
70$$$8
8
>
70$8
70$$8
I;1
P+?+( A
/ P+?+( G+.
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$ndividual 7a8
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43 | Page
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44 | Page
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78 on:institutions 7a8 odies4orporate
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7b8 $ndividuals: i. $ndividual shareholders holding nominal share capital
>++B+
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upto 5s. > lakh ii. $ndividual shareholders holding
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nominal share capital in
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excess of 5s. > lakh 7c8 Any*ther7specify8 i. 2irectors and
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5elatives ii. on 5esident $ndians iii.Trusts iv.4learingMembers "ub:Total 7878
BHF
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Total ublic "hareholding 78R 78
>FFBH
7>8Q7878
T*TA17A8Q78
748 "hares held by 4ustodians and against which 2epository 5eceipts have been
45 | Page
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C+?()(+s I,+?()+ As *rissa is well known for its natural resources so it attracts number of ferroalloy producer to came to produce ferro:alloy in *rissa. There are many number of ferro alloy producers present in *rissa but the main competitor is $M#A and TATA "T)11.
IMFA GROUP
ased in the eastern "tate of *rissa well known for its rich natural resources, $M#A is $ndias largest, fully integrated producer of #erro Alloys with >F? M0A installed furnace capacity, a >@D M3 coal:based
4aptive
ower lant and
extensive
4hrome *re
mining
tracts.
$n *ctober @@H, $ndian 4harge 4hrome 1td 7$441; )std6 >EDB8 merged with $M#A to create a leader in the field of #erro Alloys. Today, $M#A produces #erro 4hrome, #erro "ilicon, certification covering the entire range of its activities.
P+/.'()+ • • • •
#erro 4hrome #erro "ilicon #erro "ilicon Magnesium )lectricity
46 | Page
TATA FERRO
)stablished in >EFD, the #erro Alloy lant at Ioda is a landmark of progress and growth in *rissa and is one of the oldest plants in $ndia. $t is the first plant in Asia to have "A D@@@ certification. The #erro Alloy plant at amnipal, has been recognised as the first successful disinvestment of the &overnment of *rissa. 4urrently, production at the plant is above the rated capacity of F@,@@@ tonnes per annum. A modernisation:cum: expansion plan for the unit is on the anvil that would involve an invstment of 5s. B>@ crores and would have another F@,@@@ tonnes of #erro 4hrome unit and a H@ M3 captive power plant. $n essence, the division is in the forefront of the Tata #erro &roup-s foray into the global ferro alloys and minerals business, and is the market leader in #erro 4hrome in $ndia and is among the top six chrome alloy producers in the world. #A M2 is today, the only $ndian #erro Alloy player to build a long:term relationship with the most reputed #erro companies in the world.
INFRASTRUCTURE FACILITY The #erro Alloy plant along with existing 4aptive ower lant 748 covers an area of >>E.BE acres. The planned expansion 7H@ Acres8 is envisaged to be taken up within the existing plant premises of >?E.BE acre and additional BH.E acres of land is under proposal of ac(uisition for ash disposal.
01 has already ac(uired the land which has been converted to industrial land. Ash mound already exists over an area of +?.+E acre at imidha, 2henkanal at a distance of ?.F km from the plant site. eeping in view of additional >LH+ M3 proposed power plant, additional BH.E@ acres land ad'acent to ash mound site is on the final stage of ac(uisition. FD M3 ower plant.
01 provide the (uarter to their >?> executive employee and hostel for trainee employee with +hr water and electricity faculty.
B+): D():s 47 | Page
The installed capacity of power is B@ M3. ower plant consists of boilers, one turbo generator of B@ M3 capacities, 4oal
A'-)*?(A>/ 2iverse business activities with a single:minded focus. 5apid growth with a steady ascent in the ranks. "trict (uality management with a radical approach towards innovation. $t is such counter challenging yet convergent approach that has distinguished ava harat 0entures 1imited 0entures from other organi%ations. *ver the past three decades, the company has won numerous accolades, each a testimony to
its
all:round performance in energy management, safety, work place excellence, environment protection, exports, productivity, labour welfare, industrial relations, etc. N()+: A>/ ,+ E8'::' ) E50 M5?( 2 2J 29
48 | Page
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49 | Page
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51 | Page
•
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The ma'or function of the internal logistics of the organi%ation is of feeding of raw material to all furnaces. 4ase study of a ferro alloys plant has been considered .2aily feeding of raw material to different furnaces is about >@@@ metric tonnes.
