feasibility study- banana peel cream

INTRODUCTION

 Musa acuminate or most commonly known as banana is one of the oldest, most popular cultivated plants and is grown in at least 107 countries throughout the developing world. wo rld. Bananas, including the peel or banana skin, have a great nutritional value. Banana peels are also used as feed stocks, fertilizers, and other else. Unfortunately, only a few of us know about the other important uses of this wasted skin. hat!s why the proponents wanted to test if banana  peels of three specific types of bananas can be feasibly made into facial cream, and if so, what effects on the human skin can it bring. "ho knew the humble banana offers so many beauty benefits for skin. #ich in powerful anti$o%idants which offer sublime anti$aging benefits. Banana peel has been found to be rich in  polyphenols, and carotenoids, which are phytochemicals and moisture with anti$o%idant  properties. &t will nourish and revitalized revitalized dry skin as well as smoothen rough aging skin. Based on study, if one has acne$pron oily skin, bananas topically can be used for oily skin and reduce further breakouts. Beauty industry helps us look and smell our best. Before we leave the house ho use each day, we have likely undergone our personalized beautification beau tification ritual. 'eople are concern with their appearance, most are conscious for how they look. he beauty industry has been e%panding and growing for all of recorded history. (or the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity. )s we can see, as the beauty products continue to grow and evolve, profitable opportunities will abound...the hard part is choosing which one*

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Product

 +any people nowadays are very conscious about their face, about how they look, how  people would say about them. (or them to have a glowing and have a standout beauty among others they use many facial products which they don!t know that those products are dang erous to their skin, they may have irritation, and rashes because of the chemical content in the product. "e,, the proponents came up "e u p to an idea to innovate and produce a natural facial cream which is Banana 'eel ream. Banana 'eel ream is a face cream that treats acne, pimples, and therefore delays the aging process. his is made up of a natural ingredient and this is the banana peel p eel which based on our research it has a great nutritional value wh ich is a powerful ingredient that!s makes a perfect addition to the all$natural face cream. &t acts like a second skin that penetrates deep into epidermis to insure protection, promote elasticity and improves suppleness. &t clarifies skin while soothing and hydrating and the good thing about this, in -ust 7 days of using the product, you will see the result. he better and more beautiful you*. Banana peel cream is used to delay the aging process of the skin, whitens, and helps you look more glowing and treats the acne as well as the pimples. &t can be used in day and at night. ust like the other commercial face cream, place a small amount of cream into your face/ let the skin absorb the nutrients that are containing in Banana 'eel ream. o more powder po wder or foundations should be used to your skin. he proponents! product serves as a powder, and the good thing is, it is not sticky on the face. he customers may buy the product at any registered  beauty clinic, leading drug stores here in Balayan and we also offer it through online. he  proponents will market the product by providing a direct line of communication regarding their  products to their prospective customers. hey will also have an advertising campaign like giving away free samples of our product at various events and fairs, do make$overs with the use of our skin care line, promotes it to the local roots with a beautiful label that lauds the local origins and also touts any organic, beauty colleges andor s mall gift stores are one of the good venues to connect with and lastly, the proponents will promote their product with the use of social networking sites like (acebook, and witter and through website which they can visit in order for  them to know more about the product and for them to keep a contact if they have 2uestions regarding the product. hey will also advertise their product through pamphlets, flyers given to the people and brochures and an d catalogs. he target markets are women, especially young g irls as well as men who are also conscious con scious to their skin. 3positioning

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Bluespa will develop our market position by combining a retail strategy that includes a day spa with a wholesale distribution strategy. Bluespa will acquire the validity aforded the spa brands and access to broad distribution. Bluespa skin care and cosmetic products will ofer therapeutic benets to the user based upon the principles o Thalasso therapy in our water line and Botanical treatments in our earth line. Our color cosmetics will be mineral based and provide the user with esthetic benets while nourishing the skin. In addition to providing retail appropriate packaging we will develop bulk sies or distribution within the spa trade. !ost day spas use generic products and do not have the ability to develop a private label line. The apparel and accessory lines will combine the newest in technical abrics with t specications that allow the wearer ull range o movement. "e have developed a#liations with select yoga and tness acilities or our apparel. $ll o our products will be positioned at the quality conscious consumer. Our marketing campaign and %& positioning will reinorce the Bluespa image. Our message will be to identiy the benets o our products and to develop an image that makes Bluespa products highly desirable. !eanwhile' our pricing strategy will be to maintain retail price points in the lower quadrant o the top quality brands. $ detailed comparison o our pricing as it relates to our target market is in the appendi(.

 he raw materials that are commonly used in the proposed products is the Banana and the Banana peel, which is, it is the only raw materials that the proponents will produce or source for they will have a partner company co mpany who will source other main ingredients and materialse2uipments needed in the manufacturing process. he 4eiskin osmetics and 4rugs laboratory will be the co$partner and manufacturer o f the proponent. hey will .

"e are working with some o the best manuacturers globally to develop' and bring to market' high)quality products or skin and body care. In addition we have developed a Bluespa line o yoga and tness apparel' a natural e(tension o the brand. These products have been developed utiliing the nest abrics and proven t specications

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*kin and body care products will be developed and produced at our contract acilities in +rance and ,aliornia. %roduction o apparel products will be managed through our contract manuacturer o sport)related apparel. %roduction o accessories will be managed through a contract with a manuacturer o quality sports)related accessories including- bags' hats' totes and socks or the wholesale market.

&n order to ensure that the products will work safely, effectively, effectively, in efficacy and according to its planned usage, the proponents will make more research to prove that it really works without any harmful or dangerous effects. &n order to e%pand or to upgrade the product line, our company will be having a  partnership with other company that is science$based company active in health as well as materials and who will be the proponents leading manufacturer of the their product. he  proponents are also planning to e%pand their business by having many branches in many places here in Batangas, and all over the 'hilippines.