52 | Page
B+/ +, D)'(+s D7 As-+@ 74hairman8 P7 T7 ;)@? Ps/ 7Managing 2irector8 D7 As->) 72irector N 4)*, ava harat 7"ingapore8 te. 1imited8 G7 R7 "7 Ps/ 7)xecutive 2irector8 C7 ;7 D.5 Ps/72irector : usiness 2evelopment8
D7 E7 R7 C7 S-@7 2irector8 D7 M7 ;7 G7 R+72irector8 "7 B:?R//) 72irector8 D7 D7 N7 R+ 72irector8
2r. 4.0. Madhavi, 72irector8
S)+ M5?( T? 3enkata 2ao P7 K7 ;7 S?7"enior )xecutive 0ice resident : "trategy N lanning8 7)xecutive 0ice resident PTelangana =nit8 K7 R?s- 7)xecutive 0ice resident : *disha =nit8 M7 S.$-?0?74ompany "ecretary N 0ice resident8 A7S7N7 M.(-0 7 0ice resident8 N7 P$-@ 7 0ice resident : "ugar 2ivision8
4*5*5AT) 2$5)4T*5G6 53 | Page
N* B-( ;(.s L)?)(/
ava harat 4hambers 5a' havan 5oad +@ B+@ BF@>; +@B+ FEEE #ax 6 QE> +@ B+@ B@>B ):mail 6 nbvlSnbv.in 3ebsite 6 www.nbventures.comO,,)'s N* B-( S)5+ P(7 L)?)(/
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54 | Page
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55 | Page
Andhra ank "tate ank of
B-?00& C+7 4hartered Accountants
#lat o.+@B, &olden &reen Apartments $rrumMan%il 4olony, "oma'iguda
4ost Accountants >@+, avani )state B:H:BHF,G 0 5ao Mansion
lot o. >? to +, ear $mage . L)s()5 S') ID #
ational "tock )xchange of $ndia 1imited 6 NB;ENTURES Mumbai "tock )xchange 1imited6 NB;ENTURE)*' C:: G)*' R/ss: D)*)s)+ N* B-( ;(.s L)?)(/
ava harat 4hambers, H:B:>>@E/>, Brd #loor, 5a' havan 5oad, "oma'iguda, +@:B+@ BF@>, B+@ BF+@
56 | Page
#ax6 QE> +@:B+@ B@>B ):mail6 grdSnbv.in A44*1A2)"6
The company strives for excellence in various dimensions of its operations and social responsibility.
*ver the past three decades, the company has won numerous accolades, each a testimony to its all:round performance in energy management, safety, work place excellence, environment protection, exports, productivity, industrial relations, labour welfare, rural development, etc. NB; C++( S+'): Rs+s)$):)(0
ava harat 0entures 1imited 708 is committed to good corporate citi%enship and makes constant efforts to build and nurture long lasting relationships with members of the society in general and the communities around its manufacturing facilities in particular. The core theme of 0-s 4"5 olicy is giving back to the society from which it draws its resources by extend ing a helping hand to the needy and the underprivile ged. To implement the 4"5
olicy effectively, 0 makes need base d allocation of funds from its earn ings.
0 has chosen
57 | Page
signals N bus shelters, construction / improvement of temples, conducting sports N competitions, distribution of clothes and relief materials, etc. HEALTH
The health initiatives aim at creating awareness and improving health standards of rural poor through providing facilities and reaching (uality health care in the areas of general medicine, eye care, dental care, etc.
Measures implemented6
C+/.'()5 M/)': C?s
Many people in rural areas live in unhygienic conditions and suffer from general ailments as well as chronic diseases due to lack of awareness and necessary medical help. 0 has been organi%ing mega medical camps to mitigate this problem. Medical experts in ophthalmology, dental care, dermatology, gynecology, paediatrics, etc. and general physicians render free medical services in these camps. More than @@@ patients are given treatment during the camps conducted in villages near aloncha.