Future Products $ corner stone o our strategy is the creation o sustainable growth through a combination o new product launches and replenish)able basics. In skin care our rst ve launches will consist o added ranges to the line. Bluespas product line is based on ve elements o the universe. Its character' properties and related color/s0' will dene these elements. Body care products will be scented with essential oils that are known to create or improve the related character. $ll body and bath products' e(cept ater sun care' will ultimately be ofered in ve ranges. *un care will only be ofered in balancing' calming and soothing. Because ace creams and lotions are meant to rebalance and moisturie the skin' ace care will be unscented and will only be ofered in the "ater range. Our skin care launches will occur at our)month intervals starting in $ugust o 1223 with "ater. +ollowed by the 4arth range in the spring o 1221' $ir in mid 1221' +ire in $ugust 1221 and !etal in spring o 1225.

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The colors associated with each range will allow us to create a line o cosmetics that works or all skin ski n tones and an apparel assortment that covers the basics and can respond to color trends. The initial apparel launch will be $ugust 1223. Our cosmetic launch will occur in spring 1221. These dates are or wholesale. Our retail stores will have the respective groups available by *pring 1223. +uture products will be tested in our retail stores our to si( months prior to their wholesale launch. In addition we will develop product that is intended only or our retail stores /i.e. brushes and sponges0. $s our capabilities grow we may add these products to the wholesale line as well. Bluespa is launching a brand. The successul e(ecution o this strategy will provide us with the ability to transcend into other categories in the uture' as long as we dene our image and a nd stay true to the base precepts. /!uch like &alph 6auren has done with his tie business.0 +or e(ample' properly e(ecuted these ve precepts can be applied to home products. "e believe our ability to create new product opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept o branding.

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Technology

Bananas are the most popular fruit in the world. he banana is, in fact, not a tree but a high herb that grows up to 15 1 5 meters. Bananas are one of the most nourishing fruits available  because it contains large 2uantities of magnesium, potassium, potassium, iron, zinc, iodine and vitamins ), B 6folic acid, 8, and (. )ccording to the 4epartment of the )griculture website, there are 57 cultivars of banana in 9outheast )sia but only five are common in the 'hilippines which are 9aba, latundan, lacatan, bungulan and avendish. Based on the proponents! research, :akatan is said to be the best variety of banana that can be used in making mak ing B' ream, Banana soap and Banana oner. oner. :akatan is considered as one of the healthiest, nutritious and have many man y medicinal benefits which can be derive from it. &ts  banana 'eel contains lutein, an antio%idant, and potassium. #eportedly, the the inside of banana  peels may help psoriasis, bug bites and even poison ivy and acne. Banana, raw Nutritional value per 100 g

8nergy ;0 kcal <70 k

Carohydrate!

""#$% g

$ 9ugars 1=.=< g

$ 4ietary fiber =.> g

&at

0#'' g

Protein

1#0( g

hiamin 6?it. B1 0.0<1 mg

=@

alcium 5 mg

1@

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#iboflavin 6?it. B= 0.07< mg

5@

&ron 0.=> mg

=@

 iacin 6?it. 6?it. B< 0.>>5 mg

A@

+agnesium =7 mg

7@

'antothenic )cid 6B5 0.<
7@

'hosphorus == mg

<@

?itamin B> 0.<>7 mg

=@

'otassium <5 mg

@

(olate 6?it. B; =0 ug

5@

Cinc 0.15 mg

1@

?itamin  .7 mg

15@

'ercentages are relative to U9 recommendations for adults. 9ourceD U94) utrient database 3the above table shows the nutritional value of the banana. &t is revealed that banana is very healthy because it contains many man y nutrients that makes our body strong. 9ourceD 'ostharvest@=0&ndustryE@=0Banana.html

he following are the health benefits of eating banana. 1. 8at a banana if you have heartburn. he Journal he Journal of Nutritional Biochemisty 6(ebruary, Biochemisty 6(ebruary, =001 attests to the anti$ulcer properties of bananas, which act like a natural antacid to the stomach. &n this article, they identified the secret component in the banana, the flavonoid leucocyanidin. leucoc yanidin. 9tudies show that bananas can protect against aspirin$induced gastritis and can significantly increase the mucous membrane lining of the stomach. =. Bananas are high in fiber and vitamins. ) single banana contains 1>@ of the dietary fiber, 15@ of the vitamin , 11@ of the potassium, and =0@ of the vitamin B> recommended each day.

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Bananas also have soluble fiber, which may help lower blood cholesterol and reduce the risk of heart disease and stroke. <. Bananas are good for the heart. 'otassium is an essential mineral needed to regulate water  balance, acidity level, and blood pressure of the body. :ack of potassium potassium may cause muscle weakness and irregular heartbeat. (or patients taking a diuretic medicine, they should take two  bananas a day to keep the potassium level up. ake ake note also that bananas have zero sodium 6good for high blood pressure and zero fat and cholesterol 6good for those with high cholesterol. A. Bananas may reduce strokes. umerous studies have shown that low potassium levels can cause heart palpitations, which can then lead to a stroke. &n the editorial of the  prestigious Neurology  prestigious  Neurology Journal , the author suggests that a banana ban ana a day may keep a stroke away. )mong the fruits and vegetables, bananas contain one of the highest amounts amoun ts of potassium. 5. Bananas help counter stress and insomnia. hey contain tryptophan, a type of protein that the  body converts into serotonin. 9erotonin is a hormone that is known to make you feel happy and improve your mood. &f you feel sad, don!t despair/ take a banana and be happy. >. 4iabetics may take bananas in moderation. 9nacking on bananas between meals helps to keep the blood sugar level up. he glycemic inde% rating for a ripe, yellow banana is 51, which is fairly good. his means that the carbohydrates in a banana have a medium$to$slow effect in raising your blood sugar levels. Fowever, as bananas ripen, the starch in the fruit turns to sugar and may cause your blood sugar to rise more. he lesson isD &t!s okay to eat a banana, but not the overripe one. 7. Bananas are good for fatigue and anemia. Bananas contain carbohydrates and thus boost our energy. he high potassium content prevents cramps and gives ready energy with its easily digestible starch. Bananas are also a rich source o f iron, thus they are helpful for patients with anemia. . Bananas may prevent leukemia. ) study published in the American the American Journal of Epidemiology  by Gwan et al. 64ec. =00A, pp. 10;$107 shows an association between regular consumption of  bananas and oranges among children aged 0$= and a reduction of childhood leukemia. he result suggests that fruits or fruit -uices containing vitamin  and potassium may reduce the risk of childhood leukemia, especially if consumed at a young age. ;. Bananas may prevent childhood ch ildhood asthma. ) 8uropean study of =,>A0 primary school children in 9outh :ondon concludes that eating bananas at least once a day reduces episodes of wheezing and asthma attacks in children 6 European  European Respiratory Journal , (eb. 1A, =007. 8ating apples and

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other fruits was not as beneficial. )lso, eating only one banana a month was not effective. ote to momsD &t!s time time to teach our kids to eat one banana a day. 10. &t is affordable. he he best news about the lowly banana is that it!s cheap. )nd it comes in a great package. ) banana can fit cleanly in your bag. ust cut it high up in the stem. "hen you feel hungry and stressed, reach for a banana. 9ourcesD httpDcasaveneracion.combananas$lacatan$or$latundan$which$do$you$prefer httpDwww.pchrd.dost.gov.phinde%.phpnewslibrary$health$newsA>17$10$benefits$of$eati httpDwww.pchrd.dost.gov.phi nde%.phpnewslibrary$health$newsA>17$10$benefits$of$eating$a$ ng$a$  banana Fere are the raw materials needed in making Banana 'eel reamD                 

Banana 'eel e%tract 'urified water  9tearic acid 'ropylene glycol Fomomenthyl salicylate &sopropyl myristae riethanolamine +ineral oil etyl alcohol )loe vera :anolin oil 9ilicone oil hloro%ylenol ?itamins ), 4 H 8 (ragrance +ethylparaben 'ropylparaben

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 &ngredients in making Banana soap    

#ubbing alcohol Banana e%tract #ose oil Ilyserin soap based &ngredients in making Banana toner   Banana peel e%tract 

Falf a tablespoon of alum



50gm of rose water 



100gm of glycerine.

he raw material that the proponents will provide is the Banana6 lakatan and the Banana 'eel, we will source it in Batangas. he other raw materials needed in the making the B' ream, including the Banana soap and toner will be provided by b y the partner$company of ?itabelle ?itabelle Beauty orner which is the 4eiskin osmetics and 4rugs :aboratory. hey will be the one who will manufacture or produce the products of the ?itabelle. ?itabelle. ?itabelle ?itabelle will only bring the Banana and the Banana 'eel to the production of the 4eiskin and the 4eiskin will do all the process for they have laboratories, and ade2uate ade2ua te machines and e2uipment to be used in making ?itabelle!s ?itabelle!s  product. 4eiskin osmetics and 4rugs :aboratory is a specialized private label skin care manufacturer producing skin care products for 4ermatologist, +edi$spas and other 9kin are 'rofessionals. 4eiskin provide fast, fle%ible contract manufacturing, filling, formulation,  packaging, and technical service. 8very produce products in the production area of 4eiskin, the ?itabelle ?itabelle will get the products on Juezon ity where the production of 4eiskin is located an d will bring to Balayan. he scenario will be ?itabelle ?itabelle will serve as the 4istributor while the 4eiskin will be their manufacturer.

)ar*et +nvironent

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)ar*et

?itabelleKs ?itabelleKs target markets are mainly the people from where it is located an d those residents of places near to its location. (or the purpose of this analysis they are focusing solely on the female market as if their potential customers base does not include any provisions for male consumers. hey are mainly Barangay!s, employees of different establishments and ollege students of different schools in target location. &dentifying the target market can help the business know what to offer to market and for them to satisfy and e%ceed customer!s satisfaction. 4escribing it is essential to effectively market the product.

Because Bluespa is a combined retail /direct to end user0 and wholesale /to the end user through a reseller0 strategy our target customer must be broken into two distinct groups' the end user and the reseller. Our targeted end user is between the ages o 17 and 89. They are urban proessionals with at least some college. This consumer has an active liestyle. They are concerned about social and environmental issues. !ind and body wellness are important to them. They belong to a health club: take yoga' pilates or tai chi lessons. The efects o aging and the maintenance o a youthul appearance are a part o their lie. l ie. $ recent survey conducted by The $merican *pa Industry revealed the ollowing demographic or day spa goers- ;9< are emale' 78< have some college and 5=< are college graduates' 85< are married' 51< have an annual income between >79'222 and >?7'===' 72< have income above >?7'=== and 18< have incomes below 79'222' 7?< are between 57 and 91 years o age. They are predominantly emale. They are well educated. Between 3==5 and 3==; 12< more B$s and !B$s were awarded to women than men. "omen received 9=< o all associate degrees' 99< o bachelor degrees' 95< o masters degrees and 72< o doctoral degrees earned in the @nited *tates. Today college campuses are over 82< emale. The buying power o this segment o the market continues to grow. There are currently over 32= million emale consumers. Their buying power is estimated at >7.7 trillion. /In comparison' the