E8(/)5 S.+( ,+ Es($:)s-?( +, E0 C C(s
0 provided financial assistance to hubaneswar )ye $nstitute, a world:class eye care centre set up at hubaneswar by the famous 10 rasad )ye $nstitute,
#urther, in association with 10)$, 0 has established an )ye 4are 4entre at aloncha which is providing outpatient care, surgical care and nursing care apart from community eye care N rehabilitation programme and serving the needs of a large tribal and other underprivileged population. The (uality of services are the sam e for all segments of society irrespective of their financial status.
58 | Page
The company
provided land and cons tructed hospital building and ex tending
financial
support for procurement of all the re(uired medical and general e(uipment and rendering assistance for initial recruitm ent of staff and trainees. The design, complete management and development of the )ye 4are 4entre on a sustainable basis will be the responsibility of 10)$. $n association with *peration )yesight =niversal, 0 has established a 4omprehensive )ye 4are =nit in Oambia at the =niversity Teaching
hatlapenumarru is a remote village in rishna district, Andhra radesh. To reach good medical treatment to the patients of this village, 0 has constructed 2r. 2evineni "ubba 5ao Arogyaendram, a full:fledged 0illage
P+*)/)5 H:(-0 D)@)5 <(
Access to clean and safe drinking water is essential to contain water borne diseases and
their
impact on communities. This is still a dream for people living in some rural areas. 5esponding to this basic need of society, 0 exten ded financial help for installation of 2rinking 3ater lant at &. Medapadu village, in )ast &odavari district, Andhra radesh EDUCATION
0-s initiatives in this field aim at promoting education in backward areas and encouraging higher education. "chemes implemented6 Es($:)s-)5 / M5)5 S'-++:s (- C+?0’s M.,'(.)5 U)(s
0 has been running two full:fledged high schools P ava harat ublic "chool and ava harat
59 | Page
cater to >D@@ students coming from several nearby villages and have become the hub of secondary education in the region. The company is managing rahmani ublic "chool at haragprasad in *disha.
3ith an
th
intake of @@ students, this school is providing (uality educat ion up to ? standard to children in surrounding rural areas. C+s(.'()+E8(/)5 F)'): Ass)s(' ,+ S'-++: B.):/)5s
0 has constructed a school building with three class rooms for Mandalarishad =pper rimary "chool at &andhinagar, opposite its 3orks at aloncha. This school conducts classes up to ? th standard for children coming mostly from backward communities and poor families. The company has constructed one additional class room at =pper rimary "chool, )rragunta village, serving children from backward classes. 0 has donated funds to K&ood ews "ervice for the lind-, an &*, for
construction of
a building for &reen #ield 5esidential "chool, founded by a blind couple working as teachers, at Thimmapuram, )ast &odavari district, Andhra radesh, which provides education to the visually handicapped. hushbow0idyaiketan
run
by
3elfare "ociety, at
andinagar, @ th 4lass. 4lasses for these students coming mo stly from parents of labo ur class, are conducte d in rented sheds and open space. 0 has donated funds to help the construction of a building for the school. F)'): Ass)s(' ,+ C+s(.'()+ +, H+s(: B.):/)5
0ana0ikasaendram at urgampahad in hammam district, Andhra radesh, run by "evaharati of 0i'ayawada, an &*, provides food, shelter, schooling and tuitions to tribal children from hilly areas. 0 has donated funds to enable this institution to complete the construction of a hostel building at urgampahad.
D+()+ +, ;-)': ,+ .s $0 S'-++: ,+ H/)'/
60 | Page
Angel "chool of
Iyothinagar,
aloncha
is providing education and
vocational training to crippled and neglected children of the society in the vicinity of aloncha and othagudem. 0 donated a van to the school for picking up anddropping its students. A5)5 T.)()+s (+ P++ S(./(s
To inculcate the habit of study and avoid school drop:outs among the children of poor and illiterate parents belonging to backward communities in the local area ataloncha, 0 has arranged free tuitions to such children and introduced rewards and gifts to those who fare well in their studies. G( +, S'-+:s-)s
0 founded 2r. 2. "ubba 5ao Trust to support education of meritorious students with limited financial resources. The Trust has been sanctioning scholarships to needy and deserving student s for pursuing professional cour ses. About ?@ students have so far received these scholarships.
LI;ELIHOOD
0 aims at lending a helping hand to people by providing means of livelihood and empowerment through entrepreneurial development. S'-?s )?:?(/ S.s()$: L)*:)-++/ +, P++ <+? (-+.5- E(.): D*:+?(
0 embarked on this pro'ect in *disha in association with ari4hetanaMahila $nstitute 7AM$8, an &* engaged in various social development activiti es with special emphasis on women.
The pro'ect was started in March @@D and co vered H? women in F villa ges of
haragprasad &ram anchayat, identified after a detailed survey. These women set up dairy, goatery and poultry units with the seed capital provided directly by 0 and administrative and other expenses paid by the compa ny to AM$ .
These units ha ve helped B>+ pers ons
belonging to the families of the women entrepreneurs, including the beneficiaries.
61 | Page
D+()+ +, S>)5 M'-)s & C+?.(s
The company donated sewing machines and computers to hadrachalam Agency for 5ural 2evelopment 5ehabilitation and )ducational "ociety for
A large number of youth in the society are constrained by inade(uate skills leading to irregular employment / unemployment while there is an increasing demand for skilled and talented manpower from the industries. This opens up the need to provide (uality training to talented youth to improve their skills. To cater to the above need, 0 has set up ava harat 0ocational $nstitute at aloncha which is presently providing vocational training in 3elding trade. lans are under way to introduce training in other trades like )lectrician, #itter and Mason at this institute.
FUNCTIONS OF A PURCHASE DEPARTMENT
•
*btaining and analy%ing (uotations of vendors/suppliers. Taking the (uotation from different vendor and finding the three best
(uotation among of these with all testing
certificate
•
$nterview representatives and correspondence. $dentify the representative of the supplier taking the current material status and also state level.
•
2eciding best buying terms and conditions. 2eciding the payment terms and minimum time re(uired for supply the material.
•
egotiating and checking contracts. After deciding vendor as the company terms finding best rate with the immediate payment also cash discount on the immediate payment. "econd thing deciding the credit period as company standard.
62 | Page
•
"cheduling orders and following up:After issuing the purchase order, taking current status of immediate supply of material and re(uired time for balance material. To make sure that material should be there as per decided schedule.
•
3ork with finance department to obtain discount, matching invoices, verify receipt, purchase 'ournal entry, passing of invoices for payment and settlement of accounts
•
*ther activities like assisting with preparation of material expenditure/purchasing budget.
FUNCTIONS OF A PRODUCTION DEPARTMENT 17 RIGHT =UALITY
The (uality of product is established based upon the customers- needs. The right (uality is not necessarily best (uality. $t is determined by the cost of the product and the technical characteristics as suited to the specific re(uirements.
27 RIGHT =UANTITY
The manufacturing organi%ation should produce the products in right number. $f they are produced in excess of demand the capital will block up in the form of inventory and if the (uantity is produced in short of demand, leads to shortage of products.
37 RIGHT TIME Timeliness of delivery is one of the important parameter to 'udge the effectiveness of production department. "o, the production department has to make the optimal utili%ation of input resources to achieve its ob'ective.
47 RIGHT MANUFACTURING COST Manufacturing costs are established before the product is actually manufactured.
63 | Page
FUNCTIONS OF A SALES DEPARTMENT The main function of a sales department is attract and retain customers. Many moving parts are tied to this but the number one ob'ective is to attract and retain customers. That said, sales activities need to been co:ordinated i.e., to meet the customer demand with appropriate supply. The next is to increase the sales volume conside ring a particular period of time. Then to find appropriate persons/ agencies to carry out the sales activities. To help marketing department in meeting the sales volume for casted by then. To give motivation by appropriate means to the sales persons and to give appropriate training to them in carrying out the sales activities successfully.. they analy%e the demands of markets. they study the consumers psychology, study market fluctuations, prepare sale budgets, explore new markets and the process begins again : attract and retain customers.
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FUNCTIONS OF A HR DEPARTMENT
>8 5ecruiting6 "elects the right talent and transitions it into the organi%ation. 5e(uires the ability to sell. They need to be cheerleaders for the company.