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 Aunior market is estimated at >322 >322 billion0. In 3==? 87< 87< o working women earned more than one hal o the amily income. Today' businesses owned by women generate over >5.8 trillion in annual sales. O the net increase in the workorce between 3==1 and 1229' 81< are proAected to be women. In retail the emale consumer is the primary decision maker in ;9< o households. "omen buy or inuence the purchase o ;2< o consumer goods. Their increasing educational attainment makes young women even more sophisticated and demanding consumers. Todays emale consumer is living a transactional lie with multiple constituencies. Cer lie is on ast orward. In the last ew years the sales o an(iety drugs to this consumer has surpassed the sales o anti)depressants. Cer denitions are shiting' blurring the lines between home and o#ce: private and public: proessional and casual: even male and emale. $ge has become irrelevant. 6ie stages are no longer dened cleanly by age. /$ 77)year)old rst) time mother has much in common with a 11)year)old rst)time mother.0 6inks between generations and mindsets are becoming very spread out. Todays emale consumer denes hersel more by mindset or approach to lie than by age. %arents and teens are oten on parallel treadmills. The older segment is interested in staying young and the younger segment is acting older. In addition there has been a democratiation o lu(ury. The upper)class amily group is massive. !ore than eight million households have incomes above >322'222. 6u(ury spending is growing our times aster than overall spending. "orking women o all ages have more money and they are spending it on personal lu(uries. This is a reaction to the chaos o 17D? consumerism. *hell buy' but she wants more than Aust another product. *he is not seeking empowerment))she is empowered. empowered. *he is choosing to take better care o hersel  and others. *he is looking or peace' solutions and ulllment. ul llment. %urchasing has moved beyond price. The %rice-Ealue ratio has become more meaningul. *he is seeking a Fvalue addedF e(perience or product. Our strategy o combined

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channels o distribution allows us to t into her schedule while our product philosophy provides her with the benets she is seeking. Our target customers /vs. end user0 or wholesale distribution will be resellers who recognie the needs o this consumer and who she identies with. "e have used the term resellers because they will not be limited li mited to retailers. "e will reach the consumer through our distinct reseller channels. 3 Spas and Health ClubsClubs !ost high)quality day spas and health clubs /and many upscale spas at resort properties0 use generic products. /!uch like the hair salon industry beore $veda.0 Our goal will be to develop a#liations with select spas in urban areas and vacation destinations. Our manuacturing partnerships will allow us to ofer these customers bulk product at avorable prices to them while allowing us e(cellent margins. 2

5 Lifestyle RetailersRetailersOur target retailer will be liestyle)based li estyle)based rather than the typical soaps and potions or natural product retailers. These retailers e(ist in almost every city. "hether it is "ilkes Bashord in *an +rancisco' !arios in *eattle' Carolds in several south central cities' +red *egal in 6os $ngeles' Bergdor Goodman in Hew ork or ,olette in %aris. These retailers have developed a loyal and sophisticated customer base. They understand the concept o liestyle. 4

9 Cosmetic Specialty RetailersRetailers *ephora is the maAor orce in this category. 6

? Boutique Department StoresStores This category is composed o what was once called F,arriage TradeF retailers. "e will limit our distribution within this segment to *aks' Hiemans and Barneys.

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4..! "ar#et $rends The @.*. cosmetics market /measured in shipments rom manuacturers0 grew by over >3 billion last year. /$ rate o 8.8<.0 $ maAor actor in the growth o this segment was the impact o niche lines with spa positioning. ,lear divisions between categories are becoming blurred. *pa theming now touches on several product categories. $romatherapy has become mainstream and is present in all product categories. $ll categories /e(cept !ens0 e(perienced growth. The categories are

*kin ,are))acial treatment and sun care



,olor ,osmetics))ace makeup' eye makeup' lip color'nail color' applicators and organiers



"omens ragrances))perumes' colognes' ne ragrance and ancillary products



Body J Bath))all hand and body care' bath and shower products /not included in ne ragrance0 and aromatherapy



!ens products))ragrances and ancillary products specically or mens treatment "ithin the market there are several distinct channels o distributionDpr distributionDprice ice point classications. They are-



%restige))department %restige))depart ment and specialty stores /!acys' Heiman)!arcus' +red *egal and *ephora0



Broad))mass merchandisers' cosmetic discounters' drug stores' ood stores and wholesale clubs /,ostco' *ams etc.0



$lternate))direct sales /$von' !ary Kay0



*pecialty))/Body *hop' Bath and Body "orks0' and *pas and salons

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O these categories $lternative accounted or the largest volume />?'1;;'222'2220' />?'1;;'222'222 0' the largest growth rate /L;.7<0 and the largest market share /58<0. Broad' was ranked second at >8'879'222'222 in sales' a 8.7< growth rate and a 55< share o market. %restige was third at >8'331'222'222 in sales' a 7.9< growth rate and a 53< market share. The very narrow spread between %restige and Broad is indicative o the consumers desire or quality products rather than price point driven creams and lotions. The growth o the Body and Bath category and the $lternate channels is being driven by three maAor market inuences; $n accelerat acceleration ion o cross distr distribut ibution ion creatin creating g new oppo opportun rtunities ities or branded day spas and catalogues. = %ampe %ampering ring has taken taken a ront ront seat seat in the consu consumers mers mind mind and and is viewed viewed as a need rather than a want. This has created an opportunity or new spa lines' spa)oriented products encompassing aromatherapy and new age positioning. 32 The day spa inuence is creating creating consumer awareness awareness o the benets o quality skin care and body J bath products. Todays skin care customer is looking or magic. *he wants to believe that there is a potion in a bottle that will erase her wrinkles. ,onsumers spent a record >33 billion on skin care alone in 3===. $ppro(imately >5.8 billion /51.?<0 o that was spent on upscale creams. The baby boomers' who dont want to age without putting up a ght' have been spurring this growth. But even men and women in their early 52s have been turning to e(pensive creams and a nd lotions. !ost manuacturers believe this is being driven primarily by vanity. $t Bluespa we believe it is a result o a better)educated consumer base and easier access to inormation. "e believe that you only need to look at the prolieration o personal trainers' gyms' spas and yoga schools' the awareness