8 Training6 2evelops employees to meet the short and long:term needs of the business. 5e(uires the ability to teach. They need to be performers.
B8 )mployee 5elations6
+8 4ompensation6 "truct ures pay strategically to reinforce the behaviors needed for the business to succeed and the organi%ation to move forward.
F8 ayroll6 Administers paychecks and oversees all appropriate deductions. 5e(uires the ability to focus on details
65 | Page
FUTURE GRO |
$ndian ferro:alloys industry has a great future and it can compete with any country. $ndia has advantage of having highly (ualified and experienced technical personnel supported by skilled labour force. There is a need to encourage $ndian ferro:alloys industry for setting up captive power plants and also allot coal linkages for the same. As per industry sources, the recent global financial meltdown has hit the ferro:alloys industrial scenario badly. #erro:alloys industry can grow provided innovations are made in the process technology and plant e(uipment design, along with fre(uent changes in product mix, to be more cost:effective.
66 | Page
CHAPTER-III DATA ANA+(SIS
67 | Page
68 | Page
A:0s)s#
+. NB3 steel crude production has risen over the years due to increase in production capacity and setting up of new steel mills. &. Although the steel production has risen but the domestic production is far below the domestic demand for the steel. -. "teel mills e4port to NB3 region shows that there is at least a demand of ' million tons.
17 N?
27 A5
Average age rage lies b/w >E:
37 G/
male
35
/ 7
$emale
20
-/ 7
H+C out of >@@C are male and rest @ C are female 47 F?):0 ?+(-:0 )'+?
5&,6'''
69 | Page
12 &-7
&,6'''),'6'''
14 &07
,'6''')0,6'''
10 +*7
0,6''')+6''6'''
9 +07
8+6''6'''
7 +-7
!7 F?):0 (0
9oint
19
-7
Nuclear
37
//7
67 D+ 0+. .s S(: ,+ *0industrys
!es
54
*/7
No
&
7
70 | Page
EHC people like use #erro Alloys "ector while taking industries out of >@@C rest +C avoid using it because of "trong sensitiveness or they like to use li(uid #erro Alloys "ectors while taking industries.
7 H+> ?0 )/.s()s F+ A::+0s S'(+s /+ 0+. s+::0 .) *0 ?+(-
+
8
+7
&
26
/7
-
11
&'7
and above
11
&'7
The above figure shows the no. of #erro Alloys "ectors use b y person for their personal use in a month. The result shows that out of >@@C, +H C people use #erro Alloys "ectors for their personal use in a month, @C people use B #erro Alloys "ectors, @C people use + or more and rest >+C use only > #erro Alloys "ectors for their personal use monthly.
71 | Page
CHAPTER-I, SUGGESSTION ) CONC+USION ) BIB+IOGRAPH(
72 | Page
SUGGESSTION
F+::+>)5 s+? +, (- s.55s()+s >-)'- I )*/ /.)5 ?0 6 >@s ())5 ) NB;LITD
The company should continuously monitor the potential market for their product.
There should be a complete idea about the competitor-s presence and their product mix in a potential market.
4ompany should open a marketing office in 0 region to push the product.
73 | Page
CONCLUSION The ob'ective of the $ndustrial Training is it helps to learn $ndustrial activities and it helps to gain practical knowledge about various functions of the department. $t provide 3ork procedural for all depa rtmental areas and this training helps in
learning the #undamental values of the
4ompany and this $ndustrial Training helps to develop a sense of growth in learning and this training provides information for future needs in all areas of the *rgani%ation. As $ understood "$ is a great opportunity of learning of every intern and $-m very lucky getting this opportunity at ava harat ventures 1td. #or "$, $ got my career aim so that-s my best achievement for "$. And as we know during their four weeks of exposure to the industry we can impress the host organi%ation with our hard work, "incerity, nowledge and ethics.
74 | Page
BIBLIOGRAPHY
B++@s •
hillip otlar, Marketing Management, earson education, ew 2elhi, "even $ndian print @@F
•
=pendra achru, roduction and *peration Management, )xcel book
I(( R,'s
•
http6//www.nbventures.co.in
•
http6//www.metal'unction.com
•
http6//www.thehindubusinessline.com
•
http6//www.scribd.com
•
http6//www.wikipedia.com
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