pg. 15

o vitamins and the benets o eating and living healthy or both mind and body. These indicators are not unrelated and we believe they signal a change in values and liestyle rather than Aust a ashion trend. "hile it may well have been spurred on by the growth in the stock market and the general economy' we do not believe that it is dependent upon the continued continued rapid growth o these actors. Once the consumer has recognied the benets o these products they will not be willing to simply give them up. The two maAor growth categories within these segments are ace creams and anti)aging creams. In ace creams the hottest FnewF product is ,rMme de l a !er. This crMme was ormulated rom' $lala' ,itrus' Kelp and Eitamins by a H$*$ physicist to heal scared tissues. $ ve)ounce bottle costs >3'222. In interviews women have described it as Fmagical.F Nemand or these products is so high that retailers have begun to limit the quantity a customer can buy. "hen the cream was introduced in Cong Kong last *eptember there was a waiting list o more than 922 people. "hen *isley' another high)end acial crMme' hit the shelves at *aks in *an +rancisco /at >522 per ounce0 the store had trouble keeping it in stock according to the cosmetics manager. ,ertainly these are not your mothers acial creams. This new generation o creams is more scientically advanced than anything previous manuacturers brought to market. &esearch has shown that alpha hydro(y acids' retinol and anti)o(idants can smooth out wrinkles and even out irregular pigmentation. Other natural ingredients can speed up the regeneration process o skin cells' tone the skin' clariy the comple(ion' and reduce wrinkles as well. 4ven the legendary rm 6a %rairie' who pioneered sheep placenta in its ormula and has women ying to 4urope to use it' has begun to shit ormulation to vitamins' anti)o(idants and herbal e(tracts. !any manuacturers site the high cost o research as a maAor reason or the high price o their products. Cowever this FnewF trend is more a returning to

pg. 16

age old' time proven' natural remedies than new science. One noted chemist and cosmetics researcher recently stated that charging more than >322 or a vial /ounce0 o any serum is unwarranted. *he stated that while there are some very special ingredients that are costly' when prices go above this l evel it is Aust ma(ing out snob appeal. "hen you combine these acts with the rapidly increasing level o consumer education and the demand or a price)value equation' you can begin to see the market niche that is i s developing or high) quality skin care at price poiints reective o their ingredients and value

'#" &or u!ine!!-to-u!ine!! ar*et

Because Bluespa is a combined retail /direct to end user0 and wholesale /to the end user through a reseller0 strategy our target customer must be broken into two distinct groups' the end user and the reseller. Our targeted end user is between the ages o 17 and 89. They are emale urban proessionals with at least some college. This consumer has an active liestyle. They are concerned about social and environmental issues. !ind and body wellness are important to them. They belong to a health club: take yoga' pilates or tai chi lessons. The efects o aging and the maintenance o a youthul appearance are a part o their lie. Our target customers /vs. end user0 or wholesale distribution will be resellers who recognie the needs o this consumer and who she identies with. "e have used the term resellers because they will not be limited li mited to retailers. "e will reach the consumer through our distinct reseller channels. *pas and Cealth ,lubs' 6iestyle &etailers' ,osmetic *pecialty &etailers' and Boutique Nepartment *tores.

pg. 17

There are a number o new demand trends that have impacted the market and created greater opportunities. These trends include a returning to age old' time proven' natural remedies: more consumers that are looking or more holistic and healing benets rom her skin care products' and todays consumer being more inormed and more inquisitive about the benets o her personal care products.

#etail BusinessD #etailers are in the business of selling goods, and there are more than 1.5 million of them across the country. he greater the difference between the selling price and the  price they pay for the product, the greater their profit. &t follows that retailers retailers have 6or should have a keen interest in the way products move from the manufacturer to them because thatLs where the markup occurs. &f they can find a wholesale distributor like ?itabelle ?itabelle who can deliver a  product on their shelves at a lower price and still provide e%emplary service, few will refuse the chance. "e have retailers who will be begging for our products and we anticipate h aving  backorders, so it is only logical that we will devote most of the time time meeting this demand. he retailers are target market who have established with consumers themselves via word$of$mouth. ?itabelle ?itabelle is essentially the distributing arm for these retailers and can provide development services as well as products for them.

'#' &or u!ine!!-to-con!uer ar*et

onsumer +arketD his is potentially our biggest market. &t is limited only by the ability to produce. ?itabelle look at the potential p otential in this market as the basis for the growth. )nd it will market to this group by giving them a clear comparison between the chemical$based che mical$based products they are now using and thier natural products. his marketing strategy will begin by letting the  public know they now have a choice of getting the same relief and better results without the chemical components followed by their conversion ov er to thier products. ?itabelle &ndustries &nc. developed their potential customer base on the following parametersD

"e plan to launch Bluespa wholesale at the Hew ork $ccent On Nesign show in the third quarter o 1223. "e have secured a partnership with a well)respected distributor. Through this partnership partnership we will be able to gain key show positions

pg. 18

in the 6os $ngeles' Hew ork' $tlanta and *an +rancisco git shows. In addition we will have a permanent position in their 6os $ngeles showroom. The wholesale strategy will target select spas' department stores and specialty stores that are recognied trend leaders l eaders /i.e. +red *egal' Bergdor Goodman' Barneys and +ellisimo0. This product positioning will urther establish the brand image o Bluespa.

Pro.e!!ional!

hose who earn their living from a specified activity. &t is a target market since business! location has establishment, different ventures and offices. )nd )nd those with some college between the ages of twenty$five 6 =5 and si%ty$five 6>5.

/tudent!

hose female between the ages of 1 and =A who attends an educational institution. Business! location has several schools particularly colleges both public and private. 9chools and  business! location includes 9& ollege Balayan, B9U Balayan Branch, Gim Farold and &mmaculate onception ollege. he population of students is usually co me from Balayan and nearby towns.

(urthermore, ?itabelle!s ?itabelle!s &ndustries &ndustries &nc. is open for all person at these ages regardless of their range of income for as long as they have the ability to pay and they will be satisfied with the service that the business!s offers. offers.

pg. 19

 /)PIN2 D+/I2N

he proponents used the sampling design method. 9ampling is the method of getting a representative portion of the population. he proponents adopted stratified design wherein the number of employees in different establishments, households, students from different schools,  bank employees and government employees of Balayan was the basis in determining the marketability and demand of the area. his method will help the proponents to identify the  perspective target market of the business.

/loven3! &orula n4

N

1 5 N 6e7"

8here9 N 4 sample size n 4 otal 'opulation e M margin error 

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 M =A, 0<5 e M 5@ nM

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pg. 20

M

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pg. 21

/urvey /heet :;ITB++ :;ITB++ Beauty Corner<

 ameD EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE  )ddressDEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE  )geD EEEEEEEEEEEEEEE IenderD EEEEEEEEEEEEEEEEEEEE   OccupationD EEEEEEEEEEEEEEEEEEEEEEEE 9choolDEEEEEEEEEEEEEEEEEEEE  6(or students only

1. )re you you current currently ly using using faci facial al cream creamPP

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Q R o look younger  Q R o protect skin from damage Q R o look healthy health y Q R o look pretty Q R o address specific skin concern Q R Other, please specifyEEEEEEEEEEEEEEEEEE 

<. 4o you have have any skin skin concern concern like like dry skin, skin, red red face, oily oily skin skin and the likeP

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A. "ould "ould you buy facial facial products products designe designed d to address address these these skin concerns concernsPP

pg. 22

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5. Fow much much would would you you pay for these these facia faciall produc productsP tsP

Q R 150 Q R 175 Q R =00 Q R 500

>. &s it import important ant to you you that these these facial facial products products are organic organicPP

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. "here "here do you you usuall usually y buy facial facial prod product uctsP sP

Q R 4rug store Q R 4epartment 9tore Q R Online

pg. 23

;. Fow often often do do you you buy facial facial creamP creamP

Q R Once a week  Q R every two weeks Q R once a month Q R once every few months

10. &f & were to offer offer you a free facial facial product, would you be willing willing to try our products and share your opinionP

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pg. 25

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pg. 28

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his table shows that the respondents want to bu y a product that is organic because they think it was safer than the other commercial creams produce in the market.

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pg. 36

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pg. 37

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pg. 38

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CO)P+TITION

Because we will develop our brand image and market positioning primarily through our skin care line' we will ocus our competitive review on that segment o the market. The skin care market is very broad. It includes products labeled as body crMme that range in price rom >32 or a ve)ounce container to over >522 an ounce. Our market positioning will be in the lower price quadrant o high quality natural products. Our primary competitors or this customer are-

Bluespa will occupy a unique market position. Ho other brand ofers a specialty line that includes skin care' cosmetics' tness apparel and a ccessories. Cowever' within each category signicant brands do e(ist. uality and price vary widely

pg. 39

within each group. Bluespa will be positioned as a quality brand. "e have eliminated the drugstore and discount brands rom this comparison. In the skin care and cosmetics c osmetics category the competition can be divided into three groups- ,ommercial))i.e. !$,' Origins' %hilosophy' 4rno 6aslo and *hesheido: ,linical))i.e. Kiehls' ,linique' ,larins and Nr. Causcha: *pa))private label brands associated with spas. The commercial brands are primarily sold through department stores. They vary widely in quality rom Origins to *hesheido. They also vary widely in price. Their maAor advantage is their nancial strength and their department store relationships. The clinical brands are perceived to be Fauthentic.F Their image is based upon the perception o treatment qualities verses purely cosmetic benets. These brands are sold through their own retail outlets' specialty stores' department stores andDor health ood stores. Kiehls is perceived as one o the most authentic o the clinical brand. The spa brands are sold almost e(clusively at the spas they are associated with. This close a#liation provides a validation v alidation or the products but limits their ability to achieve wide market distribution. Bliss and $veda are notable e(ceptions. These two brands have achieved wide market distribution and brand recognition.

raditionally, every economy is based on one ma-or concept, competition. &t can sometimes be good or bad depending on the end of the spectrum between two companies that can benefit the society, -ust -ust as often it hurts society. he e%istence of a competitor indicates the e%istence of paying customers. &f you can!t find anyone who is making money with your idea, you really need to wonder if there is any money to be made there at all.

pg. 40

o

&n the business industry there are a lot of competition, the direct and indirect competition. he direct competition is a situation in which two or more businesses offers products and services that are essentially the same/ as such, the businesses are co mpeting for the same  potential market. he direct competitors of the proponents are the professional professional 9kin are (ormula by 4r. )lvin, 8llie Beauty orner, and ylydal 'roducts. "ith this there are variety of products features, price points, and locations that the customers are willing to choose or decide on which product to buy. he indirect competitors in the business world are those businesses that don!t necessarily sell the same products but offer different alternatives to satisfying the same customer needs. he indirect competitors of the proponents are the stores in Balayan who sells whitening lotions and scrubs, and glutathione capsules.

Sales

"ll# $#auty or!#r; 27% Nylydal Products Products;; 35%

Dr. Alv!; 38%

 his graph shows the market share of the proponents competitorsD the 4r. )lvin!s )lvin!s beauty  products, ylydal 'roducts and 8llie Beauty corner. his shows that <@ has been occupied or has been shared by 4r. )lvin in the market. )nd )nd by this graph, the proponents have determined the main competitor, which is the ylydal and 4r. )lvin!s )lvin!s 'roduct.

pg. 41

he Balayan branch of 4r. )lvin products is owned by +s. +yra 4e astro. hey get the beauty products in +anila, Juezon ity and brought it here in Balayan. Based on the  proponents! interview, this stores earns an income of 5,000 to 10, 000 a day. )nd based on our observation, location is their weakness. Fere are some featured products of 4r. )lvinD )lvinD

Placenta Crea

pg. 42

/oap

8llie!s Beauty corner is one of the competitors of the ?itabelle Beauty orner that is found in 4amballelos 9t. Balayan, Batangas . hey get the products in 9ta. #osa :aguna and bring this beauty beaut y products here in Balayan. One of the staff said that they =  branches here in Batangas, Balayan, and Batangas ity. heir heir store earns a profit of 500 to 5, 000 pesos a day.

pg. 43

Fere are some of the products of 8llie!s Beauty ornerD

Nylydal Product!

 ylydal products are considered to be one of the ma-or competitors of the  proponents products. &t is owned by +s. uliet Beroya. hey also get their products in :aguna, where their the ir laboratory is located. ust like in 4r. )lvin!s )lvin!s store, they also earn up to 10,000 pesos a day. da y. heir advantage among the other competitors is, they have posters that display the result or the effectiveness of the product that!s why many people are enticed to used their products

pg. 44

&dentifying the strengths and weaknesses of the future competitors are important to evaluate what strategies to be made to achieve the business competitive advantage among these competitors. he strength of our competitors is that they are already known in the market. it will  be difficult to the new entrants like us to compete for they they have their own loyal customers, but we, the proponents will make an effective strategy to attract our target market as well as to attract the loyal customers of our competitors. 6 Note: These strategies will be discussed in the the next chaptermar!eting and sales strategy"# 'roblem in the location is the weakness of our competitors. 9o, the proponents find a place that will surely attract and can be seen easily by our future customers. #oadside, ayponce, Balayan, Batangas is the perfect place to establish our  business. &t is near in +agundayao$-amming volt. "e "e chose this place because it is near in the highway and many people can see or visit our store.

pg. 45

o

Gey barriers to entry in a business are important to know for the e%isting business to  protect their company!s revenues and profits from being whittled away by new competitors. &t is also significant to know and evaluate the strengths and weaknesses of the business for them to be able on what to focus and overcome the hindrances that the company will be encountering and in order for them to compete effectively and make good strategic decisions.

http:$$www#in%estopedia#com$terms$b$barrierstoentry http:$$www# in%estopedia#com$terms$b$barrierstoentry#asp&ix''(p)g*+yp, #asp&ix''(p)g*+yp,

he ?itabelle!s ?itabelle!s 'roduct B' ream, Banana soap, and Banana toner is an organic and has less chemical content that also a lso introduces Banana as the main ingredient mak es the product uni2ue as a new entrant in the market. hese products are proven to be effective and has no harmful effects and also suitable for all types of skin as it contains ingredients that makes your skin moisturize, whitens, softens as well as gives you a hea lthy skin. ompared to the other products, the B' ream is known to be more refreshing and revitalizing skin care that makes it a 2uality product that will surely meet the needs and wants of the customers.

&t will be difficult for the competitors to plagiarize our skin care product be cause the contents of it are purely natural. na tural. hey are not familiar with the process of producing it  because they used to develop products using chemical ingredients. "e are secured that what we are selling all original because no one can easily copy our products or make an imitation of it. &t has has also fragrance that is very uni2ue that cannot be distinguished distinguished easily. &t &t has also an e%tract which helps to remove the dirt from the skin.

4octor )lvin and ylydal 'roducts as the main competitor of the proponents will surely react as the product has been b een launched. hey will be surprised because aside from they have new competitor, co mpetitor, the product that is being competed to them are organic and uni2ue. hey will surely find other means to promote their product against the newly launch product. hey will make more strategies for them to compete. "e will ensure that we will secure that ingredients and process of making it will be protected and keep as a secret to avoid the leakage of information about our product. &t will take several years  before the competitors can copy the product that we have, they will need a lot of research, studies and e%periments in order for them to come up with e%actly the same product.

pg. 46

Indu!try

BU/IN+// )OD+

Business model describes the proposed enterprise!s business model and it also e%plains how the business generate revenue or will there be recurring revenue. he proposed business focuses on business$to$consumer market by providing products direct to the customers. But since the proponent!s proposed product can be delivered to different places, business$to$business market would be possible by supplying other businesses most likely drug stores with the legal agreement with them. ?itabelle ?itabelle business corner will be having a manufacturing company which the idea behind this type of product which is the banana ba nana peel facial cream is from the proponents. p roponents. )fter )fter its  production, partners chose to be the one who will get the finished products to that company instead of delivering to them for the purpose o f minimizing the cost of delivery. &nventory supply

pg. 47

in a store location will be continued as long as products are producing continuously as well to meet future demands. &n order to generate revenue, direct selling to consumers will be done by either walk$in,  personal deliveries or by order through phone calls and online with the terms of payment of only cash. 'artners will be the distributors of their products in order for them to get in touch and have good relationship with the customers, building trust at the same time. 9elling could be retail if it is for about direct customers and supplying in drug stores will bring high income as it is wholesale but still, regular supply to them will also depend on the demand of the market. Both are beneficial so that having this two kinds o f selling strategy will give the business an opportunity to have a larger revenue.

)R+TIN2 /+/ ND /TRT+2= /TRT+2=

Of all the categories that comprise the business plan, the marketing strategy serves as the  backbone on the launching of the product successfully to the market place. Iuided with the 9even '!s of +arketing, the proponents used these strategies in creating of the product. he  business aims to make a product for the target market that that will be using the product for their satisfaction. "ith the marketing policies and strategies, will ensure the business success and be more competitive to the market.

product!

pg. 48

3'ricing

Our pricing strategy is to position our products with a shel price that is in the mid to lower quadrant o high)quality products and brands. "e have

pg. 49

accomplished this by making careul market comparisons and adAusting our packaging sie. "e believe our ability to create uture product opportunities opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept o branding Our pricing strategy or this range is to position our products with a shel price that is in the mid to lower quadrant o high)quality products and brands. "e have accomplished this by making careul market comparisons and adAusting our packaging sie. Ppositioning Bluespa will develop our market position by combining a retail strategy that includes a day spa with a wholesale distribution strategy. Bluespa will acquire the validity aforded the spa brands and access to broad distribution. Bluespa skin care and cosmetic products will ofer therapeutic benets to the user based upon the principles o Thalasso therapy in our water line and Botanical treatments in our earth line. Our color cosmetics will be mineral based and provide the user with esthetic benets while nourishing the skin. In addition to providing retail appropriate packaging we will develop bulk sies or distribution within the spa trade. !ost day spas use generic products and do not have the ability to develop a private label line. The apparel and accessory lines will combine the newest in technical abrics with t specications that allow the wearer ull range o movement. "e have developed a#liations with select yoga and tness acilities or our apparel. $ll o our products will be positioned at the quality conscious consumer. Our marketing campaign and %& positioning will reinorce the Bluespa image. Our message will be to identiy the benets o our products and to develop an image that makes Bluespa products highly desirable. !eanwhile' our pricing strategy will be to maintain retail price points in the lower quadrant o the top quality brands. $ detailed comparison o our pricing as it relates to our target market is in the appendi(.

pg. 50

3promotions

pg. 51



)s the business focuses on business to customer and business to business strategy, the proponents are having tie ups with a manufacturing company that will manufacture the products or the end items, that will be delivered and distributed to customers or buyers. bu yers. ?itabelle ?itabelle will have a partnership with the 4eiskin osmetics and 4rugs :aboratory, which is a specializes private label skin care manufacturer producing skin care products for 4ermatologists, +edi$spas and other 9kin care professionals. hey will be the one who will produce or manufacture the product of ?itabelle ?itabelle which is the B' ream, Banana toner, and Banana soap. he ?itabelle will provide the Banana and Banana 'eel and bring it to the production area of the 4eiskin in Juezon ity. he sourcing of the Bananas6lacatans will be on the insert insert . 8very week ?itabelle ?itabelle company will get the finished products to the warehouse of the 4eiskin company and bring it to Balayan and then ?itabelle will be one who will distribute the finished products to the local market of like 4rugstores, and 4ep artment stores.



he proponents are also having partnership with the local 4rugstore, and 4epartment 9tores.



he products should be accessible to the market and people who want it.

"ith the product distribution, the ?itabelle ompany will distribute the finished product through direct selling and we will make deliveries to the 4rugstores and 4epartment stores if possible. "e also pursue internet or online selling of our product. &t en ables the business to sell to customers in geographical areas and market sectors that can facilitate the product sales.

•

'ricing 9trategy he price of the product will be in lower prices compare to the competitor!s price because the raw materials used in producing the product are all organic and can be easily found everywhere. he pricing strategy is based on the content of the product. 9ince the contents contain affordable but effective ingredients, it will be offered to the market in low cost prices. )lthough there are many businesses in the same field, with the same  price, the advantage of our business is the product effectiveness, reliability, reliability, 2uality 2uality and the kind of services offered to the market. he gross profit margin is 1,=5;,100 for the whole year.

pg. 52

he payment term that should be given to the customers is the right 2uality of products that they are looking for. he business should also provide a 2uestionnaire to the c ustomers about their products and services in order to know if they are satisfied or not, and if not, no t, they can improve for the better so that they can serve the people in much better b etter way.

•

•

&ssues and &mpact Faving a uni2ue and an eye catching product along with all over cohesive brand makes it stand out among all other products. his makes a great impact to the target market. 'eople want to have a 2uality product but it isn!t enough as they wanted to know where the ingredients came from, how it is made or how the product will be used. ontinuous innovation of these products gives the customers a variety of choices as they buy the products. hese makes the future customers be aware of the new entrants in the market. +arketing budget for at least 1 year. :arge amount of budget of the whole year will be allocated for improving the ne%t year!s business transactions. here will be having more promotions, discounted prices on whole sale products, creating new packages and new line of products. Proo! anuary $ "ith "ith any 'urchased 'urchased 'roduct 'roduct of ?it ?itabelle abelle Beauty orner orner you!ll you!ll get (#88 (#88 alendar  alendar 

$ $

$

(ebruary Buy a :imit :imited ed 8dition 8dition 'rint 'rinted ed 9hirt 9hirt on our our store store for for only 'hp 1;; for ?a ?aletine letine 9eason. 'urchased 'urchased ?itabell ?itabellee beauty beauty 'roduct 'roduct ina amount amount of 'hp 'hp 1,000 1,000 and get the the limite limited d 8dition 'rinted 9hirt for only 'hp 1A;. +arch 'urchase 'urchase a?it a?itabelle abelle 'ackage which contains contains of ?itabell ?itabellee B' cream, cream, Banana Banana soap and Banana oner and you!ll get (

pg. 53

9ubmitted byD )rmada, udilyn unamay, &cy 8r2ueza, essica Iamboa, :indsay 'asco, +arimar  ?aleros, anine 8rasmos +arie

9ubmitted toD +r. )rnel 4imaano hesis adviser 

pg. 54

pg. 55